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Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NH-3.webp</image:loc><image:caption>NH-3</image:caption><image:title>NH-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Dynamo%20Thumbnail.png</image:loc><image:caption>Dynamo Thumbnail</image:caption><image:title>Dynamo Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Frame-502-1.png</image:loc><image:caption>Frame-502-1</image:caption><image:title>Frame-502-1</image:title></image:image><lastmod>2025-02-18</lastmod></url><url><loc>https://www.npws.net/blog/ai-search-optimization-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20SEARCH%20MANUFACTURERS.jpg</image:loc><image:caption>AI SEARCH MANUFACTURERS</image:caption><image:title>AI SEARCH 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2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20ai.jpg</image:loc><image:caption>manufacturing ai</image:caption><image:title>manufacturing ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-20</lastmod></url><url><loc>https://www.npws.net/hubspot-onboarding</loc><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20Earns%20HubSpot%20Onboarding%20Accreditation.jpg</image:loc><image:caption>New Perspective Earns HubSpot Onboarding Accreditation</image:caption><image:title>New Perspective Earns HubSpot Onboarding Accreditation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20certifications.png</image:loc><image:caption>hubspot certifications</image:caption><image:title>hubspot certifications</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_ServiceHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_ServiceHub_Icon_Orange</image:caption><image:title>ProductIcons_ServiceHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20onboarding.webp</image:loc><image:caption>hubspot onboarding</image:caption><image:title>hubspot onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_SalesHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_SalesHub_Icon_Orange</image:caption><image:title>ProductIcons_SalesHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_SmartCRM_Icon_Orange.png</image:loc><image:caption>ProductIcons_SmartCRM_Icon_Orange</image:caption><image:title>ProductIcons_SmartCRM_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_MarketingHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_MarketingHub_Icon_Orange</image:caption><image:title>ProductIcons_MarketingHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/onboarding.webp</image:loc><image:caption>onboarding</image:caption><image:title>onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/tean.jpg</image:loc><image:caption>tean</image:caption><image:title>tean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/What%20To%20Expect%20From%20Demand%20Generation%20Marketing%20Agency%20.jpg</image:loc><image:caption>What To Expect From Demand Generation Marketing Agency </image:caption><image:title>What To Expect From Demand Generation Marketing Agency 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/b2b-buying-committee-manufacturing</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Industrial%20Marketing%20Keeps%20Losing%20the%20Committee.jpg</image:loc><image:caption>Why Your Industrial Marketing Keeps Losing the Committee</image:caption><image:title>Why Your Industrial Marketing Keeps Losing the Committee</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-lead-scoring-long-sales-cycles</loc><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/account-based-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20Stylized%20Images.png</image:loc><image:caption>Website Stylized Images</image:caption><image:title>Website Stylized Images</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20377.svg</image:loc><image:caption>Frame 377</image:caption><image:title>Frame 377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20384.svg</image:loc><image:caption>Frame 384</image:caption><image:title>Frame 384</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ken.jpeg</image:loc><image:caption>ken</image:caption><image:title>ken</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20manufacturing.webp</image:loc><image:caption>b2b manufacturing</image:caption><image:title>b2b manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20443.svg</image:loc><image:caption>Group 443</image:caption><image:title>Group 443</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN16-10-20%20174808.png</image:loc><image:caption>SN16-10-20 174808</image:caption><image:title>SN16-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.webp</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo-2.svg</image:loc><image:caption>seo-2</image:caption><image:title>seo-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-1.jpg</image:loc><image:caption>qio-1</image:caption><image:title>qio-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 968</image:caption><image:title>Group 968</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group-4.svg</image:loc><image:caption>Group-4</image:caption><image:title>Group-4</image:title></image:image><lastmod>2026-07-27</lastmod></url><url><loc>https://www.npws.net/podcast/ewaste-revolution</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Paymore%20Thumbnail.png</image:loc><image:caption>Paymore Thumbnail</image:caption><image:title>Paymore Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.npws.net/blog/beacons-geotagging-geofencing</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/veeam-location-based-marketing-Sep-21-2022-09-20-36-02-PM.png</image:loc><image:caption>veeam-location-based-marketing-Sep-21-2022-09-20-36-02-PM</image:caption><image:title>veeam-location-based-marketing-Sep-21-2022-09-20-36-02-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Geotagging-Geofencing_-Beacons_-3-Ways-to-Catch-Customers-Sep-21-2022-09-20-37-18-PM.jpg</image:loc><image:caption>Geotagging-Geofencing_-Beacons_-3-Ways-to-Catch-Customers-Sep-21-2022-09-20-37-18-PM</image:caption><image:title>Geotagging-Geofencing_-Beacons_-3-Ways-to-Catch-Customers-Sep-21-2022-09-20-37-18-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/carrier-location-based-marketing-Sep-21-2022-09-20-36-48-PM.png</image:loc><image:caption>carrier-location-based-marketing-Sep-21-2022-09-20-36-48-PM</image:caption><image:title>carrier-location-based-marketing-Sep-21-2022-09-20-36-48-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/location-based-marketing-notifications-Sep-21-2022-09-20-35-59-PM.png</image:loc><image:caption>location-based-marketing-notifications-Sep-21-2022-09-20-35-59-PM</image:caption><image:title>location-based-marketing-notifications-Sep-21-2022-09-20-35-59-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/us-expansion-agency</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Socomec%20Case%20Study.jpg</image:loc><image:caption>Socomec Case Study</image:caption><image:title>Socomec Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean%20Video%20Thumbnail.png</image:loc><image:caption>Carbon Clean Video Thumbnail</image:caption><image:title>Carbon Clean Video Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Buyers%20Expect%20Proof%20First.jpg</image:loc><image:caption>US Buyers Expect Proof First</image:caption><image:title>US Buyers Expect Proof First</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/carbon-clean-cs.png</image:loc><image:caption>carbon-clean-cs</image:caption><image:title>carbon-clean-cs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/V2%20-%20US%20Buyers%20Expect%20Proof%20Early%20and%20Often.jpg</image:loc><image:caption>V2 - US Buyers Expect Proof Early and Often</image:caption><image:title>V2 - US Buyers Expect Proof Early and Often</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean%20Case%20Study.jpg</image:loc><image:caption>Carbon Clean Case Study</image:caption><image:title>Carbon Clean Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Expansion%20Awareness.jpg</image:loc><image:caption>US Expansion Awareness</image:caption><image:title>US Expansion Awareness</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20-%20Client%20Expanding%20Into%20US%20Market.jpg</image:loc><image:caption>New Perspective - Client Expanding Into US Market</image:caption><image:title>New Perspective - Client Expanding Into US Market</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/schedule-bg-1.jpg</image:loc><image:caption>schedule-bg-1</image:caption><image:title>schedule-bg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NPWS%20Logo%20Color-1-3.png</image:loc><image:caption>NPWS Logo Email</image:caption><image:title>NPWS Logo Color-1-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Expansion%20Strategy%20Audit.jpg</image:loc><image:caption>US Expansion Strategy Audit</image:caption><image:title>US Expansion Strategy Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify%20Case%20Study.jpg</image:loc><image:caption>Agrify Case Study</image:caption><image:title>Agrify Case Study</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://www.npws.net/blog/pivot-your-business</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/time-to-pivot-your-business-blog-banner-3-4.png</image:loc><image:caption>time-to-pivot-your-business-blog-banner-3-4</image:caption><image:title>time-to-pivot-your-business-blog-banner-3-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-nxtgen-clean-energy</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20NxtGen.png</image:loc><image:caption>YouTube Thumbnail NxtGen</image:caption><image:title>YouTube Thumbnail NxtGen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-abm-tools-essentials-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-abm-tools-3.jpg</image:loc><image:caption>hubspot-abm-tools-3</image:caption><image:title>hubspot-abm-tools-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-abm-dashboards-1024x615_png-1.webp</image:loc><image:caption>hubspot-abm-dashboards-1024x615_png-1</image:caption><image:title>hubspot-abm-dashboards-1024x615_png-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Buyers-hub-cta-1024x538-Sep-21-2022-09-10-55-07-PM.webp</image:loc><image:caption>Buyers-hub-cta-1024x538-Sep-21-2022-09-10-55-07-PM</image:caption><image:title>Buyers-hub-cta-1024x538-Sep-21-2022-09-10-55-07-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-abm-team-collaboration-1024x623_png-1.webp</image:loc><image:caption>hubspot-abm-team-collaboration-1024x623_png-1</image:caption><image:title>hubspot-abm-team-collaboration-1024x623_png-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/trade-show-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4/medium.jpg</video:thumbnail_loc><video:title>High-Tech Startup CHASM Triples Leads in Under 90 Days With Our Program</video:title><video:description>Struggling to make sense of your marketing efforts in a chaotic environment? This video explores how partnering with a skilled agency can dramatically enhance your brand visibility and lead generation.

In this engaging session, we dive into the journey of a company that faced the daunting challenge of identifying their target audience amidst overwhelming odds. Key highlights include:

- The necessity of having a marketing agency that understands customer profiles and can effectively pinpoint high-value leads.
- The transformative impact of strategic marketing, resulting in a three to fourfold increase in website traffic and lead generation.
- Insights into how a detailed strategic process can eliminate guesswork, ensuring that marketing efforts resonate with the right audience.
- The importance of establishing a strong brand image that aligns with industry leaders, enhancing credibility and trust among potential clients.

