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YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/5_png-2.webp</image:loc><image:caption>5_png-2</image:caption><image:title>5_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/4_png-2.webp</image:loc><image:caption>4_png-2</image:caption><image:title>4_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/9_png-2.webp</image:loc><image:caption>9_png-2</image:caption><image:title>9_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/6_png-2.webp</image:loc><image:caption>6_png-2</image:caption><image:title>6_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/7_png-2.webp</image:loc><image:caption>7_png-2</image:caption><image:title>7_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Marketing-Affiliates-for-Cleantech_-9-Best-Practices-for-Choosing-the-Right-Partner-4.jpg</image:loc><image:caption>Marketing-Affiliates-for-Cleantech_-9-Best-Practices-for-Choosing-the-Right-Partner-4</image:caption><image:title>Marketing-Affiliates-for-Cleantech_-9-Best-Practices-for-Choosing-the-Right-Partner-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/8_png-2.webp</image:loc><image:caption>8_png-2</image:caption><image:title>8_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/1_png-2.webp</image:loc><image:caption>1_png-2</image:caption><image:title>1_png-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-platinum-partner</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/platinum%20hubspot%20partner.jpg</image:loc><image:caption>platinum hubspot partner</image:caption><image:title>platinum hubspot partner</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog</loc><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Be%20found%20in%20AI%20search-4.jpg</image:loc><image:caption>Be found in AI search-4</image:caption><image:title>Be found in AI search-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing%20marketing%20budgets-5.jpg</image:loc><image:caption>Manufacturing marketing budgets-5</image:caption><image:title>Manufacturing marketing budgets-5</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Ten%20Pages%20to%20Rewrite-12.jpg</image:loc><image:caption>Ten Pages to Rewrite-12</image:caption><image:title>Ten Pages to Rewrite-12</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20not%20converting.jpg</image:loc><image:caption>website not converting</image:caption><image:title>website not converting</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/interviewing-experts-content</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/10%20Tips%20for%20interviewing%20subject%20matter%20experts.jpg</image:loc><image:caption>10 Tips for interviewing subject matter experts</image:caption><image:title>10 Tips for interviewing subject matter experts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/podcast/pfas-pollution</loc><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Aclarity%20Thumbnail.png</image:loc><image:caption>Aclarity 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folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(7).jpg</image:loc><image:caption>GNP Podcast (7)</image:caption><image:title>GNP Podcast (7)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/migrating-website-hubspot-cms</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20cms%20features.jpg</image:loc><image:caption>hubspot cms features</image:caption><image:title>hubspot cms 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guide</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/plan-your-q1-marketing-strategy</loc><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Plan%20Your%20Q1%20Marketing%20Strategy.jpg</image:loc><image:caption>How to Plan Your Q1 Marketing Strategy</image:caption><image:title>How to Plan Your Q1 Marketing Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future 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playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-marketing-toolkit</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? 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Why</image:caption><image:title>Cleantech Marketing Toolkit, What We Use and Why</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-generative-ai-tools</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20generative%20ai%20tools%20and%20smart%20crm.jpg</image:loc><image:caption>hubspot generative ai tools and smart crm</image:caption><image:title>hubspot generative ai tools and smart crm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for 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(1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-Sep-05-2023-12-16-59-6053-PM.png</image:loc><image:caption>image-png-Sep-05-2023-12-16-59-6053-PM</image:caption><image:title>image-png-Sep-05-2023-12-16-59-6053-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/food-sustainability-upcycling</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/RenewalMill%20Thumbnail.jpg</image:loc><image:caption>RenewalMill Thumbnail</image:caption><image:title>RenewalMill Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/sales-and-marketing-alignment</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/google-analytics-1024x553-Sep-21-2022-09-10-34-41-PM.png</image:loc><image:caption>google-analytics-1024x553-Sep-21-2022-09-10-34-41-PM</image:caption><image:title>google-analytics-1024x553-Sep-21-2022-09-10-34-41-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/sales-marketing-alignment-lead-sources-1024x421-Sep-21-2022-09-10-33-53-PM.png</image:loc><image:caption>sales-marketing-alignment-lead-sources-1024x421-Sep-21-2022-09-10-33-53-PM</image:caption><image:title>sales-marketing-alignment-lead-sources-1024x421-Sep-21-2022-09-10-33-53-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/sales-marketing-alignment-roi-1024x416-Sep-21-2022-09-10-34-88-PM.png</image:loc><image:caption>sales-marketing-alignment-roi-1024x416-Sep-21-2022-09-10-34-88-PM</image:caption><image:title>sales-marketing-alignment-roi-1024x416-Sep-21-2022-09-10-34-88-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20State%20of%20Inbound%20Marketing%202024%20Report.jpg</image:loc><image:caption>HubSpot - State of Inbound Marketing 2024 Report</image:caption><image:title>HubSpot - State of Inbound Marketing 2024 Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/primary-approach-to-marketing-1024x448-Sep-21-2022-09-10-33-10-PM.png</image:loc><image:caption>primary-approach-to-marketing-1024x448-Sep-21-2022-09-10-33-10-PM</image:caption><image:title>primary-approach-to-marketing-1024x448-Sep-21-2022-09-10-33-10-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/sales-marketing-alignment-marketing-effective-1024x406-Sep-21-2022-09-10-33-98-PM.png</image:loc><image:caption>sales-marketing-alignment-marketing-effective-1024x406-Sep-21-2022-09-10-33-98-PM</image:caption><image:title>sales-marketing-alignment-marketing-effective-1024x406-Sep-21-2022-09-10-33-98-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20We%20Help%20Agritech%20Companies%20Position%20and%20Market%20your%20Brand.jpg</image:loc><image:caption>How We Help Agritech Companies Position and Market your Brand</image:caption><image:title>How We Help Agritech Companies Position and Market your Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sales%20and%20marketing%20alignment.jpg</image:loc><image:caption>sales and marketing alignment</image:caption><image:title>sales and marketing alignment</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-transect</loc><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Transect%20Inc.png</image:loc><image:caption>YouTube Thumbnail Transect Inc</image:caption><image:title>YouTube Thumbnail Transect Inc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/saas-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/commons%20app%20saas.webm/medium.jpg</video:thumbnail_loc><video:title>commons app saas</video:title><video:description>commons app saas</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/commons%20app%20saas.webm</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/everestlab%20saas.webm/medium.jpg</video:thumbnail_loc><video:title>everestlab saas</video:title><video:description>everestlab saas</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/everestlab%20saas.webm</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 379</image:caption><image:title>Frame 379</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Build%20a%20Strong%20SaaS%20Value%20Proposition%20for%20Your%20Product%20(1).jpg</image:loc><image:caption>How to Build a Strong SaaS Value Proposition for Your Product (1)</image:caption><image:title>How to Build a Strong SaaS Value Proposition for Your Product (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20Stylized%20Images%20(3).png</image:loc><image:caption>Website Stylized Images (3)</image:caption><image:title>Website Stylized Images (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 968</image:caption><image:title>Group 968</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Qio-Logo-Color.webp</image:loc><image:caption>Qio-Logo-Color</image:caption><image:title>Qio-Logo-Color</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/WindESCo_20Horizontal_20Logo-01.png</image:loc><image:caption>WindESCo_20Horizontal_20Logo-01</image:caption><image:title>WindESCo_20Horizontal_20Logo-01</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GLYNT_Logo_640x320.webp</image:loc><image:caption>GLYNT_Logo_640x320</image:caption><image:title>GLYNT_Logo_640x320</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(5).jpg</image:loc><image:caption>climate ai cover (5)</image:caption><image:title>climate ai cover (5)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN14-10-20%20174808.png</image:loc><image:caption>SN14-10-20 174808</image:caption><image:title>SN14-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20377.svg</image:loc><image:caption>Frame 377</image:caption><image:title>Frame 377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20449.svg</image:loc><image:caption>Group 449</image:caption><image:title>Group 449</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Strategy.webp</image:loc><image:caption>Strategy</image:caption><image:title>Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team-1.svg</image:loc><image:caption>team-1</image:caption><image:title>team-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20443.svg</image:loc><image:caption>Group 443</image:caption><image:title>Group 443</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20426.svg</image:loc><image:caption>Group 426</image:caption><image:title>Group 426</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(6).jpg</image:loc><image:caption>climate ai cover (6)</image:caption><image:title>climate ai cover (6)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20-%20Client%20Expanding%20Into%20US%20Market.jpg</image:loc><image:caption>New Perspective - Client Expanding Into US Market</image:caption><image:title>New Perspective - Client Expanding Into US Market</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(4).jpg</image:loc><image:caption>climate ai cover (4)</image:caption><image:title>climate ai cover (4)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 423-1</image:caption><image:title>Group 423-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20research%20case%20study.jpg</image:loc><image:caption>lambda research case study</image:caption><image:title>lambda research case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-1.jpg</image:loc><image:caption>qio-1</image:caption><image:title>qio-1</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/podcast/urban-ev-trucks</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/urban-ev-trucks-telo.jpg</image:loc><image:caption>urban-ev-trucks-telo</image:caption><image:title>urban-ev-trucks-telo</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/chatgpt-ai-crawler-website</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20crawler%20access.jpg</image:loc><image:caption>AI crawler access</image:caption><image:title>AI crawler