<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://www.npws.net/podcast/nano-nuclear-energy</loc><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail.jpg</image:loc><image:caption>GNP Podcast YT Thumbnail</image:caption><image:title>GNP Podcast YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/podcast/sustainable-spirits-technology</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/EcoSpirits%20Thumbnail.jpg</image:loc><image:caption>EcoSpirits Thumbnail</image:caption><image:title>EcoSpirits Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/best-sustainability-podcasts</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4/medium.jpg</video:thumbnail_loc><video:title>Connections in ClimateTech</video:title><video:description>Connections in ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/best%20cleantech%20sustainability%20podcasts.jpg</image:loc><image:caption>best cleantech sustainability podcasts</image:caption><image:title>best cleantech sustainability podcasts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/podcast/ai-sustainable-construction</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/The%20Role%20of%20AI%20and%20Data%20in%20Sustainable%20Construction%20(1).jpg</image:loc><image:caption>The Role of AI and Data in Sustainable Construction (1)</image:caption><image:title>The Role of AI and Data in Sustainable Construction (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/interviewing-experts-content</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/10%20Tips%20for%20interviewing%20subject%20matter%20experts.jpg</image:loc><image:caption>10 Tips for interviewing subject matter experts</image:caption><image:title>10 Tips for interviewing subject matter experts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/blog/marketing-terms-visual-glossary</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Frame.png</image:loc><image:caption>Frame</image:caption><image:title>Frame</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Email-Marketing.png</image:loc><image:caption>Email-Marketing</image:caption><image:title>Email-Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Keyword.png</image:loc><image:caption>Keyword</image:caption><image:title>Keyword</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CTR.png</image:loc><image:caption>CTR</image:caption><image:title>CTR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/visual%20glossary%20of%20marketing%20terms.jpg</image:loc><image:caption>visual glossary of marketing terms</image:caption><image:title>visual glossary of marketing terms</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Call%20to%20Action.png</image:loc><image:caption>Call to Action</image:caption><image:title>Call to Action</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20We%20Help%20Agritech%20Companies%20Position%20and%20Market%20your%20Brand.jpg</image:loc><image:caption>How We Help Agritech Companies Position and Market your Brand</image:caption><image:title>How We Help Agritech Companies Position and Market your Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Leads.png</image:loc><image:caption>Leads</image:caption><image:title>Leads</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CRM.png</image:loc><image:caption>CRM</image:caption><image:title>CRM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SEO.png</image:loc><image:caption>SEO</image:caption><image:title>SEO</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Retargeting.png</image:loc><image:caption>Retargeting</image:caption><image:title>Retargeting</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/DNS.png</image:loc><image:caption>DNS</image:caption><image:title>DNS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CMS.png</image:loc><image:caption>CMS</image:caption><image:title>CMS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Inbound%20Marketing.png</image:loc><image:caption>Inbound Marketing</image:caption><image:title>Inbound Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Affiliate-marketing-Icon.png</image:loc><image:caption>Affiliate-marketing-Icon</image:caption><image:title>Affiliate-marketing-Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Testimonial.png</image:loc><image:caption>Testimonial</image:caption><image:title>Testimonial</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AB-Testing-Icon.png</image:loc><image:caption>AB-Testing-Icon</image:caption><image:title>AB-Testing-Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Icon.png</image:loc><image:caption>B2B Icon</image:caption><image:title>B2B Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20State%20of%20Inbound%20Marketing%202024%20Report.jpg</image:loc><image:caption>HubSpot - State of Inbound Marketing 2024 Report</image:caption><image:title>HubSpot - State of Inbound Marketing 2024 Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CPC.png</image:loc><image:caption>CPC</image:caption><image:title>CPC</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Content%20Optimization.png</image:loc><image:caption>Content Optimization</image:caption><image:title>Content Optimization</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2C%20Icon.png</image:loc><image:caption>B2C Icon</image:caption><image:title>B2C Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/UVP.png</image:loc><image:caption>UVP</image:caption><image:title>UVP</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Buyers-Journey-Icon.png</image:loc><image:caption>Buyers-Journey-Icon</image:caption><image:title>Buyers-Journey-Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Content%20Marketing.png</image:loc><image:caption>Content Marketing</image:caption><image:title>Content Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Campaign.png</image:loc><image:caption>Campaign</image:caption><image:title>Campaign</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Heatmap.png</image:loc><image:caption>Heatmap</image:caption><image:title>Heatmap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CRO.png</image:loc><image:caption>CRO</image:caption><image:title>CRO</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ROI.png</image:loc><image:caption>ROI</image:caption><image:title>ROI</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Domain.png</image:loc><image:caption>Domain</image:caption><image:title>Domain</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KPI.png</image:loc><image:caption>KPI</image:caption><image:title>KPI</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Engagement.png</image:loc><image:caption>Engagement</image:caption><image:title>Engagement</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Persona-Icon.png</image:loc><image:caption>Persona-Icon</image:caption><image:title>Persona-Icon</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/ira-benefits-cleantech</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4/medium.jpg</video:thumbnail_loc><video:title>Connections in ClimateTech</video:title><video:description>Connections in ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ira%20article.jpg</image:loc><image:caption>ira article</image:caption><image:title>ira article</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ita%20cta.jpg</image:loc><image:caption>ita cta</image:caption><image:title>ita cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/ai-search-audit-product-accuracy</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Check%20the%20exact%20model%20and%20configuration.jpg</image:loc><image:caption>Check the exact model and configuration</image:caption><image:title>Check the exact model and configuration</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/approved%20model%20facts.jpg</image:loc><image:caption>approved model facts</image:caption><image:title>approved model facts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/A%20cited%20document%20must%20support%20the%20specific%20model.jpg</image:loc><image:caption>A cited document must support the specific model</image:caption><image:title>A cited document must support the specific model</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Product%20Claims%20Audit%20Infographic.jpg</image:loc><image:caption>AI Product Claims Audit Infographic</image:caption><image:title>AI Product Claims Audit Infographic</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/ai-search-optimization-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20SEARCH%20MANUFACTURERS.jpg</image:loc><image:caption>AI SEARCH MANUFACTURERS</image:caption><image:title>AI SEARCH MANUFACTURERS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-cms-hub</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-cms-hub-top-features-Sep-21-2022-09-09-28-09-PM.jpg</image:loc><image:caption>hubspot-cms-hub-top-features-Sep-21-2022-09-09-28-09-PM</image:caption><image:title>hubspot-cms-hub-top-features-Sep-21-2022-09-09-28-09-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-cms-hub-top-features-Sep-21-2022-09-09-27-33-PM.webp</image:loc><image:caption>hubspot-cms-hub-top-features-Sep-21-2022-09-09-27-33-PM</image:caption><image:title>hubspot-cms-hub-top-features-Sep-21-2022-09-09-27-33-PM</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/common-pitfalls-websites-ux</loc><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Common%20Pitfalls%20in%20Websites%20UX%20and%20CRO_%20How%20to%20Navigate%20the%20Web.jpg</image:loc><image:caption>Common Pitfalls in Websites UX and CRO_ How to Navigate the Web</image:caption><image:title>Common Pitfalls in Websites UX and CRO_ How to Navigate the Web</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/ppc-for-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/podcast/hvac-smart-buildings</loc><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Parity%20Thumbnail.png</image:loc><image:caption>Parity Thumbnail</image:caption><image:title>Parity Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/measure-marketing-effectiveness-setting-goals</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Measure%20Marketing%20Effectiveness%20-%20Objectives%2c%20Goals%2c%20and%20KPIs.jpg</image:loc><image:caption>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:caption><image:title>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/interactive-calculators</loc><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Interactive-Calculators-Increase-Visitor-Value-Lead-Generation-Sep-21-2022-09-15-31-24-PM.jpg</image:loc><image:caption>Interactive-Calculators-Increase-Visitor-Value-Lead-Generation-Sep-21-2022-09-15-31-24-PM</image:caption><image:title>Interactive-Calculators-Increase-Visitor-Value-Lead-Generation-Sep-21-2022-09-15-31-24-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast</loc><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Bevi%20Thumbnail.png</image:loc><image:caption>Bevi Thumbnail</image:caption><image:title>Bevi Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC 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Thumbnail</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/case-study/solar-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%201054%20(1).webp</image:loc><image:caption>Group 1054 (1)</image:caption><image:title>Group 1054 (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/christine%20drew%20-%20posigen.webp</image:loc><image:caption>christine drew - posigen</image:caption><image:title>christine drew - posigen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Flow-Chart-04.png</image:loc><image:caption>Flow-Chart-04</image:caption><image:title>Flow-Chart-04</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20case%20study.webp</image:loc><image:caption>posigen case study</image:caption><image:title>posigen case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen-web.jpg</image:loc><image:caption>posigen-web</image:caption><image:title>posigen-web</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20energy.webp</image:loc><image:caption>solar energy</image:caption><image:title>solar energy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen.webp</image:loc><image:caption>posigen</image:caption><image:title>posigen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20logo.webp</image:loc><image:caption>posigen logo</image:caption><image:title>posigen logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%202.jpg</image:loc><image:caption>File 2</image:caption><image:title>File 2</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/building-owned-audience</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI 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113</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20108.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 108</image:caption><image:title>Top Tips for B2B Tech Homepages 108</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20521.