By the end of this video, viewers will gain actionable insights into how to improve their marketing strategies, align sales and marketing efforts, and elevate their brand's presence in competitive markets. Discover how the right agency can turn your marketing challenges into opportunities for growth and success.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4</video:content_loc><video:duration>94</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MarketingStrategies</video:tag><video:tag>DemandGeneration</video:tag><video:tag>LeadGeneration</video:tag><video:tag>TargetAudience</video:tag><video:tag>BrandCredibility</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/chasm-devices.png.png</image:loc><image:caption>chasm-devices.png</image:caption><image:title>chasm-devices.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM%20Advanced%20Materials.jpg</image:loc><image:caption>CHASM Advanced Materials</image:caption><image:title>CHASM Advanced Materials</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/9-1.jpg</image:loc><image:caption>9-1</image:caption><image:title>9-1</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/case-study/manufacturing-website-design</loc><image:image><image:loc>https://www.npws.net/hubfs/case-studies/williamson/williamson-steel-mill.jpg</image:loc><image:caption>williamson-steel-mill</image:caption><image:title>williamson-steel-mill</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/thomas-huff-williamson.png</image:loc><image:caption>thomas-huff-williamson</image:caption><image:title>thomas-huff-williamson</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/williamson/williamson-pyrometer.png</image:loc><image:caption>williamson-pyrometer</image:caption><image:title>williamson-pyrometer</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/williamson/williamson-foundry-pour.jpg</image:loc><image:caption>williamson-foundry-pour</image:caption><image:title>williamson-foundry-pour</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/dd-1.png.png</image:loc><image:caption>dd-1.png</image:caption><image:title>dd-1.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/13.jpg</image:loc><image:caption>13</image:caption><image:title>13</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/seo-aeo-services</loc><image:image><image:loc>https://www.npws.net/hubfs/AI%20SEARCH%20MANUFACTURERS.jpg</image:loc><image:caption>AI SEARCH MANUFACTURERS</image:caption><image:title>AI SEARCH MANUFACTURERS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Serp%20features.jpg</image:loc><image:caption>Serp features</image:caption><image:title>Serp features</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Erlab.webp</image:loc><image:caption>Erlab</image:caption><image:title>Erlab</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech%20seo%20b2b.jpg</image:loc><image:caption>high tech seo b2b</image:caption><image:title>high tech seo b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/SEO-3-Technical-Audits-1.png</image:loc><image:caption>SEO-3-Technical-Audits-1</image:caption><image:title>SEO-3-Technical-Audits-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/SEO-2.png</image:loc><image:caption>SEO-2</image:caption><image:title>SEO-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-4.png</image:loc><image:caption>image-4</image:caption><image:title>image-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Expansion%20Strategy%20Roadmap.jpg</image:loc><image:caption>US Expansion Strategy Roadmap</image:caption><image:title>US Expansion Strategy Roadmap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chatgpt.svg</image:loc><image:caption>chatgpt</image:caption><image:title>chatgpt</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ai_seo_team-1.png</image:loc><image:caption>ai_seo_team-1</image:caption><image:title>ai_seo_team-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo%20case%20study.jpg</image:loc><image:caption>seo case study</image:caption><image:title>seo case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo4.webp</image:loc><image:caption>seo4</image:caption><image:title>seo4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo%20ai.jpg</image:loc><image:caption>seo ai</image:caption><image:title>seo ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo3.webp</image:loc><image:caption>seo3</image:caption><image:title>seo3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/podcast/ai-role-climate-tech</loc><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Climactic%20Thumbnail.png</image:loc><image:caption>Climactic Thumbnail</image:caption><image:title>Climactic Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/podcast</loc><image:image><image:loc>https://www.npws.net/hubfs/DECIEM%20x%20Veritree%20Thumbnail.png</image:loc><image:caption>DECIEM x Veritree Thumbnail</image:caption><image:title>DECIEM x Veritree Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Bevi%20Thumbnail.png</image:loc><image:caption>Bevi Thumbnail</image:caption><image:title>Bevi Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Marketing%20in%202024%20Top%20Insights%20from%20the%20Green%20New%20Perspective%20Podcast.webp</image:loc><image:caption>Cleantech Marketing in 2024 Top Insights from the Green New Perspective Podcast</image:caption><image:title>Cleantech Marketing in 2024 Top Insights from the Green New Perspective Podcast</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/content-ideation-tips</loc><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Content-Ideation-How-to-Work-With-Sales-for-Killer-Ideas-Sep-21-2022-09-10-30-84-PM.png</image:loc><image:caption>Content-Ideation-How-to-Work-With-Sales-for-Killer-Ideas-Sep-21-2022-09-10-30-84-PM</image:caption><image:title>Content-Ideation-How-to-Work-With-Sales-for-Killer-Ideas-Sep-21-2022-09-10-30-84-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience 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Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flywheel-breeze.jpg</image:loc><image:caption>flywheel-breeze</image:caption><image:title>flywheel-breeze</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Breeze_Cleanup_Header.jpg</image:loc><image:caption>Breeze_Cleanup_Header</image:caption><image:title>Breeze_Cleanup_Header</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Breeze%20credits-after.jpg</image:loc><image:caption>Breeze credits-after</image:caption><image:title>Breeze credits-after</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product 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Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Marketing%20Toolkit%2c%20What%20We%20Use%20and%20Why.jpg</image:loc><image:caption>Cleantech Marketing Toolkit, What We Use and Why</image:caption><image:title>Cleantech Marketing Toolkit, What We Use and Why</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future 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Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/How-Account-Based-Marketing-Boosts-Business-for-Cleantech-3.jpg</image:loc><image:caption>How-Account-Based-Marketing-Boosts-Business-for-Cleantech-3</image:caption><image:title>How-Account-Based-Marketing-Boosts-Business-for-Cleantech-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan 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449</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/WindESCo_20Horizontal_20Logo-01.png</image:loc><image:caption>WindESCo_20Horizontal_20Logo-01</image:caption><image:title>WindESCo_20Horizontal_20Logo-01</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GLYNT_Logo_640x320.webp</image:loc><image:caption>GLYNT_Logo_640x320</image:caption><image:title>GLYNT_Logo_640x320</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(5).jpg</image:loc><image:caption>climate ai cover (5)</image:caption><image:title>climate ai cover (5)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 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study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-1.jpg</image:loc><image:caption>qio-1</image:caption><image:title>qio-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 379</image:caption><image:title>Frame 379</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Strategy.webp</image:loc><image:caption>Strategy</image:caption><image:title>Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20426.svg</image:loc><image:caption>Group 426</image:caption><image:title>Group 426</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 968</image:caption><image:title>Group 968</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/blog/industrial-demand-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%202%20V3.jpg</image:loc><image:caption>Blog 2 V3</image:caption><image:title>Blog 2 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-networking-linkedin</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/cleantech%20networking%20communities.webp</image:loc><image:caption>cleantech networking communities</image:caption><image:title>cleantech networking communities</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/invisible-digital-emissions</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Karmametrix.png</image:loc><image:caption>Karmametrix</image:caption><image:title>Karmametrix</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/case-studies</loc><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo%20case%20study.jpg</image:loc><image:caption>seo case study</image:caption><image:title>seo case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20research%20case%20study.jpg</image:loc><image:caption>lambda research case study</image:caption><image:title>lambda research case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify.webp</image:loc><image:caption>Agrify image for hero</image:caption><image:title>Agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/energy-monster-logo.png</image:loc><image:caption>energy-monster-logo</image:caption><image:title>energy-monster-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean.webp</image:loc><image:caption>Carbon Clean</image:caption><image:title>Carbon Clean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor.webp</image:loc><image:caption>flex-logo-fullcolor</image:caption><image:title>flex-logo-fullcolor</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Qio-Logo-Color-1.webp</image:loc><image:caption>Qio-Logo-Color-1</image:caption><image:title>Qio-Logo-Color-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech%20seo%20b2b.jpg</image:loc><image:caption>high tech seo b2b</image:caption><image:title>high tech seo b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/what-is-RevOps-and-how-it-can-benefit-your-b2b-company.jpg</image:loc><image:caption>what-is-RevOps-and-how-it-can-benefit-your-b2b-company</image:caption><image:title>what-is-RevOps-and-how-it-can-benefit-your-b2b-company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin-logo.png</image:loc><image:caption>killerspin-logo</image:caption><image:title>killerspin-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%207.jpg</image:loc><image:caption>Frame 7</image:caption><image:title>Frame 7</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu-logo.png.png</image:loc><image:caption>micatu-logo.png</image:caption><image:title>micatu-logo.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%206.jpg</image:loc><image:caption>Frame 6</image:caption><image:title>Frame 6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cpl%20high%20tech%20b2b.jpg</image:loc><image:caption>cpl high tech b2b</image:caption><image:title>cpl high tech b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%209.jpg</image:loc><image:caption>Frame 9</image:caption><image:title>Frame 9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/c8b48c01-deea-42c0-a00b-72fe4a5d49cf.png</image:loc><image:caption>c8b48c01-deea-42c0-a00b-72fe4a5d49cf</image:caption><image:title>c8b48c01-deea-42c0-a00b-72fe4a5d49cf</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco-1.jpg</image:loc><image:caption>windesco-1</image:caption><image:title>windesco-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin.jpg</image:loc><image:caption>killerspin</image:caption><image:title>killerspin</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flexlume.webp</image:loc><image:caption>flexlume</image:caption><image:title>flexlume</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CPF-Worker-Grinding-Cropped.webp</image:loc><image:caption>CPF-Worker-Grinding-Cropped</image:caption><image:title>CPF-Worker-Grinding-Cropped</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/highmark.jpg</image:loc><image:caption>highmark</image:caption><image:title>highmark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/LGF-logo.png</image:loc><image:caption>LGF-logo</image:caption><image:title>LGF-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/QIO%20Case%20Study.jpg</image:loc><image:caption>QIO Case Study</image:caption><image:title>QIO Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hightech%20seo.jpg</image:loc><image:caption>hightech seo</image:caption><image:title>hightech seo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nyacol.jpg</image:loc><image:caption>nyacol</image:caption><image:title>nyacol</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/WindESCo_20Horizontal_20Logo-01.png</image:loc><image:caption>WindESCo_20Horizontal_20Logo-01</image:caption><image:title>WindESCo_20Horizontal_20Logo-01</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ccs-logo-no-tag.png</image:loc><image:caption>ccs-logo-no-tag</image:caption><image:title>ccs-logo-no-tag</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/living%20greens%20farm.jpg</image:loc><image:caption>living greens farm</image:caption><image:title>living greens farm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20logo.webp</image:loc><image:caption>posigen logo</image:caption><image:title>posigen logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/micatu.jpg</image:loc><image:caption>micatu</image:caption><image:title>micatu</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%203.jpg</image:loc><image:caption>Frame 3</image:caption><image:title>Frame 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet-aid-logo-full.webp</image:loc><image:caption>planet-aid-logo-full</image:caption><image:title>planet-aid-logo-full</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/what-is-RevOps-and-how-it-can-benefit-your-b2b-company-Sep-21-2022-09-20-52-30-PM.jpg</image:loc><image:caption>what-is-RevOps-and-how-it-can-benefit-your-b2b-company-Sep-21-2022-09-20-52-30-PM</image:caption><image:title>what-is-RevOps-and-how-it-can-benefit-your-b2b-company-Sep-21-2022-09-20-52-30-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/podcasting.webp</image:loc><image:caption>podcasting</image:caption><image:title>podcasting</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%208.jpg</image:loc><image:caption>Frame 8</image:caption><image:title>Frame 8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-logo-md.png</image:loc><image:caption>ddps-logo-md</image:caption><image:title>ddps-logo-md</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agrify.png</image:loc><image:caption>agrify</image:caption><image:title>agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet%20aid%20case%20study.jpg</image:loc><image:caption>planet aid case study</image:caption><image:title>planet aid case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/27633790-f8c8-4e36-b1da-1b7d781b8af7.png</image:loc><image:caption>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:caption><image:title>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%202.jpg</image:loc><image:caption>Frame 2</image:caption><image:title>Frame 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/b2b-industries</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean.webp</image:loc><image:caption>Carbon Clean</image:caption><image:title>Carbon Clean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/living%20greens%20farm.jpg</image:loc><image:caption>living greens farm</image:caption><image:title>living greens farm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NK-Headshot-2.jpeg</image:loc><image:caption>NK-Headshot-2</image:caption><image:title>NK-Headshot-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20manufacturing.webp</image:loc><image:caption>b2b manufacturing</image:caption><image:title>b2b manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%206.jpg</image:loc><image:caption>Frame 6</image:caption><image:title>Frame 6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%208.jpg</image:loc><image:caption>Frame 8</image:caption><image:title>Frame 8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clients%202026.jpg</image:loc><image:caption>clients 2026</image:caption><image:title>clients 2026</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ccs-logo-no-tag.png</image:loc><image:caption>ccs-logo-no-tag</image:caption><image:title>ccs-logo-no-tag</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20industries.jpg</image:loc><image:caption>b2b industries</image:caption><image:title>b2b