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</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/podcast/future-ready-manufacturing</loc><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron 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431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel-1.png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel-1</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sales_enablement.png</image:loc><image:caption>sales_enablement</image:caption><image:title>sales_enablement</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-2.svg</image:loc><image:caption>Frame 375-2</image:caption><image:title>Frame 375-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-2.svg</image:loc><image:caption>Group 431-2</image:caption><image:title>Group 431-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20385.svg</image:loc><image:caption>Frame 385</image:caption><image:title>Frame 385</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Socomec.png</image:loc><image:caption>Socomec</image:caption><image:title>Socomec</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/case-study/demand-generation-strategy</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/grid-chaos-tablet-v3-2-300x240.png.png</image:loc><image:caption>grid-chaos-tablet-v3-2-300x240.png</image:caption><image:title>grid-chaos-tablet-v3-2-300x240.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/17.jpg</image:loc><image:caption>17</image:caption><image:title>17</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu-full-980x313.png.png</image:loc><image:caption>micatu-full-980x313.png</image:caption><image:title>micatu-full-980x313.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu-header-cs.png</image:loc><image:caption>micatu-header-cs</image:caption><image:title>micatu-header-cs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu-logo.png.png</image:loc><image:caption>micatu-logo.png</image:caption><image:title>micatu-logo.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-cms-hub</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-cms-hub-top-features-Sep-21-2022-09-09-27-33-PM.webp</image:loc><image:caption>hubspot-cms-hub-top-features-Sep-21-2022-09-09-27-33-PM</image:caption><image:title>hubspot-cms-hub-top-features-Sep-21-2022-09-09-27-33-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-cms-hub-top-features-Sep-21-2022-09-09-28-09-PM.jpg</image:loc><image:caption>hubspot-cms-hub-top-features-Sep-21-2022-09-09-28-09-PM</image:caption><image:title>hubspot-cms-hub-top-features-Sep-21-2022-09-09-28-09-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/common-b2b-marketing-challenges</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/b2b-marketing-challenges-3.png</image:loc><image:caption>b2b-marketing-challenges-3</image:caption><image:title>b2b-marketing-challenges-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/b2b-instagram</loc><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/B2B-Instagram-Example-1-Sep-21-2022-09-14-45-81-PM.webp</image:loc><image:caption>B2B-Instagram-Example-1-Sep-21-2022-09-14-45-81-PM</image:caption><image:title>B2B-Instagram-Example-1-Sep-21-2022-09-14-45-81-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Instagram-B2B-carousel-example-COP26-Sep-21-2022-09-14-49-45-PM.webp</image:loc><image:caption>Instagram-B2B-carousel-example-COP26-Sep-21-2022-09-14-49-45-PM</image:caption><image:title>Instagram-B2B-carousel-example-COP26-Sep-21-2022-09-14-49-45-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/B2B-Instagram-Example-2-Sep-21-2022-09-14-43-69-PM.webp</image:loc><image:caption>B2B-Instagram-Example-2-Sep-21-2022-09-14-43-69-PM</image:caption><image:title>B2B-Instagram-Example-2-Sep-21-2022-09-14-43-69-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20instagram.jpg</image:loc><image:caption>b2b instagram</image:caption><image:title>b2b instagram</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-brand-awareness</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/cabon-clean-info.webp</image:loc><image:caption>cabon-clean-info</image:caption><image:title>cabon-clean-info</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon-clean-case-study-2.jpg</image:loc><image:caption>carbon-clean-case-study-2</image:caption><image:title>carbon-clean-case-study-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean%20Brand.webp</image:loc><image:caption>Carbon Clean Brand</image:caption><image:title>Carbon Clean Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/sustainable-marketing-greenwashing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas 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Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/how%20to%20avoid%20greenwashing%20-%20sustainable%20marketing.jpg</image:loc><image:caption>how to avoid greenwashing - sustainable marketing</image:caption><image:title>how to avoid greenwashing - sustainable marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/podcast/repurposing-ev-battery-life</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Moment%20Energy%20SoMe%20Cover.png</image:loc><image:caption>Moment Energy SoMe Cover</image:caption><image:title>Moment Energy SoMe Cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/biggest-marketing-trends-2024</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seven%20biggest%20marketing%20trends%20for%202023.jpg</image:loc><image:caption>seven biggest marketing trends for 2023</image:caption><image:title>seven biggest marketing trends for 2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-website-redesign</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/image-featured-Sep-21-2022-09-10-49-27-PM.jpg</image:loc><image:caption>image-featured-Sep-21-2022-09-10-49-27-PM</image:caption><image:title>image-featured-Sep-21-2022-09-10-49-27-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/biotech-fashion-eco-challenges</loc><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BioTechs%20Role%20in%20Solving%20Fashion%20Eco%20Challenges.jpg</image:loc><image:caption>BioTechs Role in Solving Fashion Eco Challenges</image:caption><image:title>BioTechs Role in Solving Fashion Eco Challenges</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/podcast-insights-marketing-trends</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/podcast/environmental-communications</loc><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(3).jpg</image:loc><image:caption>GNP Podcast (3)</image:caption><image:title>GNP Podcast (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/interviewing-experts-content</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/10%20Tips%20for%20interviewing%20subject%20matter%20experts.jpg</image:loc><image:caption>10 Tips for interviewing subject matter experts</image:caption><image:title>10 Tips for interviewing subject matter experts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-state-of-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20State%20of%20Inbound%20Marketing%202024%20Report.jpg</image:loc><image:caption>HubSpot - State of Inbound Marketing 2024 Report</image:caption><image:title>HubSpot - State of Inbound Marketing 2024 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Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/paid-search-management</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/google-icon.svg</image:loc><image:caption>google-icon</image:caption><image:title>google-icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20Social.webp</image:loc><image:caption>PPC Social</image:caption><image:title>PPC 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170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20385.svg</image:loc><image:caption>Frame 385</image:caption><image:title>Frame 385</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pexels-kindelmedia-9875410.jpg</image:loc><image:caption>pexels-kindelmedia-9875410</image:caption><image:title>pexels-kindelmedia-9875410</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel-1.png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel-1</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pexels-kampus-8441819.jpg</image:loc><image:caption>pexels-kampus-8441819</image:caption><image:title>pexels-kampus-8441819</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%209-5.jpg</image:loc><image:caption>Frame 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Suggestions</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20Inbound.webp</image:loc><image:caption>HubSpot - Inbound</image:caption><image:title>HubSpot - Inbound</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_SalesHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_SalesHub_Icon_Orange</image:caption><image:title>ProductIcons_SalesHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20workflows%20and%20how%20to%20build%20them.jpg</image:loc><image:caption>hubspot workflows and how to build them</image:caption><image:title>hubspot workflows and how to build them</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20HubSpot%20Can%20Boost%20Your%20Sales%20with%20an%20AI-Powered%20CRM%20(1).jpg</image:loc><image:caption>How HubSpot Can Boost Your Sales with an AI-Powered CRM (1)</image:caption><image:title>How HubSpot Can Boost Your Sales with an AI-Powered CRM (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20Earns%20HubSpot%20Onboarding%20Accreditation.jpg</image:loc><image:caption>New Perspective Earns HubSpot Onboarding Accreditation</image:caption><image:title>New Perspective Earns HubSpot Onboarding Accreditation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20generative%20ai%20tools%20and%20smart%20crm.jpg</image:loc><image:caption>hubspot generative ai tools and smart crm</image:caption><image:title>hubspot generative ai tools and smart crm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Flexible%20CRM%20Views.png</image:loc><image:caption>Flexible CRM Views</image:caption><image:title>Flexible CRM Views</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_ServiceHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_ServiceHub_Icon_Orange</image:caption><image:title>ProductIcons_ServiceHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Breeze%20Logotype%20Horizontal%20-%20RGB%20Gradient.svg</image:loc><image:caption>Breeze Logotype Horizontal - RGB Gradient</image:caption><image:title>Breeze Logotype Horizontal - RGB 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Page</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_MarketingHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_MarketingHub_Icon_Orange</image:caption><image:title>ProductIcons_MarketingHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_DataHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_DataHub_Icon_Orange</image:caption><image:title>ProductIcons_DataHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Data%20Hub%20-%20Data%20Enrichment_2x.webp</image:loc><image:caption>Data Hub - Data Enrichment_2x</image:caption><image:title>Data Hub - Data Enrichment_2x</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Data%20Hub%20-%20Data%20Quality%20Command%20Center.webp</image:loc><image:caption>Data Hub - Data Quality Command Center</image:caption><image:title>Data Hub - Data Quality Command Center</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Smart%20Properties.png</image:loc><image:caption>Smart Properties</image:caption><image:title>Smart Properties</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Marketing%20Hub%20-%20Marketing%20Studio.webp</image:loc><image:caption>Marketing Hub - Marketing Studio</image:caption><image:title>Marketing Hub - Marketing Studio</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Content%20HUB%20Features%20Breakdown.jpg</image:loc><image:caption>HubSpot Content HUB Features Breakdown</image:caption><image:title>HubSpot Content HUB Features 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Workspace</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20essential%20tools%20you%20most%20know%20and%20use%20(1).jpg</image:loc><image:caption>hubspot essential tools you most know and use (1)</image:caption><image:title>hubspot essential tools you most know and use (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/onboarding.webp</image:loc><image:caption>onboarding</image:caption><image:title>onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/Screenshot%202025-08-13%20at%206.01.01%20PM.jpg</image:loc><image:caption>Screenshot 2025-08-13 at 6.01.01 PM</image:caption><image:title>Screenshot 2025-08-13 at 6.01.01 PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Service%20Hub%20-%20Help%20Desk.jpg</image:loc><image:caption>Service Hub - Help Desk</image:caption><image:title>Service Hub - Help Desk</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_SmartCRM_Icon_Orange.png</image:loc><image:caption>ProductIcons_SmartCRM_Icon_Orange</image:caption><image:title>ProductIcons_SmartCRM_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20HubSpot%20Is%20a%20Great%20Choice%20for%20Climate%20Tech%20Companies.jpg</image:loc><image:caption>Why HubSpot Is a Great Choice for Climate Tech Companies</image:caption><image:title>Why HubSpot Is a Great Choice for Climate Tech Companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SolutionPartnerTierBadges_FINAL_PLATINUM_ORANGE.svg</image:loc><image:caption>SolutionPartnerTierBadges_FINAL_PLATINUM_ORANGE</image:caption><image:title>SolutionPartnerTierBadges_FINAL_PLATINUM_ORANGE</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20cms%20features.jpg</image:loc><image:caption>hubspot cms features</image:caption><image:title>hubspot cms features</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Breeze%20-%20Meeting%20Insights.png</image:loc><image:caption>Breeze - Meeting Insights</image:caption><image:title>Breeze - Meeting Insights</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/lead-generation-web-design</loc><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/solar-energy-development</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Solar%20Energy%20Development.jpg</image:loc><image:caption>Solar Energy Development</image:caption><image:title>Solar Energy Development</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/podcast/sustainable-fashion</loc><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(7).jpg</image:loc><image:caption>GNP Podcast (7)</image:caption><image:title>GNP Podcast (7)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-integrations-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/The%20Complete%20Guide%20to%20HubSpot%20Integrations%20and%20Why%20to%20Use%20Them.jpg</image:loc><image:caption>The Complete Guide to HubSpot Integrations and Why to Use Them</image:caption><image:title>The Complete Guide to HubSpot Integrations and Why to Use Them</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/abm-csuite-support</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/team-framework-abm-c-suite-1.webp</image:loc><image:caption>team-framework-abm-c-suite-1</image:caption><image:title>team-framework-abm-c-suite-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Facebook-post-1-4.jpg</image:loc><image:caption>Facebook-post-1-4</image:caption><image:title>Facebook-post-1-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-studies</loc><image:image><image:loc>https://www.npws.net/hubfs/planet%20aid%20case%20study.jpg</image:loc><image:caption>planet aid case study</image:caption><image:title>planet aid case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/podcasting.webp</image:loc><image:caption>podcasting</image:caption><image:title>podcasting</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/c8b48c01-deea-42c0-a00b-72fe4a5d49cf.png</image:loc><image:caption>c8b48c01-deea-42c0-a00b-72fe4a5d49cf</image:caption><image:title>c8b48c01-deea-42c0-a00b-72fe4a5d49cf</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20research%20case%20study.jpg</image:loc><image:caption>lambda research case study</image:caption><image:title>lambda research case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify.webp</image:loc><image:caption>Agrify image for hero</image:caption><image:title>Agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/energy-monster-logo.png</image:loc><image:caption>energy-monster-logo</image:caption><image:title>energy-monster-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nyacol.jpg</image:loc><image:caption>nyacol</image:caption><image:title>nyacol</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cpl%20high%20tech%20b2b.jpg</image:loc><image:caption>cpl