Social Media Marketing
Engage Your Buyers Where They Spend Their Time
Social media used to be regarded as a waste of time for businesses; it was seen as a platform for younger people to connect with each other and nothing else. But if you fast forward to today, you’ll find a whole new social landscape in which social media marketing is no longer optional.
Your buyers expect you to be engaging with them on social channels. Even more importantly, social media now provides you with even greater tools to target the right people for your goods or services.
This represents an opportunity for you to build better relationships with your customers by meeting them where they are and engaging, converting, and delighting them on their own terms.
Our Social Media Marketing Process
You might not feel like your business is a good fit for social media, but your customers are undoubtedly using it and want to engage with you! Our four-step process will make social media work for virtually any business.
The key is finding the right match:
Identify Your Audience. Finding your customers on social media starts with a thorough understanding of who they are—even when they’re not in customer mode.
Leverage the Right Channels. Where are your clients hanging out online? What are they doing? What are they reading? Sharing? Liking?
Engagement-Focused Content. Once we know who to target and where to find them, we create messaging focused on getting your customers to engage with your company or brand.
Monitor & Optimize. Once your social media marketing is up and running, we closely follow your social activity to double down on what’s working and improve what isn’t so you’re always heading in the right direction.
Are your social media channels stagnant? Do you feel as though no matter what you post, no one engages with your content? Are you focusing too much on vanity metrics? Let us take the guesswork out of your Social Media Strategy and start generating some social ROI.