industries</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech-bg.webp</image:loc><image:caption>cleantech-bg</image:caption><image:title>cleantech-bg</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ee826bee-1799-437f-924d-7cd686074bb1.png</image:loc><image:caption>ee826bee-1799-437f-924d-7cd686074bb1</image:caption><image:title>ee826bee-1799-437f-924d-7cd686074bb1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco-1.jpg</image:loc><image:caption>windesco-1</image:caption><image:title>windesco-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech.webp</image:loc><image:caption>high tech</image:caption><image:title>high tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hightech%20seo.jpg</image:loc><image:caption>hightech seo</image:caption><image:title>hightech seo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN16-10-20%20174808.png</image:loc><image:caption>SN16-10-20 174808</image:caption><image:title>SN16-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%202.jpg</image:loc><image:caption>Frame 2</image:caption><image:title>Frame 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%203.jpg</image:loc><image:caption>Frame 3</image:caption><image:title>Frame 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%209.jpg</image:loc><image:caption>Frame 9</image:caption><image:title>Frame 9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agritech-1-1.webp</image:loc><image:caption>Agritech</image:caption><image:title>agritech-1-1</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/hvac-smart-buildings</loc><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC 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manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/culture-of-content</loc><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/How-to-build-a-culture-of-content-Why-You-Should-1-4.jpg</image:loc><image:caption>How-to-build-a-culture-of-content-Why-You-Should-1-4</image:caption><image:title>How-to-build-a-culture-of-content-Why-You-Should-1-4</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/manufacturing-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor.webp</image:loc><image:caption>flex-logo-fullcolor</image:caption><image:title>flex-logo-fullcolor</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/8.jpg</image:loc><image:caption>8</image:caption><image:title>8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/future-flex-3e.jpg</image:loc><image:caption>future-flex-3e</image:caption><image:title>future-flex-3e</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Flexlume.webp</image:loc><image:caption>Flexlume</image:caption><image:title>Flexlume</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/podcast/smart-electric-grid</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(6).jpg</image:loc><image:caption>GNP Podcast (6)</image:caption><image:title>GNP Podcast (6)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/nano-nuclear-energy</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail.jpg</image:loc><image:caption>GNP Podcast YT Thumbnail</image:caption><image:title>GNP Podcast YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-ghgsat</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20GHG%20Sat.png</image:loc><image:caption>YouTube Thumbnail GHG Sat</image:caption><image:title>YouTube Thumbnail GHG Sat</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/decarbonizing-engines</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Decarbonizing%20Heavy-Duty%20Engines%20-Podcast%20With%20ClearFlame.jpg</image:loc><image:caption>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:caption><image:title>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/pipeline-performance</loc><image:image><image:loc>https://www.npws.net/hubfs/MH3_Report%20and%20Customize_EN.webp</image:loc><image:caption>MH3_Report and Customize_EN</image:caption><image:title>MH3_Report and 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website</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Marketing%20Hub%20-%20Journey%20Report.png</image:loc><image:caption>Marketing Hub - Journey Report</image:caption><image:title>Marketing Hub - Journey Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/content%20and%20creative.jpg</image:loc><image:caption>content and creative</image:caption><image:title>content and creative</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon%20clean-1.jpg</image:loc><image:caption>carbon clean-1</image:caption><image:title>carbon clean-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Attribution%20Graph.jpg</image:loc><image:caption>HubSpot Attribution Graph</image:caption><image:title>HubSpot Attribution Graph</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/infographic%20cc.webp</image:loc><image:caption>infographic 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logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.webp</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MH_MarketingAnalytics_MarketingLeadGenerationDashboard_en.png</image:loc><image:caption>MH_MarketingAnalytics_MarketingLeadGenerationDashboard_en</image:caption><image:title>MH_MarketingAnalytics_MarketingLeadGenerationDashboard_en</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20436.svg</image:loc><image:caption>Group 436</image:caption><image:title>Group 436</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame.svg</image:loc><image:caption>Frame</image:caption><image:title>Frame</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Posigen%20infographic.webp</image:loc><image:caption>Posigen infographic</image:caption><image:title>Posigen infographic</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 968</image:caption><image:title>Group 968</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/content%20and%20creative%20mobile.jpeg</image:loc><image:caption>content and creative mobile</image:caption><image:title>content and creative mobile</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/revops-b2b-company</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/max-out-roi-trade-show</loc><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/How-to-Max-Out-ROI-at-Your-Next-Trade-Show-3.jpg</image:loc><image:caption>How-to-Max-Out-ROI-at-Your-Next-Trade-Show-3</image:caption><image:title>How-to-Max-Out-ROI-at-Your-Next-Trade-Show-3</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-cms-hub</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-cms-hub-top-features-Sep-21-2022-09-09-28-09-PM.jpg</image:loc><image:caption>hubspot-cms-hub-top-features-Sep-21-2022-09-09-28-09-PM</image:caption><image:title>hubspot-cms-hub-top-features-Sep-21-2022-09-09-28-09-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-cms-hub-top-features-Sep-21-2022-09-09-27-33-PM.webp</image:loc><image:caption>hubspot-cms-hub-top-features-Sep-21-2022-09-09-27-33-PM</image:caption><image:title>hubspot-cms-hub-top-features-Sep-21-2022-09-09-27-33-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/b2b-rebranding-tips</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202023-05-07%20at%2019.35.28.jpg</image:loc><image:caption>Screenshot 2023-05-07 at 19.35.28</image:caption><image:title>Screenshot 2023-05-07 at 19.35.28</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np%20logo%20rebranding.jpg</image:loc><image:caption>np logo rebranding</image:caption><image:title>np logo rebranding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Transforming%20Your%20B2B%20Brand_%20Tips%20for%20Successful%20Rebranding.jpg</image:loc><image:caption>Transforming Your B2B Brand_ Tips for Successful Rebranding</image:caption><image:title>Transforming Your B2B Brand_ Tips for Successful Rebranding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202023-05-07%20at%2019.33.27.jpg</image:loc><image:caption>Screenshot 2023-05-07 at 19.33.27</image:caption><image:title>Screenshot 2023-05-07 at 19.33.27</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/agribusiness-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/NP-Portfolio-Website/agrofy.png</image:loc><image:caption>agrofy</image:caption><image:title>agrofy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%201.jpg</image:loc><image:caption>File 1</image:caption><image:title>File 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%206.jpg</image:loc><image:caption>image 6</image:caption><image:title>image 6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify%20Featured%20Image.jpg</image:loc><image:caption>Agrify Featured Image</image:caption><image:title>Agrify Featured Image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agrify%202.jpg</image:loc><image:caption>agrify 2</image:caption><image:title>agrify 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify.webp</image:loc><image:caption>Agrify image for hero</image:caption><image:title>Agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agrify.png</image:loc><image:caption>agrify</image:caption><image:title>agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/top-5-challenges-marketers-face</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%207%20Challenges%20Marketers%20Face.jpg</image:loc><image:caption>Top 7 Challenges Marketers Face</image:caption><image:title>Top 7 Challenges Marketers Face</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/content-marketing-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/ESI_Case_Studies-1024x504-4.png</image:loc><image:caption>ESI_Case_Studies-1024x504-4</image:caption><image:title>ESI_Case_Studies-1024x504-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/GE_Reports-1024x480-4.png</image:loc><image:caption>GE_Reports-1024x480-4</image:caption><image:title>GE_Reports-1024x480-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/NYC-CNC-1024x581-4.png</image:loc><image:caption>NYC-CNC-1024x581-4</image:caption><image:title>NYC-CNC-1024x581-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Building-Your-B2B-Companys-Content-Creation-Engine-4.jpg</image:loc><image:caption>Building-Your-B2B-Companys-Content-Creation-Engine-4</image:caption><image:title>Building-Your-B2B-Companys-Content-Creation-Engine-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Intel-4.png</image:loc><image:caption>Intel-4</image:caption><image:title>Intel-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/future-of-trade-shows</loc><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/the-future-od-trade-shows-do-they-still-matter-Sep-21-2022-09-09-41-32-PM.jpg</image:loc><image:caption>the-future-od-trade-shows-do-they-still-matter-Sep-21-2022-09-09-41-32-PM</image:caption><image:title>the-future-od-trade-shows-do-they-still-matter-Sep-21-2022-09-09-41-32-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-company-brand-book</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4/medium.jpg</video:thumbnail_loc><video:title>Connections in ClimateTech</video:title><video:description>Connections in ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/shades-1024x558-Sep-21-2022-09-13-41-47-PM.webp</image:loc><image:caption>shades-1024x558-Sep-21-2022-09-13-41-47-PM</image:caption><image:title>shades-1024x558-Sep-21-2022-09-13-41-47-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Everything-a-Cleantech-Company-Should-Have-In-Their-Brand-Book-4.jpg</image:loc><image:caption>Everything-a-Cleantech-Company-Should-Have-In-Their-Brand-Book-4</image:caption><image:title>Everything-a-Cleantech-Company-Should-Have-In-Their-Brand-Book-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/icons-1024x576-Sep-21-2022-09-13-41-78-PM.webp</image:loc><image:caption>icons-1024x576-Sep-21-2022-09-13-41-78-PM</image:caption><image:title>icons-1024x576-Sep-21-2022-09-13-41-78-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/dosanddonts-858x1024-Sep-21-2022-09-13-38-55-PM.webp</image:loc><image:caption>dosanddonts-858x1024-Sep-21-2022-09-13-38-55-PM</image:caption><image:title>dosanddonts-858x1024-Sep-21-2022-09-13-38-55-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/colors-1024x544-Sep-21-2022-09-13-37-88-PM.webp</image:loc><image:caption>colors-1024x544-Sep-21-2022-09-13-37-88-PM</image:caption><image:title>colors-1024x544-Sep-21-2022-09-13-37-88-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/newsletter</loc><image:image><image:loc>https://www.npws.net/hubfs/np%20team%20buiilding.jpg</image:loc><image:caption>np team buiilding</image:caption><image:title>np team buiilding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/tean.jpg</image:loc><image:caption>tean</image:caption><image:title>tean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%202.jpg</image:loc><image:caption>File 2</image:caption><image:title>File 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-25</lastmod></url><url><loc>https://www.npws.net/podcast/repurposing-ev-battery-life</loc><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Moment%20Energy%20SoMe%20Cover.png</image:loc><image:caption>Moment Energy SoMe Cover</image:caption><image:title>Moment Energy SoMe Cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.npws.net/blog/llm-seo-b2b-brands</loc><image:image><image:loc>https://www.npws.net/hubfs/Ten%20Pages%20to%20Rewrite-12.jpg</image:loc><image:caption>Ten Pages to Rewrite-12</image:caption><image:title>Ten Pages to Rewrite-12</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2.%20Before%20and%20after%20page@1x.jpg</image:loc><image:caption>2. Before and after page@1x</image:caption><image:title>2. Before and after page@1x</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/3.%20Case%20study%20proof@1x.jpg</image:loc><image:caption>3. Case study proof@1x</image:caption><image:title>3. Case study proof@1x</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/1.%20How%20AI%20picks%20a%20source@1x.jpg</image:loc><image:caption>1. How AI picks a source@1x</image:caption><image:title>1. How AI picks a source@1x</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/strategic-planning-assumptions-how-to-establish</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Frame%2011-2.jpg</image:loc><image:caption>Frame 11-2</image:caption><image:title>Frame 11-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/crm-for-manufacturing</loc><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/podcast/secrets-success-solar-energy</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20GNP%20Podcast%20YT%20Thumbnail%20(1).jpg</image:loc><image:caption>Copy of GNP Podcast YT Thumbnail (1)</image:caption><image:title>Copy of GNP Podcast YT Thumbnail (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways 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manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/A%20detailed%20image%20of%20Maslows%20Hierarchy%20of%20Needs%2c%20showing%20the%20different%20levels%20of%20human%20desires%20and%20needs.jpeg</image:loc><image:caption>A detailed image of Maslows Hierarchy of Needs, showing the different levels of human desires and needs</image:caption><image:title>A detailed image of Maslows Hierarchy of Needs, showing the different levels of human desires and needs</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/agritech-brand-strategy</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/working%20with%20np.jpg</image:loc><image:caption>working with np</image:caption><image:title>working with np</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20State%20of%20Inbound%20Marketing%202024%20Report.jpg</image:loc><image:caption>HubSpot - State of Inbound Marketing 2024 Report</image:caption><image:title>HubSpot - State of Inbound Marketing 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.npws.net/book-a-meeting</loc><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><lastmod>2026-02-24</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-websites-best-examples</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? 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YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/ai-content-generation-chatgpt</loc><image:image><image:loc>https://www.npws.net/hubfs/AI%20content%20generation%20and%20chatgpt%2c%20what%20you%20need%20to%20know.jpg</image:loc><image:caption>AI content generation and chatgpt, what you need to know</image:caption><image:title>AI content generation and chatgpt, what you need to know</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-25</lastmod></url><url><loc>https://www.npws.net/blog/rules-cleantech-marketing-strategy</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment 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(1)</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/inbound-channel-partner-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/website-grader-cta-Sep-21-2022-09-10-49-71-PM.webp</image:loc><image:caption>website-grader-cta-Sep-21-2022-09-10-49-71-PM</image:caption><image:title>website-grader-cta-Sep-21-2022-09-10-49-71-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/img_5ea33c7d78b98-Sep-21-2022-09-09-09-84-PM.png</image:loc><image:caption>img_5ea33c7d78b98-Sep-21-2022-09-09-09-84-PM</image:caption><image:title>img_5ea33c7d78b98-Sep-21-2022-09-09-09-84-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Screen_Shot_2014-11-17_at_10_24_17_AM_0-Sep-21-2022-09-09-10-28-PM.png</image:loc><image:caption>Screen_Shot_2014-11-17_at_10_24_17_AM_0-Sep-21-2022-09-09-10-28-PM</image:caption><image:title>Screen_Shot_2014-11-17_at_10_24_17_AM_0-Sep-21-2022-09-09-10-28-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/responsible_ai.jpg</image:loc><image:caption>responsible_ai</image:caption><image:title>responsible_ai</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/sustainable-packaging-solutions</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ICPG%20(1).jpg</image:loc><image:caption>ICPG (1)</image:caption><image:title>ICPG (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/great-b2b-websites-tips</loc><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20108.