high tech b2b</image:caption><image:title>cpl high tech b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%203.jpg</image:loc><image:caption>Frame 3</image:caption><image:title>Frame 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agrify.png</image:loc><image:caption>agrify</image:caption><image:title>agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/living%20greens%20farm.jpg</image:loc><image:caption>living greens farm</image:caption><image:title>living greens farm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin-logo.png</image:loc><image:caption>killerspin-logo</image:caption><image:title>killerspin-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flexlume.webp</image:loc><image:caption>flexlume</image:caption><image:title>flexlume</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20logo.webp</image:loc><image:caption>posigen logo</image:caption><image:title>posigen logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet-aid-logo-full.webp</image:loc><image:caption>planet-aid-logo-full</image:caption><image:title>planet-aid-logo-full</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%208.jpg</image:loc><image:caption>Frame 8</image:caption><image:title>Frame 8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hightech%20seo.jpg</image:loc><image:caption>hightech seo</image:caption><image:title>hightech seo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-logo-md.png</image:loc><image:caption>ddps-logo-md</image:caption><image:title>ddps-logo-md</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%207.jpg</image:loc><image:caption>Frame 7</image:caption><image:title>Frame 7</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin.jpg</image:loc><image:caption>killerspin</image:caption><image:title>killerspin</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%209.jpg</image:loc><image:caption>Frame 9</image:caption><image:title>Frame 9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/highmark.jpg</image:loc><image:caption>highmark</image:caption><image:title>highmark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/27633790-f8c8-4e36-b1da-1b7d781b8af7.png</image:loc><image:caption>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:caption><image:title>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/QIO%20Case%20Study.jpg</image:loc><image:caption>QIO Case Study</image:caption><image:title>QIO Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/what-is-RevOps-and-how-it-can-benefit-your-b2b-company.jpg</image:loc><image:caption>what-is-RevOps-and-how-it-can-benefit-your-b2b-company</image:caption><image:title>what-is-RevOps-and-how-it-can-benefit-your-b2b-company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco-1.jpg</image:loc><image:caption>windesco-1</image:caption><image:title>windesco-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/micatu.jpg</image:loc><image:caption>micatu</image:caption><image:title>micatu</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/LGF-logo.png</image:loc><image:caption>LGF-logo</image:caption><image:title>LGF-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/WindESCo_20Horizontal_20Logo-01.png</image:loc><image:caption>WindESCo_20Horizontal_20Logo-01</image:caption><image:title>WindESCo_20Horizontal_20Logo-01</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo%20case%20study.jpg</image:loc><image:caption>seo case study</image:caption><image:title>seo case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ccs-logo-no-tag.png</image:loc><image:caption>ccs-logo-no-tag</image:caption><image:title>ccs-logo-no-tag</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu-logo.png.png</image:loc><image:caption>micatu-logo.png</image:caption><image:title>micatu-logo.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Qio-Logo-Color-1.webp</image:loc><image:caption>Qio-Logo-Color-1</image:caption><image:title>Qio-Logo-Color-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%206.jpg</image:loc><image:caption>Frame 6</image:caption><image:title>Frame 6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor.webp</image:loc><image:caption>flex-logo-fullcolor</image:caption><image:title>flex-logo-fullcolor</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech%20seo%20b2b.jpg</image:loc><image:caption>high tech seo b2b</image:caption><image:title>high tech seo b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%202.jpg</image:loc><image:caption>Frame 2</image:caption><image:title>Frame 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CPF-Worker-Grinding-Cropped.webp</image:loc><image:caption>CPF-Worker-Grinding-Cropped</image:caption><image:title>CPF-Worker-Grinding-Cropped</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean.webp</image:loc><image:caption>Carbon Clean</image:caption><image:title>Carbon Clean</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-onboarding-steps</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for 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redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/social-inbox-screenshot-2-1-Sep-21-2022-09-20-17-75-PM.webp</image:loc><image:caption>social-inbox-screenshot-2-1-Sep-21-2022-09-20-17-75-PM</image:caption><image:title>social-inbox-screenshot-2-1-Sep-21-2022-09-20-17-75-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/importance-social-media-b2b-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/The%20Importance%20of%20Social%20Media%20for%20B2B%20Manufacturers.jpg</image:loc><image:caption>The Importance of Social Media for B2B Manufacturers</image:caption><image:title>The Importance of Social Media for B2B Manufacturers</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/hubspot-implementation</loc><image:image><image:loc>https://www.npws.net/hubfs/image%20(2).webp</image:loc><image:caption>image (2)</image:caption><image:title>image (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%20(3).webp</image:loc><image:caption>image (3)</image:caption><image:title>image (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/6.jpg</image:loc><image:caption>6</image:caption><image:title>6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%202.jpg</image:loc><image:caption>File 2</image:caption><image:title>File 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/data%20model%20overview.webp</image:loc><image:caption>data model overview</image:caption><image:title>data model overview</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/case-study/solar-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Flow-Chart-04.png</image:loc><image:caption>Flow-Chart-04</image:caption><image:title>Flow-Chart-04</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20logo.webp</image:loc><image:caption>posigen logo</image:caption><image:title>posigen logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%201054%20(1).webp</image:loc><image:caption>Group 1054 (1)</image:caption><image:title>Group 1054 (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%202.jpg</image:loc><image:caption>File 2</image:caption><image:title>File 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/christine%20drew%20-%20posigen.webp</image:loc><image:caption>christine drew - posigen</image:caption><image:title>christine drew - posigen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen.webp</image:loc><image:caption>posigen</image:caption><image:title>posigen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen-web.jpg</image:loc><image:caption>posigen-web</image:caption><image:title>posigen-web</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20case%20study.webp</image:loc><image:caption>posigen case study</image:caption><image:title>posigen case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20energy.webp</image:loc><image:caption>solar energy</image:caption><image:title>solar energy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/inbound-2024-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Inbound-Hero-Image-2024.jpg</image:loc><image:caption>Inbound-Hero-Image-2024</image:caption><image:title>Inbound-Hero-Image-2024</image:title></image:image><lastmod>2025-04-01</lastmod></url><url><loc>https://www.npws.net/case-study/energy-efficiency-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/9c0f2459-d525-4ff9-b227-1334d2b0d172.png</image:loc><image:caption>9c0f2459-d525-4ff9-b227-1334d2b0d172</image:caption><image:title>9c0f2459-d525-4ff9-b227-1334d2b0d172</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/screenshot-home.png</image:loc><image:caption>screenshot-home</image:caption><image:title>screenshot-home</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/energy-monster-logo.png</image:loc><image:caption>energy-monster-logo</image:caption><image:title>energy-monster-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Energy-Monster.jpg</image:loc><image:caption>Energy-Monster</image:caption><image:title>Energy-Monster</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/14.jpg</image:loc><image:caption>14</image:caption><image:title>14</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/marketing-future-tech</loc><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><lastmod>2026-10-20</lastmod></url><url><loc>https://www.npws.net/blog/migrating-website-hubspot-cms</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20cms%20features.jpg</image:loc><image:caption>hubspot cms features</image:caption><image:title>hubspot cms features</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-sequences-b2b-sales</loc><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Boost-B2B-Prospect-Engagement-Using-the-Sequences-Function-in-HubSpot-Sep-21-2022-09-20-37-97-PM.jpg</image:loc><image:caption>Boost-B2B-Prospect-Engagement-Using-the-Sequences-Function-in-HubSpot-Sep-21-2022-09-20-37-97-PM</image:caption><image:title>Boost-B2B-Prospect-Engagement-Using-the-Sequences-Function-in-HubSpot-Sep-21-2022-09-20-37-97-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/pipeline-performance</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/killerspin-cs.png</image:loc><image:caption>killerspin-cs</image:caption><image:title>killerspin-cs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NH-3.webp</image:loc><image:caption>NH-3</image:caption><image:title>NH-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/chasm-cs-1.png</image:loc><image:caption>chasm-cs-1</image:caption><image:title>chasm-cs-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/agrify-cs-2.png</image:loc><image:caption>agrify-cs-2</image:caption><image:title>agrify-cs-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/high-growth-seo-1.png</image:loc><image:caption>high-growth-seo-1</image:caption><image:title>high-growth-seo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MH3_Report%20and%20Customize_EN.webp</image:loc><image:caption>MH3_Report and Customize_EN</image:caption><image:title>MH3_Report and Customize_EN</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/windesco-cs-1.png</image:loc><image:caption>windesco-cs-1</image:caption><image:title>windesco-cs-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN14-10-20%20174808.png</image:loc><image:caption>SN14-10-20 174808</image:caption><image:title>SN14-10-20 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enablement</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-recarbon</loc><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail%20(2).png</image:loc><image:caption>Spotlight - YT Thumbnail (2)</image:caption><image:title>Spotlight - YT Thumbnail (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC 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Perspective - Client Expanding Into US Market</image:caption><image:title>New Perspective - Client Expanding Into US Market</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing-card-1.jpg</image:loc><image:caption>manufacturing-card-1</image:caption><image:title>manufacturing-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/saas-card-1.jpg</image:loc><image:caption>saas-card-1</image:caption><image:title>saas-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-rocket-2.svg</image:loc><image:caption>pricing-icon-rocket-2</image:caption><image:title>pricing-icon-rocket-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-hero-bg-1.jpg</image:loc><image:caption>pricing-hero-bg-1</image:caption><image:title>pricing-hero-bg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-line-2.svg</image:loc><image:caption>pricing-icon-line-2</image:caption><image:title>pricing-icon-line-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-check-sm-1.svg</image:loc><image:caption>pricing-icon-check-sm-1</image:caption><image:title>pricing-icon-check-sm-1</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/podcast/shopping-carbon-footprint</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail%20(1).png</image:loc><image:caption>GNP Podcast YT Thumbnail (1)</image:caption><image:title>GNP Podcast YT Thumbnail (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/b2b-seo-strategy</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? 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</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Results.jpg</image:loc><image:caption>B2B SEO Strategy Results</image:caption><image:title>B2B SEO Strategy Results</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/industrial-deals-sales-cycles</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for 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manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/managing%20long%20sales%20cycles.jpg</image:loc><image:caption>managing long sales cycles</image:caption><image:title>managing long sales cycles</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/privacy-policy</loc><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-23</lastmod></url><url><loc>https://www.npws.net/podcast/building-automation-new-approach</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-linevision</loc><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20LineVision.png</image:loc><image:caption>YouTube Thumbnail LineVision</image:caption><image:title>YouTube Thumbnail LineVision</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-websites-best-examples</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/6-Questions-to-Ask-When-Hiring-a-Web-Development-Agency-1-1.jpg</image:loc><image:caption>6-Questions-to-Ask-When-Hiring-a-Web-Development-Agency-1-1</image:caption><image:title>6-Questions-to-Ask-When-Hiring-a-Web-Development-Agency-1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/dandelion-screenshot-Sep-21-2022-09-20-42-92-PM.jpg</image:loc><image:caption>dandelion-screenshot-Sep-21-2022-09-20-42-92-PM</image:caption><image:title>dandelion-screenshot-Sep-21-2022-09-20-42-92-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/75f-screenshot-Sep-21-2022-09-20-42-56-PM.webp</image:loc><image:caption>75f-screenshot-Sep-21-2022-09-20-42-56-PM</image:caption><image:title>75f-screenshot-Sep-21-2022-09-20-42-56-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/screenshot-carbon-clean-Sep-21-2022-09-20-46-03-PM.jpg</image:loc><image:caption>screenshot-carbon-clean-Sep-21-2022-09-20-46-03-PM</image:caption><image:title>screenshot-carbon-clean-Sep-21-2022-09-20-46-03-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/camus-screenshot-Sep-21-2022-09-20-45-65-PM.webp</image:loc><image:caption>camus-screenshot-Sep-21-2022-09-20-45-65-PM</image:caption><image:title>camus-screenshot-Sep-21-2022-09-20-45-65-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/aurora-screenshot-Sep-21-2022-09-20-41-13-PM.webp</image:loc><image:caption>aurora-screenshot-Sep-21-2022-09-20-41-13-PM</image:caption><image:title>aurora-screenshot-Sep-21-2022-09-20-41-13-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/account-based-marketing-for-your-company</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20space%20filled%20with%20collaborative%20energy%20A%20large%20conference%20table%20is%20set%20at%20the%20center%20surrounded%20by%20diverse%20team%20members%20engaged%20in%20a%20dynamic%20discussion%20with%20laptops%20open%20and%20notepads%20filled%20with%20notes%20On%20the%20walls%20co-1.jpeg</image:loc><image:caption>The image depicts a modern office space filled with collaborative energy A large conference