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 521</image:caption><image:title>Top Tips for B2B Tech Homepages 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447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel-1.png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel-1</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Socomec.png</image:loc><image:caption>Socomec</image:caption><image:title>Socomec</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-logo-md.png</image:loc><image:caption>ddps-logo-md</image:caption><image:title>ddps-logo-md</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(3).jpg</image:loc><image:caption>climate ai cover (3)</image:caption><image:title>climate ai cover (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu.png</image:loc><image:caption>micatu</image:caption><image:title>micatu</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 423-1</image:caption><image:title>Group 423-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing-card-1.jpg</image:loc><image:caption>manufacturing-card-1</image:caption><image:title>manufacturing-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20426.svg</image:loc><image:caption>Group 426</image:caption><image:title>Group 426</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/access-CTA-logo.png</image:loc><image:caption>access-CTA-logo</image:caption><image:title>access-CTA-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manuf-shop-floor-1.png</image:loc><image:caption>manuf-shop-floor-1</image:caption><image:title>manuf-shop-floor-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/doel%202.webp</image:loc><image:caption>doel 2</image:caption><image:title>doel 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing.webp</image:loc><image:caption>Manufacturing</image:caption><image:title>Manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-2.svg</image:loc><image:caption>Frame 375-2</image:caption><image:title>Frame 375-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor-1.webp</image:loc><image:caption>flex-logo-fullcolor-1</image:caption><image:title>flex-logo-fullcolor-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing.webp</image:loc><image:caption>manufacturing</image:caption><image:title>manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(1).jpg</image:loc><image:caption>climate ai cover (1)</image:caption><image:title>climate ai cover (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover.jpg</image:loc><image:caption>climate ai cover</image:caption><image:title>climate ai cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20377.svg</image:loc><image:caption>Frame 377</image:caption><image:title>Frame 377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chatgpt-1.svg</image:loc><image:caption>chatgpt-1</image:caption><image:title>chatgpt-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps.png</image:loc><image:caption>ddps</image:caption><image:title>ddps</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel%20(3).png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel (3)</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 379</image:caption><image:title>Frame 379</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/content-ideation-tips</loc><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Content-Ideation-How-to-Work-With-Sales-for-Killer-Ideas-Sep-21-2022-09-10-30-84-PM.png</image:loc><image:caption>Content-Ideation-How-to-Work-With-Sales-for-Killer-Ideas-Sep-21-2022-09-10-30-84-PM</image:caption><image:title>Content-Ideation-How-to-Work-With-Sales-for-Killer-Ideas-Sep-21-2022-09-10-30-84-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/marketing-agency-or-in-house-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%2011-2.jpg</image:loc><image:caption>Frame 11-2</image:caption><image:title>Frame 11-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/future-ready-manufacturing</loc><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Excel%20Dryer%20Thumbnail.png</image:loc><image:caption>Excel Dryer Thumbnail</image:caption><image:title>Excel Dryer Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/podcast/solar-energy-development</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Solar%20Energy%20Development.jpg</image:loc><image:caption>Solar Energy Development</image:caption><image:title>Solar Energy Development</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/case-study/hubspot-migration</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/saas-card-1.jpg</image:loc><image:caption>saas-card-1</image:caption><image:title>saas-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio%20before.jpg</image:loc><image:caption>qio before</image:caption><image:title>qio before</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%203.jpg</image:loc><image:caption>File 3</image:caption><image:title>File 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio.jpg</image:loc><image:caption>qio</image:caption><image:title>qio</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Untitled%20design.png</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Qio-Logo-Color-1.webp</image:loc><image:caption>Qio-Logo-Color-1</image:caption><image:title>Qio-Logo-Color-1</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/agritech-brand-strategy</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20State%20of%20Inbound%20Marketing%202024%20Report.jpg</image:loc><image:caption>HubSpot - State of Inbound Marketing 2024 Report</image:caption><image:title>HubSpot - State of Inbound Marketing 2024 Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20We%20Help%20Agritech%20Companies%20Position%20and%20Market%20your%20Brand.jpg</image:loc><image:caption>How We Help Agritech Companies Position and Market your Brand</image:caption><image:title>How We Help Agritech Companies Position and Market your Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NK-Headshot-2.jpeg</image:loc><image:caption>NK-Headshot-2</image:caption><image:title>NK-Headshot-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/working%20with%20np.jpg</image:loc><image:caption>working with np</image:caption><image:title>working with np</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/scaling-climate-tech-recap</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4/medium.jpg</video:thumbnail_loc><video:title>Connections in ClimateTech</video:title><video:description>Connections in ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B 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guide</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/sales-enablement</loc><image:image><image:loc>https://www.npws.net/hubfs/ddps.png</image:loc><image:caption>ddps</image:caption><image:title>ddps</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel%20(3).png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel (3)</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Socomec.png</image:loc><image:caption>Socomec</image:caption><image:title>Socomec</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group-2-1.svg</image:loc><image:caption>Group-2-1</image:caption><image:title>Group-2-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 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375-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group-4.svg</image:loc><image:caption>Group-4</image:caption><image:title>Group-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN17-10-20%20174808.png</image:loc><image:caption>SN17-10-20 174808</image:caption><image:title>SN17-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN18-10-20%20174808.png</image:loc><image:caption>SN18-10-20 174808</image:caption><image:title>SN18-10-20 174808</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/blog/account-based-marketing-for-your-company</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment 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Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20space%20filled%20with%20collaborative%20energy%20A%20large%20conference%20table%20is%20set%20at%20the%20center%20surrounded%20by%20diverse%20team%20members%20engaged%20in%20a%20dynamic%20discussion%20with%20laptops%20open%20and%20notepads%20filled%20with%20notes%20On%20the%20walls%20co-1.jpeg</image:loc><image:caption>The image depicts a modern office space filled with collaborative energy A large conference table is set at the center surrounded by diverse team members engaged in a dynamic discussion with laptops open and notepads filled with notes On the walls co-1</image:caption><image:title>The image depicts a modern office space filled with collaborative energy A large conference table is set at the center surrounded by diverse team members engaged in a dynamic discussion with laptops open and notepads filled with notes On the 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Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Building-Your-B2B-Companys-Content-Creation-Engine-4.jpg</image:loc><image:caption>Building-Your-B2B-Companys-Content-Creation-Engine-4</image:caption><image:title>Building-Your-B2B-Companys-Content-Creation-Engine-4</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/chatgpt-ai-crawler-website</loc><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product 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manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-mitico</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Mitico%20(1).png</image:loc><image:caption>YouTube Thumbnail Mitico (1)</image:caption><image:title>YouTube Thumbnail Mitico (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20YouTube%20Thumbnail%20Neighborhood%20Sun%20Solar.png</image:loc><image:caption>Copy of YouTube Thumbnail Neighborhood Sun Solar</image:caption><image:title>Copy of YouTube Thumbnail Neighborhood Sun Solar</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Seven%20Seas%20Water%20Thumbnail.png</image:loc><image:caption>Seven Seas Water Thumbnail</image:caption><image:title>Seven Seas Water Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/best-manufacturing-marketing-agencies-comparison</loc><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agency%20comparison%20guide%20image.jpg</image:loc><image:caption>agency comparison guide image</image:caption><image:title>agency comparison guide image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/our-commitment-to-net-zero</loc><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/IMG-8907_1-removebg-preview-1-Sep-21-2022-09-09-54-93-PM.webp</image:loc><image:caption>IMG-8907_1-removebg-preview-1-Sep-21-2022-09-09-54-93-PM</image:caption><image:title>IMG-8907_1-removebg-preview-1-Sep-21-2022-09-09-54-93-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM.jpg</image:loc><image:caption>New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM</image:caption><image:title>New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/saas-demand-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco.webp</image:loc><image:caption>windesco</image:caption><image:title>windesco</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/WindESCo_20Horizontal_20Logo-01.png</image:loc><image:caption>WindESCo_20Horizontal_20Logo-01</image:caption><image:title>WindESCo_20Horizontal_20Logo-01</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech-card-1.jpg</image:loc><image:caption>cleantech-card-1</image:caption><image:title>cleantech-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/3-1.jpg</image:loc><image:caption>3-1</image:caption><image:title>3-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco%20website.jpg</image:loc><image:caption>windesco website</image:caption><image:title>windesco website</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%202.jpg</image:loc><image:caption>File 2</image:caption><image:title>File 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/NPLaunchpad_-Windescos-Blair-Heavey-Talks-Smart-Wind-With-Nathan-Harris-2.jpg</image:loc><image:caption>NPLaunchpad_-Windescos-Blair-Heavey-Talks-Smart-Wind-With-Nathan-Harris-2</image:caption><image:title>NPLaunchpad_-Windescos-Blair-Heavey-Talks-Smart-Wind-With-Nathan-Harris-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/windesco-new-banner.png</image:loc><image:caption>windesco-new-banner</image:caption><image:title>windesco-new-banner</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco-1.jpg</image:loc><image:caption>windesco-1</image:caption><image:title>windesco-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/circularity-business-models-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Circularity%20Business%20Models%20and%20Marketing%20-%20Getting%20Beyond%20the%20Hype.jpg</image:loc><image:caption>Circularity Business Models and Marketing - Getting Beyond the Hype</image:caption><image:title>Circularity Business Models and Marketing - Getting Beyond the Hype</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/common-b2b-marketing-challenges</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/b2b-marketing-challenges-3.png</image:loc><image:caption>b2b-marketing-challenges-3</image:caption><image:title>b2b-marketing-challenges-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/b2b-buying-committee-manufacturing</loc><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Industrial%20Marketing%20Keeps%20Losing%20the%20Committee.jpg</image:loc><image:caption>Why Your Industrial Marketing Keeps Losing the Committee</image:caption><image:title>Why Your Industrial Marketing Keeps Losing the Committee</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/case-study/sustainability-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Carbon%20Clean%20Client%20Testimonial.mp4/medium.jpg</video:thumbnail_loc><video:title>Carbon Clean Client Testimonial</video:title><video:description>Carbon Clean Client Testimonial</video:description><video:content_loc>https://www.npws.net/hubfs/Carbon%20Clean%20Client%20Testimonial.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon-clean-case-study-2.jpg</image:loc><image:caption>carbon-clean-case-study-2</image:caption><image:title>carbon-clean-case-study-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%208.webp</image:loc><image:caption>image 8</image:caption><image:title>image 8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Refineries_cover.jpg</image:loc><image:caption>Refineries_cover</image:caption><image:title>Refineries_cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon-clean-case-study-1.jpg</image:loc><image:caption>carbon-clean-case-study-1</image:caption><image:title>carbon-clean-case-study-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%203.jpg</image:loc><image:caption>File 3</image:caption><image:title>File 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CC-ebook-page1.jpg</image:loc><image:caption>CC-ebook-page1</image:caption><image:title>CC-ebook-page1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2-2.jpg</image:loc><image:caption>2-2</image:caption><image:title>2-2</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/case-study/manufacturing-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor.webp</image:loc><image:caption>flex-logo-fullcolor</image:caption><image:title>flex-logo-fullcolor</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/8.jpg</image:loc><image:caption>8</image:caption><image:title>8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Flexlume.webp</image:loc><image:caption>Flexlume</image:caption><image:title>Flexlume</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/future-flex-3e.jpg</image:loc><image:caption>future-flex-3e</image:caption><image:title>future-flex-3e</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/podcast/hemp-based-materials</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hempitecture%20Thumbnail.jpg</image:loc><image:caption>Hempitecture Thumbnail</image:caption><image:title>Hempitecture Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SofiaDeWolfe_Hempitecture_Headshots-3577%20(1).jpg</image:loc><image:caption>SofiaDeWolfe_Hempitecture_Headshots-3577 (1)</image:caption><image:title>SofiaDeWolfe_Hempitecture_Headshots-3577 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costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Screenshot-338-e1642390826760-Sep-21-2022-09-21-23-52-PM.png</image:loc><image:caption>Screenshot-338-e1642390826760-Sep-21-2022-09-21-23-52-PM</image:caption><image:title>Screenshot-338-e1642390826760-Sep-21-2022-09-21-23-52-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Screenshot-348-e1642391056208-1280x691-4-1.png</image:loc><image:caption>Screenshot-348-e1642391056208-1280x691-4-1</image:caption><image:title>Screenshot-348-e1642391056208-1280x691-4-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How 