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 108</image:caption><image:title>Top Tips for B2B Tech Homepages 108</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20521.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 521</image:caption><image:title>Top Tips for B2B Tech Homepages 521</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20107.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 107</image:caption><image:title>Top Tips for B2B Tech Homepages 107</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20113.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 113</image:caption><image:title>Top Tips for B2B Tech Homepages 113</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20112.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 112</image:caption><image:title>Top Tips for B2B Tech Homepages 112</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20111.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 111</image:caption><image:title>Top Tips for B2B Tech Homepages 111</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20116.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 116</image:caption><image:title>Top Tips for B2B Tech Homepages 116</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20115.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 115</image:caption><image:title>Top Tips for B2B Tech Homepages 115</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20Design%20Process%20Tips%20From%20Designer.webp</image:loc><image:caption>Website Design Process Tips From Designer</image:caption><image:title>Website Design Process Tips From Designer</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/growth-driven-websites</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/How-We-Create-Growth-Driven-Websites-for-Our-Clients-4.jpg</image:loc><image:caption>How-We-Create-Growth-Driven-Websites-for-Our-Clients-4</image:caption><image:title>How-We-Create-Growth-Driven-Websites-for-Our-Clients-4</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/biophilia-impact-workplace</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways 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Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon%20tunnel%20vision%20(2).jpg</image:loc><image:caption>carbon tunnel vision (2)</image:caption><image:title>carbon tunnel vision (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon%20tunnel%20vision%20concept%20-%20looking%20beyond%20emissions.jpg</image:loc><image:caption>carbon tunnel vision concept - 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V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/51-3.png</image:loc><image:caption>51-3</image:caption><image:title>51-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-transect</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Transect%20Inc.png</image:loc><image:caption>YouTube Thumbnail Transect Inc</image:caption><image:title>YouTube Thumbnail Transect Inc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/sales-and-marketing-alignment</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20State%20of%20Inbound%20Marketing%202024%20Report.jpg</image:loc><image:caption>HubSpot - State of Inbound Marketing 2024 Report</image:caption><image:title>HubSpot - State of Inbound Marketing 2024 Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/sales-marketing-alignment-lead-sources-1024x421-Sep-21-2022-09-10-33-53-PM.png</image:loc><image:caption>sales-marketing-alignment-lead-sources-1024x421-Sep-21-2022-09-10-33-53-PM</image:caption><image:title>sales-marketing-alignment-lead-sources-1024x421-Sep-21-2022-09-10-33-53-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sales%20and%20marketing%20alignment.jpg</image:loc><image:caption>sales and marketing alignment</image:caption><image:title>sales and marketing alignment</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/google-analytics-1024x553-Sep-21-2022-09-10-34-41-PM.png</image:loc><image:caption>google-analytics-1024x553-Sep-21-2022-09-10-34-41-PM</image:caption><image:title>google-analytics-1024x553-Sep-21-2022-09-10-34-41-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/sales-marketing-alignment-roi-1024x416-Sep-21-2022-09-10-34-88-PM.png</image:loc><image:caption>sales-marketing-alignment-roi-1024x416-Sep-21-2022-09-10-34-88-PM</image:caption><image:title>sales-marketing-alignment-roi-1024x416-Sep-21-2022-09-10-34-88-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/sales-marketing-alignment-marketing-effective-1024x406-Sep-21-2022-09-10-33-98-PM.png</image:loc><image:caption>sales-marketing-alignment-marketing-effective-1024x406-Sep-21-2022-09-10-33-98-PM</image:caption><image:title>sales-marketing-alignment-marketing-effective-1024x406-Sep-21-2022-09-10-33-98-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/primary-approach-to-marketing-1024x448-Sep-21-2022-09-10-33-10-PM.png</image:loc><image:caption>primary-approach-to-marketing-1024x448-Sep-21-2022-09-10-33-10-PM</image:caption><image:title>primary-approach-to-marketing-1024x448-Sep-21-2022-09-10-33-10-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20We%20Help%20Agritech%20Companies%20Position%20and%20Market%20your%20Brand.jpg</image:loc><image:caption>How We Help Agritech Companies Position and Market your Brand</image:caption><image:title>How We Help Agritech Companies Position and Market your Brand</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/ira-benefits-cleantech</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4/medium.jpg</video:thumbnail_loc><video:title>Connections in ClimateTech</video:title><video:description>Connections in ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ira%20article.jpg</image:loc><image:caption>ira article</image:caption><image:title>ira article</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ita%20cta.jpg</image:loc><image:caption>ita cta</image:caption><image:title>ita cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/creating-a-marketing-campaign-plan</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/creating-marketing-campaign-plan-4.jpg</image:loc><image:caption>creating-marketing-campaign-plan-4</image:caption><image:title>creating-marketing-campaign-plan-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-aigen</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Embracing%20ESG%20Principles%20in%20Cleantech.png</image:loc><image:caption>Embracing ESG Principles in Cleantech</image:caption><image:title>Embracing ESG Principles in Cleantech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Aigen%20(1).png</image:loc><image:caption>YouTube Thumbnail Aigen (1)</image:caption><image:title>YouTube Thumbnail Aigen (1)</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/case-study/manufacturing-lead-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/What%20a%20HubSpot%20Setup%20for%20B2B%20Should%20Actually%20Look%20Like.jpg</image:loc><image:caption>What a HubSpot Setup for B2B Should Actually Look Like</image:caption><image:title>What a HubSpot Setup for B2B Should Actually Look Like</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CPF-Worker-Grinding-Cropped.webp</image:loc><image:caption>CPF-Worker-Grinding-Cropped</image:caption><image:title>CPF-Worker-Grinding-Cropped</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20pages%20to%20rewrite%20for%20ai%20search.jpg</image:loc><image:caption>manufacturing pages to rewrite for ai search</image:caption><image:title>manufacturing pages to rewrite for ai search</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/LSLR%20Infographic.png</image:loc><image:caption>LSLR Infographic</image:caption><image:title>LSLR Infographic</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manuf-shop-floor-1.png</image:loc><image:caption>manuf-shop-floor-1</image:caption><image:title>manuf-shop-floor-1</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/common-pitfalls-websites-ux</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Common%20Pitfalls%20in%20Websites%20UX%20and%20CRO_%20How%20to%20Navigate%20the%20Web.jpg</image:loc><image:caption>Common Pitfalls in Websites UX and CRO_ How to Navigate the Web</image:caption><image:title>Common Pitfalls in Websites UX and CRO_ How to Navigate the Web</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-brand-awareness</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean%20Brand.webp</image:loc><image:caption>Carbon Clean Brand</image:caption><image:title>Carbon Clean Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cabon-clean-info.webp</image:loc><image:caption>cabon-clean-info</image:caption><image:title>cabon-clean-info</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon-clean-case-study-2.jpg</image:loc><image:caption>carbon-clean-case-study-2</image:caption><image:title>carbon-clean-case-study-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - 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With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Clutch%20Web%20Design%20Awards.webp</image:loc><image:caption>Clutch Web Design Awards</image:caption><image:title>Clutch Web Design 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1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM.jpg</image:loc><image:caption>New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM</image:caption><image:title>New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planetaid.webp</image:loc><image:caption>planetaid</image:caption><image:title>planetaid</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/how%20to%20avoid%20greenwashing%20-%20sustainable%20marketing.jpg</image:loc><image:caption>how to avoid greenwashing - sustainable marketing</image:caption><image:title>how to avoid greenwashing - sustainable marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/best%20cleantech%20sustainability%20podcasts.jpg</image:loc><image:caption>best cleantech sustainability podcasts</image:caption><image:title>best cleantech sustainability podcasts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube.svg</image:loc><image:caption>YouTube</image:caption><image:title>YouTube</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20offseting%20partners%20for%20b2b%20companies.jpg</image:loc><image:caption>Carbon offseting partners for b2b companies</image:caption><image:title>Carbon offseting partners for b2b companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/310.KeepMABeautiful_Affiliate_Logo-1.png</image:loc><image:caption>310.KeepMABeautiful_Affiliate_Logo-1</image:caption><image:title>310.KeepMABeautiful_Affiliate_Logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon%20tunnel%20vision%20concept%20-%20looking%20beyond%20emissions.jpg</image:loc><image:caption>carbon tunnel vision concept - looking beyond emissions</image:caption><image:title>carbon tunnel vision concept - looking beyond emissions</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/badges.webp</image:loc><image:caption>badges</image:caption><image:title>badges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sustainabilty%20at%20new%20perspective%20mobile.webp</image:loc><image:caption>sustainabilty at new perspective mobile</image:caption><image:title>sustainabilty at new perspective mobile</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/earth_day_2023.jpg</image:loc><image:caption>earth_day_2023</image:caption><image:title>earth_day_2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Circularity%20Business%20Models%20and%20Marketing%20-%20Getting%20Beyond%20the%20Hype.jpg</image:loc><image:caption>Circularity Business Models and Marketing - Getting Beyond the Hype</image:caption><image:title>Circularity Business Models and Marketing - Getting Beyond the Hype</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20AI%20Can%20Help%20With%20Climate%20Change%20and%20Sustainability%20Challenges.jpg</image:loc><image:caption>How AI Can Help With Climate Change and Sustainability Challenges</image:caption><image:title>How AI Can Help With Climate Change and Sustainability Challenges</image:title></image:image><lastmod>2026-07-27</lastmod></url><url><loc>https://www.npws.net/case-study/b2b-paid-advertising</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ppc-case-study.webp</image:loc><image:caption>ppc-case-study</image:caption><image:title>ppc-case-study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ppc-case-study2.webp</image:loc><image:caption>ppc-case-study2</image:caption><image:title>ppc-case-study2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ppc%20case%20study.jpg</image:loc><image:caption>ppc case 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170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/gail.jpeg</image:loc><image:caption>gail</image:caption><image:title>gail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clutch_1000_2023_award.png</image:loc><image:caption>clutch_1000_2023_award</image:caption><image:title>clutch_1000_2023_award</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Clutch%20Web%20Design%20Awards.webp</image:loc><image:caption>Clutch Web Design Awards</image:caption><image:title>Clutch Web Design Awards</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NK-Headshot-2.jpg</image:loc><image:caption>NK-Headshot-2</image:caption><image:title>NK-Headshot-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/global_award_spring_2024.png</image:loc><image:caption>global_award_spring_2024</image:caption><image:title>global_award_spring_2024</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/bronson.jpeg</image:loc><image:caption>bronson</image:caption><image:title>bronson</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clients-1.webp</image:loc><image:caption>clients-1</image:caption><image:title>clients-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/global_award_fall_2024.webp</image:loc><image:caption>global_award_fall_2024</image:caption><image:title>global_award_fall_2024</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/don%20doel.png</image:loc><image:caption>don 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QiO</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ken.jpeg</image:loc><image:caption>ken</image:caption><image:title>ken</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/thomas-huff-williamson-1.png</image:loc><image:caption>thomas-huff-williamson-1</image:caption><image:title>thomas-huff-williamson-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/cbwpq6QZ_400x400.jpeg</image:loc><image:caption>cbwpq6QZ_400x400</image:caption><image:title>cbwpq6QZ_400x400</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/case-study/saas-lead-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/seo%20ai.jpg</image:loc><image:caption>seo ai</image:caption><image:title>seo ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo3.webp</image:loc><image:caption>seo3</image:caption><image:title>seo3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/hero_2.png</image:loc><image:caption>hero_2</image:caption><image:title>hero_2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/seo-case-study-1.png</image:loc><image:caption>seo-case-study-1</image:caption><image:title>seo-case-study-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%203.jpg</image:loc><image:caption>File 3</image:caption><image:title>File 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/inbound-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/17%20Essential%20HubSpot%20Tools%20To%20Improve%20Your%20Marketing%20Game.mp4/medium.jpg</video:thumbnail_loc><video:title>17 Essential HubSpot Tools To Improve Your Marketing</video:title><video:description>The marketing tools HubSpot offers are second to none, with features for managing every aspect of sales, marketing, and customer service processes. For B2Bs, these are functions that offer the capability to keep your eye on performance and results in real time, when and how you need them.