table is set at the center surrounded by diverse team members engaged in a dynamic discussion with laptops open and notepads filled with notes On the walls co-1</image:caption><image:title>The image depicts a modern office space filled with collaborative energy A large conference table is set at the center surrounded by diverse team members engaged in a dynamic discussion with laptops open and notepads filled with notes On the 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Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/dynamo-logo-new%201.webp</image:loc><image:caption>dynamo-logo-new 1</image:caption><image:title>dynamo-logo-new 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image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/manufacturing-website-design</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured 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Awareness</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean%20Case%20Study.jpg</image:loc><image:caption>Carbon Clean Case Study</image:caption><image:title>Carbon Clean Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Socomec%20Case%20Study.jpg</image:loc><image:caption>Socomec Case Study</image:caption><image:title>Socomec Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify%20Case%20Study.jpg</image:loc><image:caption>Agrify Case Study</image:caption><image:title>Agrify Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Buyers%20Expect%20Proof%20First.jpg</image:loc><image:caption>US Buyers Expect Proof First</image:caption><image:title>US 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</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ita%20cta.jpg</image:loc><image:caption>ita cta</image:caption><image:title>ita cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ira%20article.jpg</image:loc><image:caption>ira article</image:caption><image:title>ira 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170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Strategy.webp</image:loc><image:caption>Strategy</image:caption><image:title>Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/visual%20glossary%20of%20marketing%20terms.jpg</image:loc><image:caption>visual glossary of marketing terms</image:caption><image:title>visual glossary of marketing terms</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-1.jpg</image:loc><image:caption>qio-1</image:caption><image:title>qio-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM.jpg</image:loc><image:caption>6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM</image:caption><image:title>6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 968</image:caption><image:title>Group 968</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/flywheel-inbound-method-lifecycles.png</image:loc><image:caption>flywheel-inbound-method-lifecycles</image:caption><image:title>flywheel-inbound-method-lifecycles</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Plan%20Your%20Q1%20Marketing%20Strategy.jpg</image:loc><image:caption>How to Plan Your Q1 Marketing Strategy</image:caption><image:title>How to Plan Your Q1 Marketing Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/podcast/transparency-climatetech</loc><image:image><image:loc>https://www.npws.net/hubfs/Novi%20Connect%20Thumbnail%20(1).png</image:loc><image:caption>Novi Connect Thumbnail (1)</image:caption><image:title>Novi Connect Thumbnail (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-abm-tools-essentials-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Buyers-hub-cta-1024x538-Sep-21-2022-09-10-55-07-PM.webp</image:loc><image:caption>Buyers-hub-cta-1024x538-Sep-21-2022-09-10-55-07-PM</image:caption><image:title>Buyers-hub-cta-1024x538-Sep-21-2022-09-10-55-07-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-abm-tools-3.jpg</image:loc><image:caption>hubspot-abm-tools-3</image:caption><image:title>hubspot-abm-tools-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-abm-dashboards-1024x615_png-1.webp</image:loc><image:caption>hubspot-abm-dashboards-1024x615_png-1</image:caption><image:title>hubspot-abm-dashboards-1024x615_png-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-abm-team-collaboration-1024x623_png-1.webp</image:loc><image:caption>hubspot-abm-team-collaboration-1024x623_png-1</image:caption><image:title>hubspot-abm-team-collaboration-1024x623_png-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/how-to-prepare-for-strategy-workshop</loc><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20prepare%20for%20a%20marketing%20strategy%20workshop.jpg</image:loc><image:caption>How to prepare for a marketing strategy workshop</image:caption><image:title>How to prepare for a marketing strategy workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/case-study/trade-show-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4/medium.jpg</video:thumbnail_loc><video:title>High-Tech Startup CHASM Triples Leads in Under 90 Days With Our Program</video:title><video:description>Struggling to make sense of your marketing efforts in a chaotic environment? This video explores how partnering with a skilled agency can dramatically enhance your brand visibility and lead generation.

In this engaging session, we dive into the journey of a company that faced the daunting challenge of identifying their target audience amidst overwhelming odds. Key highlights include:

- The necessity of having a marketing agency that understands customer profiles and can effectively pinpoint high-value leads.
- The transformative impact of strategic marketing, resulting in a three to fourfold increase in website traffic and lead generation.
- Insights into how a detailed strategic process can eliminate guesswork, ensuring that marketing efforts resonate with the right audience.
- The importance of establishing a strong brand image that aligns with industry leaders, enhancing credibility and trust among potential clients.

By the end of this video, viewers will gain actionable insights into how to improve their marketing strategies, align sales and marketing efforts, and elevate their brand's presence in competitive markets. Discover how the right agency can turn your marketing challenges into opportunities for growth and success.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4</video:content_loc><video:duration>94</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MarketingStrategies</video:tag><video:tag>DemandGeneration</video:tag><video:tag>LeadGeneration</video:tag><video:tag>TargetAudience</video:tag><video:tag>BrandCredibility</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/chasm-devices.png.png</image:loc><image:caption>chasm-devices.png</image:caption><image:title>chasm-devices.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM%20Advanced%20Materials.jpg</image:loc><image:caption>CHASM Advanced Materials</image:caption><image:title>CHASM Advanced Materials</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/9-1.jpg</image:loc><image:caption>9-1</image:caption><image:title>9-1</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-networking-linkedin</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech%20networking%20communities.webp</image:loc><image:caption>cleantech networking communities</image:caption><image:title>cleantech networking communities</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/agency-insider-tips</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Get%20the%20Best%20Work%20From%20Your%20Marketing%20Agency%20%E2%80%94%20Insider%20Tips%20From%20a%20CSM.jpg</image:loc><image:caption>How to Get the Best Work From Your Marketing Agency — Insider Tips From a CSM</image:caption><image:title>How to Get the Best Work From Your Marketing Agency — Insider Tips From a CSM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-nxtgen-clean-energy</loc><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20NxtGen.png</image:loc><image:caption>YouTube Thumbnail NxtGen</image:caption><image:title>YouTube Thumbnail NxtGen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-inogen-alliance</loc><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Inogen%20Alliance.jpg</image:loc><image:caption>Inogen Alliance</image:caption><image:title>Inogen Alliance</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/email-subject-lines-that-work</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/51-3.png</image:loc><image:caption>51-3</image:caption><image:title>51-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 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431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Posigen%20infographic.webp</image:loc><image:caption>Posigen infographic</image:caption><image:title>Posigen infographic</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN17-10-20%20174808.png</image:loc><image:caption>SN17-10-20 174808</image:caption><image:title>SN17-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo-1.svg</image:loc><image:caption>seo-1</image:caption><image:title>seo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 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Performance</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight 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Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Bevi%20Thumbnail.png</image:loc><image:caption>Bevi Thumbnail</image:caption><image:title>Bevi Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/World%20Energy%20Thumbnail.png</image:loc><image:caption>World Energy Thumbnail</image:caption><image:title>World Energy Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Excel%20Dryer%20Thumbnail.png</image:loc><image:caption>Excel Dryer 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</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/NH-3.webp</image:loc><image:caption>NH-3</image:caption><image:title>NH-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Apple%20Podcasts.svg</image:loc><image:caption>Apple Podcasts</image:caption><image:title>Apple Podcasts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon%20tunnel%20vision%20concept%20-%20looking%20beyond%20emissions.jpg</image:loc><image:caption>carbon tunnel vision concept - looking beyond emissions</image:caption><image:title>carbon tunnel vision concept - looking beyond emissions</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/earth_day_2023.jpg</image:loc><image:caption>earth_day_2023</image:caption><image:title>earth_day_2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/best%20cleantech%20sustainability%20podcasts.jpg</image:loc><image:caption>best cleantech sustainability podcasts</image:caption><image:title>best cleantech sustainability podcasts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/badges.webp</image:loc><image:caption>badges</image:caption><image:title>badges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ira%20article.jpg</image:loc><image:caption>ira article</image:caption><image:title>ira article</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/instagram%20feed.jpg</image:loc><image:caption>instagram feed</image:caption><image:title>instagram feed</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sustainability%20mission.jpeg</image:loc><image:caption>sustainability mission</image:caption><image:title>sustainability 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1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20AI%20Can%20Help%20With%20Climate%20Change%20and%20Sustainability%20Challenges.jpg</image:loc><image:caption>How AI Can Help With Climate Change and Sustainability Challenges</image:caption><image:title>How AI Can Help With Climate Change and Sustainability Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NEW%20Visuals%20for%20Streaming%20Platforms.jpg</image:loc><image:caption>NEW Visuals for Streaming Platforms</image:caption><image:title>NEW Visuals for Streaming Platforms</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sustainabilty%20at%20new%20perspective%20mobile.webp</image:loc><image:caption>sustainabilty at new perspective mobile</image:caption><image:title>sustainabilty at new perspective mobile</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20offseting%20partners%20for%20b2b%20companies.jpg</image:loc><image:caption>Carbon offseting partners for b2b companies</image:caption><image:title>Carbon offseting partners for b2b companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/310.KeepMABeautiful_Affiliate_Logo-1.png</image:loc><image:caption>310.KeepMABeautiful_Affiliate_Logo-1</image:caption><image:title>310.KeepMABeautiful_Affiliate_Logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sustainabilty%20at%20new%20perspective%20hero.webp</image:loc><image:caption>sustainabilty at new perspective hero</image:caption><image:title>sustainabilty at new perspective 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manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Be%20found%20in%20AI%20search-4.jpg</image:loc><image:caption>Be found in AI search-4</image:caption><image:title>Be found in AI search-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B 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search-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20not%20converting.jpg</image:loc><image:caption>website not converting</image:caption><image:title>website not converting</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/fixing-sales-content</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/funnel%20fit%20checklist.jpg</image:loc><image:caption>funnel fit checklist</image:caption><image:title>funnel fit checklist</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/fixing%20sales%20content.jpg</image:loc><image:caption>fixing sales content</image:caption><image:title>fixing sales 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Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-content-hub</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Remix.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Content Hub Features: Content Remix</video:title><video:description>Allows you to deploy AI to transform existing content into various formats for different channels, like social media and emails, which enhances reach and engagement.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Remix.mp4</video:content_loc><video:duration>90</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>content remix</video:tag><video:tag>hubspot content hub</video:tag><video:tag>content automation</video:tag><video:tag>marketing automation</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Hub%20Features:%20AI%20Content%20Translation.mp4/medium.jpg</video:thumbnail_loc><video:title>AI Content Translation</video:title><video:description>A welcome feature that can automatically translate content. Use it to expand your global reach, reaching out to new audiences in their native language.