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print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/podcast/energy-prices-explained</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-sales-reports</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-6-Sep-21-2022-09-14-18-97-PM.webp</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-6-Sep-21-2022-09-14-18-97-PM</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-6-Sep-21-2022-09-14-18-97-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Buyers-hub-cta-1024x538-Sep-21-2022-09-14-55-96-PM.webp</image:loc><image:caption>Buyers-hub-cta-1024x538-Sep-21-2022-09-14-55-96-PM</image:caption><image:title>Buyers-hub-cta-1024x538-Sep-21-2022-09-14-55-96-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-4.jpg</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-4</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-4-Sep-21-2022-09-14-23-66-PM.webp</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-4-Sep-21-2022-09-14-23-66-PM</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-4-Sep-21-2022-09-14-23-66-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-1-Sep-21-2022-09-14-21-81-PM.webp</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-1-Sep-21-2022-09-14-21-81-PM</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-1-Sep-21-2022-09-14-21-81-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-2-558x1024-Sep-21-2022-09-14-22-16-PM.webp</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-2-558x1024-Sep-21-2022-09-14-22-16-PM</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-2-558x1024-Sep-21-2022-09-14-22-16-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-5-Sep-21-2022-09-14-20-91-PM.webp</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-5-Sep-21-2022-09-14-20-91-PM</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-5-Sep-21-2022-09-14-20-91-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-3-Sep-21-2022-09-14-21-27-PM.webp</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-3-Sep-21-2022-09-14-21-27-PM</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-3-Sep-21-2022-09-14-21-27-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/strategic-planning-assumptions-how-to-establish</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%2011-2.jpg</image:loc><image:caption>Frame 11-2</image:caption><image:title>Frame 11-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/inbound-channel-partner-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Screen_Shot_2014-11-17_at_10_24_17_AM_0-Sep-21-2022-09-09-10-28-PM.png</image:loc><image:caption>Screen_Shot_2014-11-17_at_10_24_17_AM_0-Sep-21-2022-09-09-10-28-PM</image:caption><image:title>Screen_Shot_2014-11-17_at_10_24_17_AM_0-Sep-21-2022-09-09-10-28-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/responsible_ai.jpg</image:loc><image:caption>responsible_ai</image:caption><image:title>responsible_ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/img_5ea33c7d78b98-Sep-21-2022-09-09-09-84-PM.png</image:loc><image:caption>img_5ea33c7d78b98-Sep-21-2022-09-09-09-84-PM</image:caption><image:title>img_5ea33c7d78b98-Sep-21-2022-09-09-09-84-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/website-grader-cta-Sep-21-2022-09-10-49-71-PM.webp</image:loc><image:caption>website-grader-cta-Sep-21-2022-09-10-49-71-PM</image:caption><image:title>website-grader-cta-Sep-21-2022-09-10-49-71-PM</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/pfas-pollution</loc><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A 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Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AmorSui%20YT%20Thumbnail.png</image:loc><image:caption>AmorSui YT Thumbnail</image:caption><image:title>AmorSui YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-workflows-boost-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20workflows%20and%20how%20to%20build%20them.jpg</image:loc><image:caption>hubspot workflows and how to build 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engagement.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Remix.mp4</video:content_loc><video:duration>90</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>content remix</video:tag><video:tag>hubspot content hub</video:tag><video:tag>content automation</video:tag><video:tag>marketing automation</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Hub%20Features:%20AI%20Content%20Translation.mp4/medium.jpg</video:thumbnail_loc><video:title>AI Content Translation</video:title><video:description>A welcome feature that can automatically translate content. Use it to expand your global reach, reaching out to new audiences in their native language.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Hub%20Features:%20AI%20Content%20Translation.mp4</video:content_loc><video:duration>48</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ai multisite</video:tag><video:tag>hubspot content hub</video:tag><video:tag>google translate alternative</video:tag><video:tag>hubspot content hub features</video:tag><video:tag>ai content translation</video:tag><video:tag>ai translation</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/ContentHub_Manage%20Gated%20Content.webp</image:loc><image:caption>ContentHub_Manage Gated Content</image:caption><image:title>ContentHub_Manage Gated Content</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ContentHub_Content%20Remix%202.webp</image:loc><image:caption>ContentHub_Content Remix 2</image:caption><image:title>ContentHub_Content Remix 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ContentHub_AI%20Blog%20Post%20Generator.webp</image:loc><image:caption>ContentHub_AI Blog Post Generator</image:caption><image:title>ContentHub_AI Blog Post Generator</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Content%20HUB%20Features%20Breakdown.jpg</image:loc><image:caption>HubSpot Content HUB Features Breakdown</image:caption><image:title>HubSpot Content HUB Features Breakdown</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AiO-Style-Selected%20(1).webp</image:loc><image:caption>AiO-Style-Selected (1)</image:caption><image:title>AiO-Style-Selected (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2024-11-23</lastmod></url><url><loc>https://www.npws.net/blog/marketing-affiliates-cleantech</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/8_png-2.webp</image:loc><image:caption>8_png-2</image:caption><image:title>8_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/1_png-2.webp</image:loc><image:caption>1_png-2</image:caption><image:title>1_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/3_png-2.webp</image:loc><image:caption>3_png-2</image:caption><image:title>3_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/5_png-2.webp</image:loc><image:caption>5_png-2</image:caption><image:title>5_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/2_png-2.webp</image:loc><image:caption>2_png-2</image:caption><image:title>2_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/9_png-2.webp</image:loc><image:caption>9_png-2</image:caption><image:title>9_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Marketing-Affiliates-for-Cleantech_-9-Best-Practices-for-Choosing-the-Right-Partner-4.jpg</image:loc><image:caption>Marketing-Affiliates-for-Cleantech_-9-Best-Practices-for-Choosing-the-Right-Partner-4</image:caption><image:title>Marketing-Affiliates-for-Cleantech_-9-Best-Practices-for-Choosing-the-Right-Partner-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/6_png-2.webp</image:loc><image:caption>6_png-2</image:caption><image:title>6_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/4_png-2.webp</image:loc><image:caption>4_png-2</image:caption><image:title>4_png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/7_png-2.webp</image:loc><image:caption>7_png-2</image:caption><image:title>7_png-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/trade-show-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4/medium.jpg</video:thumbnail_loc><video:title>High-Tech Startup CHASM Triples Leads in Under 90 Days With Our Program</video:title><video:description>Struggling to make sense of your marketing efforts in a chaotic environment? This video explores how partnering with a skilled agency can dramatically enhance your brand visibility and lead generation.

In this engaging session, we dive into the journey of a company that faced the daunting challenge of identifying their target audience amidst overwhelming odds. Key highlights include:

- The necessity of having a marketing agency that understands customer profiles and can effectively pinpoint high-value leads.
- The transformative impact of strategic marketing, resulting in a three to fourfold increase in website traffic and lead generation.
- Insights into how a detailed strategic process can eliminate guesswork, ensuring that marketing efforts resonate with the right audience.
- The importance of establishing a strong brand image that aligns with industry leaders, enhancing credibility and trust among potential clients.

By the end of this video, viewers will gain actionable insights into how to improve their marketing strategies, align sales and marketing efforts, and elevate their brand's presence in competitive markets. Discover how the right agency can turn your marketing challenges into opportunities for growth and success.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4</video:content_loc><video:duration>94</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MarketingStrategies</video:tag><video:tag>DemandGeneration</video:tag><video:tag>LeadGeneration</video:tag><video:tag>TargetAudience</video:tag><video:tag>BrandCredibility</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/chasm-devices.png.png</image:loc><image:caption>chasm-devices.png</image:caption><image:title>chasm-devices.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/9-1.jpg</image:loc><image:caption>9-1</image:caption><image:title>9-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM%20Advanced%20Materials.jpg</image:loc><image:caption>CHASM Advanced Materials</image:caption><image:title>CHASM Advanced Materials</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-marketing-tools</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM.jpg</image:loc><image:caption>6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM</image:caption><image:title>6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/chatflow-Sep-21-2022-09-20-17-01-PM.webp</image:loc><image:caption>chatflow-Sep-21-2022-09-20-17-01-PM</image:caption><image:title>chatflow-Sep-21-2022-09-20-17-01-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/enable-auto-tracking-Sep-21-2022-09-20-15-30-PM.webp</image:loc><image:caption>enable-auto-tracking-Sep-21-2022-09-20-15-30-PM</image:caption><image:title>enable-auto-tracking-Sep-21-2022-09-20-15-30-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Automation-Image-2c-1-Sep-21-2022-09-20-13-26-PM.webp</image:loc><image:caption>Automation-Image-2c-1-Sep-21-2022-09-20-13-26-PM</image:caption><image:title>Automation-Image-2c-1-Sep-21-2022-09-20-13-26-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/CTA-Editorial-Content-Calendar-Sep-21-2022-09-20-17-38-PM.webp</image:loc><image:caption>CTA-Editorial-Content-Calendar-Sep-21-2022-09-20-17-38-PM</image:caption><image:title>CTA-Editorial-Content-Calendar-Sep-21-2022-09-20-17-38-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/optimization-tab-in-page-details-1024x202-Sep-21-2022-09-20-11-14-PM.webp</image:loc><image:caption>optimization-tab-in-page-details-1024x202-Sep-21-2022-09-20-11-14-PM</image:caption><image:title>optimization-tab-in-page-details-1024x202-Sep-21-2022-09-20-11-14-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/social-inbox-screenshot-2-1-Sep-21-2022-09-20-17-75-PM.webp</image:loc><image:caption>social-inbox-screenshot-2-1-Sep-21-2022-09-20-17-75-PM</image:caption><image:title>social-inbox-screenshot-2-1-Sep-21-2022-09-20-17-75-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/terms-of-service</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-23</lastmod></url><url><loc>https://www.npws.net/blog/inbound-2024-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How 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Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Inbound-Hero-Image-2024.jpg</image:loc><image:caption>Inbound-Hero-Image-2024</image:caption><image:title>Inbound-Hero-Image-2024</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/podcast/compressed-air-storage</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight 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Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/b2b-instagram</loc><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/B2B-Instagram-Example-1-Sep-21-2022-09-14-45-81-PM.webp</image:loc><image:caption>B2B-Instagram-Example-1-Sep-21-2022-09-14-45-81-PM</image:caption><image:title>B2B-Instagram-Example-1-Sep-21-2022-09-14-45-81-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/B2B-Instagram-Example-2-Sep-21-2022-09-14-43-69-PM.webp</image:loc><image:caption>B2B-Instagram-Example-2-Sep-21-2022-09-14-43-69-PM</image:caption><image:title>B2B-Instagram-Example-2-Sep-21-2022-09-14-43-69-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20instagram.jpg</image:loc><image:caption>b2b instagram</image:caption><image:title>b2b instagram</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Instagram-B2B-carousel-example-COP26-Sep-21-2022-09-14-49-45-PM.webp</image:loc><image:caption>Instagram-B2B-carousel-example-COP26-Sep-21-2022-09-14-49-45-PM</image:caption><image:title>Instagram-B2B-carousel-example-COP26-Sep-21-2022-09-14-49-45-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/shopping-carbon-footprint</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail%20(1).png</image:loc><image:caption>GNP Podcast YT Thumbnail (1)</image:caption><image:title>GNP Podcast YT Thumbnail (1)</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/climate-positive-businesses</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Climate-Positive%20Businesses_%206%20Sustainability%20Trailblazers.jpg</image:loc><image:caption>Climate-Positive Businesses_ 6 Sustainability Trailblazers</image:caption><image:title>Climate-Positive Businesses_ 6 Sustainability Trailblazers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-lead-scoring-long-sales-cycles</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/becoming-thought-leader</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/The-why-how-and-what-of-becoming-a-thought-ledaer_-8-tips-Sep-21-2022-09-10-05-34-PM.jpg</image:loc><image:caption>The-why-how-and-what-of-becoming-a-thought-ledaer_-8-tips-Sep-21-2022-09-10-05-34-PM</image:caption><image:title>The-why-how-and-what-of-becoming-a-thought-ledaer_-8-tips-Sep-21-2022-09-10-05-34-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-gold-partner</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot-1.webp</image:loc><image:caption>hubspot-1</image:caption><image:title>hubspot-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-fall-product-updates</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Product%20Updates%20Fall%202024%20Spotlight.jpg</image:loc><image:caption>HubSpot Product Updates Fall 2024 Spotlight</image:caption><image:title>HubSpot Product Updates Fall 2024 Spotlight</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Breeze%20AI%20-%20Social%20Media%20Agent.jpg</image:loc><image:caption>HubSpot Breeze AI - Social Media Agent</image:caption><image:title>HubSpot Breeze AI - Social Media Agent</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/blog/creating-a-marketing-campaign-plan</loc><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/creating-marketing-campaign-plan-4.jpg</image:loc><image:caption>creating-marketing-campaign-plan-4</image:caption><image:title>creating-marketing-campaign-plan-4</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/sales-ready-website</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpeg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/webdesign%20windesco.webp</image:loc><image:caption>webdesign windesco</image:caption><image:title>webdesign windesco</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CC.png.webp</image:loc><image:caption>CC.png</image:caption><image:title>CC.