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/17%20Essential%20HubSpot%20Tools%20To%20Improve%20Your%20Marketing%20Game.mp4</video:content_loc><video:duration>954</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>hubspot marketing</video:tag><video:tag>marketing tools</video:tag><video:tag>hubspot crm</video:tag><video:tag>hubspot</video:tag><video:tag>hubspot tools</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 968</image:caption><image:title>Group 968</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/visual%20glossary%20of%20marketing%20terms.jpg</image:loc><image:caption>visual glossary of marketing terms</image:caption><image:title>visual glossary of marketing terms</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/How-We-Create-Growth-Driven-Websites-for-Our-Clients-4.jpg</image:loc><image:caption>How-We-Create-Growth-Driven-Websites-for-Our-Clients-4</image:caption><image:title>How-We-Create-Growth-Driven-Websites-for-Our-Clients-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20essential%20tools%20you%20most%20know%20and%20use%20(1).jpg</image:loc><image:caption>hubspot essential tools you most know and use (1)</image:caption><image:title>hubspot essential tools you most know and use (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/8%20Easy%20Marketing%20Mistakes%20for%20Cleantech%20Companies.jpg</image:loc><image:caption>8 Easy Marketing Mistakes for Cleantech Companies</image:caption><image:title>8 Easy Marketing Mistakes for Cleantech Companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Plan%20Your%20Q1%20Marketing%20Strategy.jpg</image:loc><image:caption>How to Plan Your Q1 Marketing Strategy</image:caption><image:title>How to Plan Your Q1 Marketing Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seven%20biggest%20marketing%20trends%20for%202023.jpg</image:loc><image:caption>seven biggest marketing trends for 2023</image:caption><image:title>seven biggest marketing trends for 2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/inbound.webp</image:loc><image:caption>inbound</image:caption><image:title>inbound</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM.jpg</image:loc><image:caption>6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM</image:caption><image:title>6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-1.jpg</image:loc><image:caption>qio-1</image:caption><image:title>qio-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.webp</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/flywheel-inbound-method-lifecycles.png</image:loc><image:caption>flywheel-inbound-method-lifecycles</image:caption><image:title>flywheel-inbound-method-lifecycles</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20State%20of%20Inbound%20Marketing%202024%20Report.jpg</image:loc><image:caption>HubSpot - State of Inbound Marketing 2024 Report</image:caption><image:title>HubSpot - State of Inbound Marketing 2024 Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/working%20with%20np.jpg</image:loc><image:caption>working with np</image:caption><image:title>working with np</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/strategy%20demand%20generation.webp</image:loc><image:caption>strategy demand generation</image:caption><image:title>strategy demand generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Strategy.webp</image:loc><image:caption>Strategy</image:caption><image:title>Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20We%20Help%20Agritech%20Companies%20Position%20and%20Market%20your%20Brand.jpg</image:loc><image:caption>How We Help Agritech Companies Position and Market your Brand</image:caption><image:title>How We Help Agritech Companies Position and Market your Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/blog/ai-search-for-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Be%20found%20in%20AI%20search-4.jpg</image:loc><image:caption>Be found in AI search-4</image:caption><image:title>Be found in AI search-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product 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manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Higher%20Lead%20Quality%20and%20Conversion%20for%20Manufacturers.jpg</image:loc><image:caption>Higher Lead Quality and Conversion for Manufacturers</image:caption><image:title>Higher Lead Quality and Conversion for Manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/cac-calculator</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-Dec-21-2022-10-08-03-2080-PM.webp</image:loc><image:caption>Cover book-Dec-21-2022-10-08-03-2080-PM</image:caption><image:title>Cover book-Dec-21-2022-10-08-03-2080-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ultimate%20guide%20to%20webinars-1.webp</image:loc><image:caption>ultimate 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book-10</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/chatgpt-ai-crawler-website</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20crawler%20access.jpg</image:loc><image:caption>AI crawler access</image:caption><image:title>AI crawler access</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/marketing-terms-visual-glossary</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Engagement.png</image:loc><image:caption>Engagement</image:caption><image:title>Engagement</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CPC.png</image:loc><image:caption>CPC</image:caption><image:title>CPC</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CRM.png</image:loc><image:caption>CRM</image:caption><image:title>CRM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Buyers-Journey-Icon.png</image:loc><image:caption>Buyers-Journey-Icon</image:caption><image:title>Buyers-Journey-Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/visual%20glossary%20of%20marketing%20terms.jpg</image:loc><image:caption>visual 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Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Inbound%20Marketing.png</image:loc><image:caption>Inbound Marketing</image:caption><image:title>Inbound Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Campaign.png</image:loc><image:caption>Campaign</image:caption><image:title>Campaign</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20We%20Help%20Agritech%20Companies%20Position%20and%20Market%20your%20Brand.jpg</image:loc><image:caption>How We Help Agritech Companies Position and Market your Brand</image:caption><image:title>How We Help Agritech Companies Position and Market your Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Email-Marketing.png</image:loc><image:caption>Email-Marketing</image:caption><image:title>Email-Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Content%20Marketing.png</image:loc><image:caption>Content Marketing</image:caption><image:title>Content Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Retargeting.png</image:loc><image:caption>Retargeting</image:caption><image:title>Retargeting</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2C%20Icon.png</image:loc><image:caption>B2C Icon</image:caption><image:title>B2C Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Leads.png</image:loc><image:caption>Leads</image:caption><image:title>Leads</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CMS.png</image:loc><image:caption>CMS</image:caption><image:title>CMS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ROI.png</image:loc><image:caption>ROI</image:caption><image:title>ROI</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/DNS.png</image:loc><image:caption>DNS</image:caption><image:title>DNS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AB-Testing-Icon.png</image:loc><image:caption>AB-Testing-Icon</image:caption><image:title>AB-Testing-Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SEO.png</image:loc><image:caption>SEO</image:caption><image:title>SEO</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame.png</image:loc><image:caption>Frame</image:caption><image:title>Frame</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Heatmap.png</image:loc><image:caption>Heatmap</image:caption><image:title>Heatmap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Content%20Optimization.png</image:loc><image:caption>Content Optimization</image:caption><image:title>Content Optimization</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Testimonial.png</image:loc><image:caption>Testimonial</image:caption><image:title>Testimonial</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Domain.png</image:loc><image:caption>Domain</image:caption><image:title>Domain</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CRO.png</image:loc><image:caption>CRO</image:caption><image:title>CRO</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Persona-Icon.png</image:loc><image:caption>Persona-Icon</image:caption><image:title>Persona-Icon</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/agriculture-marketing-problems</loc><image:image><image:loc>https://www.npws.net/hubfs/Featured%20image%20Agriculture%20problems%20guide.jpg</image:loc><image:caption>Featured image Agriculture problems guide</image:caption><image:title>Featured image Agriculture problems guide</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/marketing-mistakes-cleantech</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? 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playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/8%20Easy%20Marketing%20Mistakes%20for%20Cleantech%20Companies.jpg</image:loc><image:caption>8 Easy Marketing Mistakes for Cleantech Companies</image:caption><image:title>8 Easy Marketing Mistakes for Cleantech Companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling 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2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/B2B%20High%20Tech%20Company.png</image:loc><image:caption>B2B High Tech Company</image:caption><image:title>B2B High Tech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/case-study/industrial-website-design</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/5-1.jpg</image:loc><image:caption>5-1</image:caption><image:title>5-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/DDPS.webp</image:loc><image:caption>DDPS</image:caption><image:title>DDPS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%201.jpg</image:loc><image:caption>File 1</image:caption><image:title>File 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/don%20doell.jpg</image:loc><image:caption>don doell</image:caption><image:title>don doell</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NP-Portfolio-Website/case-study-exampleDe-Dietrich.png</image:loc><image:caption>case-study-exampleDe-Dietrich</image:caption><image:title>case-study-exampleDe-Dietrich</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ddps.png</image:loc><image:caption>ddps</image:caption><image:title>ddps</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-logo-md.png</image:loc><image:caption>ddps-logo-md</image:caption><image:title>ddps-logo-md</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ddps-case-study-web-design.png</image:loc><image:caption>ddps-case-study-web-design</image:caption><image:title>ddps-case-study-web-design</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-missionzero</loc><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A 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Carousel-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing.webp</image:loc><image:caption>Manufacturing</image:caption><image:title>Manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing.webp</image:loc><image:caption>manufacturing</image:caption><image:title>manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(1).jpg</image:loc><image:caption>climate ai cover (1)</image:caption><image:title>climate ai cover (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20426.svg</image:loc><image:caption>Group 426</image:caption><image:title>Group 426</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel%20(3).png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel (3)</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-logo-md.png</image:loc><image:caption>ddps-logo-md</image:caption><image:title>ddps-logo-md</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor-1.webp</image:loc><image:caption>flex-logo-fullcolor-1</image:caption><image:title>flex-logo-fullcolor-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 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431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/access-CTA-logo.png</image:loc><image:caption>access-CTA-logo</image:caption><image:title>access-CTA-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20377.svg</image:loc><image:caption>Frame 377</image:caption><image:title>Frame 377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover.jpg</image:loc><image:caption>climate ai cover</image:caption><image:title>climate ai cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin-logo.png</image:loc><image:caption>killerspin-logo</image:caption><image:title>killerspin-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Socomec.png</image:loc><image:caption>Socomec</image:caption><image:title>Socomec</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu.png</image:loc><image:caption>micatu</image:caption><image:title>micatu</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/doel%202.webp</image:loc><image:caption>doel 2</image:caption><image:title>doel 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing-card-1.jpg</image:loc><image:caption>manufacturing-card-1</image:caption><image:title>manufacturing-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/seo-tips-refresh-old-content</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/quick%20SEO%20tips%20to%20optimize%20old%20content-1.jpg</image:loc><image:caption>quick SEO tips to optimize old content-1</image:caption><image:title>quick SEO tips to optimize old content-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/industrial-packaging-operations</loc><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/budgeting-and-strategic-planning</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Align%20Budgeting%20and%20Strategic%20Planning_%204%20Key%20Tips.jpg</image:loc><image:caption>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:caption><image:title>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/sales-enablement</loc><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-2.svg</image:loc><image:caption>Group 431-2</image:caption><image:title>Group 431-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20385.svg</image:loc><image:caption>Frame 385</image:caption><image:title>Frame 385</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sales_enablement.png</image:loc><image:caption>sales_enablement</image:caption><image:title>sales_enablement</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN17-10-20%20174808.png</image:loc><image:caption>SN17-10-20 174808</image:caption><image:title>SN17-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/DDPS.png</image:loc><image:caption>DDPS</image:caption><image:title>DDPS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20443.svg</image:loc><image:caption>Group 443</image:caption><image:title>Group 443</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Socomec.png</image:loc><image:caption>Socomec</image:caption><image:title>Socomec</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps.png</image:loc><image:caption>ddps</image:caption><image:title>ddps</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-2.svg</image:loc><image:caption>Frame 375-2</image:caption><image:title>Frame 375-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel%20(3).png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel (3)</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group-2-1.svg</image:loc><image:caption>Group-2-1</image:caption><image:title>Group-2-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN14-10-20%20174808.png</image:loc><image:caption>SN14-10-20 174808</image:caption><image:title>SN14-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group-4.svg</image:loc><image:caption>Group-4</image:caption><image:title>Group-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel-1.png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel-1</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN18-10-20%20174808.png</image:loc><image:caption>SN18-10-20 174808</image:caption><image:title>SN18-10-20 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manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Best-B2B-Lead-Generation-Tactics-for-Manufacturers-1.jpg</image:loc><image:caption>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-1</image:caption><image:title>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product 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(1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/dynamo%20cover.webp</image:loc><image:caption>dynamo cover</image:caption><image:title>dynamo cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP-27.webp</image:loc><image:caption>GNP-27</image:caption><image:title>GNP-27</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/icon112k.webp</image:loc><image:caption>icon112k</image:caption><image:title>icon112k</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantechpodcast%20(1).jpg</image:loc><image:caption>cleantechpodcast (1)</image:caption><image:title>cleantechpodcast 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/4.webp</image:loc><image:caption>4</image:caption><image:title>4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Apple%20Podcasts.svg</image:loc><image:caption>Apple Podcasts</image:caption><image:title>Apple Podcasts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MICATU-Logo-Superior-2C-Trans-WT%201.webp</image:loc><image:caption>MICATU-Logo-Superior-2C-Trans-WT 1</image:caption><image:title>MICATU-Logo-Superior-2C-Trans-WT 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/edward%20chiang.webp</image:loc><image:caption>edward chiang</image:caption><image:title>edward chiang</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC 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cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-check-1.svg</image:loc><image:caption>pricing-icon-check-1</image:caption><image:title>pricing-icon-check-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-check-sm-1.svg</image:loc><image:caption>pricing-icon-check-sm-1</image:caption><image:title>pricing-icon-check-sm-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.jpg</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing-card-1.jpg</image:loc><image:caption>manufacturing-card-1</image:caption><image:title>manufacturing-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-x-1.svg</image:loc><image:caption>pricing-icon-x-1</image:caption><image:title>pricing-icon-x-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/saas-card-1.jpg</image:loc><image:caption>saas-card-1</image:caption><image:title>saas-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu-logo.png.png</image:loc><image:caption>micatu-logo.png</image:caption><image:title>micatu-logo.