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Hub%20Features:%20AI%20Content%20Translation.mp4</video:content_loc><video:duration>48</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ai multisite</video:tag><video:tag>hubspot content hub</video:tag><video:tag>google translate alternative</video:tag><video:tag>hubspot content hub features</video:tag><video:tag>ai content translation</video:tag><video:tag>ai translation</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AiO-Style-Selected%20(1).webp</image:loc><image:caption>AiO-Style-Selected (1)</image:caption><image:title>AiO-Style-Selected (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ContentHub_Content%20Remix%202.webp</image:loc><image:caption>ContentHub_Content Remix 2</image:caption><image:title>ContentHub_Content Remix 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ContentHub_Manage%20Gated%20Content.webp</image:loc><image:caption>ContentHub_Manage Gated Content</image:caption><image:title>ContentHub_Manage Gated Content</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ContentHub_AI%20Blog%20Post%20Generator.webp</image:loc><image:caption>ContentHub_AI Blog Post Generator</image:caption><image:title>ContentHub_AI Blog Post Generator</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Content%20HUB%20Features%20Breakdown.jpg</image:loc><image:caption>HubSpot Content HUB Features Breakdown</image:caption><image:title>HubSpot Content HUB Features Breakdown</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2024-11-23</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-gold-partner</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot-1.webp</image:loc><image:caption>hubspot-1</image:caption><image:title>hubspot-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/saas-lead-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/hero_2.png</image:loc><image:caption>hero_2</image:caption><image:title>hero_2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%203.jpg</image:loc><image:caption>File 3</image:caption><image:title>File 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo3.webp</image:loc><image:caption>seo3</image:caption><image:title>seo3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/seo-case-study-1.png</image:loc><image:caption>seo-case-study-1</image:caption><image:title>seo-case-study-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo%20ai.jpg</image:loc><image:caption>seo ai</image:caption><image:title>seo ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/case-study/manufacturing-lead-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20pages%20to%20rewrite%20for%20ai%20search.jpg</image:loc><image:caption>manufacturing pages to rewrite for ai search</image:caption><image:title>manufacturing pages to rewrite for ai search</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manuf-shop-floor-1.png</image:loc><image:caption>manuf-shop-floor-1</image:caption><image:title>manuf-shop-floor-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/What%20a%20HubSpot%20Setup%20for%20B2B%20Should%20Actually%20Look%20Like.jpg</image:loc><image:caption>What a HubSpot Setup for B2B Should Actually Look Like</image:caption><image:title>What a HubSpot Setup for B2B Should Actually Look Like</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/LSLR%20Infographic.png</image:loc><image:caption>LSLR Infographic</image:caption><image:title>LSLR Infographic</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CPF-Worker-Grinding-Cropped.webp</image:loc><image:caption>CPF-Worker-Grinding-Cropped</image:caption><image:title>CPF-Worker-Grinding-Cropped</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/podcast/electric-vehicles-future</loc><image:image><image:loc>https://www.npws.net/hubfs/Momentum%20Thumbnail.png</image:loc><image:caption>Momentum Thumbnail</image:caption><image:title>Momentum Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-transect</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Transect%20Inc.png</image:loc><image:caption>YouTube Thumbnail Transect Inc</image:caption><image:title>YouTube Thumbnail Transect Inc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/email-marketing-b2b-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Email%20Marketing%20for%20Industrial%20Manufacturing%20Industry.jpeg</image:loc><image:caption>Email Marketing for Industrial Manufacturing Industry</image:caption><image:title>Email Marketing for Industrial Manufacturing Industry</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/ai-weather-forecasting</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Salient.jpg</image:loc><image:caption>Salient</image:caption><image:title>Salient</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/podcast/hvac-smart-buildings</loc><image:image><image:loc>https://www.npws.net/hubfs/Parity%20Thumbnail.png</image:loc><image:caption>Parity Thumbnail</image:caption><image:title>Parity Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/lead-gen-for-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-20</lastmod></url><url><loc>https://www.npws.net/client-reviews</loc><image:image><image:loc>https://www.npws.net/hubfs/clients-1.webp</image:loc><image:caption>clients-1</image:caption><image:title>clients-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/global_award_spring_2024.png</image:loc><image:caption>global_award_spring_2024</image:caption><image:title>global_award_spring_2024</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Clutch%20Web%20Design%20Awards.webp</image:loc><image:caption>Clutch Web Design Awards</image:caption><image:title>Clutch Web Design Awards</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/bronson.jpeg</image:loc><image:caption>bronson</image:caption><image:title>bronson</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clutch_1000_2023_award.png</image:loc><image:caption>clutch_1000_2023_award</image:caption><image:title>clutch_1000_2023_award</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ken.jpeg</image:loc><image:caption>ken</image:caption><image:title>ken</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NK-Headshot-2.jpg</image:loc><image:caption>NK-Headshot-2</image:caption><image:title>NK-Headshot-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/don%20doel.png</image:loc><image:caption>don doel</image:caption><image:title>don doel</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/gail.jpeg</image:loc><image:caption>gail</image:caption><image:title>gail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO.jpg</image:loc><image:caption>kristina QiO</image:caption><image:title>kristina QiO</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/global_award_fall_2024.webp</image:loc><image:caption>global_award_fall_2024</image:caption><image:title>global_award_fall_2024</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/thomas-huff-williamson-1.png</image:loc><image:caption>thomas-huff-williamson-1</image:caption><image:title>thomas-huff-williamson-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/global_award_2023.png</image:loc><image:caption>global_award_2023</image:caption><image:title>global_award_2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/cbwpq6QZ_400x400.jpeg</image:loc><image:caption>cbwpq6QZ_400x400</image:caption><image:title>cbwpq6QZ_400x400</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/manufacturing-budget-benchmarks</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 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3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing%20marketing%20budgets-5.jpg</image:loc><image:caption>Manufacturing marketing budgets-5</image:caption><image:title>Manufacturing marketing budgets-5</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/culture-of-content</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/How-to-build-a-culture-of-content-Why-You-Should-1-4.jpg</image:loc><image:caption>How-to-build-a-culture-of-content-Why-You-Should-1-4</image:caption><image:title>How-to-build-a-culture-of-content-Why-You-Should-1-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for 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features</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Expansion%20Strategy%20Roadmap.jpg</image:loc><image:caption>US Expansion Strategy Roadmap</image:caption><image:title>US Expansion Strategy Roadmap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Erlab.webp</image:loc><image:caption>Erlab</image:caption><image:title>Erlab</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ai_seo_team-1.png</image:loc><image:caption>ai_seo_team-1</image:caption><image:title>ai_seo_team-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20SEARCH%20MANUFACTURERS.jpg</image:loc><image:caption>AI SEARCH MANUFACTURERS</image:caption><image:title>AI SEARCH MANUFACTURERS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo%20ai.jpg</image:loc><image:caption>seo ai</image:caption><image:title>seo 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Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/medium-1024x398-Sep-21-2022-09-15-25-77-PM.png</image:loc><image:caption>medium-1024x398-Sep-21-2022-09-15-25-77-PM</image:caption><image:title>medium-1024x398-Sep-21-2022-09-15-25-77-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/buzzsumo-Sep-21-2022-09-15-23-92-PM.png</image:loc><image:caption>buzzsumo-Sep-21-2022-09-15-23-92-PM</image:caption><image:title>buzzsumo-Sep-21-2022-09-15-23-92-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/taboola-Sep-21-2022-09-15-22-30-PM.png</image:loc><image:caption>taboola-Sep-21-2022-09-15-22-30-PM</image:caption><image:title>taboola-Sep-21-2022-09-15-22-30-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/quora-1024x523-Sep-21-2022-09-15-21-53-PM.png</image:loc><image:caption>quora-1024x523-Sep-21-2022-09-15-21-53-PM</image:caption><image:title>quora-1024x523-Sep-21-2022-09-15-21-53-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/myblogguest-Sep-21-2022-09-15-21-93-PM.png</image:loc><image:caption>myblogguest-Sep-21-2022-09-15-21-93-PM</image:caption><image:title>myblogguest-Sep-21-2022-09-15-21-93-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/buyer-personas</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead 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ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient 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391</image:caption><image:title>Frame 391</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20392.png</image:loc><image:caption>Frame 392</image:caption><image:title>Frame 392</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20393.png</image:loc><image:caption>Frame 393</image:caption><image:title>Frame 393</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-check-sm-1.svg</image:loc><image:caption>pricing-icon-check-sm-1</image:caption><image:title>pricing-icon-check-sm-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/right-fit-bg-1.jpg</image:loc><image:caption>right-fit-bg-1</image:caption><image:title>right-fit-bg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20394.png</image:loc><image:caption>Frame 394</image:caption><image:title>Frame 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In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future 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Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KPI.png</image:loc><image:caption>KPI</image:caption><image:title>KPI</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Buyers-Journey-Icon.png</image:loc><image:caption>Buyers-Journey-Icon</image:caption><image:title>Buyers-Journey-Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SEO.png</image:loc><image:caption>SEO</image:caption><image:title>SEO</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Domain.png</image:loc><image:caption>Domain</image:caption><image:title>Domain</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Campaign.png</image:loc><image:caption>Campaign</image:caption><image:title>Campaign</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/UVP.png</image:loc><image:caption>UVP</image:caption><image:title>UVP</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Content%20Marketing.png</image:loc><image:caption>Content Marketing</image:caption><image:title>Content Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame.png</image:loc><image:caption>Frame</image:caption><image:title>Frame</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Affiliate-marketing-Icon.png</image:loc><image:caption>Affiliate-marketing-Icon</image:caption><image:title>Affiliate-marketing-Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CRM.png</image:loc><image:caption>CRM</image:caption><image:title>CRM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Inbound%20Marketing.png</image:loc><image:caption>Inbound Marketing</image:caption><image:title>Inbound Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Email-Marketing.png</image:loc><image:caption>Email-Marketing</image:caption><image:title>Email-Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ROI.png</image:loc><image:caption>ROI</image:caption><image:title>ROI</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Leads.png</image:loc><image:caption>Leads</image:caption><image:title>Leads</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Engagement.png</image:loc><image:caption>Engagement</image:caption><image:title>Engagement</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2C%20Icon.png</image:loc><image:caption>B2C Icon</image:caption><image:title>B2C Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CPC.png</image:loc><image:caption>CPC</image:caption><image:title>CPC</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Keyword.png</image:loc><image:caption>Keyword</image:caption><image:title>Keyword</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20We%20Help%20Agritech%20Companies%20Position%20and%20Market%20your%20Brand.jpg</image:loc><image:caption>How We Help Agritech Companies Position and Market your Brand</image:caption><image:title>How We Help Agritech Companies Position and Market your Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/visual%20glossary%20of%20marketing%20terms.jpg</image:loc><image:caption>visual glossary of marketing terms</image:caption><image:title>visual glossary of marketing terms</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Persona-Icon.png</image:loc><image:caption>Persona-Icon</image:caption><image:title>Persona-Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Icon.png</image:loc><image:caption>B2B Icon</image:caption><image:title>B2B Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AB-Testing-Icon.png</image:loc><image:caption>AB-Testing-Icon</image:caption><image:title>AB-Testing-Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Call%20to%20Action.png</image:loc><image:caption>Call to Action</image:caption><image:title>Call to Action</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Testimonial.png</image:loc><image:caption>Testimonial</image:caption><image:title>Testimonial</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast</loc><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Bevi%20Thumbnail.png</image:loc><image:caption>Bevi Thumbnail</image:caption><image:title>Bevi Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/DECIEM%20x%20Veritree%20Thumbnail.png</image:loc><image:caption>DECIEM x Veritree Thumbnail</image:caption><image:title>DECIEM x Veritree Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Marketing%20in%202024%20Top%20Insights%20from%20the%20Green%20New%20Perspective%20Podcast.webp</image:loc><image:caption>Cleantech Marketing in 2024 Top Insights from the Green New Perspective Podcast</image:caption><image:title>Cleantech Marketing in 2024 Top Insights from the Green New Perspective Podcast</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/podcast/energy-grid-innovation</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/website-redesign-questions</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20redesign%20questions.webp</image:loc><image:caption>website redesign questions</image:caption><image:title>website redesign questions</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/our-commitment-to-net-zero</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/IMG-8907_1-removebg-preview-1-Sep-21-2022-09-09-54-93-PM.webp</image:loc><image:caption>IMG-8907_1-removebg-preview-1-Sep-21-2022-09-09-54-93-PM</image:caption><image:title>IMG-8907_1-removebg-preview-1-Sep-21-2022-09-09-54-93-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM.jpg</image:loc><image:caption>New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM</image:caption><image:title>New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-reports-dashboards</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-layout-Sep-21-2022-09-20-05-36-PM.gif</image:loc><image:caption>hubspot-layout-Sep-21-2022-09-20-05-36-PM</image:caption><image:title>hubspot-layout-Sep-21-2022-09-20-05-36-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-reports-dashboards-1-1024x709-Sep-21-2022-09-20-08-24-PM.webp</image:loc><image:caption>hubspot-reports-dashboards-1-1024x709-Sep-21-2022-09-20-08-24-PM</image:caption><image:title>hubspot-reports-dashboards-1-1024x709-Sep-21-2022-09-20-08-24-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-reports-trends-Sep-21-2022-09-20-05-96-PM.webp</image:loc><image:caption>hubspot-reports-trends-Sep-21-2022-09-20-05-96-PM</image:caption><image:title>hubspot-reports-trends-Sep-21-2022-09-20-05-96-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-chart-bar-1024x382-Sep-21-2022-09-20-03-28-PM.webp</image:loc><image:caption>hubspot-chart-bar-1024x382-Sep-21-2022-09-20-03-28-PM</image:caption><image:title>hubspot-chart-bar-1024x382-Sep-21-2022-09-20-03-28-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-reports-scatter-Sep-21-2022-09-20-02-25-PM.webp</image:loc><image:caption>hubspot-reports-scatter-Sep-21-2022-09-20-02-25-PM</image:caption><image:title>hubspot-reports-scatter-Sep-21-2022-09-20-02-25-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Best-Practices-for-Creating-HubSpot-Reports-and-Dashboards-Sep-21-2022-09-20-06-76-PM.jpg</image:loc><image:caption>Best-Practices-for-Creating-HubSpot-Reports-and-Dashboards-Sep-21-2022-09-20-06-76-PM</image:caption><image:title>Best-Practices-for-Creating-HubSpot-Reports-and-Dashboards-Sep-21-2022-09-20-06-76-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/employee-spotlight-dunja-jovanovic</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast-2.jpg</image:loc><image:caption>GNP