access</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/podcast/solar-energy-development</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Solar%20Energy%20Development.jpg</image:loc><image:caption>Solar Energy Development</image:caption><image:title>Solar Energy Development</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.npws.net/blog/seo-tips-refresh-old-content</loc><image:image><image:loc>https://www.npws.net/hubfs/quick%20SEO%20tips%20to%20optimize%20old%20content-1.jpg</image:loc><image:caption>quick SEO tips to optimize old content-1</image:caption><image:title>quick SEO tips to optimize old content-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Ten%20Pages%20to%20Rewrite-12.jpg</image:loc><image:caption>Ten Pages to Rewrite-12</image:caption><image:title>Ten Pages to Rewrite-12</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/measure-marketing-effectiveness-setting-goals</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Measure%20Marketing%20Effectiveness%20-%20Objectives%2c%20Goals%2c%20and%20KPIs.jpg</image:loc><image:caption>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:caption><image:title>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-integrations-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/The%20Complete%20Guide%20to%20HubSpot%20Integrations%20and%20Why%20to%20Use%20Them.jpg</image:loc><image:caption>The Complete Guide to HubSpot Integrations and Why to Use Them</image:caption><image:title>The Complete Guide to HubSpot Integrations and Why to Use Them</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/importance-social-media-b2b-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/The%20Importance%20of%20Social%20Media%20for%20B2B%20Manufacturers.jpg</image:loc><image:caption>The Importance of Social Media for B2B Manufacturers</image:caption><image:title>The Importance of Social Media for B2B Manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/ai-sustainable-construction</loc><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/The%20Role%20of%20AI%20and%20Data%20in%20Sustainable%20Construction%20(1).jpg</image:loc><image:caption>The Role of AI and Data in Sustainable Construction (1)</image:caption><image:title>The Role of AI and Data in Sustainable Construction (1)</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-state-of-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20State%20of%20Inbound%20Marketing%202024%20Report.jpg</image:loc><image:caption>HubSpot - State of Inbound Marketing 2024 Report</image:caption><image:title>HubSpot - State of Inbound Marketing 2024 Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/veolia-water-cleantech</loc><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/blog/account-based-marketing-for-your-company</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20space%20filled%20with%20collaborative%20energy%20A%20large%20conference%20table%20is%20set%20at%20the%20center%20surrounded%20by%20diverse%20team%20members%20engaged%20in%20a%20dynamic%20discussion%20with%20laptops%20open%20and%20notepads%20filled%20with%20notes%20On%20the%20walls%20co-1.jpeg</image:loc><image:caption>The image depicts a modern office space filled with collaborative energy A large conference table is set at the center surrounded by diverse team members engaged in a dynamic discussion with laptops open and notepads filled with notes On the walls co-1</image:caption><image:title>The image depicts a modern office space filled with collaborative energy A large conference table is set at the center surrounded by diverse team members engaged in a dynamic discussion with laptops open and notepads filled with notes On the walls co-1</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/manufacturing-lead-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/What%20a%20HubSpot%20Setup%20for%20B2B%20Should%20Actually%20Look%20Like.jpg</image:loc><image:caption>What a HubSpot Setup for B2B Should Actually Look Like</image:caption><image:title>What a HubSpot Setup for B2B Should Actually Look 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search</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CPF-Worker-Grinding-Cropped.webp</image:loc><image:caption>CPF-Worker-Grinding-Cropped</image:caption><image:title>CPF-Worker-Grinding-Cropped</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-crm-b2b-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/old-and-new-marketing-ways-Sep-21-2022-09-10-42-74-PM.webp</image:loc><image:caption>old-and-new-marketing-ways-Sep-21-2022-09-10-42-74-PM</image:caption><image:title>old-and-new-marketing-ways-Sep-21-2022-09-10-42-74-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-experience-driven-marketing-Sep-21-2022-09-10-43-18-PM.jpg</image:loc><image:caption>hubspot-crm-experience-driven-marketing-Sep-21-2022-09-10-43-18-PM</image:caption><image:title>hubspot-crm-experience-driven-marketing-Sep-21-2022-09-10-43-18-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/flywheel-inbound-method-lifecycles-1024x1024-Sep-21-2022-09-10-42-34-PM.png</image:loc><image:caption>flywheel-inbound-method-lifecycles-1024x1024-Sep-21-2022-09-10-42-34-PM</image:caption><image:title>flywheel-inbound-method-lifecycles-1024x1024-Sep-21-2022-09-10-42-34-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-25</lastmod></url><url><loc>https://www.npws.net/blog/how-to-make-webinar-interactive</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/webinar-reminder-email-300x207-Sep-21-2022-09-09-18-32-PM.png</image:loc><image:caption>webinar-reminder-email-300x207-Sep-21-2022-09-09-18-32-PM</image:caption><image:title>webinar-reminder-email-300x207-Sep-21-2022-09-09-18-32-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/9-Tips-for-More-Interactive-Engaging-Webinars-4.jpg</image:loc><image:caption>9-Tips-for-More-Interactive-Engaging-Webinars-4</image:caption><image:title>9-Tips-for-More-Interactive-Engaging-Webinars-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/webinars-closing-poll-300x300-Sep-21-2022-09-09-19-74-PM.png</image:loc><image:caption>webinars-closing-poll-300x300-Sep-21-2022-09-09-19-74-PM</image:caption><image:title>webinars-closing-poll-300x300-Sep-21-2022-09-09-19-74-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-reports-dashboards</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-layout-Sep-21-2022-09-20-05-36-PM.gif</image:loc><image:caption>hubspot-layout-Sep-21-2022-09-20-05-36-PM</image:caption><image:title>hubspot-layout-Sep-21-2022-09-20-05-36-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-reports-dashboards-1-1024x709-Sep-21-2022-09-20-08-24-PM.webp</image:loc><image:caption>hubspot-reports-dashboards-1-1024x709-Sep-21-2022-09-20-08-24-PM</image:caption><image:title>hubspot-reports-dashboards-1-1024x709-Sep-21-2022-09-20-08-24-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-chart-bar-1024x382-Sep-21-2022-09-20-03-28-PM.webp</image:loc><image:caption>hubspot-chart-bar-1024x382-Sep-21-2022-09-20-03-28-PM</image:caption><image:title>hubspot-chart-bar-1024x382-Sep-21-2022-09-20-03-28-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-reports-scatter-Sep-21-2022-09-20-02-25-PM.webp</image:loc><image:caption>hubspot-reports-scatter-Sep-21-2022-09-20-02-25-PM</image:caption><image:title>hubspot-reports-scatter-Sep-21-2022-09-20-02-25-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead 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manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-reports-trends-Sep-21-2022-09-20-05-96-PM.webp</image:loc><image:caption>hubspot-reports-trends-Sep-21-2022-09-20-05-96-PM</image:caption><image:title>hubspot-reports-trends-Sep-21-2022-09-20-05-96-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Best-Practices-for-Creating-HubSpot-Reports-and-Dashboards-Sep-21-2022-09-20-06-76-PM.jpg</image:loc><image:caption>Best-Practices-for-Creating-HubSpot-Reports-and-Dashboards-Sep-21-2022-09-20-06-76-PM</image:caption><image:title>Best-Practices-for-Creating-HubSpot-Reports-and-Dashboards-Sep-21-2022-09-20-06-76-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-aigen</loc><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Aigen%20(1).png</image:loc><image:caption>YouTube Thumbnail Aigen (1)</image:caption><image:title>YouTube Thumbnail Aigen 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tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/demand-generation-marketing-agency</loc><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/What%20To%20Expect%20From%20Demand%20Generation%20Marketing%20Agency%20.jpg</image:loc><image:caption>What To Expect From Demand Generation Marketing Agency </image:caption><image:title>What To Expect From Demand Generation Marketing Agency 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2027</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/shopping-carbon-footprint</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail%20(1).png</image:loc><image:caption>GNP Podcast YT Thumbnail (1)</image:caption><image:title>GNP Podcast YT Thumbnail (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Excel%20Dryer%20Thumbnail.png</image:loc><image:caption>Excel Dryer Thumbnail</image:caption><image:title>Excel Dryer Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20MissionZero.png</image:loc><image:caption>YouTube Thumbnail MissionZero</image:caption><image:title>YouTube Thumbnail MissionZero</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/industrial-growth-alignment-workshop</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/podcast/biophilia-impact-workplace</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(1).jpg</image:loc><image:caption>GNP Podcast (1)</image:caption><image:title>GNP Podcast (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-glacier-grid</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Glacier%20Grid.png</image:loc><image:caption>YouTube Thumbnail Glacier Grid</image:caption><image:title>YouTube Thumbnail Glacier Grid</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/ewaste-revolution</loc><image:image><image:loc>https://www.npws.net/hubfs/Paymore%20Thumbnail.png</image:loc><image:caption>Paymore Thumbnail</image:caption><image:title>Paymore Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.npws.net/privacy-policy</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><lastmod>2026-10-23</lastmod></url><url><loc>https://www.npws.net/podcast/technical-precision-into-brand-power</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/compressed-air-storage</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20Compressed%20Air%20Storage%20Boosts%20Clean%20Energy%20Performance.jpg</image:loc><image:caption>How Compressed Air Storage Boosts Clean Energy Performance</image:caption><image:title>How Compressed Air Storage Boosts Clean Energy Performance</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/blog/budgeting-and-strategic-planning</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Align%20Budgeting%20and%20Strategic%20Planning_%204%20Key%20Tips.jpg</image:loc><image:caption>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:caption><image:title>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4/medium.jpg</video:thumbnail_loc><video:title>High-Tech Startup CHASM Triples Leads in Under 90 Days With Our Program</video:title><video:description>Struggling to make sense of your marketing efforts in a chaotic environment? This video explores how partnering with a skilled agency can dramatically enhance your brand visibility and lead generation.

In this engaging session, we dive into the journey of a company that faced the daunting challenge of identifying their target audience amidst overwhelming odds. Key highlights include:

- The necessity of having a marketing agency that understands customer profiles and can effectively pinpoint high-value leads.
- The transformative impact of strategic marketing, resulting in a three to fourfold increase in website traffic and lead generation.
- Insights into how a detailed strategic process can eliminate guesswork, ensuring that marketing efforts resonate with the right audience.
- The importance of establishing a strong brand image that aligns with industry leaders, enhancing credibility and trust among potential clients.