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Clutch%20Web%20Design%20Awards.webp</image:loc><image:caption>Clutch Web Design Awards</image:caption><image:title>Clutch Web Design Awards</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/QIO%20Case%20Study.jpg</image:loc><image:caption>QIO Case Study</image:caption><image:title>QIO Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco-1.jpg</image:loc><image:caption>windesco-1</image:caption><image:title>windesco-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean.webp</image:loc><image:caption>Carbon Clean</image:caption><image:title>Carbon Clean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-case-study-web-design.webp</image:loc><image:caption>ddps-case-study-web-design</image:caption><image:title>ddps-case-study-web-design</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/saas-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/everestlab%20saas.webm/medium.jpg</video:thumbnail_loc><video:title>everestlab saas</video:title><video:description>everestlab saas</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/everestlab%20saas.webm</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/commons%20app%20saas.webm/medium.jpg</video:thumbnail_loc><video:title>commons app saas</video:title><video:description>commons app saas</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/commons%20app%20saas.webm</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Group%20449.svg</image:loc><image:caption>Group 449</image:caption><image:title>Group 449</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team-1.svg</image:loc><image:caption>team-1</image:caption><image:title>team-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 423-1</image:caption><image:title>Group 423-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/WindESCo_20Horizontal_20Logo-01.png</image:loc><image:caption>WindESCo_20Horizontal_20Logo-01</image:caption><image:title>WindESCo_20Horizontal_20Logo-01</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20443.svg</image:loc><image:caption>Group 443</image:caption><image:title>Group 443</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 968</image:caption><image:title>Group 968</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(5).jpg</image:loc><image:caption>climate ai cover (5)</image:caption><image:title>climate ai cover (5)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(6).jpg</image:loc><image:caption>climate ai cover (6)</image:caption><image:title>climate ai cover (6)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20Stylized%20Images%20(3).png</image:loc><image:caption>Website Stylized Images (3)</image:caption><image:title>Website Stylized Images (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 379</image:caption><image:title>Frame 379</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20377.svg</image:loc><image:caption>Frame 377</image:caption><image:title>Frame 377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20research%20case%20study.jpg</image:loc><image:caption>lambda research case study</image:caption><image:title>lambda research case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GLYNT_Logo_640x320.webp</image:loc><image:caption>GLYNT_Logo_640x320</image:caption><image:title>GLYNT_Logo_640x320</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-1.jpg</image:loc><image:caption>qio-1</image:caption><image:title>qio-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20-%20Client%20Expanding%20Into%20US%20Market.jpg</image:loc><image:caption>New Perspective - Client Expanding Into US Market</image:caption><image:title>New Perspective - Client Expanding Into US 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cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps%20website.webp</image:loc><image:caption>ddps website</image:caption><image:title>ddps website</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon.webp</image:loc><image:caption>carbon</image:caption><image:title>carbon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CAP-ICPG-Pod-LI-4.gif</image:loc><image:caption>CAP-ICPG-Pod-LI-4</image:caption><image:title>CAP-ICPG-Pod-LI-4</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/importance-social-media-b2b-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/The%20Importance%20of%20Social%20Media%20for%20B2B%20Manufacturers.jpg</image:loc><image:caption>The Importance of Social Media for B2B Manufacturers</image:caption><image:title>The Importance of Social Media for B2B Manufacturers</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/electric-vehicles-future</loc><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Momentum%20Thumbnail.png</image:loc><image:caption>Momentum Thumbnail</image:caption><image:title>Momentum Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/case-study/nonprofit-marketing-agency</loc><image:image><image:loc>https://www.npws.net/hubfs/website%20scroll%20map.webp</image:loc><image:caption>website scroll map</image:caption><image:title>website scroll map</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet-aid-logo-full.webp</image:loc><image:caption>planet-aid-logo-full</image:caption><image:title>planet-aid-logo-full</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Attribution%20Graph.jpg</image:loc><image:caption>HubSpot Attribution Graph</image:caption><image:title>HubSpot Attribution Graph</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202025-06-25%20152626%20-%20Madison%20Filipiak.png</image:loc><image:caption>Screenshot 2025-06-25 152626 - Madison Filipiak</image:caption><image:title>Screenshot 2025-06-25 152626 - Madison Filipiak</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet%20aid%20cs.jpg</image:loc><image:caption>planet aid cs</image:caption><image:title>planet aid cs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202025-06-25%20152401%20-%20Madison%20Filipiak.png</image:loc><image:caption>Screenshot 2025-06-25 152401 - Madison Filipiak</image:caption><image:title>Screenshot 2025-06-25 152401 - Madison Filipiak</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet%20aid%20case%20study.jpg</image:loc><image:caption>planet aid case study</image:caption><image:title>planet aid case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bin-quad-winter%20(1).jpg</image:loc><image:caption>bin-quad-winter (1)</image:caption><image:title>bin-quad-winter (1)</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/website-redesign-questions</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20redesign%20questions.webp</image:loc><image:caption>website redesign questions</image:caption><image:title>website redesign questions</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/energy-grid-innovation</loc><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/b2b-rebranding-tips</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Transforming%20Your%20B2B%20Brand_%20Tips%20for%20Successful%20Rebranding.jpg</image:loc><image:caption>Transforming Your B2B Brand_ Tips for Successful Rebranding</image:caption><image:title>Transforming Your B2B Brand_ Tips for Successful Rebranding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np%20logo%20rebranding.jpg</image:loc><image:caption>np logo rebranding</image:caption><image:title>np logo rebranding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202023-05-07%20at%2019.35.28.jpg</image:loc><image:caption>Screenshot 2023-05-07 at 19.35.28</image:caption><image:title>Screenshot 2023-05-07 at 19.35.28</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202023-05-07%20at%2019.33.27.jpg</image:loc><image:caption>Screenshot 2023-05-07 at 19.33.27</image:caption><image:title>Screenshot 2023-05-07 at 19.33.27</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/b2b-industries</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Frame%203.jpg</image:loc><image:caption>Frame 3</image:caption><image:title>Frame 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hightech%20seo.jpg</image:loc><image:caption>hightech seo</image:caption><image:title>hightech seo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco-1.jpg</image:loc><image:caption>windesco-1</image:caption><image:title>windesco-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20manufacturing.webp</image:loc><image:caption>b2b manufacturing</image:caption><image:title>b2b manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clients%202026.jpg</image:loc><image:caption>clients 2026</image:caption><image:title>clients 2026</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ee826bee-1799-437f-924d-7cd686074bb1.png</image:loc><image:caption>ee826bee-1799-437f-924d-7cd686074bb1</image:caption><image:title>ee826bee-1799-437f-924d-7cd686074bb1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ccs-logo-no-tag.png</image:loc><image:caption>ccs-logo-no-tag</image:caption><image:title>ccs-logo-no-tag</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agritech-1-1.webp</image:loc><image:caption>Agritech</image:caption><image:title>agritech-1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean.webp</image:loc><image:caption>Carbon Clean</image:caption><image:title>Carbon Clean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech.webp</image:loc><image:caption>high tech</image:caption><image:title>high tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20industries.jpg</image:loc><image:caption>b2b industries</image:caption><image:title>b2b industries</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%208.jpg</image:loc><image:caption>Frame 8</image:caption><image:title>Frame 8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN16-10-20%20174808.png</image:loc><image:caption>SN16-10-20 174808</image:caption><image:title>SN16-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/living%20greens%20farm.jpg</image:loc><image:caption>living greens farm</image:caption><image:title>living greens farm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech-bg.webp</image:loc><image:caption>cleantech-bg</image:caption><image:title>cleantech-bg</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NK-Headshot-2.jpeg</image:loc><image:caption>NK-Headshot-2</image:caption><image:title>NK-Headshot-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%202.jpg</image:loc><image:caption>Frame 2</image:caption><image:title>Frame 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%206.jpg</image:loc><image:caption>Frame 6</image:caption><image:title>Frame 6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%209.jpg</image:loc><image:caption>Frame 9</image:caption><image:title>Frame 9</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/linkedin-manufacturing-networking</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/podcast/industrial-packaging-operations</loc><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/marketing-mistakes-cleantech</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/8%20Easy%20Marketing%20Mistakes%20for%20Cleantech%20Companies.jpg</image:loc><image:caption>8 Easy Marketing Mistakes for Cleantech Companies</image:caption><image:title>8 Easy Marketing Mistakes for Cleantech Companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/segmenting-hubspot-contacts</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-Nov-14-2022-08-39-50-5065-AM.png</image:loc><image:caption>image-png-Nov-14-2022-08-39-50-5065-AM</image:caption><image:title>image-png-Nov-14-2022-08-39-50-5065-AM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-4.png</image:loc><image:caption>image-png-4</image:caption><image:title>image-png-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png.png</image:loc><image:caption>image-png</image:caption><image:title>image-png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Segmenting%20Your%20HubSpot%20Contacts_%20How%20to%20Do%20It%20and%20Why%20You%20Should.jpg</image:loc><image:caption>Segmenting Your HubSpot Contacts_ How to Do It and Why You Should</image:caption><image:title>Segmenting Your HubSpot Contacts_ How to Do It and Why You Should</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-1.png</image:loc><image:caption>image-png-1</image:caption><image:title>image-png-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-Nov-14-2022-08-40-56-3671-AM.png</image:loc><image:caption>image-png-Nov-14-2022-08-40-56-3671-AM</image:caption><image:title>image-png-Nov-14-2022-08-40-56-3671-AM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-2.png</image:loc><image:caption>image-png-2</image:caption><image:title>image-png-2</image:title></image:image><lastmod>2026-10-11</lastmod><priority>0.8</priority></url><url><loc>https://www.npws.net/case-study/agriculture-digital-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/LGF-logo.png</image:loc><image:caption>LGF-logo</image:caption><image:title>LGF-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/4-1.jpg</image:loc><image:caption>4-1</image:caption><image:title>4-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%202.jpg</image:loc><image:caption>File 2</image:caption><image:title>File 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ee826bee-1799-437f-924d-7cd686074bb1.png</image:loc><image:caption>ee826bee-1799-437f-924d-7cd686074bb1</image:caption><image:title>ee826bee-1799-437f-924d-7cd686074bb1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/LGF.webp</image:loc><image:caption>LGF</image:caption><image:title>LGF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/living%20greens%20farm.jpg</image:loc><image:caption>living greens farm</image:caption><image:title>living greens farm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NK-Headshot-2.jpeg</image:loc><image:caption>NK-Headshot-2</image:caption><image:title>NK-Headshot-2</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/podcast/esg-cleantech-business</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Embracing%20ESG%20Principles%20in%20Cleantech.png</image:loc><image:caption>Embracing