Podcast-2</image:caption><image:title>GNP Podcast-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/hubspot-migration</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Untitled%20design.png</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%203.jpg</image:loc><image:caption>File 3</image:caption><image:title>File 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Qio-Logo-Color-1.webp</image:loc><image:caption>Qio-Logo-Color-1</image:caption><image:title>Qio-Logo-Color-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/saas-card-1.jpg</image:loc><image:caption>saas-card-1</image:caption><image:title>saas-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio.jpg</image:loc><image:caption>qio</image:caption><image:title>qio</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio%20before.jpg</image:loc><image:caption>qio before</image:caption><image:title>qio before</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/top-5-challenges-marketers-face</loc><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%207%20Challenges%20Marketers%20Face.jpg</image:loc><image:caption>Top 7 Challenges Marketers Face</image:caption><image:title>Top 7 Challenges Marketers Face</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 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378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(1).jpg</image:loc><image:caption>climate ai cover (1)</image:caption><image:title>climate ai cover (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 423-1</image:caption><image:title>Group 423-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu.png</image:loc><image:caption>micatu</image:caption><image:title>micatu</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(3).jpg</image:loc><image:caption>climate ai cover (3)</image:caption><image:title>climate ai cover (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chatgpt-1.svg</image:loc><image:caption>chatgpt-1</image:caption><image:title>chatgpt-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-logo-md.png</image:loc><image:caption>ddps-logo-md</image:caption><image:title>ddps-logo-md</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-2.svg</image:loc><image:caption>Frame 375-2</image:caption><image:title>Frame 375-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/access-CTA-logo.png</image:loc><image:caption>access-CTA-logo</image:caption><image:title>access-CTA-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps.png</image:loc><image:caption>ddps</image:caption><image:title>ddps</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel-1.png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel-1</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Socomec.png</image:loc><image:caption>Socomec</image:caption><image:title>Socomec</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/doel%202.webp</image:loc><image:caption>doel 2</image:caption><image:title>doel 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 379</image:caption><image:title>Frame 379</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing.webp</image:loc><image:caption>manufacturing</image:caption><image:title>manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel%20(3).png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel (3)</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover.jpg</image:loc><image:caption>climate ai cover</image:caption><image:title>climate ai cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20426.svg</image:loc><image:caption>Group 426</image:caption><image:title>Group 426</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin-logo.png</image:loc><image:caption>killerspin-logo</image:caption><image:title>killerspin-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing.webp</image:loc><image:caption>Manufacturing</image:caption><image:title>Manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20377.svg</image:loc><image:caption>Frame 377</image:caption><image:title>Frame 377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing-card-1.jpg</image:loc><image:caption>manufacturing-card-1</image:caption><image:title>manufacturing-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manuf-shop-floor-1.png</image:loc><image:caption>manuf-shop-floor-1</image:caption><image:title>manuf-shop-floor-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor-1.webp</image:loc><image:caption>flex-logo-fullcolor-1</image:caption><image:title>flex-logo-fullcolor-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/reusable-ppe</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AmorSui%20YT%20Thumbnail.png</image:loc><image:caption>AmorSui YT Thumbnail</image:caption><image:title>AmorSui YT Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/google-ads-calculator</loc><image:image><image:loc>https://www.npws.net/hubfs/dynamo%20cover.webp</image:loc><image:caption>dynamo cover</image:caption><image:title>dynamo cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Climactic%20Thumbnail.png</image:loc><image:caption>Climactic Thumbnail</image:caption><image:title>Climactic Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Dynamo%20Thumbnail.png</image:loc><image:caption>Dynamo Thumbnail</image:caption><image:title>Dynamo Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NH-3.webp</image:loc><image:caption>NH-3</image:caption><image:title>NH-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Frame-502-1.png</image:loc><image:caption>Frame-502-1</image:caption><image:title>Frame-502-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2025-02-18</lastmod></url><url><loc>https://www.npws.net/podcast/technical-precision-into-brand-power</loc><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/best-hubspot-cms-theme</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20engine%20pro%20hubspot%20theme.jpg</image:loc><image:caption>b2b engine pro hubspot theme</image:caption><image:title>b2b engine pro hubspot theme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/saas-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/everestlab%20saas.webm/medium.jpg</video:thumbnail_loc><video:title>everestlab saas</video:title><video:description>everestlab saas</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/everestlab%20saas.webm</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/commons%20app%20saas.webm/medium.jpg</video:thumbnail_loc><video:title>commons app saas</video:title><video:description>commons app saas</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/commons%20app%20saas.webm</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20-%20Client%20Expanding%20Into%20US%20Market.jpg</image:loc><image:caption>New Perspective - Client Expanding Into US Market</image:caption><image:title>New Perspective - Client Expanding Into US Market</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 379</image:caption><image:title>Frame 379</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team-1.svg</image:loc><image:caption>team-1</image:caption><image:title>team-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 968</image:caption><image:title>Group 968</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20426.svg</image:loc><image:caption>Group 426</image:caption><image:title>Group 426</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 423-1</image:caption><image:title>Group 423-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20377.svg</image:loc><image:caption>Frame 377</image:caption><image:title>Frame 377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(4).jpg</image:loc><image:caption>climate ai cover (4)</image:caption><image:title>climate ai cover (4)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/WindESCo_20Horizontal_20Logo-01.png</image:loc><image:caption>WindESCo_20Horizontal_20Logo-01</image:caption><image:title>WindESCo_20Horizontal_20Logo-01</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN14-10-20%20174808.png</image:loc><image:caption>SN14-10-20 174808</image:caption><image:title>SN14-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(6).jpg</image:loc><image:caption>climate ai cover (6)</image:caption><image:title>climate ai cover (6)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GLYNT_Logo_640x320.webp</image:loc><image:caption>GLYNT_Logo_640x320</image:caption><image:title>GLYNT_Logo_640x320</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20443.svg</image:loc><image:caption>Group 443</image:caption><image:title>Group 443</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(5).jpg</image:loc><image:caption>climate ai cover (5)</image:caption><image:title>climate ai cover (5)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Qio-Logo-Color.webp</image:loc><image:caption>Qio-Logo-Color</image:caption><image:title>Qio-Logo-Color</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20Stylized%20Images%20(3).png</image:loc><image:caption>Website Stylized Images (3)</image:caption><image:title>Website Stylized Images (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Strategy.webp</image:loc><image:caption>Strategy</image:caption><image:title>Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20449.svg</image:loc><image:caption>Group 449</image:caption><image:title>Group 449</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Build%20a%20Strong%20SaaS%20Value%20Proposition%20for%20Your%20Product%20(1).jpg</image:loc><image:caption>How to Build a Strong SaaS Value Proposition for Your Product (1)</image:caption><image:title>How to Build a Strong SaaS Value Proposition for Your Product (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-1.jpg</image:loc><image:caption>qio-1</image:caption><image:title>qio-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20research%20case%20study.jpg</image:loc><image:caption>lambda research case study</image:caption><image:title>lambda research case study</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/blog/essential-hubspot-tools</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/17%20Essential%20HubSpot%20Tools%20To%20Improve%20Your%20Marketing%20Game.mp4/medium.jpg</video:thumbnail_loc><video:title>17 Essential HubSpot Tools To Improve Your Marketing</video:title><video:description>The marketing tools HubSpot offers are second to none, with features for managing every aspect of sales, marketing, and customer service processes. For B2Bs, these are functions that offer the capability to keep your eye on performance and results in real time, when and how you need them.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/17%20Essential%20HubSpot%20Tools%20To%20Improve%20Your%20Marketing%20Game.mp4</video:content_loc><video:duration>954</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>hubspot marketing</video:tag><video:tag>marketing tools</video:tag><video:tag>hubspot crm</video:tag><video:tag>hubspot</video:tag><video:tag>hubspot tools</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20essential%20tools%20you%20most%20know%20and%20use%20(1).jpg</image:loc><image:caption>hubspot essential tools you most know and use (1)</image:caption><image:title>hubspot essential tools you most know and use (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-marketing-insights-trends</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech%20marketing%20in%202024%20trends%20insights.webp</image:loc><image:caption>cleantech marketing in 2024 trends insights</image:caption><image:title>cleantech marketing in 2024 trends insights</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/optimize-linkedin-b2b-pages</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Time%20to%20Love%20LinkedIn_%20How%20to%20Work%20this%20B2B%20powerhouse%20in%202023.jpg</image:loc><image:caption>Time to Love LinkedIn_ How to Work this B2B powerhouse in 2023</image:caption><image:title>Time to Love LinkedIn_ How to Work this B2B powerhouse in 2023</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/insects-future-food</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Electric%20Boats%20Close%20to%20Ruling%20the%20Waters%3F.png</image:loc><image:caption>Electric Boats Close to Ruling the Waters?</image:caption><image:title>Electric Boats Close to Ruling the Waters?</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Are%20Insects%20The%20Future%20Of%20Food%20-%20Innovafeed.png</image:loc><image:caption>Are Insects The Future Of Food - Innovafeed</image:caption><image:title>Are Insects The Future Of Food - Innovafeed</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/The%20Role%20of%20AI%20and%20Data%20in%20Sustainable%20Construction%20(1).jpg</image:loc><image:caption>The Role of AI and Data in Sustainable Construction (1)</image:caption><image:title>The Role of AI and Data in Sustainable Construction (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Aigen%20(1).png</image:loc><image:caption>YouTube Thumbnail Aigen (1)</image:caption><image:title>YouTube Thumbnail Aigen (1)</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/crm-for-manufacturing</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/marketing-agency-or-in-house-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%2011-2.jpg</image:loc><image:caption>Frame 11-2</image:caption><image:title>Frame 11-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/startup-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b2b-manufacturing.jpg-1.png</image:loc><image:caption>b2b-manufacturing.jpg-1</image:caption><image:title>b2b-manufacturing.