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor-1.webp</image:loc><image:caption>flex-logo-fullcolor-1</image:caption><image:title>flex-logo-fullcolor-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20392.png</image:loc><image:caption>Frame 392</image:caption><image:title>Frame 392</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/our-process.jpg</image:loc><image:caption>our-process</image:caption><image:title>our-process</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20393.png</image:loc><image:caption>Frame 393</image:caption><image:title>Frame 393</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20391.png</image:loc><image:caption>Frame 391</image:caption><image:title>Frame 391</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-x-sm-1.svg</image:loc><image:caption>pricing-icon-x-sm-1</image:caption><image:title>pricing-icon-x-sm-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20394.png</image:loc><image:caption>Frame 394</image:caption><image:title>Frame 394</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-onboarding-accreditation</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20Earns%20HubSpot%20Onboarding%20Accreditation.jpg</image:loc><image:caption>New Perspective Earns HubSpot Onboarding Accreditation</image:caption><image:title>New Perspective Earns HubSpot Onboarding Accreditation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/glue-plastics-recycling</loc><image:image><image:loc>https://www.npws.net/hubfs/Geisis%20Ventures%20YT%20Thumbnail.png</image:loc><image:caption>Geisis Ventures YT Thumbnail</image:caption><image:title>Geisis Ventures YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Excel%20Dryer%20Thumbnail.png</image:loc><image:caption>Excel Dryer Thumbnail</image:caption><image:title>Excel Dryer Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.npws.net/blog/inbound-2024-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/Inbound-Hero-Image-2024.jpg</image:loc><image:caption>Inbound-Hero-Image-2024</image:caption><image:title>Inbound-Hero-Image-2024</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2025-04-01</lastmod></url><url><loc>https://www.npws.net/blog/crm-buyers-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Ultimate%20Buyer%E2%80%99s%20Guide%20to%20Choosing%20the%20Right%20CRM%20For%20Your%20B2B%20Company.jpg</image:loc><image:caption>Ultimate Buyer’s Guide to Choosing the Right CRM For Your B2B Company</image:caption><image:title>Ultimate Buyer’s Guide to Choosing the Right CRM For Your B2B Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/podcast/electric-vehicles-future</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Momentum%20Thumbnail.png</image:loc><image:caption>Momentum Thumbnail</image:caption><image:title>Momentum Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/common-b2b-marketing-challenges</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/b2b-marketing-challenges-3.png</image:loc><image:caption>b2b-marketing-challenges-3</image:caption><image:title>b2b-marketing-challenges-3</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/b2b-conversion-rate-optimization</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/highmark.jpg</image:loc><image:caption>highmark</image:caption><image:title>highmark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%203.jpg</image:loc><image:caption>File 3</image:caption><image:title>File 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/screencapture-highmarktech-products-2020-05-13-09_31_37.jpg</image:loc><image:caption>screencapture-highmarktech-products-2020-05-13-09_31_37</image:caption><image:title>screencapture-highmarktech-products-2020-05-13-09_31_37</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/c8b48c01-deea-42c0-a00b-72fe4a5d49cf.png</image:loc><image:caption>c8b48c01-deea-42c0-a00b-72fe4a5d49cf</image:caption><image:title>c8b48c01-deea-42c0-a00b-72fe4a5d49cf</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/highmark_techsysystems-e1626382596489.png</image:loc><image:caption>highmark_techsysystems-e1626382596489</image:caption><image:title>highmark_techsysystems-e1626382596489</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/16.jpg</image:loc><image:caption>16</image:caption><image:title>16</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/ai-search-audit-product-accuracy</loc><image:image><image:loc>https://www.npws.net/hubfs/A%20cited%20document%20must%20support%20the%20specific%20model.jpg</image:loc><image:caption>A cited document must support the specific model</image:caption><image:title>A cited document must support the specific model</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/approved%20model%20facts.jpg</image:loc><image:caption>approved model facts</image:caption><image:title>approved model facts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Check%20the%20exact%20model%20and%20configuration.jpg</image:loc><image:caption>Check the exact model and configuration</image:caption><image:title>Check the exact model and configuration</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Product%20Claims%20Audit%20Infographic.jpg</image:loc><image:caption>AI Product Claims Audit Infographic</image:caption><image:title>AI Product Claims Audit Infographic</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-neighborhoodsun-solar</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20YouTube%20Thumbnail%20Neighborhood%20Sun%20Solar.png</image:loc><image:caption>Copy of YouTube Thumbnail Neighborhood Sun Solar</image:caption><image:title>Copy of YouTube Thumbnail Neighborhood Sun Solar</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/b2b-social-media-instagram</loc><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/social%20media%20instagram.jpg</image:loc><image:caption>social media instagram</image:caption><image:title>social media instagram</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/hubspot-implementation</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%20(2).webp</image:loc><image:caption>image (2)</image:caption><image:title>image (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda 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Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/esg-cleantech-business</loc><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC 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b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20State%20of%20Inbound%20Marketing%202024%20Report.jpg</image:loc><image:caption>HubSpot - State of Inbound Marketing 2024 Report</image:caption><image:title>HubSpot - State of Inbound Marketing 2024 Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20generative%20ai%20tools%20and%20smart%20crm.jpg</image:loc><image:caption>hubspot generative ai tools and smart crm</image:caption><image:title>hubspot generative ai tools and smart crm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20HubSpot%20Is%20a%20Great%20Choice%20for%20Climate%20Tech%20Companies.jpg</image:loc><image:caption>Why HubSpot Is a Great Choice for Climate Tech Companies</image:caption><image:title>Why HubSpot Is a Great Choice for Climate Tech Companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20HubSpot%20Can%20Boost%20Your%20Sales%20with%20an%20AI-Powered%20CRM%20(1).jpg</image:loc><image:caption>How HubSpot Can Boost Your Sales with an AI-Powered CRM (1)</image:caption><image:title>How HubSpot Can Boost Your Sales with an AI-Powered CRM (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Inbound-Hero-Image-2024.jpg</image:loc><image:caption>Inbound-Hero-Image-2024</image:caption><image:title>Inbound-Hero-Image-2024</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Data%20Hub%20-%20Data%20Studio%20Landing%20Page.webp</image:loc><image:caption>Data Hub - Data Studio Landing Page</image:caption><image:title>Data Hub - Data Studio Landing Page</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Smart%20CRM%20-%20Submissions-other-values.webp</image:loc><image:caption>Smart CRM - Submissions-other-values</image:caption><image:title>Smart CRM - 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Inbound</image:caption><image:title>HubSpot - Inbound</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20Earns%20HubSpot%20Onboarding%20Accreditation.jpg</image:loc><image:caption>New Perspective Earns HubSpot Onboarding Accreditation</image:caption><image:title>New Perspective Earns HubSpot Onboarding Accreditation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_ContentHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_ContentHub_Icon_Orange</image:caption><image:title>ProductIcons_ContentHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Our%205%20Steps%20For%20Successful%20HubSpot%20Onboarding.jpg</image:loc><image:caption>Our 5 Steps For Successful HubSpot Onboarding</image:caption><image:title>Our 5 Steps For Successful HubSpot Onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Sales%20Hub%20-%20Sales%20Workspace%20Deal%20Tab%202.webp</image:loc><image:caption>Sales Hub - Sales Workspace Deal Tab 2</image:caption><image:title>Sales Hub - Sales Workspace Deal Tab 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Marketing%20Hub%20-%20Personalization%20Agent%20Suggestions.webp</image:loc><image:caption>Marketing Hub - Personalization Agent Suggestions</image:caption><image:title>Marketing Hub - Personalization Agent Suggestions</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Marketing%20Hub%20-%20Marketing%20Studio.webp</image:loc><image:caption>Marketing Hub - Marketing Studio</image:caption><image:title>Marketing Hub - Marketing Studio</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Service%20Hub%20-%20Help%20Desk.jpg</image:loc><image:caption>Service Hub - Help 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Views</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/terms-of-service</loc><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-23</lastmod></url><url><loc>https://www.npws.net/blog/b2b-instagram</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/B2B-Instagram-Example-1-Sep-21-2022-09-14-45-81-PM.webp</image:loc><image:caption>B2B-Instagram-Example-1-Sep-21-2022-09-14-45-81-PM</image:caption><image:title>B2B-Instagram-Example-1-Sep-21-2022-09-14-45-81-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Instagram-B2B-carousel-example-COP26-Sep-21-2022-09-14-49-45-PM.webp</image:loc><image:caption>Instagram-B2B-carousel-example-COP26-Sep-21-2022-09-14-49-45-PM</image:caption><image:title>Instagram-B2B-carousel-example-COP26-Sep-21-2022-09-14-49-45-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20instagram.jpg</image:loc><image:caption>b2b instagram</image:caption><image:title>b2b instagram</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/B2B-Instagram-Example-2-Sep-21-2022-09-14-43-69-PM.webp</image:loc><image:caption>B2B-Instagram-Example-2-Sep-21-2022-09-14-43-69-PM</image:caption><image:title>B2B-Instagram-Example-2-Sep-21-2022-09-14-43-69-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/21-lead-magnets-that-arent-ebooks</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/21-best-lead-magnets-1.webp</image:loc><image:caption>21-best-lead-magnets-1</image:caption><image:title>21-best-lead-magnets-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/pricing</loc><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-check-1.svg</image:loc><image:caption>pricing-icon-check-1</image:caption><image:title>pricing-icon-check-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/schedule-bg-1.jpg</image:loc><image:caption>schedule-bg-1</image:caption><image:title>schedule-bg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-line-2.svg</image:loc><image:caption>pricing-icon-line-2</image:caption><image:title>pricing-icon-line-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu-logo.png.png</image:loc><image:caption>micatu-logo.png</image:caption><image:title>micatu-logo.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-check-sm-1.svg</image:loc><image:caption>pricing-icon-check-sm-1</image:caption><image:title>pricing-icon-check-sm-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-rocket-2.svg</image:loc><image:caption>pricing-icon-rocket-2</image:caption><image:title>pricing-icon-rocket-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-x-sm-1.svg</image:loc><image:caption>pricing-icon-x-sm-1</image:caption><image:title>pricing-icon-x-sm-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/27633790-f8c8-4e36-b1da-1b7d781b8af7.png</image:loc><image:caption>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:caption><image:title>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-pie-2.svg</image:loc><image:caption>pricing-icon-pie-2</image:caption><image:title>pricing-icon-pie-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing-card-1.jpg</image:loc><image:caption>manufacturing-card-1</image:caption><image:title>manufacturing-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor-1.webp</image:loc><image:caption>flex-logo-fullcolor-1</image:caption><image:title>flex-logo-fullcolor-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20-%20Client%20Expanding%20Into%20US%20Market.jpg</image:loc><image:caption>New Perspective - Client Expanding Into US Market</image:caption><image:title>New Perspective - Client Expanding Into US Market</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-logo-md.png</image:loc><image:caption>ddps-logo-md</image:caption><image:title>ddps-logo-md</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/saas-card-1.jpg</image:loc><image:caption>saas-card-1</image:caption><image:title>saas-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-hero-bg-1.jpg</image:loc><image:caption>pricing-hero-bg-1</image:caption><image:title>pricing-hero-bg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Industries-hero-banner-CCS-fade-hq.jpg</image:loc><image:caption>Industries-hero-banner-CCS-fade-hq</image:caption><image:title>Industries-hero-banner-CCS-fade-hq</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/right-fit-bg-1.jpg</image:loc><image:caption>right-fit-bg-1</image:caption><image:title>right-fit-bg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-x-1.svg</image:loc><image:caption>pricing-icon-x-1</image:caption><image:title>pricing-icon-x-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/podcast/urban-ev-trucks</loc><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/urban-ev-trucks-telo.jpg</image:loc><image:caption>urban-ev-trucks-telo</image:caption><image:title>urban-ev-trucks-telo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/linkedin-manufacturing-networking</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/podcast/building-automation-new-approach</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-marketing-insights-trends</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech%20marketing%20in%202024%20trends%20insights.webp</image:loc><image:caption>cleantech marketing in 2024 trends insights</image:caption><image:title>cleantech marketing in 2024 trends insights</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/migrating-website-hubspot-cms</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20cms%20features.jpg</image:loc><image:caption>hubspot cms features</image:caption><image:title>hubspot cms features</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/lead-generation-cleantech</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/3%20Prime%20Movers%20in%20Cleantech%20Lead%20Generation_%20Websites%2c%20Blogs%2c%20and%20Webinars.jpg</image:loc><image:caption>3 Prime Movers in Cleantech Lead Generation_ Websites, Blogs, and Webinars</image:caption><image:title>3 Prime Movers in Cleantech Lead Generation_ Websites, Blogs, and Webinars</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/renewable-energy-marketing-agency</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4/medium.jpg</video:thumbnail_loc><video:title>Connections in ClimateTech</video:title><video:description>Connections in ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4/medium.jpg</video:thumbnail_loc><video:title>High-Tech Startup CHASM Triples Leads in Under 90 Days With Our Program</video:title><video:description>Struggling to make sense of your marketing efforts in a chaotic environment? This video explores how partnering with a skilled agency can dramatically enhance your brand visibility and lead generation.

In this engaging session, we dive into the journey of a company that faced the daunting challenge of identifying their target audience amidst overwhelming odds. Key highlights include:

- The necessity of having a marketing agency that understands customer profiles and can effectively pinpoint high-value leads.
- The transformative impact of strategic marketing, resulting in a three to fourfold increase in website traffic and lead generation.
- Insights into how a detailed strategic process can eliminate guesswork, ensuring that marketing efforts resonate with the right audience.
- The importance of establishing a strong brand image that aligns with industry leaders, enhancing credibility and trust among potential clients.