ESG Principles in Cleantech</image:caption><image:title>Embracing ESG Principles in Cleantech</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/us-pipeline-readiness</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/case-study/b2b-website-design</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/nyacol-cs.png</image:loc><image:caption>nyacol-cs</image:caption><image:title>nyacol-cs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/nyacol/nyacol-pet-resin.jpg</image:loc><image:caption>nyacol-pet-resin</image:caption><image:title>nyacol-pet-resin</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NP-PORT-Phone-Tablet-Nyacol-1.png</image:loc><image:caption>NP-PORT-Phone-Tablet-Nyacol-1</image:caption><image:title>NP-PORT-Phone-Tablet-Nyacol-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/21.jpg</image:loc><image:caption>21</image:caption><image:title>21</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/nyacol.jpg</image:loc><image:caption>nyacol</image:caption><image:title>nyacol</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/nyacol/nyacol-product-photo.jpg</image:loc><image:caption>nyacol-product-photo</image:caption><image:title>nyacol-product-photo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ac908b61-9e76-46c7-8b5f-7660d8182cab.png</image:loc><image:caption>ac908b61-9e76-46c7-8b5f-7660d8182cab</image:caption><image:title>ac908b61-9e76-46c7-8b5f-7660d8182cab</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-gemini-energy</loc><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.png</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/best-practices-email-outreach</loc><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 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2023</image:caption><image:title>Email Outreach Best Practices</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/startup-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Young-High-Tech-Client-Achieves-Explosive-Growth-Through-Search-Engine-Optimization.png</image:loc><image:caption>Young-High-Tech-Client-Achieves-Explosive-Growth-Through-Search-Engine-Optimization</image:caption><image:title>Young-High-Tech-Client-Achieves-Explosive-Growth-Through-Search-Engine-Optimization</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b2b-manufacturing.jpg-1.png</image:loc><image:caption>b2b-manufacturing.jpg-1</image:caption><image:title>b2b-manufacturing.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%203.jpg</image:loc><image:caption>File 3</image:caption><image:title>File 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/11.jpg</image:loc><image:caption>11</image:caption><image:title>11</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/culture-of-content</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan 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A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20C-Zero%20(1)-1.png</image:loc><image:caption>YouTube Thumbnail C-Zero (1)-1</image:caption><image:title>YouTube Thumbnail C-Zero (1)-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC 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October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Glossary-of-climate-change-terms-4.jpg</image:loc><image:caption>Glossary-of-climate-change-terms-4</image:caption><image:title>Glossary-of-climate-change-terms-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/b2b-lead-generation-strategies</loc><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Best-B2B-Lead-Generation-Tactics-for-Manufacturers-4.jpg</image:loc><image:caption>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-4</image:caption><image:title>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/llm-seo-b2b-brands</loc><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/1.%20How%20AI%20picks%20a%20source@1x.jpg</image:loc><image:caption>1. How AI picks a source@1x</image:caption><image:title>1. How AI picks a source@1x</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2.%20Before%20and%20after%20page@1x.jpg</image:loc><image:caption>2. Before and after page@1x</image:caption><image:title>2. Before and after page@1x</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Ten%20Pages%20to%20Rewrite-12.jpg</image:loc><image:caption>Ten Pages to Rewrite-12</image:caption><image:title>Ten Pages to Rewrite-12</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/3.%20Case%20study%20proof@1x.jpg</image:loc><image:caption>3. Case study proof@1x</image:caption><image:title>3. Case study proof@1x</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/podcast/smart-wind</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/smart%20energy%20wind%20smart%20wind.jpg</image:loc><image:caption>smart energy wind smart wind</image:caption><image:title>smart energy wind smart wind</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/budgeting-and-strategic-planning</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Align%20Budgeting%20and%20Strategic%20Planning_%204%20Key%20Tips.jpg</image:loc><image:caption>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:caption><image:title>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-crm-sales-videos</loc><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-sales-training-videos-3-Sep-21-2022-09-15-37-14-PM.webp</image:loc><image:caption>hubspot-crm-sales-training-videos-3-Sep-21-2022-09-15-37-14-PM</image:caption><image:title>hubspot-crm-sales-training-videos-3-Sep-21-2022-09-15-37-14-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-sales-training-videos-2-Sep-21-2022-09-15-35-07-PM.webp</image:loc><image:caption>hubspot-crm-sales-training-videos-2-Sep-21-2022-09-15-35-07-PM</image:caption><image:title>hubspot-crm-sales-training-videos-2-Sep-21-2022-09-15-35-07-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-sales-training-videos-1-Sep-21-2022-09-15-36-03-PM.webp</image:loc><image:caption>hubspot-crm-sales-training-videos-1-Sep-21-2022-09-15-36-03-PM</image:caption><image:title>hubspot-crm-sales-training-videos-1-Sep-21-2022-09-15-36-03-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-sales-training-videos-5-Sep-21-2022-09-15-36-92-PM.webp</image:loc><image:caption>hubspot-crm-sales-training-videos-5-Sep-21-2022-09-15-36-92-PM</image:caption><image:title>hubspot-crm-sales-training-videos-5-Sep-21-2022-09-15-36-92-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-sales-training-videos-4.jpg</image:loc><image:caption>hubspot-crm-sales-training-videos-4</image:caption><image:title>hubspot-crm-sales-training-videos-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-sales-training-videos-4-Sep-21-2022-09-15-38-88-PM.webp</image:loc><image:caption>hubspot-crm-sales-training-videos-4-Sep-21-2022-09-15-38-88-PM</image:caption><image:title>hubspot-crm-sales-training-videos-4-Sep-21-2022-09-15-38-88-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-reports-dashboards</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead 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manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-reports-trends-Sep-21-2022-09-20-05-96-PM.webp</image:loc><image:caption>hubspot-reports-trends-Sep-21-2022-09-20-05-96-PM</image:caption><image:title>hubspot-reports-trends-Sep-21-2022-09-20-05-96-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Best-Practices-for-Creating-HubSpot-Reports-and-Dashboards-Sep-21-2022-09-20-06-76-PM.jpg</image:loc><image:caption>Best-Practices-for-Creating-HubSpot-Reports-and-Dashboards-Sep-21-2022-09-20-06-76-PM</image:caption><image:title>Best-Practices-for-Creating-HubSpot-Reports-and-Dashboards-Sep-21-2022-09-20-06-76-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/ai-b2b-content-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI 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dalle2</image:caption><image:title>chatgpt dalle2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Use%20AI%20to%20Boost%20Your%20B2B%20Content%20Marketing_%204%20Key%20Steps.jpg</image:loc><image:caption>How to Use AI to Boost Your B2B Content Marketing_ 4 Key Steps</image:caption><image:title>How to Use AI to Boost Your B2B Content Marketing_ 4 Key Steps</image:title></image:image><lastmod>2026-10-11</lastmod><priority>1.0</priority></url><url><loc>https://www.npws.net/podcast/spotlight-ghgsat</loc><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC 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print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20cms%20features.jpg</image:loc><image:caption>hubspot cms features</image:caption><image:title>hubspot cms features</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/case-study/solar-lead-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/website%20heat%20mapping.webp</image:loc><image:caption>website heat mapping</image:caption><image:title>website heat mapping</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%201.jpg</image:loc><image:caption>File 1</image:caption><image:title>File 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-data-cleansing-1024x602-Sep-21-2022-09-14-58-59-PM.webp</image:loc><image:caption>hubspot-crm-data-cleansing-1024x602-Sep-21-2022-09-14-58-59-PM</image:caption><image:title>hubspot-crm-data-cleansing-1024x602-Sep-21-2022-09-14-58-59-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/10.jpg</image:loc><image:caption>10</image:caption><image:title>10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20scroll%20map.webp</image:loc><image:caption>website scroll map</image:caption><image:title>website scroll 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harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 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manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/location-based-marketing-notifications-Sep-21-2022-09-20-35-59-PM.png</image:loc><image:caption>location-based-marketing-notifications-Sep-21-2022-09-20-35-59-PM</image:caption><image:title>location-based-marketing-notifications-Sep-21-2022-09-20-35-59-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Geotagging-Geofencing_-Beacons_-3-Ways-to-Catch-Customers-Sep-21-2022-09-20-37-18-PM.jpg</image:loc><image:caption>Geotagging-Geofencing_-Beacons_-3-Ways-to-Catch-Customers-Sep-21-2022-09-20-37-18-PM</image:caption><image:title>Geotagging-Geofencing_-Beacons_-3-Ways-to-Catch-Customers-Sep-21-2022-09-20-37-18-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/veeam-location-based-marketing-Sep-21-2022-09-20-36-02-PM.png</image:loc><image:caption>veeam-location-based-marketing-Sep-21-2022-09-20-36-02-PM</image:caption><image:title>veeam-location-based-marketing-Sep-21-2022-09-20-36-02-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/top-5-challenges-marketers-face</loc><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%207%20Challenges%20Marketers%20Face.jpg</image:loc><image:caption>Top 7 Challenges Marketers Face</image:caption><image:title>Top 7 Challenges Marketers Face</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/industrial-demand-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%202%20V3.jpg</image:loc><image:caption>Blog 2 V3</image:caption><image:title>Blog 2 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for 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cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%209-5.jpg</image:loc><image:caption>Frame 9-5</image:caption><image:title>Frame 9-5</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pexels-kindelmedia-9875410.jpg</image:loc><image:caption>pexels-kindelmedia-9875410</image:caption><image:title>pexels-kindelmedia-9875410</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel-1.png</image:loc><image:caption>2025 B2B Marketing Trends Report LI 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375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20Social.webp</image:loc><image:caption>PPC Social</image:caption><image:title>PPC Social</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pexels-pixabay-73833.jpg</image:loc><image:caption>pexels-pixabay-73833</image:caption><image:title>pexels-pixabay-73833</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/google-icon.svg</image:loc><image:caption>google-icon</image:caption><image:title>google-icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/social-media-culture</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial 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audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/team-on-board-for-social-Sep-21-2022-09-15-07-08-PM.jpg</image:loc><image:caption>team-on-board-for-social-Sep-21-2022-09-15-07-08-PM</image:caption><image:title>team-on-board-for-social-Sep-21-2022-09-15-07-08-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/transparency-climatetech</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A 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Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/53-minutes-per-day-average-browsing-time-per-user-on-Instagram-Sep-21-2022-09-15-43-21-PM.webp</image:loc><image:caption>53-minutes-per-day-average-browsing-time-per-user-on-Instagram-Sep-21-2022-09-15-43-21-PM</image:caption><image:title>53-minutes-per-day-average-browsing-time-per-user-on-Instagram-Sep-21-2022-09-15-43-21-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Average-monthly-users-on-top-global-social-media-apps-2021-Sep-21-2022-09-15-44-63-PM.webp</image:loc><image:caption>Average-monthly-users-on-top-global-social-media-apps-2021-Sep-21-2022-09-15-44-63-PM</image:caption><image:title>Average-monthly-users-on-top-global-social-media-apps-2021-Sep-21-2022-09-15-44-63-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/In-2022-in-which-social-media-platforms-do-you-plan-to-increase-your-investment_-Sep-21-2022-09-15-42-79-PM.webp</image:loc><image:caption>In-2022-in-which-social-media-platforms-do-you-plan-to-increase-your-investment_-Sep-21-2022-09-15-42-79-PM</image:caption><image:title>In-2022-in-which-social-media-platforms-do-you-plan-to-increase-your-investment_-Sep-21-2022-09-15-42-79-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/abm-csuite-support</loc><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/team-framework-abm-c-suite-1.webp</image:loc><image:caption>team-framework-abm-c-suite-1</image:caption><image:title>team-framework-abm-c-suite-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Facebook-post-1-4.jpg</image:loc><image:caption>Facebook-post-1-4</image:caption><image:title>Facebook-post-1-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/how-to-increase-your-customer-lifetime-value</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Facebook-post-2-4.jpg</image:loc><image:caption>Facebook-post-2-4</image:caption><image:title>Facebook-post-2-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-transect</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Transect%20Inc.png</image:loc><image:caption>YouTube