By the end of this video, viewers will gain actionable insights into how to improve their marketing strategies, align sales and marketing efforts, and elevate their brand's presence in competitive markets. Discover how the right agency can turn your marketing challenges into opportunities for growth and success.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4</video:content_loc><video:duration>94</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MarketingStrategies</video:tag><video:tag>DemandGeneration</video:tag><video:tag>LeadGeneration</video:tag><video:tag>TargetAudience</video:tag><video:tag>BrandCredibility</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/hero-np.mp4/medium.jpg</video:thumbnail_loc><video:title>hero-np</video:title><video:description>hero-np</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/hero-np.mp4</video:content_loc><video:duration>15</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Strategy.webp</image:loc><image:caption>Strategy</image:caption><image:title>Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agritech%20Technology%20Marketing.jpg</image:loc><image:caption>Agritech Technology Marketing</image:caption><image:title>Agritech Technology Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech%20climate%20tech.jpg</image:loc><image:caption>cleantech climate tech</image:caption><image:title>cleantech climate tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/doel%202.webp</image:loc><image:caption>doel 2</image:caption><image:title>doel 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/process-new-perspective.jpg</image:loc><image:caption>process-new-perspective</image:caption><image:title>process-new-perspective</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/demand%20generation%20expertise.webp</image:loc><image:caption>demand generation expertise</image:caption><image:title>demand generation expertise</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/inbound.webp</image:loc><image:caption>inbound</image:caption><image:title>inbound</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%2026.webp</image:loc><image:caption>image 26</image:caption><image:title>image 26</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20969.webp</image:loc><image:caption>Group 969</image:caption><image:title>Group 969</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-2.jpg</image:loc><image:caption>qio-2</image:caption><image:title>qio-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PINTEREST.png</image:loc><image:caption>PINTEREST</image:caption><image:title>PINTEREST</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/content%20and%20creative.jpg</image:loc><image:caption>content and creative</image:caption><image:title>content and creative</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.webp</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clutch.webp</image:loc><image:caption>clutch</image:caption><image:title>clutch</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Climactic%20Thumbnail.png</image:loc><image:caption>Climactic Thumbnail</image:caption><image:title>Climactic Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/long%20sales%20cycles%20webinar3.jpg</image:loc><image:caption>long sales cycles webinar3</image:caption><image:title>long sales cycles webinar3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech-1.webp</image:loc><image:caption>Cleantech-1</image:caption><image:title>Cleantech-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/V6.png</image:loc><image:caption>V6</image:caption><image:title>V6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing.webp</image:loc><image:caption>manufacturing</image:caption><image:title>manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Videos/Video%20(1080%20x%201920%20px).jpeg</image:loc><image:caption>Video (1080 x 1920 px)</image:caption><image:title>Video (1080 x 1920 px)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/saas-card-1.jpg</image:loc><image:caption>saas-card-1</image:caption><image:title>saas-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/badges%20new.webp</image:loc><image:caption>badges new</image:caption><image:title>badges new</image:title></image:image><lastmod>2026-10-20</lastmod></url><url><loc>https://www.npws.net/case-study/saas-demand-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/windesco-new-banner.png</image:loc><image:caption>windesco-new-banner</image:caption><image:title>windesco-new-banner</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco%20website.jpg</image:loc><image:caption>windesco website</image:caption><image:title>windesco website</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/3-1.jpg</image:loc><image:caption>3-1</image:caption><image:title>3-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/WindESCo_20Horizontal_20Logo-01.png</image:loc><image:caption>WindESCo_20Horizontal_20Logo-01</image:caption><image:title>WindESCo_20Horizontal_20Logo-01</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/NPLaunchpad_-Windescos-Blair-Heavey-Talks-Smart-Wind-With-Nathan-Harris-2.jpg</image:loc><image:caption>NPLaunchpad_-Windescos-Blair-Heavey-Talks-Smart-Wind-With-Nathan-Harris-2</image:caption><image:title>NPLaunchpad_-Windescos-Blair-Heavey-Talks-Smart-Wind-With-Nathan-Harris-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech-card-1.jpg</image:loc><image:caption>cleantech-card-1</image:caption><image:title>cleantech-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco-1.jpg</image:loc><image:caption>windesco-1</image:caption><image:title>windesco-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco.webp</image:loc><image:caption>windesco</image:caption><image:title>windesco</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/industrial-deals-sales-cycles</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/managing%20long%20sales%20cycles.jpg</image:loc><image:caption>managing long sales cycles</image:caption><image:title>managing long sales cycles</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/agency-insider-tips</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Get%20the%20Best%20Work%20From%20Your%20Marketing%20Agency%20%E2%80%94%20Insider%20Tips%20From%20a%20CSM.jpg</image:loc><image:caption>How to Get the Best Work From Your Marketing Agency — Insider Tips From a CSM</image:caption><image:title>How to Get the Best Work From Your Marketing Agency — Insider Tips From a CSM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/carbon-offsetting-partner</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20offseting%20partners%20for%20b2b%20companies.jpg</image:loc><image:caption>Carbon offseting partners for b2b companies</image:caption><image:title>Carbon offseting partners for b2b companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/interactive-calculators</loc><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Interactive-Calculators-Increase-Visitor-Value-Lead-Generation-Sep-21-2022-09-15-31-24-PM.jpg</image:loc><image:caption>Interactive-Calculators-Increase-Visitor-Value-Lead-Generation-Sep-21-2022-09-15-31-24-PM</image:caption><image:title>Interactive-Calculators-Increase-Visitor-Value-Lead-Generation-Sep-21-2022-09-15-31-24-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/hubspot-onboarding</loc><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20Earns%20HubSpot%20Onboarding%20Accreditation.jpg</image:loc><image:caption>New Perspective Earns HubSpot Onboarding Accreditation</image:caption><image:title>New Perspective Earns HubSpot Onboarding Accreditation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_MarketingHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_MarketingHub_Icon_Orange</image:caption><image:title>ProductIcons_MarketingHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20certifications.png</image:loc><image:caption>hubspot certifications</image:caption><image:title>hubspot certifications</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_SalesHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_SalesHub_Icon_Orange</image:caption><image:title>ProductIcons_SalesHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20onboarding.webp</image:loc><image:caption>hubspot onboarding</image:caption><image:title>hubspot onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/onboarding.webp</image:loc><image:caption>onboarding</image:caption><image:title>onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_ServiceHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_ServiceHub_Icon_Orange</image:caption><image:title>ProductIcons_ServiceHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_SmartCRM_Icon_Orange.png</image:loc><image:caption>ProductIcons_SmartCRM_Icon_Orange</image:caption><image:title>ProductIcons_SmartCRM_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/What%20To%20Expect%20From%20Demand%20Generation%20Marketing%20Agency%20.jpg</image:loc><image:caption>What To Expect From Demand Generation Marketing Agency </image:caption><image:title>What To Expect From Demand Generation Marketing Agency </image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/tean.jpg</image:loc><image:caption>tean</image:caption><image:title>tean</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/podcast/transparency-climatetech</loc><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop 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V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/location-based-marketing-notifications-Sep-21-2022-09-20-35-59-PM.png</image:loc><image:caption>location-based-marketing-notifications-Sep-21-2022-09-20-35-59-PM</image:caption><image:title>location-based-marketing-notifications-Sep-21-2022-09-20-35-59-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/carrier-location-based-marketing-Sep-21-2022-09-20-36-48-PM.png</image:loc><image:caption>carrier-location-based-marketing-Sep-21-2022-09-20-36-48-PM</image:caption><image:title>carrier-location-based-marketing-Sep-21-2022-09-20-36-48-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/veeam-location-based-marketing-Sep-21-2022-09-20-36-02-PM.png</image:loc><image:caption>veeam-location-based-marketing-Sep-21-2022-09-20-36-02-PM</image:caption><image:title>veeam-location-based-marketing-Sep-21-2022-09-20-36-02-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead 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manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/renewable-energy-scaling-challenges</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient 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Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/how-to-prepare-for-strategy-workshop</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20prepare%20for%20a%20marketing%20strategy%20workshop.jpg</image:loc><image:caption>How to prepare for a marketing strategy workshop</image:caption><image:title>How to prepare for a marketing strategy workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/b2b-website-redesign-cost</loc><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/us-expansion-agency</loc><image:image><image:loc>https://www.npws.net/hubfs/Socomec%20Case%20Study.jpg</image:loc><image:caption>Socomec Case Study</image:caption><image:title>Socomec Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Expansion%20Strategy%20Audit.jpg</image:loc><image:caption>US Expansion Strategy Audit</image:caption><image:title>US Expansion Strategy Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/schedule-bg-1.jpg</image:loc><image:caption>schedule-bg-1</image:caption><image:title>schedule-bg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Buyers%20Expect%20Proof%20First.jpg</image:loc><image:caption>US Buyers Expect Proof First</image:caption><image:title>US Buyers Expect Proof First</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20-%20Client%20Expanding%20Into%20US%20Market.jpg</image:loc><image:caption>New Perspective - Client Expanding Into US Market</image:caption><image:title>New Perspective - Client Expanding Into US Market</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean%20Video%20Thumbnail.png</image:loc><image:caption>Carbon Clean Video Thumbnail</image:caption><image:title>Carbon Clean Video Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Expansion%20Awareness.jpg</image:loc><image:caption>US Expansion Awareness</image:caption><image:title>US Expansion Awareness</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NPWS%20Logo%20Color-1-3.png</image:loc><image:caption>NPWS Logo Email</image:caption><image:title>NPWS Logo Color-1-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean%20Case%20Study.jpg</image:loc><image:caption>Carbon Clean Case Study</image:caption><image:title>Carbon Clean Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/V2%20-%20US%20Buyers%20Expect%20Proof%20Early%20and%20Often.jpg</image:loc><image:caption>V2 - US Buyers Expect Proof Early and Often</image:caption><image:title>V2 - US Buyers Expect Proof Early and Often</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify%20Case%20Study.jpg</image:loc><image:caption>Agrify Case Study</image:caption><image:title>Agrify Case 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HandPrint%20Thumbnail.jpg</image:loc><image:caption>HandPrint Thumbnail</image:caption><image:title>HandPrint Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/careers</loc><image:image><image:loc>https://www.npws.net/hubfs/IMG_4025%201.jpg</image:loc><image:caption>IMG_4025 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Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ira%20article.jpg</image:loc><image:caption>ira article</image:caption><image:title>ira article</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20Ways%20to%20Make%20Your%20Business%20More%20Sustainable.jpg</image:loc><image:caption>7 Ways to Make Your Business More Sustainable</image:caption><image:title>7 Ways to Make Your Business More Sustainable</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/podcast/sustainable-packaging-solutions</loc><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ICPG%20(1).jpg</image:loc><image:caption>ICPG (1)</image:caption><image:title>ICPG (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/crm-for-manufacturing</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/our-commitment-to-net-zero</loc><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/IMG-8907_1-removebg-preview-1-Sep-21-2022-09-09-54-93-PM.webp</image:loc><image:caption>IMG-8907_1-removebg-preview-1-Sep-21-2022-09-09-54-93-PM</image:caption><image:title>IMG-8907_1-removebg-preview-1-Sep-21-2022-09-09-54-93-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM.jpg</image:loc><image:caption>New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM</image:caption><image:title>New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-studies</loc><image:image><image:loc>https://www.npws.net/hubfs/killerspin-logo.png</image:loc><image:caption>killerspin-logo</image:caption><image:title>killerspin-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech%20seo%20b2b.jpg</image:loc><image:caption>high tech seo b2b</image:caption><image:title>high tech seo b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/what-is-RevOps-and-how-it-can-benefit-your-b2b-company-Sep-21-2022-09-20-52-30-PM.jpg</image:loc><image:caption>what-is-RevOps-and-how-it-can-benefit-your-b2b-company-Sep-21-2022-09-20-52-30-PM</image:caption><image:title>what-is-RevOps-and-how-it-can-benefit-your-b2b-company-Sep-21-2022-09-20-52-30-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify.webp</image:loc><image:caption>Agrify image for hero</image:caption><image:title>Agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco-1.jpg</image:loc><image:caption>windesco-1</image:caption><image:title>windesco-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%203.jpg</image:loc><image:caption>Frame 3</image:caption><image:title>Frame 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean.webp</image:loc><image:caption>Carbon Clean</image:caption><image:title>Carbon Clean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cpl%20high%20tech%20b2b.jpg</image:loc><image:caption>cpl high tech b2b</image:caption><image:title>cpl high tech b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet%20aid%20case%20study.jpg</image:loc><image:caption>planet aid case study</image:caption><image:title>planet aid case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/podcasting.webp</image:loc><image:caption>podcasting</image:caption><image:title>podcasting</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%209.jpg</image:loc><image:caption>Frame 9</image:caption><image:title>Frame 9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CPF-Worker-Grinding-Cropped.webp</image:loc><image:caption>CPF-Worker-Grinding-Cropped</image:caption><image:title>CPF-Worker-Grinding-Cropped</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/energy-monster-logo.png</image:loc><image:caption>energy-monster-logo</image:caption><image:title>energy-monster-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/27633790-f8c8-4e36-b1da-1b7d781b8af7.png</image:loc><image:caption>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:caption><image:title>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%208.jpg</image:loc><image:caption>Frame 8</image:caption><image:title>Frame 8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Qio-Logo-Color-1.webp</image:loc><image:caption>Qio-Logo-Color-1</image:caption><image:title>Qio-Logo-Color-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%207.jpg</image:loc><image:caption>Frame 7</image:caption><image:title>Frame 7</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/living%20greens%20farm.jpg</image:loc><image:caption>living greens farm</image:caption><image:title>living greens farm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/QIO%20Case%20Study.jpg</image:loc><image:caption>QIO Case Study</image:caption><image:title>QIO Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agrify.png</image:loc><image:caption>agrify</image:caption><image:title>agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/c8b48c01-deea-42c0-a00b-72fe4a5d49cf.png</image:loc><image:caption>c8b48c01-deea-42c0-a00b-72fe4a5d49cf</image:caption><image:title>c8b48c01-deea-42c0-a00b-72fe4a5d49cf</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor.webp</image:loc><image:caption>flex-logo-fullcolor</image:caption><image:title>flex-logo-fullcolor</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%206.jpg</image:loc><image:caption>Frame 6</image:caption><image:title>Frame 6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/LGF-logo.png</image:loc><image:caption>LGF-logo</image:caption><image:title>LGF-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/what-is-RevOps-and-how-it-can-benefit-your-b2b-company.jpg</image:loc><image:caption>what-is-RevOps-and-how-it-can-benefit-your-b2b-company</image:caption><image:title>what-is-RevOps-and-how-it-can-benefit-your-b2b-company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin.jpg</image:loc><image:caption>killerspin</image:caption><image:title>killerspin</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/WindESCo_20Horizontal_20Logo-01.png</image:loc><image:caption>WindESCo_20Horizontal_20Logo-01</image:caption><image:title>WindESCo_20Horizontal_20Logo-01</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nyacol.jpg</image:loc><image:caption>nyacol</image:caption><image:title>nyacol</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/highmark.jpg</image:loc><image:caption>highmark</image:caption><image:title>highmark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/micatu.jpg</image:loc><image:caption>micatu</image:caption><image:title>micatu</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet-aid-logo-full.webp</image:loc><image:caption>planet-aid-logo-full</image:caption><image:title>planet-aid-logo-full</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu-logo.png.png</image:loc><image:caption>micatu-logo.png</image:caption><image:title>micatu-logo.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%202.jpg</image:loc><image:caption>Frame 2</image:caption><image:title>Frame 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20research%20case%20study.jpg</image:loc><image:caption>lambda research case study</image:caption><image:title>lambda research case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ccs-logo-no-tag.png</image:loc><image:caption>ccs-logo-no-tag</image:caption><image:title>ccs-logo-no-tag</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-logo-md.png</image:loc><image:caption>ddps-logo-md</image:caption><image:title>ddps-logo-md</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20logo.webp</image:loc><image:caption>posigen logo</image:caption><image:title>posigen logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flexlume.webp</image:loc><image:caption>flexlume</image:caption><image:title>flexlume</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hightech%20seo.jpg</image:loc><image:caption>hightech seo</image:caption><image:title>hightech seo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo%20case%20study.jpg</image:loc><image:caption>seo case study</image:caption><image:title>seo case study</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/electric-vehicles-future</loc><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Momentum%20Thumbnail.png</image:loc><image:caption>Momentum Thumbnail</image:caption><image:title>Momentum Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/key-takeaways-breakthrough-advertising</loc><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/A%20detailed%20image%20of%20Maslows%20Hierarchy%20of%20Needs%2c%20showing%20the%20different%20levels%20of%20human%20desires%20and%20needs.jpeg</image:loc><image:caption>A detailed image of Maslows Hierarchy of Needs, showing the different levels of human desires and needs</image:caption><image:title>A detailed image of Maslows Hierarchy of Needs, showing the different levels of human desires and needs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/client-onboarding-process</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/npws-33%201.png</image:loc><image:caption>npws-33 1</image:caption><image:title>npws-33 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/working%20with%20np.jpg</image:loc><image:caption>working with np</image:caption><image:title>working with np</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/energy-cleantech-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/cleantech%20veolia%20updated.mp4/medium.jpg</video:thumbnail_loc><video:title>cleantech veolia updated</video:title><video:description>cleantech veolia 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174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-1.jpg</image:loc><image:caption>qio-1</image:caption><image:title>qio-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-2.svg</image:loc><image:caption>Frame 375-2</image:caption><image:title>Frame 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cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.webp</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/carbonclean.png</image:loc><image:caption>carbonclean</image:caption><image:title>carbonclean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 423-1</image:caption><image:title>Group 423-1</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-onboarding-steps</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Our%205%20Steps%20For%20Successful%20HubSpot%20Onboarding.jpg</image:loc><image:caption>Our 5 Steps For Successful HubSpot Onboarding</image:caption><image:title>Our 5 Steps For Successful HubSpot Onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/hubspot-implementation</loc><image:image><image:loc>https://www.npws.net/hubfs/data%20model%20overview.webp</image:loc><image:caption>data model overview</image:caption><image:title>data model overview</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/6.jpg</image:loc><image:caption>6</image:caption><image:title>6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%20(2).webp</image:loc><image:caption>image (2)</image:caption><image:title>image (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%20(3).webp</image:loc><image:caption>image (3)</image:caption><image:title>image (3)</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/marketing-roi-calculator</loc><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-1.webp</image:loc><image:caption>Cover book-1</image:caption><image:title>Cover book-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ultimate%20guide%20to%20webinars.webp</image:loc><image:caption>ultimate guide to webinars</image:caption><image:title>ultimate guide to webinars</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-10.webp</image:loc><image:caption>Cover book-10</image:caption><image:title>Cover book-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><lastmod>2025-02-18</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-sales-ai-crm</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20HubSpot%20Can%20Boost%20Your%20Sales%20with%20an%20AI-Powered%20CRM%20(1).jpg</image:loc><image:caption>How HubSpot Can Boost Your Sales with an AI-Powered CRM (1)</image:caption><image:title>How HubSpot Can Boost Your Sales with an AI-Powered CRM (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image.jpg</image:loc><image:caption>image</image:caption><image:title>image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%20(2).jpg</image:loc><image:caption>image (2)</image:caption><image:title>image (2)</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/strategic-planning-assumptions-how-to-establish</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%2011-2.jpg</image:loc><image:caption>Frame 11-2</image:caption><image:title>Frame 11-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/gnp-spotlight</loc><image:image><image:loc>https://www.npws.net/hubfs/natalie%20icpg.webp</image:loc><image:caption>natalie icpg</image:caption><image:title>natalie icpg</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/unnamed-1-1.jpg</image:loc><image:caption>unnamed-1-1</image:caption><image:title>unnamed-1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/created%20by%20np%20logo.png</image:loc><image:caption>created by np logo</image:caption><image:title>created by np logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Apple%20Podcasts.svg</image:loc><image:caption>Apple Podcasts</image:caption><image:title>Apple Podcasts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/edward%20chiang.webp</image:loc><image:caption>edward chiang</image:caption><image:title>edward chiang</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantechpodcast%20(1).jpg</image:loc><image:caption>cleantechpodcast (1)</image:caption><image:title>cleantechpodcast (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/4.webp</image:loc><image:caption>4</image:caption><image:title>4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/team-slide-1.jpeg</image:loc><image:caption>team-slide-1</image:caption><image:title>team-slide-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame-1.png</image:loc><image:caption>Frame-1</image:caption><image:title>Frame-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MICATU-Logo-Superior-2C-Trans-WT%201.webp</image:loc><image:caption>MICATU-Logo-Superior-2C-Trans-WT 1</image:caption><image:title>MICATU-Logo-Superior-2C-Trans-WT 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NP-Portfolio-Website/icpg-logo.png</image:loc><image:caption>icpg-logo</image:caption><image:title>icpg-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotify.svg</image:loc><image:caption>Spotify</image:caption><image:title>Spotify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP-27.webp</image:loc><image:caption>GNP-27</image:caption><image:title>GNP-27</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlights.jpg</image:loc><image:caption>Spotlights</image:caption><image:title>Spotlights</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NP-Portfolio-Website/windesco-logo.png</image:loc><image:caption>windesco-logo</image:caption><image:title>windesco-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/icon112k.webp</image:loc><image:caption>icon112k</image:caption><image:title>icon112k</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2560px-veolia_logo-1.png</image:loc><image:caption>2560px-veolia_logo-1</image:caption><image:title>2560px-veolia_logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/dynamo-logo-new%201.webp</image:loc><image:caption>dynamo-logo-new 