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Young-High-Tech-Client-Achieves-Explosive-Growth-Through-Search-Engine-Optimization.png</image:loc><image:caption>Young-High-Tech-Client-Achieves-Explosive-Growth-Through-Search-Engine-Optimization</image:caption><image:title>Young-High-Tech-Client-Achieves-Explosive-Growth-Through-Search-Engine-Optimization</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%203.jpg</image:loc><image:caption>File 3</image:caption><image:title>File 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/11.jpg</image:loc><image:caption>11</image:caption><image:title>11</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/lead-generation-cleantech</loc><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/3%20Prime%20Movers%20in%20Cleantech%20Lead%20Generation_%20Websites%2c%20Blogs%2c%20and%20Webinars.jpg</image:loc><image:caption>3 Prime Movers in Cleantech Lead Generation_ Websites, Blogs, and Webinars</image:caption><image:title>3 Prime Movers in Cleantech Lead Generation_ Websites, Blogs, and Webinars</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/book-a-meeting</loc><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-02-24</lastmod></url><url><loc>https://www.npws.net/blog/account-based-marketing-cleantech</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/How-Account-Based-Marketing-Boosts-Business-for-Cleantech-3.jpg</image:loc><image:caption>How-Account-Based-Marketing-Boosts-Business-for-Cleantech-3</image:caption><image:title>How-Account-Based-Marketing-Boosts-Business-for-Cleantech-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/water-waste-technology</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways 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playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Interactive-Calculators-Increase-Visitor-Value-Lead-Generation-Sep-21-2022-09-15-31-24-PM.jpg</image:loc><image:caption>Interactive-Calculators-Increase-Visitor-Value-Lead-Generation-Sep-21-2022-09-15-31-24-PM</image:caption><image:title>Interactive-Calculators-Increase-Visitor-Value-Lead-Generation-Sep-21-2022-09-15-31-24-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future 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9-5</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/27633790-f8c8-4e36-b1da-1b7d781b8af7.png</image:loc><image:caption>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:caption><image:title>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/living-greens-farm-logo.png</image:loc><image:caption>living-greens-farm-logo</image:caption><image:title>living-greens-farm-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Qio-Logo-Color-1.webp</image:loc><image:caption>Qio-Logo-Color-1</image:caption><image:title>Qio-Logo-Color-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/carbonlogo.png</image:loc><image:caption>carbonlogo</image:caption><image:title>carbonlogo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20logo.webp</image:loc><image:caption>posigen 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2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/building-owned-audience</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/21-lead-magnets-that-arent-ebooks</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/21-best-lead-magnets-1.webp</image:loc><image:caption>21-best-lead-magnets-1</image:caption><image:title>21-best-lead-magnets-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/contact-us</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><lastmod>2026-10-23</lastmod><changefreq>yearly</changefreq><priority>0.5</priority></url><url><loc>https://www.npws.net/energy-cleantech-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/cleantech%20veolia%20updated.mp4/medium.jpg</video:thumbnail_loc><video:title>cleantech veolia updated</video:title><video:description>cleantech veolia updated</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/cleantech%20veolia%20updated.mp4</video:content_loc><video:duration>49</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Dynamo%20Cleatech%20Page%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Dynamo Cleatech Page </video:title><video:description>Dynamo Cleatech Page </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Dynamo%20Cleatech%20Page%20.mp4</video:content_loc><video:duration>59</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/carbonclean.png</image:loc><image:caption>carbonclean</image:caption><image:title>carbonclean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/maximizing%20ROI%20with%20inbound%20marketing%20for%20cleantech.jpeg</image:loc><image:caption>maximizing ROI with inbound marketing for cleantech</image:caption><image:title>maximizing ROI with inbound marketing for cleantech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ICPG%20Video%20cover.png</image:loc><image:caption>ICPG Video cover</image:caption><image:title>ICPG Video cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Dynamo%20Thumbnail.png</image:loc><image:caption>Dynamo Thumbnail</image:caption><image:title>Dynamo 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Leaders</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/case-study/google-ads-for-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/high%20tech.webp</image:loc><image:caption>high tech</image:caption><image:title>high tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/20.jpg</image:loc><image:caption>20</image:caption><image:title>20</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%201.jpg</image:loc><image:caption>File 1</image:caption><image:title>File 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/llm-seo-b2b-brands</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/1.%20How%20AI%20picks%20a%20source@1x.jpg</image:loc><image:caption>1. How AI picks a source@1x</image:caption><image:title>1. How AI picks a source@1x</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/3.%20Case%20study%20proof@1x.jpg</image:loc><image:caption>3. Case study proof@1x</image:caption><image:title>3. Case study proof@1x</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2.%20Before%20and%20after%20page@1x.jpg</image:loc><image:caption>2. Before and after page@1x</image:caption><image:title>2. Before and after page@1x</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Ten%20Pages%20to%20Rewrite-12.jpg</image:loc><image:caption>Ten Pages to Rewrite-12</image:caption><image:title>Ten Pages to Rewrite-12</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/b2b-rebranding-tips</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Transforming%20Your%20B2B%20Brand_%20Tips%20for%20Successful%20Rebranding.jpg</image:loc><image:caption>Transforming Your B2B Brand_ Tips for Successful Rebranding</image:caption><image:title>Transforming Your B2B Brand_ Tips for Successful Rebranding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np%20logo%20rebranding.jpg</image:loc><image:caption>np logo rebranding</image:caption><image:title>np logo rebranding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202023-05-07%20at%2019.35.28.jpg</image:loc><image:caption>Screenshot 2023-05-07 at 19.35.28</image:caption><image:title>Screenshot 2023-05-07 at 19.35.28</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202023-05-07%20at%2019.33.27.jpg</image:loc><image:caption>Screenshot 2023-05-07 at 19.33.27</image:caption><image:title>Screenshot 2023-05-07 at 19.33.27</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-generative-ai-tools</loc><image:image><image:loc>https://www.npws.net/hubfs/image-png-Sep-05-2023-12-16-59-6053-PM.png</image:loc><image:caption>image-png-Sep-05-2023-12-16-59-6053-PM</image:caption><image:title>image-png-Sep-05-2023-12-16-59-6053-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chatspot%20(1).jpg</image:loc><image:caption>chatspot (1)</image:caption><image:title>chatspot (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20generative%20ai%20tools%20and%20smart%20crm.jpg</image:loc><image:caption>hubspot generative ai tools and smart crm</image:caption><image:title>hubspot generative ai tools and smart crm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/rules-cleantech-marketing-strategy</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Five%20Rules%20for%20Successful%20Cleantech%20Marketing%20(1).webp</image:loc><image:caption>Five Rules for Successful Cleantech Marketing (1)</image:caption><image:title>Five Rules for Successful Cleantech Marketing (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/b2b-social-media-instagram</loc><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 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Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspots-operations-hub</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-operations-hub-what-you-need-to-know-Sep-21-2022-09-09-58-87-PM.jpg</image:loc><image:caption>hubspot-operations-hub-what-you-need-to-know-Sep-21-2022-09-09-58-87-PM</image:caption><image:title>hubspot-operations-hub-what-you-need-to-know-Sep-21-2022-09-09-58-87-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/operations-hub-data-sync_jpg-Sep-21-2022-09-09-59-63-PM.webp</image:loc><image:caption>operations-hub-data-sync_jpg-Sep-21-2022-09-09-59-63-PM</image:caption><image:title>operations-hub-data-sync_jpg-Sep-21-2022-09-09-59-63-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-operations-hub-programmable-automation_jpg-Sep-21-2022-09-10-00-05-PM.webp</image:loc><image:caption>hubspot-operations-hub-programmable-automation_jpg-Sep-21-2022-09-10-00-05-PM</image:caption><image:title>hubspot-operations-hub-programmable-automation_jpg-Sep-21-2022-09-10-00-05-PM</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-cms-hub-buyers-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-climate-tech-companies</loc><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20HubSpot%20Is%20a%20Great%20Choice%20for%20Climate%20Tech%20Companies.jpg</image:loc><image:caption>Why HubSpot Is a Great Choice for Climate Tech Companies</image:caption><image:title>Why HubSpot Is a Great Choice for Climate Tech Companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-crm-b2b-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/old-and-new-marketing-ways-Sep-21-2022-09-10-42-74-PM.webp</image:loc><image:caption>old-and-new-marketing-ways-Sep-21-2022-09-10-42-74-PM</image:caption><image:title>old-and-new-marketing-ways-Sep-21-2022-09-10-42-74-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/flywheel-inbound-method-lifecycles-1024x1024-Sep-21-2022-09-10-42-34-PM.png</image:loc><image:caption>flywheel-inbound-method-lifecycles-1024x1024-Sep-21-2022-09-10-42-34-PM</image:caption><image:title>flywheel-inbound-method-lifecycles-1024x1024-Sep-21-2022-09-10-42-34-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-experience-driven-marketing-Sep-21-2022-09-10-43-18-PM.jpg</image:loc><image:caption>hubspot-crm-experience-driven-marketing-Sep-21-2022-09-10-43-18-PM</image:caption><image:title>hubspot-crm-experience-driven-marketing-Sep-21-2022-09-10-43-18-PM</image:title></image:image><lastmod>2026-10-25</lastmod></url><url><loc>https://www.npws.net/blog/segmenting-hubspot-contacts</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png.png</image:loc><image:caption>image-png</image:caption><image:title>image-png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-Nov-14-2022-08-40-56-3671-AM.png</image:loc><image:caption>image-png-Nov-14-2022-08-40-56-3671-AM</image:caption><image:title>image-png-Nov-14-2022-08-40-56-3671-AM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-2.png</image:loc><image:caption>image-png-2</image:caption><image:title>image-png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-1.png</image:loc><image:caption>image-png-1</image:caption><image:title>image-png-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-4.png</image:loc><image:caption>image-png-4</image:caption><image:title>image-png-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Segmenting%20Your%20HubSpot%20Contacts_%20How%20to%20Do%20It%20and%20Why%20You%20Should.jpg</image:loc><image:caption>Segmenting Your HubSpot Contacts_ How to Do It and Why You Should</image:caption><image:title>Segmenting Your HubSpot Contacts_ How to Do It and Why You 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manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Best-B2B-Lead-Generation-Tactics-for-Manufacturers-1.jpg</image:loc><image:caption>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-1</image:caption><image:title>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/rebuilding-a-manufacturing-company</loc><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A 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3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon-clean-case-study-1.jpg</image:loc><image:caption>carbon-clean-case-study-1</image:caption><image:title>carbon-clean-case-study-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%208.webp</image:loc><image:caption>image 8</image:caption><image:title>image 8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Refineries_cover.jpg</image:loc><image:caption>Refineries_cover</image:caption><image:title>Refineries_cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon-clean-case-study-2.jpg</image:loc><image:caption>carbon-clean-case-study-2</image:caption><image:title>carbon-clean-case-study-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CC-ebook-page1.jpg</image:loc><image:caption>CC-ebook-page1</image:caption><image:title>CC-ebook-page1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2-2.jpg</image:loc><image:caption>2-2</image:caption><image:title>2-2</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-aigen</loc><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Aigen%20(1).png</image:loc><image:caption>YouTube 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Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to 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credits-after</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flywheel-breeze.jpg</image:loc><image:caption>flywheel-breeze</image:caption><image:title>flywheel-breeze</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Breeze_Cleanup_Header.jpg</image:loc><image:caption>Breeze_Cleanup_Header</image:caption><image:title>Breeze_Cleanup_Header</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/us-pipeline-readiness</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/b2b-industries</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/windesco-1.jpg</image:loc><image:caption>windesco-1</image:caption><image:title>windesco-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20manufacturing.webp</image:loc><image:caption>b2b manufacturing</image:caption><image:title>b2b manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agritech-1-1.webp</image:loc><image:caption>Agritech</image:caption><image:title>agritech-1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/living%20greens%20farm.jpg</image:loc><image:caption>living greens farm</image:caption><image:title>living greens farm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20industries.jpg</image:loc><image:caption>b2b industries</image:caption><image:title>b2b industries</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean.webp</image:loc><image:caption>Carbon Clean</image:caption><image:title>Carbon Clean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clients%202026.jpg</image:loc><image:caption>clients 2026</image:caption><image:title>clients 2026</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%202.jpg</image:loc><image:caption>Frame 2</image:caption><image:title>Frame 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%203.jpg</image:loc><image:caption>Frame 3</image:caption><image:title>Frame 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%209.jpg</image:loc><image:caption>Frame 9</image:caption><image:title>Frame 9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%206.jpg</image:loc><image:caption>Frame 6</image:caption><image:title>Frame 6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ccs-logo-no-tag.png</image:loc><image:caption>ccs-logo-no-tag</image:caption><image:title>ccs-logo-no-tag</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%208.jpg</image:loc><image:caption>Frame 8</image:caption><image:title>Frame 8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hightech%20seo.jpg</image:loc><image:caption>hightech seo</image:caption><image:title>hightech seo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ee826bee-1799-437f-924d-7cd686074bb1.png</image:loc><image:caption>ee826bee-1799-437f-924d-7cd686074bb1</image:caption><image:title>ee826bee-1799-437f-924d-7cd686074bb1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN16-10-20%20174808.png</image:loc><image:caption>SN16-10-20 174808</image:caption><image:title>SN16-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech.webp</image:loc><image:caption>high tech</image:caption><image:title>high tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NK-Headshot-2.jpeg</image:loc><image:caption>NK-Headshot-2</image:caption><image:title>NK-Headshot-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech-bg.webp</image:loc><image:caption>cleantech-bg</image:caption><image:title>cleantech-bg</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/content-creation-engine</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Building-Your-B2B-Companys-Content-Creation-Engine-4.jpg</image:loc><image:caption>Building-Your-B2B-Companys-Content-Creation-Engine-4</image:caption><image:title>Building-Your-B2B-Companys-Content-Creation-Engine-4</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-fall-product-updates</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Breeze%20AI%20-%20Social%20Media%20Agent.jpg</image:loc><image:caption>HubSpot Breeze AI - Social Media Agent</image:caption><image:title>HubSpot Breeze AI - Social Media Agent</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Product%20Updates%20Fall%202024%20Spotlight.jpg</image:loc><image:caption>HubSpot Product Updates Fall 2024 Spotlight</image:caption><image:title>HubSpot Product Updates Fall 2024 Spotlight</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/podcast/wireless-charging-electric-vehicles</loc><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20ep%2017%20HEVO%20(5).jpg</image:loc><image:caption>GNP ep 17 HEVO (5)</image:caption><image:title>GNP ep 17 HEVO (5)</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4/medium.jpg</video:thumbnail_loc><video:title>High-Tech Startup CHASM Triples Leads in Under 90 Days With Our Program</video:title><video:description>Struggling to make sense of your marketing efforts in a chaotic environment? This video explores how partnering with a skilled agency can dramatically enhance your brand visibility and lead generation.