Thumbnail Transect Inc</image:caption><image:title>YouTube Thumbnail Transect Inc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/case-study/podcast-marketing-strategy</loc><image:image><image:loc>https://www.npws.net/hubfs/Untitled%20design.jpg</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%202%20V3.jpg</image:loc><image:caption>Blog 2 V3</image:caption><image:title>Blog 2 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Best%20Sustainability%20Podcasts.jpg</image:loc><image:caption>Best Sustainability Podcasts</image:caption><image:title>Best Sustainability Podcasts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-marketing-insights-trends</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech%20marketing%20in%202024%20trends%20insights.webp</image:loc><image:caption>cleantech marketing in 2024 trends insights</image:caption><image:title>cleantech marketing in 2024 trends insights</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/case-study/website-replatforming</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/screencapture-killerspin-2020-05-13-09_15_41.jpg</image:loc><image:caption>screencapture-killerspin-2020-05-13-09_15_41</image:caption><image:title>screencapture-killerspin-2020-05-13-09_15_41</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/killerspin-2.png</image:loc><image:caption>killerspin-2</image:caption><image:title>killerspin-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/19.jpg</image:loc><image:caption>19</image:caption><image:title>19</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/killerspin/killerspin-table-product.jpg</image:loc><image:caption>killerspin-table-product</image:caption><image:title>killerspin-table-product</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin-logo.png</image:loc><image:caption>killerspin-logo</image:caption><image:title>killerspin-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/killerspin/killerspin-customers-playing.jpg</image:loc><image:caption>killerspin-customers-playing</image:caption><image:title>killerspin-customers-playing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/killerspin/killerspin-players.jpg</image:loc><image:caption>killerspin-players</image:caption><image:title>killerspin-players</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-networking-linkedin</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech%20networking%20communities.webp</image:loc><image:caption>cleantech networking communities</image:caption><image:title>cleantech networking communities</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/revops-b2b-company</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/biggest-marketing-trends-2024</loc><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seven%20biggest%20marketing%20trends%20for%202023.jpg</image:loc><image:caption>seven biggest marketing trends for 2023</image:caption><image:title>seven biggest marketing trends for 2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/gnp-spotlight</loc><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20GNP%20Streaming%20Thumbnail.jpg</image:loc><image:caption>Copy of GNP Streaming Thumbnail</image:caption><image:title>Copy of GNP Streaming Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame-1.png</image:loc><image:caption>Frame-1</image:caption><image:title>Frame-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NP-Portfolio-Website/icpg-logo.png</image:loc><image:caption>icpg-logo</image:caption><image:title>icpg-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2560px-veolia_logo-1.png</image:loc><image:caption>2560px-veolia_logo-1</image:caption><image:title>2560px-veolia_logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Apple%20Podcasts.svg</image:loc><image:caption>Apple Podcasts</image:caption><image:title>Apple 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/urban-ev-trucks-telo.jpg</image:loc><image:caption>urban-ev-trucks-telo</image:caption><image:title>urban-ev-trucks-telo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A 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harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/old-and-new-marketing-ways-Sep-21-2022-09-10-42-74-PM.webp</image:loc><image:caption>old-and-new-marketing-ways-Sep-21-2022-09-10-42-74-PM</image:caption><image:title>old-and-new-marketing-ways-Sep-21-2022-09-10-42-74-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 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Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Natel%20(1).png</image:loc><image:caption>YouTube Thumbnail Natel (1)</image:caption><image:title>YouTube Thumbnail Natel (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/how-to-prepare-for-strategy-workshop</loc><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20prepare%20for%20a%20marketing%20strategy%20workshop.jpg</image:loc><image:caption>How to prepare for a marketing strategy workshop</image:caption><image:title>How to prepare for a marketing strategy workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/case-study/global-expansion-strategy</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/48125cb3-9d33-4414-8aaf-896844b929a6.png</image:loc><image:caption>48125cb3-9d33-4414-8aaf-896844b929a6</image:caption><image:title>48125cb3-9d33-4414-8aaf-896844b929a6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/27633790-f8c8-4e36-b1da-1b7d781b8af7.png</image:loc><image:caption>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:caption><image:title>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/8af11daa-9ef4-4e69-a7b9-ae94a2b7e133.png</image:loc><image:caption>8af11daa-9ef4-4e69-a7b9-ae94a2b7e133</image:caption><image:title>8af11daa-9ef4-4e69-a7b9-ae94a2b7e133</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/7822459d-0b97-448e-9976-84df970ac54d.png</image:loc><image:caption>7822459d-0b97-448e-9976-84df970ac54d</image:caption><image:title>7822459d-0b97-448e-9976-84df970ac54d</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/15.jpg</image:loc><image:caption>15</image:caption><image:title>15</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/socomec-cs.png</image:loc><image:caption>socomec-cs</image:caption><image:title>socomec-cs</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/b2b-engine-documentation</loc><image:image><image:loc>https://www.npws.net/hubfs/theme-settings.png</image:loc><image:caption>theme-settings</image:caption><image:title>theme-settings</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-4-HTheme.png</image:loc><image:caption>Customization-SS-4-HTheme</image:caption><image:title>Customization-SS-4-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/tables.png</image:loc><image:caption>tables</image:caption><image:title>tables</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-7-HTheme-1.png</image:loc><image:caption>Customization-SS-7-HTheme-1</image:caption><image:title>Customization-SS-7-HTheme-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-5-HTheme.png</image:loc><image:caption>Customization-SS-5-HTheme</image:caption><image:title>Customization-SS-5-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-9-HTheme.png</image:loc><image:caption>Customization-SS-9-HTheme</image:caption><image:title>Customization-SS-9-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/countdown.png</image:loc><image:caption>countdown</image:caption><image:title>countdown</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/video.png</image:loc><image:caption>video</image:caption><image:title>video</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team-1.png</image:loc><image:caption>team-1</image:caption><image:title>team-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Introduction-SS-1-HTheme.png</image:loc><image:caption>Introduction-SS-1-HTheme</image:caption><image:title>Introduction-SS-1-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-6-HTheme.png</image:loc><image:caption>Customization-SS-6-HTheme</image:caption><image:title>Customization-SS-6-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing.png</image:loc><image:caption>pricing</image:caption><image:title>pricing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/choose-template.png</image:loc><image:caption>choose-template</image:caption><image:title>choose-template</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-2-HTheme.png</image:loc><image:caption>Customization-SS-2-HTheme</image:caption><image:title>Customization-SS-2-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-13-HTheme.png</image:loc><image:caption>Customization-SS-13-HTheme</image:caption><image:title>Customization-SS-13-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/map.png</image:loc><image:caption>map</image:caption><image:title>map</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/progress.png</image:loc><image:caption>progress</image:caption><image:title>progress</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/creating-child-theme.png</image:loc><image:caption>creating-child-theme</image:caption><image:title>creating-child-theme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-15-HTheme.png</image:loc><image:caption>Customization-SS-15-HTheme</image:caption><image:title>Customization-SS-15-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clone-to-child-theme%20(1).png</image:loc><image:caption>clone-to-child-theme (1)</image:caption><image:title>clone-to-child-theme (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chart.png</image:loc><image:caption>chart</image:caption><image:title>chart</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-3-HTheme.png</image:loc><image:caption>Customization-SS-3-HTheme</image:caption><image:title>Customization-SS-3-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/career-listing-1.png</image:loc><image:caption>career-listing-1</image:caption><image:title>career-listing-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/create-page.png</image:loc><image:caption>create-page</image:caption><image:title>create-page</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-8-HTheme.png</image:loc><image:caption>Customization-SS-8-HTheme</image:caption><image:title>Customization-SS-8-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-12-HTheme.png</image:loc><image:caption>Customization-SS-12-HTheme</image:caption><image:title>Customization-SS-12-HTheme</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/podcast/environmental-communications</loc><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(3).jpg</image:loc><image:caption>GNP Podcast (3)</image:caption><image:title>GNP Podcast (3)</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/blog/optimize-linkedin-b2b-pages</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Time%20to%20Love%20LinkedIn_%20How%20to%20Work%20this%20B2B%20powerhouse%20in%202023.jpg</image:loc><image:caption>Time to Love LinkedIn_ How to Work this B2B powerhouse in 2023</image:caption><image:title>Time to Love LinkedIn_ How to Work this B2B powerhouse in 2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/resources</loc><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-2.webp</image:loc><image:caption>Cover book-2</image:caption><image:title>Cover book-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Video%20tile%2c%20editorial%20sheet%2c%20and%20pencil.jpg</image:loc><image:caption>Video tile, editorial sheet, and pencil</image:caption><image:title>Video tile, editorial sheet, and pencil</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/long%20sales%20cycles%20webinar3.jpg</image:loc><image:caption>long sales cycles webinar3</image:caption><image:title>long sales cycles webinar3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Resource%20card%20Manufacturing%20agency%20guide.jpg</image:loc><image:caption>Resource card Manufacturing agency guide</image:caption><image:title>Resource card Manufacturing agency guide</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NP%20Webinar%20Social%20Ads%3B%20From%20Cost%20Center%20%20to%20Revenue%20Driver%20(2).png</image:loc><image:caption>NP Webinar Social Ads; From Cost Center  to Revenue Driver (2)</image:caption><image:title>NP Webinar Social Ads; From Cost Center  to Revenue Driver (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Resource%20card%20Agriculture%20problems%20guide.jpg</image:loc><image:caption>Resource card Agriculture problems guide</image:caption><image:title>Resource card Agriculture problems guide</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20grader.jpg</image:loc><image:caption>website grader</image:caption><image:title>website grader</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%20for%202025%20Report.jpg</image:loc><image:caption>B2B Marketing Trends for 2025 Report</image:caption><image:title>B2B Marketing Trends for 2025 Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook1.jpg</image:loc><image:caption>owned audience playbook1</image:caption><image:title>owned audience playbook1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/google%20ads%20budget%20calculator.jpg</image:loc><image:caption>google ads budget calculator</image:caption><image:title>google ads budget calculator</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-1-1.webp</image:loc><image:caption>Cover book-1-1</image:caption><image:title>Cover book-1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-10.webp</image:loc><image:caption>Cover book-10</image:caption><image:title>Cover book-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CAC%20calculator.jpg</image:loc><image:caption>CAC calculator</image:caption><image:title>CAC calculator</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20roi%20calculator.jpg</image:loc><image:caption>marketing roi calculator</image:caption><image:title>marketing roi calculator</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/ai-search-for-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Be%20found%20in%20AI%20search-4.jpg</image:loc><image:caption>Be found in AI search-4</image:caption><image:title>Be found in AI search-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/energy-cleantech-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/cleantech%20veolia%20updated.mp4/medium.jpg</video:thumbnail_loc><video:title>cleantech veolia updated</video:title><video:description>cleantech veolia updated</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/cleantech%20veolia%20updated.mp4</video:content_loc><video:duration>49</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Dynamo%20Cleatech%20Page%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Dynamo Cleatech Page </video:title><video:description>Dynamo Cleatech Page </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Dynamo%20Cleatech%20Page%20.mp4</video:content_loc><video:duration>59</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 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378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN21-10-20%20174808.png</image:loc><image:caption>SN21-10-20 174808</image:caption><image:title>SN21-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 423-1</image:caption><image:title>Group 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377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-1.jpg</image:loc><image:caption>qio-1</image:caption><image:title>qio-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20426.svg</image:loc><image:caption>Group 426</image:caption><image:title>Group 426</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 968</image:caption><image:title>Group 968</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Raj%20Kapoor.png</image:loc><image:caption>Raj Kapoor</image:caption><image:title>Raj 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Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/LGF2020HorizontalLogo2x-1.png.png</image:loc><image:caption>LGF2020HorizontalLogo2x-1.png</image:caption><image:title>LGF2020HorizontalLogo2x-1.