By the end of this video, viewers will gain actionable insights into how to improve their marketing strategies, align sales and marketing efforts, and elevate their brand's presence in competitive markets. Discover how the right agency can turn your marketing challenges into opportunities for growth and success.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4</video:content_loc><video:duration>94</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MarketingStrategies</video:tag><video:tag>DemandGeneration</video:tag><video:tag>LeadGeneration</video:tag><video:tag>TargetAudience</video:tag><video:tag>BrandCredibility</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/hero-np.mp4/medium.jpg</video:thumbnail_loc><video:title>hero-np</video:title><video:description>hero-np</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/hero-np.mp4</video:content_loc><video:duration>15</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/doel%202.webp</image:loc><image:caption>doel 2</image:caption><image:title>doel 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20969.webp</image:loc><image:caption>Group 969</image:caption><image:title>Group 969</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/content%20and%20creative.jpg</image:loc><image:caption>content and creative</image:caption><image:title>content and creative</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/long%20sales%20cycles%20webinar3.jpg</image:loc><image:caption>long sales cycles webinar3</image:caption><image:title>long sales cycles webinar3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/process-new-perspective.jpg</image:loc><image:caption>process-new-perspective</image:caption><image:title>process-new-perspective</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Videos/Video%20(1080%20x%201920%20px).jpeg</image:loc><image:caption>Video (1080 x 1920 px)</image:caption><image:title>Video (1080 x 1920 px)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/V6.png</image:loc><image:caption>V6</image:caption><image:title>V6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/badges%20new.webp</image:loc><image:caption>badges new</image:caption><image:title>badges new</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%2026.webp</image:loc><image:caption>image 26</image:caption><image:title>image 26</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech-1.webp</image:loc><image:caption>Cleantech-1</image:caption><image:title>Cleantech-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech%20climate%20tech.jpg</image:loc><image:caption>cleantech climate tech</image:caption><image:title>cleantech climate tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Climactic%20Thumbnail.png</image:loc><image:caption>Climactic Thumbnail</image:caption><image:title>Climactic 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Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clutch.webp</image:loc><image:caption>clutch</image:caption><image:title>clutch</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/demand%20generation%20expertise.webp</image:loc><image:caption>demand generation expertise</image:caption><image:title>demand generation expertise</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods 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tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 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443</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NK-Headshot-2.jpeg</image:loc><image:caption>NK-Headshot-2</image:caption><image:title>NK-Headshot-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/salient%20thumbnail%20cover.png</image:loc><image:caption>salient thumbnail cover</image:caption><image:title>salient thumbnail cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agrify.png</image:loc><image:caption>agrify</image:caption><image:title>agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/innovafeed%20thumbnail%20%20cover.png</image:loc><image:caption>innovafeed thumbnail  cover</image:caption><image:title>innovafeed thumbnail  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447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ct%20green%20(1).webp</image:loc><image:caption>ct green (1)</image:caption><image:title>ct green (1)</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/podcast/carbon-recycling-revolution</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/LanzaTech%20(3).jpg</image:loc><image:caption>LanzaTech (3)</image:caption><image:title>LanzaTech (3)</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/employee-spotlight-dunja-jovanovic</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast-2.jpg</image:loc><image:caption>GNP Podcast-2</image:caption><image:title>GNP Podcast-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/energy-cleantech-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Dynamo%20Cleatech%20Page%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Dynamo Cleatech Page </video:title><video:description>Dynamo Cleatech Page </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Dynamo%20Cleatech%20Page%20.mp4</video:content_loc><video:duration>59</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/cleantech%20veolia%20updated.mp4/medium.jpg</video:thumbnail_loc><video:title>cleantech veolia updated</video:title><video:description>cleantech veolia updated</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/cleantech%20veolia%20updated.mp4</video:content_loc><video:duration>49</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/carbonclean.png</image:loc><image:caption>carbonclean</image:caption><image:title>carbonclean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ccs-logo-no-tag.png</image:loc><image:caption>ccs-logo-no-tag</image:caption><image:title>ccs-logo-no-tag</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN21-10-20%20174808.png</image:loc><image:caption>SN21-10-20 174808</image:caption><image:title>SN21-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20449.svg</image:loc><image:caption>Group 449</image:caption><image:title>Group 449</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-1.jpg</image:loc><image:caption>qio-1</image:caption><image:title>qio-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/maximizing%20ROI%20with%20inbound%20marketing%20for%20cleantech.jpeg</image:loc><image:caption>maximizing ROI with inbound marketing for cleantech</image:caption><image:title>maximizing ROI with inbound marketing for cleantech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/windesco%20(1).png</image:loc><image:caption>windesco (1)</image:caption><image:title>windesco (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-2.svg</image:loc><image:caption>Frame 375-2</image:caption><image:title>Frame 375-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ICPG%20Video%20cover.png</image:loc><image:caption>ICPG Video cover</image:caption><image:title>ICPG Video cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 423-1</image:caption><image:title>Group 423-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Raj%20Kapoor.png</image:loc><image:caption>Raj Kapoor</image:caption><image:title>Raj Kapoor</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN14-10-20%20174808.png</image:loc><image:caption>SN14-10-20 174808</image:caption><image:title>SN14-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.webp</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sustainabilty%20at%20new%20perspective%20hero.webp</image:loc><image:caption>sustainabilty at new perspective hero</image:caption><image:title>sustainabilty at new perspective hero</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 379</image:caption><image:title>Frame 379</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Kristin%20Barbato%20cover-1.png</image:loc><image:caption>Kristin Barbato cover-1</image:caption><image:title>Kristin Barbato cover-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech.webp</image:loc><image:caption>Cleantech</image:caption><image:title>Cleantech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20426.svg</image:loc><image:caption>Group 426</image:caption><image:title>Group 426</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20377.svg</image:loc><image:caption>Frame 377</image:caption><image:title>Frame 377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech-1.webp</image:loc><image:caption>Cleantech-1</image:caption><image:title>Cleantech-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/LGF2020HorizontalLogo2x-1.png.png</image:loc><image:caption>LGF2020HorizontalLogo2x-1.png</image:caption><image:title>LGF2020HorizontalLogo2x-1.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Patrick%20Shultz%20Cover-1.png</image:loc><image:caption>Patrick Shultz Cover-1</image:caption><image:title>Patrick Shultz Cover-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu.png</image:loc><image:caption>micatu</image:caption><image:title>micatu</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 968</image:caption><image:title>Group 968</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Dynamo%20Thumbnail.png</image:loc><image:caption>Dynamo Thumbnail</image:caption><image:title>Dynamo Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/biggest-marketing-trends-2024</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seven%20biggest%20marketing%20trends%20for%202023.jpg</image:loc><image:caption>seven biggest marketing trends for 2023</image:caption><image:title>seven biggest marketing trends for 2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-generative-ai-tools</loc><image:image><image:loc>https://www.npws.net/hubfs/image-png-Sep-05-2023-12-16-59-6053-PM.png</image:loc><image:caption>image-png-Sep-05-2023-12-16-59-6053-PM</image:caption><image:title>image-png-Sep-05-2023-12-16-59-6053-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20generative%20ai%20tools%20and%20smart%20crm.jpg</image:loc><image:caption>hubspot generative ai tools and smart crm</image:caption><image:title>hubspot generative ai tools and smart crm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chatspot%20(1).jpg</image:loc><image:caption>chatspot (1)</image:caption><image:title>chatspot 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways 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wind</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/saas-value-proposition</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Build%20a%20Strong%20SaaS%20Value%20Proposition%20for%20Your%20Product%20(1).jpg</image:loc><image:caption>How to Build a Strong SaaS Value Proposition for Your Product (1)</image:caption><image:title>How to Build a Strong SaaS Value Proposition for Your Product (1)</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/resources</loc><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CAC%20calculator.jpg</image:loc><image:caption>CAC calculator</image:caption><image:title>CAC calculator</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/google%20ads%20budget%20calculator.jpg</image:loc><image:caption>google ads budget calculator</image:caption><image:title>google ads budget calculator</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Resource%20card%20Manufacturing%20agency%20guide.jpg</image:loc><image:caption>Resource card Manufacturing agency guide</image:caption><image:title>Resource card Manufacturing agency guide</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%20for%202025%20Report.jpg</image:loc><image:caption>B2B Marketing Trends for 2025 Report</image:caption><image:title>B2B Marketing Trends for 2025 Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/long%20sales%20cycles%20webinar3.jpg</image:loc><image:caption>long sales cycles webinar3</image:caption><image:title>long sales cycles webinar3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-10.webp</image:loc><image:caption>Cover book-10</image:caption><image:title>Cover book-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Resource%20card%20Agriculture%20problems%20guide.jpg</image:loc><image:caption>Resource card Agriculture problems guide</image:caption><image:title>Resource card Agriculture problems guide</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20grader.jpg</image:loc><image:caption>website grader</image:caption><image:title>website grader</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Video%20tile%2c%20editorial%20sheet%2c%20and%20pencil.jpg</image:loc><image:caption>Video tile, editorial sheet, and pencil</image:caption><image:title>Video tile, editorial sheet, and pencil</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20roi%20calculator.jpg</image:loc><image:caption>marketing roi calculator</image:caption><image:title>marketing roi calculator</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-2.webp</image:loc><image:caption>Cover book-2</image:caption><image:title>Cover book-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook1.jpg</image:loc><image:caption>owned audience playbook1</image:caption><image:title>owned audience playbook1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-1-1.webp</image:loc><image:caption>Cover book-1-1</image:caption><image:title>Cover book-1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NP%20Webinar%20Social%20Ads%3B%20From%20Cost%20Center%20%20to%20Revenue%20Driver%20(2).png</image:loc><image:caption>NP Webinar Social Ads; From Cost Center  to Revenue Driver (2)</image:caption><image:title>NP Webinar Social Ads; From Cost Center  to Revenue Driver (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/podcast/future-of-recycling-ai</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/future-of-recycling-ai.jpg</image:loc><image:caption>future-of-recycling-ai</image:caption><image:title>future-of-recycling-ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/blog/optimize-linkedin-b2b-pages</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Time%20to%20Love%20LinkedIn_%20How%20to%20Work%20this%20B2B%20powerhouse%20in%202023.jpg</image:loc><image:caption>Time to Love LinkedIn_ How to Work this B2B powerhouse in 2023</image:caption><image:title>Time to Love LinkedIn_ How to Work this B2B powerhouse in 2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/hubspot-migration</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/saas-card-1.jpg</image:loc><image:caption>saas-card-1</image:caption><image:title>saas-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%203.jpg</image:loc><image:caption>File 3</image:caption><image:title>File 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio.jpg</image:loc><image:caption>qio</image:caption><image:title>qio</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio%20before.jpg</image:loc><image:caption>qio before</image:caption><image:title>qio before</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Untitled%20design.png</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Qio-Logo-Color-1.webp</image:loc><image:caption>Qio-Logo-Color-1</image:caption><image:title>Qio-Logo-Color-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/podcast/reusable-ppe</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AmorSui%20YT%20Thumbnail.png</image:loc><image:caption>AmorSui YT Thumbnail</image:caption><image:title>AmorSui YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/blog/b2b-website-redesign-cost</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/case-study/website-replatforming</loc><image:image><image:loc>https://www.npws.net/hubfs/case-studies/killerspin/killerspin-table-product.jpg</image:loc><image:caption>killerspin-table-product</image:caption><image:title>killerspin-table-product</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/killerspin/killerspin-customers-playing.jpg</image:loc><image:caption>killerspin-customers-playing</image:caption><image:title>killerspin-customers-playing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/killerspin-2.png</image:loc><image:caption>killerspin-2</image:caption><image:title>killerspin-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/19.jpg</image:loc><image:caption>19</image:caption><image:title>19</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin-logo.png</image:loc><image:caption>killerspin-logo</image:caption><image:title>killerspin-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/screencapture-killerspin-2020-05-13-09_15_41.jpg</image:loc><image:caption>screencapture-killerspin-2020-05-13-09_15_41</image:caption><image:title>screencapture-killerspin-2020-05-13-09_15_41</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/killerspin/killerspin-players.jpg</image:loc><image:caption>killerspin-players</image:caption><image:title>killerspin-players</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/ai-b2b-agency</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How 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Performance</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/podcast/insects-future-food</loc><image:image><image:loc>https://www.npws.net/hubfs/Electric%20Boats%20Close%20to%20Ruling%20the%20Waters%3F.png</image:loc><image:caption>Electric Boats Close to Ruling the Waters?</image:caption><image:title>Electric Boats Close to Ruling the Waters?