In this engaging session, we dive into the journey of a company that faced the daunting challenge of identifying their target audience amidst overwhelming odds. Key highlights include:

- The necessity of having a marketing agency that understands customer profiles and can effectively pinpoint high-value leads.
- The transformative impact of strategic marketing, resulting in a three to fourfold increase in website traffic and lead generation.
- Insights into how a detailed strategic process can eliminate guesswork, ensuring that marketing efforts resonate with the right audience.
- The importance of establishing a strong brand image that aligns with industry leaders, enhancing credibility and trust among potential clients.

By the end of this video, viewers will gain actionable insights into how to improve their marketing strategies, align sales and marketing efforts, and elevate their brand's presence in competitive markets. Discover how the right agency can turn your marketing challenges into opportunities for growth and success.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4</video:content_loc><video:duration>94</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MarketingStrategies</video:tag><video:tag>DemandGeneration</video:tag><video:tag>LeadGeneration</video:tag><video:tag>TargetAudience</video:tag><video:tag>BrandCredibility</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/hero-np.mp4/medium.jpg</video:thumbnail_loc><video:title>hero-np</video:title><video:description>hero-np</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/hero-np.mp4</video:content_loc><video:duration>15</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Videos/Video%20(1080%20x%201920%20px).jpeg</image:loc><image:caption>Video (1080 x 1920 px)</image:caption><image:title>Video (1080 x 1920 px)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech%20climate%20tech.jpg</image:loc><image:caption>cleantech climate tech</image:caption><image:title>cleantech climate tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agritech%20Technology%20Marketing.jpg</image:loc><image:caption>Agritech Technology Marketing</image:caption><image:title>Agritech Technology Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/inbound.webp</image:loc><image:caption>inbound</image:caption><image:title>inbound</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/content%20and%20creative.jpg</image:loc><image:caption>content and creative</image:caption><image:title>content and creative</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/process-new-perspective.jpg</image:loc><image:caption>process-new-perspective</image:caption><image:title>process-new-perspective</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing.webp</image:loc><image:caption>manufacturing</image:caption><image:title>manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Climactic%20Thumbnail.png</image:loc><image:caption>Climactic Thumbnail</image:caption><image:title>Climactic Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/doel%202.webp</image:loc><image:caption>doel 2</image:caption><image:title>doel 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/saas-card-1.jpg</image:loc><image:caption>saas-card-1</image:caption><image:title>saas-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20969.webp</image:loc><image:caption>Group 969</image:caption><image:title>Group 969</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.webp</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clutch.webp</image:loc><image:caption>clutch</image:caption><image:title>clutch</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/demand%20generation%20expertise.webp</image:loc><image:caption>demand generation expertise</image:caption><image:title>demand generation expertise</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PINTEREST.png</image:loc><image:caption>PINTEREST</image:caption><image:title>PINTEREST</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-2.jpg</image:loc><image:caption>qio-2</image:caption><image:title>qio-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/V6.png</image:loc><image:caption>V6</image:caption><image:title>V6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/long%20sales%20cycles%20webinar3.jpg</image:loc><image:caption>long sales cycles webinar3</image:caption><image:title>long sales cycles webinar3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Strategy.webp</image:loc><image:caption>Strategy</image:caption><image:title>Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech-1.webp</image:loc><image:caption>Cleantech-1</image:caption><image:title>Cleantech-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%2026.webp</image:loc><image:caption>image 26</image:caption><image:title>image 26</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/badges%20new.webp</image:loc><image:caption>badges new</image:caption><image:title>badges new</image:title></image:image><lastmod>2026-10-20</lastmod></url><url><loc>https://www.npws.net/podcast/minimizing-climate-risks-ai</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC 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folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Facebook-post-2-4.jpg</image:loc><image:caption>Facebook-post-2-4</image:caption><image:title>Facebook-post-2-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/saas-value-proposition</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Build%20a%20Strong%20SaaS%20Value%20Proposition%20for%20Your%20Product%20(1).jpg</image:loc><image:caption>How to Build a Strong SaaS Value Proposition for Your Product (1)</image:caption><image:title>How to Build a Strong SaaS Value Proposition for Your Product (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/b2b-websites-sustainability-tips</loc><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI 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print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/google-analytics-4-features</loc><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Google-Analytics-4-How-to-Make-the-Switch-from-GA3-and-Leverage-9-Great-New-Features-4.jpg</image:loc><image:caption>Google-Analytics-4-How-to-Make-the-Switch-from-GA3-and-Leverage-9-Great-New-Features-4</image:caption><image:title>Google-Analytics-4-How-to-Make-the-Switch-from-GA3-and-Leverage-9-Great-New-Features-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Default-reports-snapshot-in-GA4-Sep-21-2022-09-21-03-72-PM.webp</image:loc><image:caption>Default-reports-snapshot-in-GA4-Sep-21-2022-09-21-03-72-PM</image:caption><image:title>Default-reports-snapshot-in-GA4-Sep-21-2022-09-21-03-72-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Predictive-metrics-in-GA4-based-on-machine-learning-and-AI-Sep-21-2022-09-21-00-37-PM.webp</image:loc><image:caption>Predictive-metrics-in-GA4-based-on-machine-learning-and-AI-Sep-21-2022-09-21-00-37-PM</image:caption><image:title>Predictive-metrics-in-GA4-based-on-machine-learning-and-AI-Sep-21-2022-09-21-00-37-PM</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/terms-of-service</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><lastmod>2026-10-23</lastmod></url><url><loc>https://www.npws.net/blog/ai-search-audit-product-accuracy</loc><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Product%20Claims%20Audit%20Infographic.jpg</image:loc><image:caption>AI Product Claims Audit Infographic</image:caption><image:title>AI Product Claims Audit Infographic</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/A%20cited%20document%20must%20support%20the%20specific%20model.jpg</image:loc><image:caption>A cited document must support the specific model</image:caption><image:title>A cited document must support the specific model</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Check%20the%20exact%20model%20and%20configuration.jpg</image:loc><image:caption>Check the exact model and configuration</image:caption><image:title>Check the exact model and configuration</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/approved%20model%20facts.jpg</image:loc><image:caption>approved model facts</image:caption><image:title>approved model facts</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/podcast/waste-disposal-demystified</loc><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Episode%2011%20(5).jpg</image:loc><image:caption>Episode 11 (5)</image:caption><image:title>Episode 11 (5)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Melissa%20Puchalla%20(1).jpg</image:loc><image:caption>Melissa Puchalla (1)</image:caption><image:title>Melissa Puchalla (1)</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/generative-ai-company-leadership</loc><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Measure%20Marketing%20Effectiveness%20-%20Objectives%2c%20Goals%2c%20and%20KPIs.jpg</image:loc><image:caption>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:caption><image:title>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/demand-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/Demand%20Gen.jpg</image:loc><image:caption>Demand Gen</image:caption><image:title>Demand Gen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 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436</image:caption><image:title>Group 436</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chatgpt-1.svg</image:loc><image:caption>chatgpt-1</image:caption><image:title>chatgpt-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-1.jpg</image:loc><image:caption>qio-1</image:caption><image:title>qio-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/doel%202.webp</image:loc><image:caption>doel 2</image:caption><image:title>doel 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.webp</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 968</image:caption><image:title>Group 968</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Strategy.webp</image:loc><image:caption>Strategy</image:caption><image:title>Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/process-new-perspective.jpg</image:loc><image:caption>process-new-perspective</image:caption><image:title>process-new-perspective</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/strategy%20demand%20generation.webp</image:loc><image:caption>strategy demand generation</image:caption><image:title>strategy demand generation</image:title></image:image><lastmod>2026-07-27</lastmod></url><url><loc>https://www.npws.net/podcast/purpose-impact-building-business</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HandPrint%20Thumbnail.jpg</image:loc><image:caption>HandPrint Thumbnail</image:caption><image:title>HandPrint Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/social-media-culture</loc><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/microsoft-instagram-300x300-Sep-21-2022-09-14-02-50-PM.png</image:loc><image:caption>microsoft-instagram-300x300-Sep-21-2022-09-14-02-50-PM</image:caption><image:title>microsoft-instagram-300x300-Sep-21-2022-09-14-02-50-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/sharing-social-culture-Sep-21-2022-09-14-02-00-PM.jpg</image:loc><image:caption>sharing-social-culture-Sep-21-2022-09-14-02-00-PM</image:caption><image:title>sharing-social-culture-Sep-21-2022-09-14-02-00-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/team-on-board-for-social-Sep-21-2022-09-15-07-08-PM.jpg</image:loc><image:caption>team-on-board-for-social-Sep-21-2022-09-15-07-08-PM</image:caption><image:title>team-on-board-for-social-Sep-21-2022-09-15-07-08-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Creating-a-Social-Media-Culture-for-Your-Organization-1.jpg</image:loc><image:caption>Creating-a-Social-Media-Culture-for-Your-Organization-1</image:caption><image:title>Creating-a-Social-Media-Culture-for-Your-Organization-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/sales-ready-website</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing 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170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpeg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-case-study-web-design.webp</image:loc><image:caption>ddps-case-study-web-design</image:caption><image:title>ddps-case-study-web-design</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CC.png.webp</image:loc><image:caption>CC.png</image:caption><image:title>CC.png</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/agriculture-technology-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/ClimateAI.mp4/medium.jpg</video:thumbnail_loc><video:title>ClimateAI</video:title><video:description>ClimateAI</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/ClimateAI.mp4</video:content_loc><video:duration>68</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Salient 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174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech%20seo%20b2b.jpg</image:loc><image:caption>high tech seo b2b</image:caption><image:title>high tech seo b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20969.webp</image:loc><image:caption>Group 969</image:caption><image:title>Group 969</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 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443</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/banyan.webp</image:loc><image:caption>banyan</image:caption><image:title>banyan</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech.webp</image:loc><image:caption>Cleantech</image:caption><image:title>Cleantech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/salient%20thumbnail%20cover.png</image:loc><image:caption>salient thumbnail cover</image:caption><image:title>salient thumbnail cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 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(1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/podcast/glue-plastics-recycling</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Excel%20Dryer%20Thumbnail.png</image:loc><image:caption>Excel Dryer Thumbnail</image:caption><image:title>Excel Dryer Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Geisis%20Ventures%20YT%20Thumbnail.png</image:loc><image:caption>Geisis Ventures YT