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ccs-logo-no-tag.png</image:loc><image:caption>ccs-logo-no-tag</image:caption><image:title>ccs-logo-no-tag</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Patrick%20Shultz%20Cover-1.png</image:loc><image:caption>Patrick Shultz Cover-1</image:caption><image:title>Patrick Shultz 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375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-2.svg</image:loc><image:caption>Frame 375-2</image:caption><image:title>Frame 375-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech-1.webp</image:loc><image:caption>Cleantech-1</image:caption><image:title>Cleantech-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Kristin%20Barbato%20cover-1.png</image:loc><image:caption>Kristin Barbato cover-1</image:caption><image:title>Kristin Barbato 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Electric%20Boats%20Close%20to%20Ruling%20the%20Waters%3F.png</image:loc><image:caption>Electric Boats Close to Ruling the Waters?</image:caption><image:title>Electric Boats Close to Ruling the Waters?</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Seven%20Seas%20Water%20Thumbnail.png</image:loc><image:caption>Seven Seas Water Thumbnail</image:caption><image:title>Seven Seas Water 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Companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed 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</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.mp4</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Innovafeed.mp4/medium.jpg</video:thumbnail_loc><video:title>Innovafeed</video:title><video:description>Innovafeed</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Innovafeed.mp4</video:content_loc><video:duration>61</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 423-1</image:caption><image:title>Group 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Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover.png</image:loc><image:caption>climate ai cover</image:caption><image:title>climate ai cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/innovafeed%20thumbnail%20%20cover.png</image:loc><image:caption>innovafeed thumbnail  cover</image:caption><image:title>innovafeed thumbnail  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(1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/banyan.webp</image:loc><image:caption>banyan</image:caption><image:title>banyan</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agrify.png</image:loc><image:caption>agrify</image:caption><image:title>agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/LGF.jpg</image:loc><image:caption>LGF</image:caption><image:title>LGF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20969.webp</image:loc><image:caption>Group 969</image:caption><image:title>Group 969</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20We%20Help%20Agritech%20Companies%20Position%20and%20Market%20your%20Brand.jpg</image:loc><image:caption>How We Help Agritech Companies Position and Market your Brand</image:caption><image:title>How We Help Agritech Companies Position and Market your Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NK-Headshot-2.jpeg</image:loc><image:caption>NK-Headshot-2</image:caption><image:title>NK-Headshot-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20377.svg</image:loc><image:caption>Frame 377</image:caption><image:title>Frame 377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20443.svg</image:loc><image:caption>Group 443</image:caption><image:title>Group 443</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech%20seo%20b2b.jpg</image:loc><image:caption>high tech seo b2b</image:caption><image:title>high tech seo b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 379</image:caption><image:title>Frame 379</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/living%20greens%20farm.jpg</image:loc><image:caption>living greens farm</image:caption><image:title>living greens farm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20426.svg</image:loc><image:caption>Group 426</image:caption><image:title>Group 426</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-Mar-02-2026-11-31-52-1460-PM.png</image:loc><image:caption>image-png-Mar-02-2026-11-31-52-1460-PM</image:caption><image:title>image-png-Mar-02-2026-11-31-52-1460-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/blog/future-of-trade-shows</loc><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/the-future-od-trade-shows-do-they-still-matter-Sep-21-2022-09-09-41-32-PM.jpg</image:loc><image:caption>the-future-od-trade-shows-do-they-still-matter-Sep-21-2022-09-09-41-32-PM</image:caption><image:title>the-future-od-trade-shows-do-they-still-matter-Sep-21-2022-09-09-41-32-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/b2b-marketing-agency-pricing</loc><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Agency%20Pricing%20Estimate-2.jpg</image:loc><image:caption>B2B Agency Pricing Estimate-2</image:caption><image:title>B2B Agency Pricing Estimate-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-11-10</lastmod></url><url><loc>https://www.npws.net/hubspot-onboarding</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20onboarding.webp</image:loc><image:caption>hubspot onboarding</image:caption><image:title>hubspot onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/onboarding.webp</image:loc><image:caption>onboarding</image:caption><image:title>onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_SalesHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_SalesHub_Icon_Orange</image:caption><image:title>ProductIcons_SalesHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/What%20To%20Expect%20From%20Demand%20Generation%20Marketing%20Agency%20.jpg</image:loc><image:caption>What To Expect From Demand Generation Marketing Agency </image:caption><image:title>What To Expect From Demand Generation Marketing Agency </image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_ServiceHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_ServiceHub_Icon_Orange</image:caption><image:title>ProductIcons_ServiceHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20certifications.png</image:loc><image:caption>hubspot certifications</image:caption><image:title>hubspot certifications</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_MarketingHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_MarketingHub_Icon_Orange</image:caption><image:title>ProductIcons_MarketingHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20Earns%20HubSpot%20Onboarding%20Accreditation.jpg</image:loc><image:caption>New Perspective Earns HubSpot Onboarding Accreditation</image:caption><image:title>New Perspective Earns HubSpot Onboarding Accreditation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/tean.jpg</image:loc><image:caption>tean</image:caption><image:title>tean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_SmartCRM_Icon_Orange.png</image:loc><image:caption>ProductIcons_SmartCRM_Icon_Orange</image:caption><image:title>ProductIcons_SmartCRM_Icon_Orange</image:title></image:image><lastmod>2026-10-24</lastmod></url><url><loc>https://www.npws.net/blog/b2b-social-media-instagram</loc><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/social%20media%20instagram.jpg</image:loc><image:caption>social media instagram</image:caption><image:title>social media instagram</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/hubspot-implementation</loc><image:image><image:loc>https://www.npws.net/hubfs/image%20(3).webp</image:loc><image:caption>image (3)</image:caption><image:title>image (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/data%20model%20overview.webp</image:loc><image:caption>data model overview</image:caption><image:title>data model overview</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%20(2).webp</image:loc><image:caption>image (2)</image:caption><image:title>image (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%202.jpg</image:loc><image:caption>File 2</image:caption><image:title>File 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/6.jpg</image:loc><image:caption>6</image:caption><image:title>6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda logo</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/case-study/b2b-paid-advertising</loc><image:image><image:loc>https://www.npws.net/hubfs/ppc-case-study.webp</image:loc><image:caption>ppc-case-study</image:caption><image:title>ppc-case-study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ppc%20case%20study.jpg</image:loc><image:caption>ppc case study</image:caption><image:title>ppc case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/File%201.jpg</image:loc><image:caption>File 1</image:caption><image:title>File 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ppc-case-study2.webp</image:loc><image:caption>ppc-case-study2</image:caption><image:title>ppc-case-study2</image:title></image:image><lastmod>2026-10-27</lastmod></url><url><loc>https://www.npws.net/blog/b2b-content-marketing-examples</loc><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/top-examples-of-b2b-content-marketing-and-making-b2b-business-lists-Sep-21-2022-09-10-52-90-PM.jpg</image:loc><image:caption>top-examples-of-b2b-content-marketing-and-making-b2b-business-lists-Sep-21-2022-09-10-52-90-PM</image:caption><image:title>top-examples-of-b2b-content-marketing-and-making-b2b-business-lists-Sep-21-2022-09-10-52-90-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Asana-brand-campaign-b2b-content-marketing-examples-1-Sep-21-2022-09-10-51-77-PM.jpg</image:loc><image:caption>Asana-brand-campaign-b2b-content-marketing-examples-1-Sep-21-2022-09-10-51-77-PM</image:caption><image:title>Asana-brand-campaign-b2b-content-marketing-examples-1-Sep-21-2022-09-10-51-77-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-brand-awareness</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean%20Brand.webp</image:loc><image:caption>Carbon Clean Brand</image:caption><image:title>Carbon Clean Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand 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cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/packages-1.webp</image:loc><image:caption>packages-1</image:caption><image:title>packages-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/paid.svg</image:loc><image:caption>paid</image:caption><image:title>paid</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group-2.svg</image:loc><image:caption>Group-2</image:caption><image:title>Group-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Strategy.webp</image:loc><image:caption>Strategy</image:caption><image:title>Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 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redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/screenshot-carbon-clean-Sep-21-2022-09-20-46-03-PM.jpg</image:loc><image:caption>screenshot-carbon-clean-Sep-21-2022-09-20-46-03-PM</image:caption><image:title>screenshot-carbon-clean-Sep-21-2022-09-20-46-03-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/75f-screenshot-Sep-21-2022-09-20-42-56-PM.webp</image:loc><image:caption>75f-screenshot-Sep-21-2022-09-20-42-56-PM</image:caption><image:title>75f-screenshot-Sep-21-2022-09-20-42-56-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/dandelion-screenshot-Sep-21-2022-09-20-42-92-PM.jpg</image:loc><image:caption>dandelion-screenshot-Sep-21-2022-09-20-42-92-PM</image:caption><image:title>dandelion-screenshot-Sep-21-2022-09-20-42-92-PM</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/growth-driven-websites</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/How-We-Create-Growth-Driven-Websites-for-Our-Clients-4.jpg</image:loc><image:caption>How-We-Create-Growth-Driven-Websites-for-Our-Clients-4</image:caption><image:title>How-We-Create-Growth-Driven-Websites-for-Our-Clients-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/best-hubspot-cms-theme</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20engine%20pro%20hubspot%20theme.jpg</image:loc><image:caption>b2b engine pro hubspot theme</image:caption><image:title>b2b engine pro hubspot theme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/ai-role-climate-sustainability</loc><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20AI%20Can%20Help%20With%20Climate%20Change%20and%20Sustainability%20Challenges.jpg</image:loc><image:caption>How AI Can Help With Climate Change and Sustainability Challenges</image:caption><image:title>How AI Can Help With Climate Change and Sustainability Challenges</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/industrial-deals-sales-cycles</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/managing%20long%20sales%20cycles.jpg</image:loc><image:caption>managing long sales cycles</image:caption><image:title>managing long sales cycles</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/hero-np.mp4/medium.jpg</video:thumbnail_loc><video:title>hero-np</video:title><video:description>hero-np</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/hero-np.mp4</video:content_loc><video:duration>15</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4/medium.jpg</video:thumbnail_loc><video:title>High-Tech Startup CHASM Triples Leads in Under 90 Days With Our Program</video:title><video:description>Struggling to make sense of your marketing efforts in a chaotic environment? This video explores how partnering with a skilled agency can dramatically enhance your brand visibility and lead generation.

In this engaging session, we dive into the journey of a company that faced the daunting challenge of identifying their target audience amidst overwhelming odds. Key highlights include:

- The necessity of having a marketing agency that understands customer profiles and can effectively pinpoint high-value leads.
- The transformative impact of strategic marketing, resulting in a three to fourfold increase in website traffic and lead generation.
