Social media marketing 

be human & tell your story 

Social Media Marketing Isn't Optional

New Perspective knows the value of social media marketing for your business. As passionate as we already are about social media, we want you to get a good grasp of it first and see for yourself how it will help your business grow.

Why You Need It

Today’s consumers are spending more time on social media websites and apps than ever before. Facebook alone boasts 1.32 billion active daily users, and another billion or so who check in at least once per month.

New social sites are popping up every day, and veteran sites like Instagram, Facebook, Twitter, and YouTube aren’t going anywhere.

Building Relationships

Social media is where brands make contact with people to build lasting relationships that lead to loyal customers. Your social media marketing will:

  • Build Relationships
  • Expand Your Reach
  • Grow Your Audience
  • Boost Awareness
  • Improve Customer Satisfaction
  • Generate Leads

let's get social

Our four-step process will make social media work for virtually any business. You might not feel like your business is a good fit for social media, but your customers undoubtedly are.

The key is finding the right match:

  • Step 1: Identify Your Audience. Finding your customers on social media starts with a thorough understanding of who they are--even when they’re not in customer mode.
  • Step 2: Leverage the Right Channels. Where are your clients hanging out online? What are they doing? What are they reading? Sharing? Liking?
  • Step 3: Engagement-Focused Content. Once we know who to target and where to find them, we create messaging focused on getting your customers to engage with your company or brand.
  • Step 4: Monitor & Optimize. Once your social media marketing is up and running, we closely follow your social activity to double down on what's working and improve what isn’t so you’re always heading in the right direction.

Start Making Connections

Sometimes an organic post is the right way to go. Other times, a paid campaign is the quickest way to get your content in front of fresh eyes fast. Your strategy will be determined by your goals, and the result will be real connections that last.

Social media platforms now have highly sophisticated tools that allow you to measure the performance of your campaigns against key metrics. It will, however, take a great deal of time and effort to get the results you want. But with a growing business to attend to, you don’t want your focus to go astray.

This is exactly why you need a social media marketing partner. We’ll set you on the right path and stick with you until you get that social media presence and following that you envision.

extend your reach and increase engagement