1</image:caption><image:title>dynamo-logo-new 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube.svg</image:loc><image:caption>YouTube</image:caption><image:title>YouTube</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20GNP%20Streaming%20Thumbnail.jpg</image:loc><image:caption>Copy of GNP Streaming Thumbnail</image:caption><image:title>Copy of GNP Streaming Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/vic%20hevo.webp</image:loc><image:caption>vic hevo</image:caption><image:title>vic hevo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/dynamo%20cover.webp</image:loc><image:caption>dynamo cover</image:caption><image:title>dynamo cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Page%20Idea%20(1).png</image:loc><image:caption>Page Idea (1)</image:caption><image:title>Page Idea (1)</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/podcast/waste-disposal-demystified</loc><image:image><image:loc>https://www.npws.net/hubfs/Melissa%20Puchalla%20(1).jpg</image:loc><image:caption>Melissa Puchalla (1)</image:caption><image:title>Melissa Puchalla (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Episode%2011%20(5).jpg</image:loc><image:caption>Episode 11 (5)</image:caption><image:title>Episode 11 (5)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/hubspots-operations-hub</loc><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-operations-hub-programmable-automation_jpg-Sep-21-2022-09-10-00-05-PM.webp</image:loc><image:caption>hubspot-operations-hub-programmable-automation_jpg-Sep-21-2022-09-10-00-05-PM</image:caption><image:title>hubspot-operations-hub-programmable-automation_jpg-Sep-21-2022-09-10-00-05-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/operations-hub-data-sync_jpg-Sep-21-2022-09-09-59-63-PM.webp</image:loc><image:caption>operations-hub-data-sync_jpg-Sep-21-2022-09-09-59-63-PM</image:caption><image:title>operations-hub-data-sync_jpg-Sep-21-2022-09-09-59-63-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-operations-hub-what-you-need-to-know-Sep-21-2022-09-09-58-87-PM.jpg</image:loc><image:caption>hubspot-operations-hub-what-you-need-to-know-Sep-21-2022-09-09-58-87-PM</image:caption><image:title>hubspot-operations-hub-what-you-need-to-know-Sep-21-2022-09-09-58-87-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/digital-marketing-trends-b2b-manufacturing</loc><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Best-B2B-Lead-Generation-Tactics-for-Manufacturers-1.jpg</image:loc><image:caption>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-1</image:caption><image:title>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/manufacturing-leads-paid-campaigns</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><lastmod>2026-10-14</lastmod></url><url><loc>https://www.npws.net/podcast/biotech-fashion-eco-challenges</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BioTechs%20Role%20in%20Solving%20Fashion%20Eco%20Challenges.jpg</image:loc><image:caption>BioTechs Role in Solving Fashion Eco Challenges</image:caption><image:title>BioTechs Role in Solving Fashion Eco Challenges</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/carbon-fiber-recycling</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Fiber%20Recycling%20Turning%20Waste%20into%20Premium%20Goods.jpg</image:loc><image:caption>Carbon Fiber Recycling Turning Waste into Premium Goods</image:caption><image:title>Carbon Fiber Recycling Turning Waste into Premium Goods</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/podcast/reusable-ppe</loc><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AmorSui%20YT%20Thumbnail.png</image:loc><image:caption>AmorSui YT Thumbnail</image:caption><image:title>AmorSui YT Thumbnail</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/blog/marketing-future-tech</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Ten%20Pages%20to%20Rewrite-12.jpg</image:loc><image:caption>Ten Pages to Rewrite-12</image:caption><image:title>Ten Pages to Rewrite-12</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-20</lastmod></url><url><loc>https://www.npws.net/seo-aeo-services</loc><image:image><image:loc>https://www.npws.net/hubfs/seo4.webp</image:loc><image:caption>seo4</image:caption><image:title>seo4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo3.webp</image:loc><image:caption>seo3</image:caption><image:title>seo3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20SEARCH%20MANUFACTURERS.jpg</image:loc><image:caption>AI SEARCH MANUFACTURERS</image:caption><image:title>AI SEARCH MANUFACTURERS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-4.png</image:loc><image:caption>image-4</image:caption><image:title>image-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Expansion%20Strategy%20Roadmap.jpg</image:loc><image:caption>US Expansion Strategy Roadmap</image:caption><image:title>US Expansion Strategy Roadmap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech%20seo%20b2b.jpg</image:loc><image:caption>high tech seo b2b</image:caption><image:title>high tech seo b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ai_seo_team-1.png</image:loc><image:caption>ai_seo_team-1</image:caption><image:title>ai_seo_team-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo%20ai.jpg</image:loc><image:caption>seo ai</image:caption><image:title>seo ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chatgpt.svg</image:loc><image:caption>chatgpt</image:caption><image:title>chatgpt</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Serp%20features.jpg</image:loc><image:caption>Serp features</image:caption><image:title>Serp features</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/SEO-3-Technical-Audits-1.png</image:loc><image:caption>SEO-3-Technical-Audits-1</image:caption><image:title>SEO-3-Technical-Audits-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Erlab.webp</image:loc><image:caption>Erlab</image:caption><image:title>Erlab</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo%20case%20study.jpg</image:loc><image:caption>seo case study</image:caption><image:title>seo case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/SEO-2.png</image:loc><image:caption>SEO-2</image:caption><image:title>SEO-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/podcast</loc><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Marketing%20in%202024%20Top%20Insights%20from%20the%20Green%20New%20Perspective%20Podcast.webp</image:loc><image:caption>Cleantech Marketing in 2024 Top Insights from the Green New Perspective Podcast</image:caption><image:title>Cleantech Marketing in 2024 Top Insights from the Green New Perspective Podcast</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta 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Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan 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for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in 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</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/8%20Easy%20Marketing%20Mistakes%20for%20Cleantech%20Companies.jpg</image:loc><image:caption>8 Easy Marketing Mistakes for Cleantech Companies</image:caption><image:title>8 Easy Marketing Mistakes for Cleantech Companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling 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manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Best-B2B-Lead-Generation-Tactics-for-Manufacturers-4.jpg</image:loc><image:caption>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-4</image:caption><image:title>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-4</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/energy-prices-explained</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/content-promotion</loc><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/medium-1024x398-Sep-21-2022-09-15-25-77-PM.png</image:loc><image:caption>medium-1024x398-Sep-21-2022-09-15-25-77-PM</image:caption><image:title>medium-1024x398-Sep-21-2022-09-15-25-77-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-184x300-3.png</image:loc><image:caption>hubspot-184x300-3</image:caption><image:title>hubspot-184x300-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/16-Unique-Ways-to-promote-Your-Content-1-Sep-21-2022-09-15-23-50-PM.png</image:loc><image:caption>16-Unique-Ways-to-promote-Your-Content-1-Sep-21-2022-09-15-23-50-PM</image:caption><image:title>16-Unique-Ways-to-promote-Your-Content-1-Sep-21-2022-09-15-23-50-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/outbrain-Sep-21-2022-09-15-22-72-PM.png</image:loc><image:caption>outbrain-Sep-21-2022-09-15-22-72-PM</image:caption><image:title>outbrain-Sep-21-2022-09-15-22-72-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/sme-podcast-1024x449-Sep-21-2022-09-15-24-73-PM.png</image:loc><image:caption>sme-podcast-1024x449-Sep-21-2022-09-15-24-73-PM</image:caption><image:title>sme-podcast-1024x449-Sep-21-2022-09-15-24-73-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/taboola-Sep-21-2022-09-15-22-30-PM.png</image:loc><image:caption>taboola-Sep-21-2022-09-15-22-30-PM</image:caption><image:title>taboola-Sep-21-2022-09-15-22-30-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/quora-1024x523-Sep-21-2022-09-15-21-53-PM.png</image:loc><image:caption>quora-1024x523-Sep-21-2022-09-15-21-53-PM</image:caption><image:title>quora-1024x523-Sep-21-2022-09-15-21-53-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/sprout-social-Sep-21-2022-09-15-26-18-PM.png</image:loc><image:caption>sprout-social-Sep-21-2022-09-15-26-18-PM</image:caption><image:title>sprout-social-Sep-21-2022-09-15-26-18-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/linkedin-publisher-1024x566-Sep-21-2022-09-15-26-99-PM.png</image:loc><image:caption>linkedin-publisher-1024x566-Sep-21-2022-09-15-26-99-PM</image:caption><image:title>linkedin-publisher-1024x566-Sep-21-2022-09-15-26-99-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing 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tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/buzzsumo-Sep-21-2022-09-15-23-92-PM.png</image:loc><image:caption>buzzsumo-Sep-21-2022-09-15-23-92-PM</image:caption><image:title>buzzsumo-Sep-21-2022-09-15-23-92-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/myblogguest-Sep-21-2022-09-15-21-93-PM.png</image:loc><image:caption>myblogguest-Sep-21-2022-09-15-21-93-PM</image:caption><image:title>myblogguest-Sep-21-2022-09-15-21-93-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/ninjaoutreach-1.png</image:loc><image:caption>ninjaoutreach-1</image:caption><image:title>ninjaoutreach-1</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-content-hub</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Remix.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Content Hub Features: Content Remix</video:title><video:description>Allows you to deploy AI to transform existing content into various formats for different channels, like social media and emails, which enhances reach and engagement.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Remix.mp4</video:content_loc><video:duration>90</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>content remix</video:tag><video:tag>hubspot content hub</video:tag><video:tag>content automation</video:tag><video:tag>marketing automation</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Hub%20Features:%20AI%20Content%20Translation.mp4/medium.jpg</video:thumbnail_loc><video:title>AI Content Translation</video:title><video:description>A welcome feature that can automatically translate content. Use it to expand your global reach, reaching out to new audiences in their native language.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Hub%20Features:%20AI%20Content%20Translation.mp4</video:content_loc><video:duration>48</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ai multisite</video:tag><video:tag>hubspot content hub</video:tag><video:tag>google translate alternative</video:tag><video:tag>hubspot content hub features</video:tag><video:tag>ai content translation</video:tag><video:tag>ai translation</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Content%20HUB%20Features%20Breakdown.jpg</image:loc><image:caption>HubSpot Content HUB Features Breakdown</image:caption><image:title>HubSpot Content HUB Features Breakdown</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ContentHub_AI%20Blog%20Post%20Generator.webp</image:loc><image:caption>ContentHub_AI Blog Post Generator</image:caption><image:title>ContentHub_AI Blog Post Generator</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AiO-Style-Selected%20(1).webp</image:loc><image:caption>AiO-Style-Selected (1)</image:caption><image:title>AiO-Style-Selected (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ContentHub_Manage%20Gated%20Content.webp</image:loc><image:caption>ContentHub_Manage Gated Content</image:caption><image:title>ContentHub_Manage Gated Content</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ContentHub_Content%20Remix%202.webp</image:loc><image:caption>ContentHub_Content Remix 2</image:caption><image:title>ContentHub_Content Remix 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2024-11-23</lastmod></url><url><loc>https://www.npws.net/blog/ai-content-generation-chatgpt</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20content%20generation%20and%20chatgpt%2c%20what%20you%20need%20to%20know.jpg</image:loc><image:caption>AI content generation and chatgpt, what you need to know</image:caption><image:title>AI content generation and chatgpt, what you need to know</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-25</lastmod></url><url><loc>https://www.npws.net/case-study/nonprofit-marketing-agency</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202025-06-25%20152626%20-%20Madison%20Filipiak.png</image:loc><image:caption>Screenshot 2025-06-25 152626 - Madison Filipiak</image:caption><image:title>Screenshot 2025-06-25 152626 - Madison Filipiak</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet%20aid%20cs.jpg</image:loc><image:caption>planet aid cs</image:caption><image:title>planet aid cs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bin-quad-winter%20(1).jpg</image:loc><image:caption>bin-quad-winter (1)</image:caption><image:title>bin-quad-winter (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet-aid-logo-full.webp</image:loc><image:caption>planet-aid-logo-full</image:caption><image:title>planet-aid-logo-full</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202025-06-25%20152401%20-%20Madison%20Filipiak.png</image:loc><image:caption>Screenshot 2025-06-25 152401 - Madison Filipiak</image:caption><image:title>Screenshot 2025-06-25 152401 - Madison Filipiak</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet%20aid%20case%20study.jpg</image:loc><image:caption>planet aid case study</image:caption><image:title>planet aid case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Attribution%20Graph.jpg</image:loc><image:caption>HubSpot Attribution Graph</image:caption><image:title>HubSpot Attribution Graph</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20scroll%20map.webp</image:loc><image:caption>website scroll map</image:caption><image:title>website scroll 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Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/case-study/agriculture-digital-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/LGF-logo.png</image:loc><image:caption>LGF-logo</image:caption><image:title>LGF-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ee826bee-1799-437f-924d-7cd686074bb1.png</image:loc><image:caption>ee826bee-1799-437f-924d-7cd686074bb1</image:caption><image:title>ee826bee-1799-437f-924d-7cd686074bb1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/4-1.jpg</image:loc><image:caption>4-1</image:caption><image:title>4-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NK-Headshot-2.jpeg</image:loc><image:caption>NK-Headshot-2</image:caption><image:title>NK-Headshot-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/living%20greens%20farm.jpg</image:loc><image:caption>living greens farm</image:caption><image:title>living greens 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Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/us-pipeline-readiness-scorecard</loc><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective 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Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/paid-search-management</loc><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20Social.webp</image:loc><image:caption>PPC Social</image:caption><image:title>PPC Social</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel-1.png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel-1</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/google-icon.svg</image:loc><image:caption>google-icon</image:caption><image:title>google-icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20436.svg</image:loc><image:caption>Group 436</image:caption><image:title>Group 436</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pexels-kindelmedia-9875410.jpg</image:loc><image:caption>pexels-kindelmedia-9875410</image:caption><image:title>pexels-kindelmedia-9875410</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%209-5.jpg</image:loc><image:caption>Frame 9-5</image:caption><image:title>Frame 9-5</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/abm-1.svg</image:loc><image:caption>abm-1</image:caption><image:title>abm-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pexels-pixabay-73833.jpg</image:loc><image:caption>pexels-pixabay-73833</image:caption><image:title>pexels-pixabay-73833</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20385.svg</image:loc><image:caption>Frame 385</image:caption><image:title>Frame 385</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pexels-kampus-8441819.jpg</image:loc><image:caption>pexels-kampus-8441819</image:caption><image:title>pexels-kampus-8441819</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/linkedin.png</image:loc><image:caption>linkedin</image:caption><image:title>linkedin</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/buyer-personas</loc><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Seven%20Seas%20Water%20Thumbnail.png</image:loc><image:caption>Seven Seas Water Thumbnail</image:caption><image:title>Seven Seas Water Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Excel%20Dryer%20Thumbnail.png</image:loc><image:caption>Excel Dryer Thumbnail</image:caption><image:title>Excel Dryer Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/renewable-energy-marketing-agency</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4/medium.jpg</video:thumbnail_loc><video:title>Connections in ClimateTech</video:title><video:description>Connections in ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/case-study/saas-lead-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/hero_2.png</image:loc><image:caption>hero_2</image:caption><image:title>hero_2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/seo-case-study-1.png</image:loc><image:caption>seo-case-study-1</image:caption><image:title>seo-case-study-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo%20ai.jpg</image:loc><image:caption>seo ai</image:caption><image:title>seo ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo3.webp</image:loc><image:caption>seo3</image:caption><image:title>seo3</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/common-b2b-marketing-challenges</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/b2b-marketing-challenges-3.png</image:loc><image:caption>b2b-marketing-challenges-3</image:caption><image:title>b2b-marketing-challenges-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/ppc-advertising</loc><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/b2b-marketing-trends</loc><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-recarbon</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail%20(2).png</image:loc><image:caption>Spotlight - YT Thumbnail (2)</image:caption><image:title>Spotlight - YT Thumbnail (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/b2b-rebranding-tips</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202023-05-07%20at%2019.33.27.jpg</image:loc><image:caption>Screenshot 2023-05-07 at 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Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Transforming%20Your%20B2B%20Brand_%20Tips%20for%20Successful%20Rebranding.jpg</image:loc><image:caption>Transforming Your B2B Brand_ Tips for Successful Rebranding</image:caption><image:title>Transforming Your B2B Brand_ Tips for Successful Rebranding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/manufacturing-website-design</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/dd-1.png.png</image:loc><image:caption>dd-1.png</image:caption><image:title>dd-1.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/williamson/williamson-pyrometer.png</image:loc><image:caption>williamson-pyrometer</image:caption><image:title>williamson-pyrometer</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/thomas-huff-williamson.png</image:loc><image:caption>thomas-huff-williamson</image:caption><image:title>thomas-huff-williamson</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/13.jpg</image:loc><image:caption>13</image:caption><image:title>13</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/williamson/williamson-steel-mill.jpg</image:loc><image:caption>williamson-steel-mill</image:caption><image:title>williamson-steel-mill</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/williamson/williamson-foundry-pour.jpg</image:loc><image:caption>williamson-foundry-pour</image:caption><image:title>williamson-foundry-pour</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/pricing</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20GNP%20Podcast%20YT%20Thumbnail%20(1).jpg</image:loc><image:caption>Copy of GNP Podcast YT Thumbnail (1)</image:caption><image:title>Copy of GNP Podcast YT Thumbnail 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Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Leads.png</image:loc><image:caption>Leads</image:caption><image:title>Leads</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-marketing-insights-trends</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20YT%20Thumb%20(1).jpg</image:loc><image:caption>GNP YT Thumb (1)</image:caption><image:title>GNP YT Thumb (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-nxtgen-clean-energy</loc><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20NxtGen.png</image:loc><image:caption>YouTube Thumbnail NxtGen</image:caption><image:title>YouTube Thumbnail NxtGen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/book-a-meeting</loc><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-02-24</lastmod></url><url><loc>https://www.npws.net/podcast/nano-nuclear-energy</loc><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail.jpg</image:loc><image:caption>GNP Podcast YT Thumbnail</image:caption><image:title>GNP Podcast YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-brand-awareness</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean%20Brand.webp</image:loc><image:caption>Carbon Clean Brand</image:caption><image:title>Carbon Clean Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon-clean-case-study-2.jpg</image:loc><image:caption>carbon-clean-case-study-2</image:caption><image:title>carbon-clean-case-study-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cabon-clean-info.webp</image:loc><image:caption>cabon-clean-info</image:caption><image:title>cabon-clean-info</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/case-study/solar-lead-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-data-cleansing-1024x602-Sep-21-2022-09-14-58-59-PM.webp</image:loc><image:caption>hubspot-crm-data-cleansing-1024x602-Sep-21-2022-09-14-58-59-PM</image:caption><image:title>hubspot-crm-data-cleansing-1024x602-Sep-21-2022-09-14-58-59-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/10.jpg</image:loc><image:caption>10</image:caption><image:title>10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20scroll%20map.webp</image:loc><image:caption>website scroll map</image:caption><image:title>website scroll map</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20heat%20mapping.webp</image:loc><image:caption>website heat mapping</image:caption><image:title>website heat mapping</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Align%20Budgeting%20and%20Strategic%20Planning_%204%20Key%20Tips.jpg</image:loc><image:caption>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:caption><image:title>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/fixing-sales-content</loc><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/funnel%20fit%20checklist.jpg</image:loc><image:caption>funnel fit checklist</image:caption><image:title>funnel fit checklist</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/fixing%20sales%20content.jpg</image:loc><image:caption>fixing sales content</image:caption><image:title>fixing sales content</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/newsletter</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%202.jpg</image:loc><image:caption>File 2</image:caption><image:title>File 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/tean.jpg</image:loc><image:caption>tean</image:caption><image:title>tean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np%20team%20buiilding.jpg</image:loc><image:caption>np team buiilding</image:caption><image:title>np team buiilding</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/ai-search-for-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Be%20found%20in%20AI%20search-4.jpg</image:loc><image:caption>Be found in AI search-4</image:caption><image:title>Be found in AI search-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-linevision</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20LineVision.png</image:loc><image:caption>YouTube Thumbnail LineVision</image:caption><image:title>YouTube Thumbnail LineVision</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/optimize-linkedin-b2b-pages</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Time%20to%20Love%20LinkedIn_%20How%20to%20Work%20this%20B2B%20powerhouse%20in%202023.jpg</image:loc><image:caption>Time to Love LinkedIn_ How to Work this B2B powerhouse in 2023</image:caption><image:title>Time to Love LinkedIn_ How to Work this B2B powerhouse in 2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-czero</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20C-Zero%20(1)-1.png</image:loc><image:caption>YouTube Thumbnail C-Zero (1)-1</image:caption><image:title>YouTube Thumbnail C-Zero (1)-1</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/sustainability</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Apple%20Podcasts.svg</image:loc><image:caption>Apple Podcasts</image:caption><image:title>Apple Podcasts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Zencastr.svg</image:loc><image:caption>Zencastr</image:caption><image:title>Zencastr</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/16%20Best%20Tips%20to%20Make%20Websites%20More%20Sustainable.jpg</image:loc><image:caption>16 Best Tips to Make Websites More Sustainable</image:caption><image:title>16 Best Tips to Make Websites More Sustainable</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/earth_day_2023.jpg</image:loc><image:caption>earth_day_2023</image:caption><image:title>earth_day_2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%201-1.webp</image:loc><image:caption>Group 1-1</image:caption><image:title>Group 1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/best%20cleantech%20sustainability%20podcasts.jpg</image:loc><image:caption>best cleantech sustainability podcasts</image:caption><image:title>best cleantech sustainability 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174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-10-20%20171829.png</image:loc><image:caption>MB-10-20 171829</image:caption><image:title>MB-10-20 171829</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/IMG_3988%201.jpg</image:loc><image:caption>IMG_3988 1</image:caption><image:title>IMG_3988 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MC.webp</image:loc><image:caption>MC</image:caption><image:title>MC</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/JM-2.webp</image:loc><image:caption>JM-2</image:caption><image:title>JM-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN9-10-20%20174808.png</image:loc><image:caption>SN9-10-20 174808</image:caption><image:title>SN9-10-20 