Today’s consumers are spending more time on social media websites and apps than ever before. Facebook alone boasts 1.32 billion active daily users, and another billion or so who check in at least once per month.
New social sites are popping up every day, and veteran sites like Instagram, Facebook, Twitter, and YouTube aren’t going anywhere.
Social media is where brands make contact with people to build lasting relationships that lead to loyal customers. Your social media marketing will:
Our four-step process will make social media work for virtually any business. But my products and services aren’t social! You might not feel like your business is a good fit for social media, but your customers undoubtedly are.
The key is finding the right match:
Sometimes an organic post is the right way to go. Other times, a paid campaign is the quickest way to get your content in front of fresh eyes fast. Your strategy will be determined by your goals, and the result will be real connections that last.