Thumbnail</image:caption><image:title>Geisis Ventures YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/podcast/soil-sustainable-agriculture</loc><image:image><image:loc>https://www.npws.net/hubfs/BiomeMakers%20Thumbnail.jpg</image:loc><image:caption>BiomeMakers Thumbnail</image:caption><image:title>BiomeMakers 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/manufacturing-marketing-challenges</loc><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing%20Content%20Challenges.jpg</image:loc><image:caption>Manufacturing Content Challenges</image:caption><image:title>Manufacturing Content Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20ai.jpg</image:loc><image:caption>manufacturing ai</image:caption><image:title>manufacturing ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 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harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/A%20detailed%20image%20of%20Maslows%20Hierarchy%20of%20Needs%2c%20showing%20the%20different%20levels%20of%20human%20desires%20and%20needs.jpeg</image:loc><image:caption>A detailed image of Maslows Hierarchy of Needs, showing the different levels of human desires and needs</image:caption><image:title>A detailed image of Maslows Hierarchy of Needs, showing the different levels of human desires and needs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-platinum-partner</loc><image:image><image:loc>https://www.npws.net/hubfs/platinum%20hubspot%20partner.jpg</image:loc><image:caption>platinum hubspot partner</image:caption><image:title>platinum hubspot partner</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/revops-b2b-company</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-sales-ai-crm</loc><image:image><image:loc>https://www.npws.net/hubfs/How%20HubSpot%20Can%20Boost%20Your%20Sales%20with%20an%20AI-Powered%20CRM%20(1).jpg</image:loc><image:caption>How HubSpot Can Boost Your Sales with an AI-Powered CRM (1)</image:caption><image:title>How HubSpot Can Boost Your Sales with an AI-Powered CRM (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image.jpg</image:loc><image:caption>image</image:caption><image:title>image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%20(2).jpg</image:loc><image:caption>image (2)</image:caption><image:title>image (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/smart-electric-grid</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(6).jpg</image:loc><image:caption>GNP Podcast (6)</image:caption><image:title>GNP Podcast (6)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/podcast/stationa-energy-marketplace</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/linkedin-manufacturing-networking</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/podcast/aviation-energy-solutions</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/World%20Energy%20Thumbnail.png</image:loc><image:caption>World Energy Thumbnail</image:caption><image:title>World Energy Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/growth-driven-websites</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/How-We-Create-Growth-Driven-Websites-for-Our-Clients-4.jpg</image:loc><image:caption>How-We-Create-Growth-Driven-Websites-for-Our-Clients-4</image:caption><image:title>How-We-Create-Growth-Driven-Websites-for-Our-Clients-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/smart-wind</loc><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/smart%20energy%20wind%20smart%20wind.jpg</image:loc><image:caption>smart energy wind smart wind</image:caption><image:title>smart energy wind smart wind</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/podcast/energy-systems-saving-millions</loc><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/industrial-growth-alignment-workshop</loc><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/inbound-channel-partner-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/website-grader-cta-Sep-21-2022-09-10-49-71-PM.webp</image:loc><image:caption>website-grader-cta-Sep-21-2022-09-10-49-71-PM</image:caption><image:title>website-grader-cta-Sep-21-2022-09-10-49-71-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Screen_Shot_2014-11-17_at_10_24_17_AM_0-Sep-21-2022-09-09-10-28-PM.png</image:loc><image:caption>Screen_Shot_2014-11-17_at_10_24_17_AM_0-Sep-21-2022-09-09-10-28-PM</image:caption><image:title>Screen_Shot_2014-11-17_at_10_24_17_AM_0-Sep-21-2022-09-09-10-28-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/img_5ea33c7d78b98-Sep-21-2022-09-09-09-84-PM.png</image:loc><image:caption>img_5ea33c7d78b98-Sep-21-2022-09-09-09-84-PM</image:caption><image:title>img_5ea33c7d78b98-Sep-21-2022-09-09-09-84-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/responsible_ai.jpg</image:loc><image:caption>responsible_ai</image:caption><image:title>responsible_ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/strategic-planning-assumptions-how-to-establish</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%2011-2.jpg</image:loc><image:caption>Frame 11-2</image:caption><image:title>Frame 11-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/ai-search-optimization-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20SEARCH%20MANUFACTURERS.jpg</image:loc><image:caption>AI SEARCH MANUFACTURERS</image:caption><image:title>AI SEARCH MANUFACTURERS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/ai-b2b-agency</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/seo-tips-refresh-old-content</loc><image:image><image:loc>https://www.npws.net/hubfs/quick%20SEO%20tips%20to%20optimize%20old%20content-1.jpg</image:loc><image:caption>quick SEO tips to optimize old content-1</image:caption><image:title>quick SEO tips to optimize old content-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/b2b-engine-documentation</loc><image:image><image:loc>https://www.npws.net/hubfs/theme-settings.png</image:loc><image:caption>theme-settings</image:caption><image:title>theme-settings</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-2-HTheme.png</image:loc><image:caption>Customization-SS-2-HTheme</image:caption><image:title>Customization-SS-2-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-6-HTheme.png</image:loc><image:caption>Customization-SS-6-HTheme</image:caption><image:title>Customization-SS-6-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing.png</image:loc><image:caption>pricing</image:caption><image:title>pricing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-3-HTheme.png</image:loc><image:caption>Customization-SS-3-HTheme</image:caption><image:title>Customization-SS-3-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/career-listing-1.png</image:loc><image:caption>career-listing-1</image:caption><image:title>career-listing-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team-1.png</image:loc><image:caption>team-1</image:caption><image:title>team-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-13-HTheme.png</image:loc><image:caption>Customization-SS-13-HTheme</image:caption><image:title>Customization-SS-13-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/creating-child-theme.png</image:loc><image:caption>creating-child-theme</image:caption><image:title>creating-child-theme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-15-HTheme.png</image:loc><image:caption>Customization-SS-15-HTheme</image:caption><image:title>Customization-SS-15-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-9-HTheme.png</image:loc><image:caption>Customization-SS-9-HTheme</image:caption><image:title>Customization-SS-9-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/progress.png</image:loc><image:caption>progress</image:caption><image:title>progress</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/create-page.png</image:loc><image:caption>create-page</image:caption><image:title>create-page</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/video.png</image:loc><image:caption>video</image:caption><image:title>video</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-4-HTheme.png</image:loc><image:caption>Customization-SS-4-HTheme</image:caption><image:title>Customization-SS-4-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chart.png</image:loc><image:caption>chart</image:caption><image:title>chart</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/map.png</image:loc><image:caption>map</image:caption><image:title>map</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/tables.png</image:loc><image:caption>tables</image:caption><image:title>tables</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-5-HTheme.png</image:loc><image:caption>Customization-SS-5-HTheme</image:caption><image:title>Customization-SS-5-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/choose-template.png</image:loc><image:caption>choose-template</image:caption><image:title>choose-template</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-12-HTheme.png</image:loc><image:caption>Customization-SS-12-HTheme</image:caption><image:title>Customization-SS-12-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Introduction-SS-1-HTheme.png</image:loc><image:caption>Introduction-SS-1-HTheme</image:caption><image:title>Introduction-SS-1-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/countdown.png</image:loc><image:caption>countdown</image:caption><image:title>countdown</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-8-HTheme.png</image:loc><image:caption>Customization-SS-8-HTheme</image:caption><image:title>Customization-SS-8-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-7-HTheme-1.png</image:loc><image:caption>Customization-SS-7-HTheme-1</image:caption><image:title>Customization-SS-7-HTheme-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clone-to-child-theme%20(1).png</image:loc><image:caption>clone-to-child-theme (1)</image:caption><image:title>clone-to-child-theme (1)</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/blog/plan-your-q1-marketing-strategy</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Plan%20Your%20Q1%20Marketing%20Strategy.jpg</image:loc><image:caption>How to Plan Your Q1 Marketing Strategy</image:caption><image:title>How to Plan Your Q1 Marketing Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/budgeting-and-strategic-planning</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Align%20Budgeting%20and%20Strategic%20Planning_%204%20Key%20Tips.jpg</image:loc><image:caption>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:caption><image:title>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-workflows-boost-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20workflows%20and%20how%20to%20build%20them.jpg</image:loc><image:caption>hubspot workflows and how to build them</image:caption><image:title>hubspot workflows and how to build them</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/ai-search-manufacturing</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Ten%20Pages%20to%20Rewrite-12.jpg</image:loc><image:caption>Ten Pages to Rewrite-12</image:caption><image:title>Ten Pages to Rewrite-12</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/case-study/agribusiness-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/agrify.png</image:loc><image:caption>agrify</image:caption><image:title>agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify%20Featured%20Image.jpg</image:loc><image:caption>Agrify Featured Image</image:caption><image:title>Agrify Featured Image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%206.jpg</image:loc><image:caption>image 6</image:caption><image:title>image 6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%201.jpg</image:loc><image:caption>File 1</image:caption><image:title>File 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agrify%202.jpg</image:loc><image:caption>agrify 2</image:caption><image:title>agrify 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify.webp</image:loc><image:caption>Agrify image for hero</image:caption><image:title>Agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NP-Portfolio-Website/agrofy.png</image:loc><image:caption>agrofy</image:caption><image:title>agrofy</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/manufacturing-lead-quality</loc><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Higher%20Lead%20Quality%20and%20Conversion%20for%20Manufacturers.jpg</image:loc><image:caption>Higher Lead Quality and Conversion for Manufacturers</image:caption><image:title>Higher Lead Quality and Conversion for Manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Higher%20Lead%20Quality%20and%20Conversion%20for%20Manufacturers%20What%20Moves%20the%20Needle.jpg</image:loc><image:caption>Higher Lead Quality and Conversion for Manufacturers What Moves the 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1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ppc-case-study.webp</image:loc><image:caption>ppc-case-study</image:caption><image:title>ppc-case-study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ppc%20case%20study.jpg</image:loc><image:caption>ppc case study</image:caption><image:title>ppc case 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Audit</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/ai-b2b-content-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Use%20AI%20to%20Boost%20Your%20B2B%20Content%20Marketing_%204%20Key%20Steps.jpg</image:loc><image:caption>How to Use AI to Boost Your B2B Content Marketing_ 4 Key Steps</image:caption><image:title>How to Use AI to Boost Your B2B Content Marketing_ 4 Key Steps</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chatspot.jpg</image:loc><image:caption>chatspot</image:caption><image:title>chatspot</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 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manufacturers</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/crm-buyers-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Ultimate%20Buyer%E2%80%99s%20Guide%20to%20Choosing%20the%20Right%20CRM%20For%20Your%20B2B%20Company.jpg</image:loc><image:caption>Ultimate Buyer’s Guide to Choosing the Right CRM For Your B2B Company</image:caption><image:title>Ultimate Buyer’s Guide to Choosing the Right CRM For Your 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