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Insights</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_SalesHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_SalesHub_Icon_Orange</image:caption><image:title>ProductIcons_SalesHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20HubSpot%20Can%20Boost%20Your%20Sales%20with%20an%20AI-Powered%20CRM%20(1).jpg</image:loc><image:caption>How HubSpot Can Boost Your Sales with an AI-Powered CRM (1)</image:caption><image:title>How HubSpot Can Boost Your Sales with an AI-Powered CRM 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Studio</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20Inbound.webp</image:loc><image:caption>HubSpot - Inbound</image:caption><image:title>HubSpot - Inbound</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Sales%20Hub%20-%20Sales%20Workspace%20Deal%20Tab%202.webp</image:loc><image:caption>Sales Hub - Sales Workspace Deal Tab 2</image:caption><image:title>Sales Hub - Sales Workspace Deal Tab 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crm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Data%20Hub%20-%20Data%20Quality%20Command%20Center.webp</image:loc><image:caption>Data Hub - Data Quality Command Center</image:caption><image:title>Data Hub - Data Quality Command Center</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Inbound-Hero-Image-2024.jpg</image:loc><image:caption>Inbound-Hero-Image-2024</image:caption><image:title>Inbound-Hero-Image-2024</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/Screenshot%202025-08-13%20at%206.01.01%20PM.jpg</image:loc><image:caption>Screenshot 2025-08-13 at 6.01.01 PM</image:caption><image:title>Screenshot 2025-08-13 at 6.01.01 PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Marketing%20Hub%20-%20Personalization%20Agent%20Suggestions.webp</image:loc><image:caption>Marketing Hub - Personalization Agent Suggestions</image:caption><image:title>Marketing Hub - Personalization Agent Suggestions</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Our%205%20Steps%20For%20Successful%20HubSpot%20Onboarding.jpg</image:loc><image:caption>Our 5 Steps For Successful HubSpot Onboarding</image:caption><image:title>Our 5 Steps For Successful HubSpot Onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Smart%20Properties.png</image:loc><image:caption>Smart Properties</image:caption><image:title>Smart 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print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/podcast/ai-role-climate-tech</loc><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A 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116</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20115.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 115</image:caption><image:title>Top Tips for B2B Tech Homepages 115</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20112.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 112</image:caption><image:title>Top Tips for B2B Tech Homepages 112</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20111.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 111</image:caption><image:title>Top Tips for B2B Tech Homepages 111</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20521.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 521</image:caption><image:title>Top Tips for B2B Tech Homepages 521</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20107.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 107</image:caption><image:title>Top Tips for B2B Tech Homepages 107</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20108.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 108</image:caption><image:title>Top Tips for B2B Tech Homepages 108</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20113.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 113</image:caption><image:title>Top Tips for B2B Tech Homepages 113</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20Design%20Process%20Tips%20From%20Designer.webp</image:loc><image:caption>Website Design Process Tips From Designer</image:caption><image:title>Website Design Process Tips From Designer</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/email-subject-lines-that-work</loc><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/51-3.png</image:loc><image:caption>51-3</image:caption><image:title>51-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-breeze-crm-data-quality</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flywheel-breeze.jpg</image:loc><image:caption>flywheel-breeze</image:caption><image:title>flywheel-breeze</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Breeze%20credits-after.jpg</image:loc><image:caption>Breeze credits-after</image:caption><image:title>Breeze credits-after</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Breeze_Cleanup_Header.jpg</image:loc><image:caption>Breeze_Cleanup_Header</image:caption><image:title>Breeze_Cleanup_Header</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/ira-benefits-cleantech</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4/medium.jpg</video:thumbnail_loc><video:title>Connections in ClimateTech</video:title><video:description>Connections in ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ita%20cta.jpg</image:loc><image:caption>ita cta</image:caption><image:title>ita cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ira%20article.jpg</image:loc><image:caption>ira article</image:caption><image:title>ira article</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/linkedin-manufacturing-networking</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing 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Case study proof@1x</image:caption><image:title>3. Case study proof@1x</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2.%20Before%20and%20after%20page@1x.jpg</image:loc><image:caption>2. Before and after page@1x</image:caption><image:title>2. 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cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><lastmod>2026-10-23</lastmod><changefreq>yearly</changefreq><priority>0.5</priority></url><url><loc>https://www.npws.net/podcast/environmental-communications</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(3).jpg</image:loc><image:caption>GNP Podcast (3)</image:caption><image:title>GNP Podcast (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/marketing-agency-or-in-house-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%2011-2.jpg</image:loc><image:caption>Frame 11-2</image:caption><image:title>Frame 11-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-resurety</loc><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Resurety.jpg</image:loc><image:caption>Resurety</image:caption><image:title>Resurety</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-onboarding-accreditation</loc><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20Earns%20HubSpot%20Onboarding%20Accreditation.jpg</image:loc><image:caption>New Perspective Earns HubSpot Onboarding Accreditation</image:caption><image:title>New Perspective Earns HubSpot Onboarding Accreditation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/best-manufacturing-marketing-agencies-comparison</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agency%20comparison%20guide%20image.jpg</image:loc><image:caption>agency comparison guide image</image:caption><image:title>agency comparison guide image</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/invisible-digital-emissions</loc><image:image><image:loc>https://www.npws.net/hubfs/Karmametrix.png</image:loc><image:caption>Karmametrix</image:caption><image:title>Karmametrix</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/blog/lead-generation-web-design</loc><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/sales-ready-website</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/webdesign%20windesco.webp</image:loc><image:caption>webdesign windesco</image:caption><image:title>webdesign windesco</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Clutch%20Web%20Design%20Awards.webp</image:loc><image:caption>Clutch Web Design Awards</image:caption><image:title>Clutch Web Design Awards</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CC.png.webp</image:loc><image:caption>CC.png</image:caption><image:title>CC.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/QIO%20Case%20Study.jpg</image:loc><image:caption>QIO Case Study</image:caption><image:title>QIO Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-case-study-web-design.webp</image:loc><image:caption>ddps-case-study-web-design</image:caption><image:title>ddps-case-study-web-design</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean.webp</image:loc><image:caption>Carbon Clean</image:caption><image:title>Carbon Clean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpeg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco-1.jpg</image:loc><image:caption>windesco-1</image:caption><image:title>windesco-1</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/podcast/wireless-charging-electric-vehicles</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20ep%2017%20HEVO%20(5).jpg</image:loc><image:caption>GNP ep 17 HEVO (5)</image:caption><image:title>GNP ep 17 HEVO (5)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/building-automation-new-approach</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/21-lead-magnets-that-arent-ebooks</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/21-best-lead-magnets-1.webp</image:loc><image:caption>21-best-lead-magnets-1</image:caption><image:title>21-best-lead-magnets-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/industrial-packaging-operations</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/pipeline-performance</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/socomec-cs.png</image:loc><image:caption>socomec-cs</image:caption><image:title>socomec-cs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective 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</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Glossary-of-climate-change-terms-4.jpg</image:loc><image:caption>Glossary-of-climate-change-terms-4</image:caption><image:title>Glossary-of-climate-change-terms-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-sequences-b2b-sales</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Boost-B2B-Prospect-Engagement-Using-the-Sequences-Function-in-HubSpot-Sep-21-2022-09-20-37-97-PM.jpg</image:loc><image:caption>Boost-B2B-Prospect-Engagement-Using-the-Sequences-Function-in-HubSpot-Sep-21-2022-09-20-37-97-PM</image:caption><image:title>Boost-B2B-Prospect-Engagement-Using-the-Sequences-Function-in-HubSpot-Sep-21-2022-09-20-37-97-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/manufacturing-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor.webp</image:loc><image:caption>flex-logo-fullcolor</image:caption><image:title>flex-logo-fullcolor</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Flexlume.webp</image:loc><image:caption>Flexlume</image:caption><image:title>Flexlume</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/future-flex-3e.jpg</image:loc><image:caption>future-flex-3e</image:caption><image:title>future-flex-3e</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/8.jpg</image:loc><image:caption>8</image:caption><image:title>8</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-website-redesign</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/image-featured-Sep-21-2022-09-10-49-27-PM.jpg</image:loc><image:caption>image-featured-Sep-21-2022-09-10-49-27-PM</image:caption><image:title>image-featured-Sep-21-2022-09-10-49-27-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/virtual-power-plants</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Atma.png</image:loc><image:caption>Atma</image:caption><image:title>Atma</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/case-study/hubspot-migration</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio.jpg</image:loc><image:caption>qio</image:caption><image:title>qio</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Qio-Logo-Color-1.webp</image:loc><image:caption>Qio-Logo-Color-1</image:caption><image:title>Qio-Logo-Color-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Untitled%20design.png</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/saas-card-1.jpg</image:loc><image:caption>saas-card-1</image:caption><image:title>saas-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio%20before.jpg</image:loc><image:caption>qio before</image:caption><image:title>qio before</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/circularity-business-models-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Circularity%20Business%20Models%20and%20Marketing%20-%20Getting%20Beyond%20the%20Hype.jpg</image:loc><image:caption>Circularity Business Models and Marketing - Getting Beyond the Hype</image:caption><image:title>Circularity Business Models and Marketing - Getting Beyond the Hype</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/crm-buyers-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Ultimate%20Buyer%E2%80%99s%20Guide%20to%20Choosing%20the%20Right%20CRM%20For%20Your%20B2B%20Company.jpg</image:loc><image:caption>Ultimate Buyer’s Guide to Choosing the Right CRM For Your B2B Company</image:caption><image:title>Ultimate Buyer’s Guide to Choosing the Right CRM For Your B2B Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-company-brand-book</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4/medium.jpg</video:thumbnail_loc><video:title>Connections in ClimateTech</video:title><video:description>Connections in ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/colors-1024x544-Sep-21-2022-09-13-37-88-PM.webp</image:loc><image:caption>colors-1024x544-Sep-21-2022-09-13-37-88-PM</image:caption><image:title>colors-1024x544-Sep-21-2022-09-13-37-88-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Everything-a-Cleantech-Company-Should-Have-In-Their-Brand-Book-4.jpg</image:loc><image:caption>Everything-a-Cleantech-Company-Should-Have-In-Their-Brand-Book-4</image:caption><image:title>Everything-a-Cleantech-Company-Should-Have-In-Their-Brand-Book-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/shades-1024x558-Sep-21-2022-09-13-41-47-PM.webp</image:loc><image:caption>shades-1024x558-Sep-21-2022-09-13-41-47-PM</image:caption><image:title>shades-1024x558-Sep-21-2022-09-13-41-47-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/icons-1024x576-Sep-21-2022-09-13-41-78-PM.webp</image:loc><image:caption>icons-1024x576-Sep-21-2022-09-13-41-78-PM</image:caption><image:title>icons-1024x576-Sep-21-2022-09-13-41-78-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/dosanddonts-858x1024-Sep-21-2022-09-13-38-55-PM.webp</image:loc><image:caption>dosanddonts-858x1024-Sep-21-2022-09-13-38-55-PM</image:caption><image:title>dosanddonts-858x1024-Sep-21-2022-09-13-38-55-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-networking-linkedin</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech%20networking%20communities.webp</image:loc><image:caption>cleantech networking communities</image:caption><image:title>cleantech networking communities</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/rebuilding-a-manufacturing-company</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/podcasting-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/podcasting%20made%20simple%20-%20how%20to%20start%20your%20business%20podcast.jpg</image:loc><image:caption>podcasting made simple - how to start your business podcast</image:caption><image:title>podcasting made simple - how to start your business podcast</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/inbound-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/17%20Essential%20HubSpot%20Tools%20To%20Improve%20Your%20Marketing%20Game.mp4/medium.jpg</video:thumbnail_loc><video:title>17 Essential HubSpot Tools To Improve Your Marketing</video:title><video:description>The marketing tools HubSpot offers are second to none, with features for managing every aspect of sales, marketing, and customer service processes. For B2Bs, these are functions that offer the capability to keep your eye on performance and results in real time, when and how you need them.