</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Are%20Insects%20The%20Future%20Of%20Food%20-%20Innovafeed.png</image:loc><image:caption>Are Insects The Future Of Food - Innovafeed</image:caption><image:title>Are Insects The Future Of Food - Innovafeed</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Aigen%20(1).png</image:loc><image:caption>YouTube Thumbnail Aigen (1)</image:caption><image:title>YouTube Thumbnail Aigen (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/The%20Role%20of%20AI%20and%20Data%20in%20Sustainable%20Construction%20(1).jpg</image:loc><image:caption>The Role of AI and Data in Sustainable Construction (1)</image:caption><image:title>The Role of AI and Data in Sustainable Construction (1)</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/b2b-engine-documentation</loc><image:image><image:loc>https://www.npws.net/hubfs/career-listing-1.png</image:loc><image:caption>career-listing-1</image:caption><image:title>career-listing-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chart.png</image:loc><image:caption>chart</image:caption><image:title>chart</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/video.png</image:loc><image:caption>video</image:caption><image:title>video</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-4-HTheme.png</image:loc><image:caption>Customization-SS-4-HTheme</image:caption><image:title>Customization-SS-4-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing.png</image:loc><image:caption>pricing</image:caption><image:title>pricing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-3-HTheme.png</image:loc><image:caption>Customization-SS-3-HTheme</image:caption><image:title>Customization-SS-3-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/progress.png</image:loc><image:caption>progress</image:caption><image:title>progress</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team-1.png</image:loc><image:caption>team-1</image:caption><image:title>team-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-13-HTheme.png</image:loc><image:caption>Customization-SS-13-HTheme</image:caption><image:title>Customization-SS-13-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-9-HTheme.png</image:loc><image:caption>Customization-SS-9-HTheme</image:caption><image:title>Customization-SS-9-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/countdown.png</image:loc><image:caption>countdown</image:caption><image:title>countdown</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-12-HTheme.png</image:loc><image:caption>Customization-SS-12-HTheme</image:caption><image:title>Customization-SS-12-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-15-HTheme.png</image:loc><image:caption>Customization-SS-15-HTheme</image:caption><image:title>Customization-SS-15-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clone-to-child-theme%20(1).png</image:loc><image:caption>clone-to-child-theme 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logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-5-HTheme.png</image:loc><image:caption>Customization-SS-5-HTheme</image:caption><image:title>Customization-SS-5-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/create-page.png</image:loc><image:caption>create-page</image:caption><image:title>create-page</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-6-HTheme.png</image:loc><image:caption>Customization-SS-6-HTheme</image:caption><image:title>Customization-SS-6-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-7-HTheme-1.png</image:loc><image:caption>Customization-SS-7-HTheme-1</image:caption><image:title>Customization-SS-7-HTheme-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/map.png</image:loc><image:caption>map</image:caption><image:title>map</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Introduction-SS-1-HTheme.png</image:loc><image:caption>Introduction-SS-1-HTheme</image:caption><image:title>Introduction-SS-1-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/theme-settings.png</image:loc><image:caption>theme-settings</image:caption><image:title>theme-settings</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-8-HTheme.png</image:loc><image:caption>Customization-SS-8-HTheme</image:caption><image:title>Customization-SS-8-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-2-HTheme.png</image:loc><image:caption>Customization-SS-2-HTheme</image:caption><image:title>Customization-SS-2-HTheme</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/blog/hubspots-operations-hub</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-operations-hub-what-you-need-to-know-Sep-21-2022-09-09-58-87-PM.jpg</image:loc><image:caption>hubspot-operations-hub-what-you-need-to-know-Sep-21-2022-09-09-58-87-PM</image:caption><image:title>hubspot-operations-hub-what-you-need-to-know-Sep-21-2022-09-09-58-87-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-operations-hub-programmable-automation_jpg-Sep-21-2022-09-10-00-05-PM.webp</image:loc><image:caption>hubspot-operations-hub-programmable-automation_jpg-Sep-21-2022-09-10-00-05-PM</image:caption><image:title>hubspot-operations-hub-programmable-automation_jpg-Sep-21-2022-09-10-00-05-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/operations-hub-data-sync_jpg-Sep-21-2022-09-09-59-63-PM.webp</image:loc><image:caption>operations-hub-data-sync_jpg-Sep-21-2022-09-09-59-63-PM</image:caption><image:title>operations-hub-data-sync_jpg-Sep-21-2022-09-09-59-63-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/agency-insider-tips</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Get%20the%20Best%20Work%20From%20Your%20Marketing%20Agency%20%E2%80%94%20Insider%20Tips%20From%20a%20CSM.jpg</image:loc><image:caption>How to Get the Best Work From Your Marketing Agency — Insider Tips From a CSM</image:caption><image:title>How to Get the Best Work From Your Marketing Agency — Insider Tips From a CSM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/electric-boats-future</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Seven%20Seas%20Water%20Thumbnail.png</image:loc><image:caption>Seven Seas Water Thumbnail</image:caption><image:title>Seven Seas Water Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20YouTube%20Thumbnail%20Neighborhood%20Sun%20Solar.png</image:loc><image:caption>Copy of YouTube Thumbnail Neighborhood Sun Solar</image:caption><image:title>Copy of YouTube Thumbnail Neighborhood Sun Solar</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Electric%20Boats%20Close%20to%20Ruling%20the%20Waters%3F.png</image:loc><image:caption>Electric Boats Close to Ruling the Waters?</image:caption><image:title>Electric Boats Close to Ruling the Waters?</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/podcast/virtual-power-plants</loc><image:image><image:loc>https://www.npws.net/hubfs/Atma.png</image:loc><image:caption>Atma</image:caption><image:title>Atma</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/podcast/minimizing-climate-risks-ai</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast-1.jpg</image:loc><image:caption>GNP Podcast-1</image:caption><image:title>GNP Podcast-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/google-analytics-4-features</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Predictive-metrics-in-GA4-based-on-machine-learning-and-AI-Sep-21-2022-09-21-00-37-PM.webp</image:loc><image:caption>Predictive-metrics-in-GA4-based-on-machine-learning-and-AI-Sep-21-2022-09-21-00-37-PM</image:caption><image:title>Predictive-metrics-in-GA4-based-on-machine-learning-and-AI-Sep-21-2022-09-21-00-37-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Default-reports-snapshot-in-GA4-Sep-21-2022-09-21-03-72-PM.webp</image:loc><image:caption>Default-reports-snapshot-in-GA4-Sep-21-2022-09-21-03-72-PM</image:caption><image:title>Default-reports-snapshot-in-GA4-Sep-21-2022-09-21-03-72-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Google-Analytics-4-How-to-Make-the-Switch-from-GA3-and-Leverage-9-Great-New-Features-4.jpg</image:loc><image:caption>Google-Analytics-4-How-to-Make-the-Switch-from-GA3-and-Leverage-9-Great-New-Features-4</image:caption><image:title>Google-Analytics-4-How-to-Make-the-Switch-from-GA3-and-Leverage-9-Great-New-Features-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website 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</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4/medium.jpg</video:thumbnail_loc><video:title>Connections in ClimateTech</video:title><video:description>Connections in ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient 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content</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/arctic-ice-conservation</loc><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20LineVision.png</image:loc><image:caption>YouTube Thumbnail LineVision</image:caption><image:title>YouTube Thumbnail 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manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20workflows%20and%20how%20to%20build%20them.jpg</image:loc><image:caption>hubspot workflows and how to build them</image:caption><image:title>hubspot workflows and how to build them</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed 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manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed 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3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2-2.jpg</image:loc><image:caption>2-2</image:caption><image:title>2-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CC-ebook-page1.jpg</image:loc><image:caption>CC-ebook-page1</image:caption><image:title>CC-ebook-page1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon-clean-case-study-1.jpg</image:loc><image:caption>carbon-clean-case-study-1</image:caption><image:title>carbon-clean-case-study-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Refineries_cover.jpg</image:loc><image:caption>Refineries_cover</image:caption><image:title>Refineries_cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon-clean-case-study-2.jpg</image:loc><image:caption>carbon-clean-case-study-2</image:caption><image:title>carbon-clean-case-study-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%208.webp</image:loc><image:caption>image 8</image:caption><image:title>image 8</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/client-onboarding-process</loc><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/working%20with%20np.jpg</image:loc><image:caption>working with np</image:caption><image:title>working with np</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/npws-33%201.png</image:loc><image:caption>npws-33 1</image:caption><image:title>npws-33 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/ai-search-manufacturing</loc><image:image><image:loc>https://www.npws.net/hubfs/Ten%20Pages%20to%20Rewrite-12.jpg</image:loc><image:caption>Ten Pages to Rewrite-12</image:caption><image:title>Ten Pages to Rewrite-12</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/case-study/solar-lead-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Align%20Budgeting%20and%20Strategic%20Planning_%204%20Key%20Tips.jpg</image:loc><image:caption>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:caption><image:title>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-data-cleansing-1024x602-Sep-21-2022-09-14-58-59-PM.webp</image:loc><image:caption>hubspot-crm-data-cleansing-1024x602-Sep-21-2022-09-14-58-59-PM</image:caption><image:title>hubspot-crm-data-cleansing-1024x602-Sep-21-2022-09-14-58-59-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/10.jpg</image:loc><image:caption>10</image:caption><image:title>10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%201.jpg</image:loc><image:caption>File 1</image:caption><image:title>File 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20heat%20mapping.webp</image:loc><image:caption>website heat mapping</image:caption><image:title>website heat mapping</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20scroll%20map.webp</image:loc><image:caption>website scroll map</image:caption><image:title>website scroll map</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/becoming-thought-leader</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/The-why-how-and-what-of-becoming-a-thought-ledaer_-8-tips-Sep-21-2022-09-10-05-34-PM.jpg</image:loc><image:caption>The-why-how-and-what-of-becoming-a-thought-ledaer_-8-tips-Sep-21-2022-09-10-05-34-PM</image:caption><image:title>The-why-how-and-what-of-becoming-a-thought-ledaer_-8-tips-Sep-21-2022-09-10-05-34-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 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Thumbnail</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.npws.net/blog/manufacturing-leads-paid-campaigns</loc><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-14</lastmod></url><url><loc>https://www.npws.net/blog/b2b-funnel-breakpoints</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20not%20converting.jpg</image:loc><image:caption>website not converting</image:caption><image:title>website not converting</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/stationa-energy-marketplace</loc><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/become-sustainable-business</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20Ways%20to%20Make%20Your%20Business%20More%20Sustainable.jpg</image:loc><image:caption>7 Ways to Make Your Business More Sustainable</image:caption><image:title>7 Ways to Make Your Business More Sustainable</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ira%20article.jpg</image:loc><image:caption>ira article</image:caption><image:title>ira article</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable 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</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in 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Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Building-Your-B2B-Companys-Content-Creation-Engine-4.jpg</image:loc><image:caption>Building-Your-B2B-Companys-Content-Creation-Engine-4</image:caption><image:title>Building-Your-B2B-Companys-Content-Creation-Engine-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/case-study/startup-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/11.jpg</image:loc><image:caption>11</image:caption><image:title>11</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%203.jpg</image:loc><image:caption>File 3</image:caption><image:title>File 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Young-High-Tech-Client-Achieves-Explosive-Growth-Through-Search-Engine-Optimization.png</image:loc><image:caption>Young-High-Tech-Client-Achieves-Explosive-Growth-Through-Search-Engine-Optimization</image:caption><image:title>Young-High-Tech-Client-Achieves-Explosive-Growth-Through-Search-Engine-Optimization</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b2b-manufacturing.jpg-1.png</image:loc><image:caption>b2b-manufacturing.jpg-1</image:caption><image:title>b2b-manufacturing.jpg-1</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/case-study/solar-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/christine%20drew%20-%20posigen.webp</image:loc><image:caption>christine drew - posigen</image:caption><image:title>christine drew - posigen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20logo.webp</image:loc><image:caption>posigen logo</image:caption><image:title>posigen logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%202.jpg</image:loc><image:caption>File 2</image:caption><image:title>File 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Flow-Chart-04.png</image:loc><image:caption>Flow-Chart-04</image:caption><image:title>Flow-Chart-04</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20case%20study.webp</image:loc><image:caption>posigen case study</image:caption><image:title>posigen case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%201054%20(1).webp</image:loc><image:caption>Group 1054 (1)</image:caption><image:title>Group 1054 (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20energy.webp</image:loc><image:caption>solar energy</image:caption><image:title>solar energy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen.webp</image:loc><image:caption>posigen</image:caption><image:title>posigen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen-web.jpg</image:loc><image:caption>posigen-web</image:caption><image:title>posigen-web</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/sustainable-marketing-greenwashing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/how%20to%20avoid%20greenwashing%20-%20sustainable%20marketing.jpg</image:loc><image:caption>how to avoid greenwashing - sustainable marketing</image:caption><image:title>how to avoid greenwashing - sustainable marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/interviewing-experts-content</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/10%20Tips%20for%20interviewing%20subject%20matter%20experts.jpg</image:loc><image:caption>10 Tips for interviewing subject matter experts</image:caption><image:title>10 Tips for interviewing subject matter experts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/blog/account-based-marketing-for-your-company</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20space%20filled%20with%20collaborative%20energy%20A%20large%20conference%20table%20is%20set%20at%20the%20center%20surrounded%20by%20diverse%20team%20members%20engaged%20in%20a%20dynamic%20discussion%20with%20laptops%20open%20and%20notepads%20filled%20with%20notes%20On%20the%20walls%20co-1.jpeg</image:loc><image:caption>The image depicts a modern office space filled with collaborative energy A large conference table is set at the center surrounded by diverse team members engaged in a dynamic discussion with laptops open and notepads filled with notes On the walls co-1</image:caption><image:title>The image depicts a modern office space filled with collaborative energy A large conference table is set at the center surrounded by diverse team members engaged in a dynamic discussion with laptops open and notepads filled with notes On the walls co-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/segmenting-hubspot-contacts</loc><image:image><image:loc>https://www.npws.net/hubfs/Segmenting%20Your%20HubSpot%20Contacts_%20How%20to%20Do%20It%20and%20Why%20You%20Should.jpg</image:loc><image:caption>Segmenting Your HubSpot Contacts_ How to Do It and Why You Should</image:caption><image:title>Segmenting Your HubSpot Contacts_ How to Do It and Why You Should</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-Nov-14-2022-08-39-50-5065-AM.png</image:loc><image:caption>image-png-Nov-14-2022-08-39-50-5065-AM</image:caption><image:title>image-png-Nov-14-2022-08-39-50-5065-AM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-2.png</image:loc><image:caption>image-png-2</image:caption><image:title>image-png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-1.png</image:loc><image:caption>image-png-1</image:caption><image:title>image-png-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-Nov-14-2022-08-40-56-3671-AM.png</image:loc><image:caption>image-png-Nov-14-2022-08-40-56-3671-AM</image:caption><image:title>image-png-Nov-14-2022-08-40-56-3671-AM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-4.png</image:loc><image:caption>image-png-4</image:caption><image:title>image-png-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png.png</image:loc><image:caption>image-png</image:caption><image:title>image-png</image:title></image:image><lastmod>2026-10-11</lastmod><priority>0.8</priority></url><url><loc>https://www.npws.net/blog/climate-change-glossary</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4/medium.jpg</video:thumbnail_loc><video:title>Connections in ClimateTech</video:title><video:description>Connections in ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Glossary-of-climate-change-terms-4.jpg</image:loc><image:caption>Glossary-of-climate-change-terms-4</image:caption><image:title>Glossary-of-climate-change-terms-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/measure-marketing-effectiveness-setting-goals</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Measure%20Marketing%20Effectiveness%20-%20Objectives%2c%20Goals%2c%20and%20KPIs.jpg</image:loc><image:caption>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:caption><image:title>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/manufacturing-dark-funnel</loc><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/scaling-climate-tech-recap</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4/medium.jpg</video:thumbnail_loc><video:title>Connections in ClimateTech</video:title><video:description>Connections in ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/podcast/waste-water-management</loc><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20YT%20Thumb%20(1).jpg</image:loc><image:caption>GNP YT Thumb (1)</image:caption><image:title>GNP YT Thumb (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A 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