- Insights into how a detailed strategic process can eliminate guesswork, ensuring that marketing efforts resonate with the right audience.
- The importance of establishing a strong brand image that aligns with industry leaders, enhancing credibility and trust among potential clients.

By the end of this video, viewers will gain actionable insights into how to improve their marketing strategies, align sales and marketing efforts, and elevate their brand's presence in competitive markets. Discover how the right agency can turn your marketing challenges into opportunities for growth and success.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4</video:content_loc><video:duration>94</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MarketingStrategies</video:tag><video:tag>DemandGeneration</video:tag><video:tag>LeadGeneration</video:tag><video:tag>TargetAudience</video:tag><video:tag>BrandCredibility</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Strategy.webp</image:loc><image:caption>Strategy</image:caption><image:title>Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Climactic%20Thumbnail.png</image:loc><image:caption>Climactic Thumbnail</image:caption><image:title>Climactic Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clutch.webp</image:loc><image:caption>clutch</image:caption><image:title>clutch</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/doel%202.webp</image:loc><image:caption>doel 2</image:caption><image:title>doel 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PINTEREST.png</image:loc><image:caption>PINTEREST</image:caption><image:title>PINTEREST</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/saas-card-1.jpg</image:loc><image:caption>saas-card-1</image:caption><image:title>saas-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing.webp</image:loc><image:caption>manufacturing</image:caption><image:title>manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech%20climate%20tech.jpg</image:loc><image:caption>cleantech climate tech</image:caption><image:title>cleantech climate tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/process-new-perspective.jpg</image:loc><image:caption>process-new-perspective</image:caption><image:title>process-new-perspective</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/demand%20generation%20expertise.webp</image:loc><image:caption>demand generation expertise</image:caption><image:title>demand generation expertise</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-2.jpg</image:loc><image:caption>qio-2</image:caption><image:title>qio-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/content%20and%20creative.jpg</image:loc><image:caption>content and creative</image:caption><image:title>content and creative</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/long%20sales%20cycles%20webinar3.jpg</image:loc><image:caption>long sales cycles webinar3</image:caption><image:title>long sales cycles webinar3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%2026.webp</image:loc><image:caption>image 26</image:caption><image:title>image 26</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Videos/Video%20(1080%20x%201920%20px).jpeg</image:loc><image:caption>Video (1080 x 1920 px)</image:caption><image:title>Video (1080 x 1920 px)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech-1.webp</image:loc><image:caption>Cleantech-1</image:caption><image:title>Cleantech-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agritech%20Technology%20Marketing.jpg</image:loc><image:caption>Agritech Technology Marketing</image:caption><image:title>Agritech Technology Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/V6.png</image:loc><image:caption>V6</image:caption><image:title>V6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/inbound.webp</image:loc><image:caption>inbound</image:caption><image:title>inbound</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20969.webp</image:loc><image:caption>Group 969</image:caption><image:title>Group 969</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.webp</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/badges%20new.webp</image:loc><image:caption>badges new</image:caption><image:title>badges new</image:title></image:image><lastmod>2026-10-20</lastmod></url><url><loc>https://www.npws.net/blog/email-subject-lines-that-work</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/51-3.png</image:loc><image:caption>51-3</image:caption><image:title>51-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-abm-tools-essentials-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-abm-dashboards-1024x615_png-1.webp</image:loc><image:caption>hubspot-abm-dashboards-1024x615_png-1</image:caption><image:title>hubspot-abm-dashboards-1024x615_png-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Lead%20scoring%20in%20printed%20folders-10.jpg</image:loc><image:caption>Lead scoring in printed folders-10</image:caption><image:title>Lead scoring in printed folders-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-abm-team-collaboration-1024x623_png-1.webp</image:loc><image:caption>hubspot-abm-team-collaboration-1024x623_png-1</image:caption><image:title>hubspot-abm-team-collaboration-1024x623_png-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.jpg</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Buyers-hub-cta-1024x538-Sep-21-2022-09-10-55-07-PM.webp</image:loc><image:caption>Buyers-hub-cta-1024x538-Sep-21-2022-09-10-55-07-PM</image:caption><image:title>Buyers-hub-cta-1024x538-Sep-21-2022-09-10-55-07-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-abm-tools-3.jpg</image:loc><image:caption>hubspot-abm-tools-3</image:caption><image:title>hubspot-abm-tools-3</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/manufacturing-budget-benchmarks</loc><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing%20Marketing%20Benchmarks%20-%201.jpg</image:loc><image:caption>Manufacturing Marketing Benchmarks - 1</image:caption><image:title>Manufacturing Marketing Benchmarks - 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing%20Marketing%20Benchmarks%20-%203.jpg</image:loc><image:caption>Manufacturing Marketing Benchmarks - 3</image:caption><image:title>Manufacturing Marketing Benchmarks - 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing%20marketing%20budgets-5.jpg</image:loc><image:caption>Manufacturing marketing budgets-5</image:caption><image:title>Manufacturing marketing budgets-5</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing%20Marketing%20Benchmarks%20-%204.jpg</image:loc><image:caption>Manufacturing Marketing Benchmarks - 4</image:caption><image:title>Manufacturing Marketing Benchmarks - 4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/agency-insider-tips</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand 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Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/ninjaoutreach-1.png</image:loc><image:caption>ninjaoutreach-1</image:caption><image:title>ninjaoutreach-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/medium-1024x398-Sep-21-2022-09-15-25-77-PM.png</image:loc><image:caption>medium-1024x398-Sep-21-2022-09-15-25-77-PM</image:caption><image:title>medium-1024x398-Sep-21-2022-09-15-25-77-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/outbrain-Sep-21-2022-09-15-22-72-PM.png</image:loc><image:caption>outbrain-Sep-21-2022-09-15-22-72-PM</image:caption><image:title>outbrain-Sep-21-2022-09-15-22-72-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/myblogguest-Sep-21-2022-09-15-21-93-PM.png</image:loc><image:caption>myblogguest-Sep-21-2022-09-15-21-93-PM</image:caption><image:title>myblogguest-Sep-21-2022-09-15-21-93-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/buzzsumo-Sep-21-2022-09-15-23-92-PM.png</image:loc><image:caption>buzzsumo-Sep-21-2022-09-15-23-92-PM</image:caption><image:title>buzzsumo-Sep-21-2022-09-15-23-92-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/linkedin-publisher-1024x566-Sep-21-2022-09-15-26-99-PM.png</image:loc><image:caption>linkedin-publisher-1024x566-Sep-21-2022-09-15-26-99-PM</image:caption><image:title>linkedin-publisher-1024x566-Sep-21-2022-09-15-26-99-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/innovative-tech-recycling-cleardrop</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/cac-calculator</loc><image:image><image:loc>https://www.npws.net/hubfs/ultimate%20guide%20to%20webinars-1.webp</image:loc><image:caption>ultimate guide to webinars-1</image:caption><image:title>ultimate guide to webinars-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-10.webp</image:loc><image:caption>Cover book-10</image:caption><image:title>Cover book-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-Dec-21-2022-10-08-03-2080-PM.webp</image:loc><image:caption>Cover book-Dec-21-2022-10-08-03-2080-PM</image:caption><image:title>Cover book-Dec-21-2022-10-08-03-2080-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/industrial-rfq-readiness-scorecard</loc><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective 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Thumbnail</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/us-pipeline-readiness-scorecard</loc><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><lastmod>2026-10-04</lastmod></url><url><loc>https://www.npws.net/blog/generative-ai-company-leadership</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20Search%20Product%20Audit.jpg</image:loc><image:caption>AI Search Product Audit</image:caption><image:title>AI Search Product Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Measure%20Marketing%20Effectiveness%20-%20Objectives%2c%20Goals%2c%20and%20KPIs.jpg</image:loc><image:caption>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:caption><image:title>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/demand-generation-marketing-agency</loc><image:image><image:loc>https://www.npws.net/hubfs/7%20B2B%20Marketing%20Trends%20to%20Plan%20for%20in%202027.jpg</image:loc><image:caption>7 B2B Marketing Trends to Plan for in 2027</image:caption><image:title>7 B2B Marketing Trends to Plan for in 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/What%20To%20Expect%20From%20Demand%20Generation%20Marketing%20Agency%20.jpg</image:loc><image:caption>What To Expect From Demand Generation Marketing Agency </image:caption><image:title>What To Expect From Demand Generation Marketing Agency </image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20redesign%20costs%20in%20print-9.jpg</image:loc><image:caption>Website redesign costs in print-9</image:caption><image:title>Website redesign costs in print-9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/decarbonizing-engines</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Decarbonizing%20Heavy-Duty%20Engines%20-Podcast%20With%20ClearFlame.jpg</image:loc><image:caption>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:caption><image:title>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:title></image:image><lastmod>2026-11-06</lastmod></url><url><loc>https://www.npws.net/case-studies</loc><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%203.jpg</image:loc><image:caption>Frame 3</image:caption><image:title>Frame 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agrify.png</image:loc><image:caption>agrify</image:caption><image:title>agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CPF-Worker-Grinding-Cropped.webp</image:loc><image:caption>CPF-Worker-Grinding-Cropped</image:caption><image:title>CPF-Worker-Grinding-Cropped</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%206.jpg</image:loc><image:caption>Frame 6</image:caption><image:title>Frame 6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/QIO%20Case%20Study.jpg</image:loc><image:caption>QIO Case Study</image:caption><image:title>QIO Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%202.jpg</image:loc><image:caption>Frame 2</image:caption><image:title>Frame 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/highmark.jpg</image:loc><image:caption>highmark</image:caption><image:title>highmark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet%20aid%20case%20study.jpg</image:loc><image:caption>planet aid case study</image:caption><image:title>planet aid case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%207.jpg</image:loc><image:caption>Frame 7</image:caption><image:title>Frame 7</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/podcasting.webp</image:loc><image:caption>podcasting</image:caption><image:title>podcasting</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet-aid-logo-full.webp</image:loc><image:caption>planet-aid-logo-full</image:caption><image:title>planet-aid-logo-full</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/WindESCo_20Horizontal_20Logo-01.png</image:loc><image:caption>WindESCo_20Horizontal_20Logo-01</image:caption><image:title>WindESCo_20Horizontal_20Logo-01</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ccs-logo-no-tag.png</image:loc><image:caption>ccs-logo-no-tag</image:caption><image:title>ccs-logo-no-tag</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%209.jpg</image:loc><image:caption>Frame 9</image:caption><image:title>Frame 9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nyacol.jpg</image:loc><image:caption>nyacol</image:caption><image:title>nyacol</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20logo.webp</image:loc><image:caption>posigen logo</image:caption><image:title>posigen logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-logo-md.png</image:loc><image:caption>ddps-logo-md</image:caption><image:title>ddps-logo-md</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%208.jpg</image:loc><image:caption>Frame 8</image:caption><image:title>Frame 8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hightech%20seo.jpg</image:loc><image:caption>hightech seo</image:caption><image:title>hightech seo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean.webp</image:loc><image:caption>Carbon Clean</image:caption><image:title>Carbon Clean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/living%20greens%20farm.jpg</image:loc><image:caption>living greens farm</image:caption><image:title>living greens farm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech%20seo%20b2b.jpg</image:loc><image:caption>high tech seo b2b</image:caption><image:title>high tech seo b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cpl%20high%20tech%20b2b.jpg</image:loc><image:caption>cpl high tech b2b</image:caption><image:title>cpl high tech 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