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/17%20Essential%20HubSpot%20Tools%20To%20Improve%20Your%20Marketing%20Game.mp4</video:content_loc><video:duration>954</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>hubspot marketing</video:tag><video:tag>marketing tools</video:tag><video:tag>hubspot crm</video:tag><video:tag>hubspot</video:tag><video:tag>hubspot tools</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/How-We-Create-Growth-Driven-Websites-for-Our-Clients-4.jpg</image:loc><image:caption>How-We-Create-Growth-Driven-Websites-for-Our-Clients-4</image:caption><image:title>How-We-Create-Growth-Driven-Websites-for-Our-Clients-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/visual%20glossary%20of%20marketing%20terms.jpg</image:loc><image:caption>visual glossary of marketing terms</image:caption><image:title>visual glossary of marketing terms</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM.jpg</image:loc><image:caption>6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM</image:caption><image:title>6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20State%20of%20Inbound%20Marketing%202024%20Report.jpg</image:loc><image:caption>HubSpot - State of Inbound Marketing 2024 Report</image:caption><image:title>HubSpot - State of Inbound Marketing 2024 Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Plan%20Your%20Q1%20Marketing%20Strategy.jpg</image:loc><image:caption>How to Plan Your Q1 Marketing Strategy</image:caption><image:title>How to Plan Your Q1 Marketing Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/8%20Easy%20Marketing%20Mistakes%20for%20Cleantech%20Companies.jpg</image:loc><image:caption>8 Easy Marketing Mistakes for Cleantech Companies</image:caption><image:title>8 Easy Marketing Mistakes for Cleantech Companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seven%20biggest%20marketing%20trends%20for%202023.jpg</image:loc><image:caption>seven biggest marketing trends for 2023</image:caption><image:title>seven biggest marketing trends for 2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Strategy.webp</image:loc><image:caption>Strategy</image:caption><image:title>Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.webp</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/strategy%20demand%20generation.webp</image:loc><image:caption>strategy demand generation</image:caption><image:title>strategy demand 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Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot-1.webp</image:loc><image:caption>hubspot-1</image:caption><image:title>hubspot-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan 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setup for b2b</image:caption><image:title>hubspot setup for 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5</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ethics.jpg</image:loc><image:caption>ethics</image:caption><image:title>ethics</image:title></image:image><lastmod>2026-10-25</lastmod></url><url><loc>https://www.npws.net/blog/climate-positive-businesses</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas 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folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20essential%20tools%20you%20most%20know%20and%20use%20(1).jpg</image:loc><image:caption>hubspot essential tools you most know and use (1)</image:caption><image:title>hubspot essential tools you most know and use (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-lead-scoring-long-sales-cycles</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/podcast/esg-cleantech-business</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Embracing%20ESG%20Principles%20in%20Cleantech.png</image:loc><image:caption>Embracing ESG Principles in Cleantech</image:caption><image:title>Embracing ESG Principles in Cleantech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.npws.net/case-study/trade-show-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4/medium.jpg</video:thumbnail_loc><video:title>High-Tech Startup CHASM Triples Leads in Under 90 Days With Our Program</video:title><video:description>Struggling to make sense of your marketing efforts in a chaotic environment? This video explores how partnering with a skilled agency can dramatically enhance your brand visibility and lead generation.

In this engaging session, we dive into the journey of a company that faced the daunting challenge of identifying their target audience amidst overwhelming odds. Key highlights include:

- The necessity of having a marketing agency that understands customer profiles and can effectively pinpoint high-value leads.
- The transformative impact of strategic marketing, resulting in a three to fourfold increase in website traffic and lead generation.
- Insights into how a detailed strategic process can eliminate guesswork, ensuring that marketing efforts resonate with the right audience.
- The importance of establishing a strong brand image that aligns with industry leaders, enhancing credibility and trust among potential clients.

By the end of this video, viewers will gain actionable insights into how to improve their marketing strategies, align sales and marketing efforts, and elevate their brand's presence in competitive markets. Discover how the right agency can turn your marketing challenges into opportunities for growth and success.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4</video:content_loc><video:duration>94</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MarketingStrategies</video:tag><video:tag>DemandGeneration</video:tag><video:tag>LeadGeneration</video:tag><video:tag>TargetAudience</video:tag><video:tag>BrandCredibility</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM%20Advanced%20Materials.jpg</image:loc><image:caption>CHASM Advanced Materials</image:caption><image:title>CHASM Advanced Materials</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/chasm-devices.png.png</image:loc><image:caption>chasm-devices.png</image:caption><image:title>chasm-devices.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/9-1.jpg</image:loc><image:caption>9-1</image:caption><image:title>9-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/services</loc><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective 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(1)</image:caption><image:title>partners (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sales-enablement.svg</image:loc><image:caption>sales-enablement</image:caption><image:title>sales-enablement</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN14-10-20%20174808.png</image:loc><image:caption>SN14-10-20 174808</image:caption><image:title>SN14-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/services%20page.webp</image:loc><image:caption>services page</image:caption><image:title>services page</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chatgpt-1.svg</image:loc><image:caption>chatgpt-1</image:caption><image:title>chatgpt-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/onboarding.webp</image:loc><image:caption>onboarding</image:caption><image:title>onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/account-based-marketing.svg</image:loc><image:caption>account-based-marketing</image:caption><image:title>account-based-marketing</image:title></image:image><lastmod>2026-10-23</lastmod></url><url><loc>https://www.npws.net/podcast/carbon-recycling-revolution</loc><image:image><image:loc>https://www.npws.net/hubfs/LanzaTech%20(3).jpg</image:loc><image:caption>LanzaTech (3)</image:caption><image:title>LanzaTech (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/manufacturing-lead-quality</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Higher%20Lead%20Quality%20and%20Conversion%20for%20Manufacturers%20What%20Moves%20the%20Needle.jpg</image:loc><image:caption>Higher Lead Quality and Conversion for Manufacturers What Moves the Needle</image:caption><image:title>Higher Lead Quality and Conversion for Manufacturers What Moves the Needle</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Higher%20Lead%20Quality%20and%20Conversion%20for%20Manufacturers.jpg</image:loc><image:caption>Higher Lead Quality and Conversion for Manufacturers</image:caption><image:title>Higher Lead Quality and Conversion for Manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/industrial-manufacturing-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/hevo.webm/medium.jpg</video:thumbnail_loc><video:title>hevo</video:title><video:description>hevo</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/hevo.webm</video:content_loc><video:duration>22</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/75f.webm/medium.jpg</video:thumbnail_loc><video:title>75f</video:title><video:description>75f</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/75f.webm</video:content_loc><video:duration>17</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/hemp.webm/medium.jpg</video:thumbnail_loc><video:title>hemp</video:title><video:description>hemp</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/hemp.webm</video:content_loc><video:duration>22</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 379</image:caption><image:title>Frame 379</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chatgpt-1.svg</image:loc><image:caption>chatgpt-1</image:caption><image:title>chatgpt-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-2.svg</image:loc><image:caption>Frame 375-2</image:caption><image:title>Frame 375-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing-card-1.jpg</image:loc><image:caption>manufacturing-card-1</image:caption><image:title>manufacturing-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manuf-shop-floor-1.png</image:loc><image:caption>manuf-shop-floor-1</image:caption><image:title>manuf-shop-floor-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-logo-md.png</image:loc><image:caption>ddps-logo-md</image:caption><image:title>ddps-logo-md</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel%20(3).png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel (3)</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/doel%202.webp</image:loc><image:caption>doel 2</image:caption><image:title>doel 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps.png</image:loc><image:caption>ddps</image:caption><image:title>ddps</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing.webp</image:loc><image:caption>manufacturing</image:caption><image:title>manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20377.svg</image:loc><image:caption>Frame 377</image:caption><image:title>Frame 377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel-1.png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel-1</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin-logo.png</image:loc><image:caption>killerspin-logo</image:caption><image:title>killerspin-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu.png</image:loc><image:caption>micatu</image:caption><image:title>micatu</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(1).jpg</image:loc><image:caption>climate ai cover (1)</image:caption><image:title>climate ai cover (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Socomec.png</image:loc><image:caption>Socomec</image:caption><image:title>Socomec</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 423-1</image:caption><image:title>Group 423-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20426.svg</image:loc><image:caption>Group 426</image:caption><image:title>Group 426</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(3).jpg</image:loc><image:caption>climate ai cover (3)</image:caption><image:title>climate ai cover (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover.jpg</image:loc><image:caption>climate ai cover</image:caption><image:title>climate ai cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/access-CTA-logo.png</image:loc><image:caption>access-CTA-logo</image:caption><image:title>access-CTA-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing.webp</image:loc><image:caption>Manufacturing</image:caption><image:title>Manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor-1.webp</image:loc><image:caption>flex-logo-fullcolor-1</image:caption><image:title>flex-logo-fullcolor-1</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/b2b-industries</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. 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