<?xml version='1.0' encoding='UTF-8'?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"><url><loc>https://www.npws.net/blog/biggest-marketing-trends-2024</loc><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seven%20biggest%20marketing%20trends%20for%202023.jpg</image:loc><image:caption>seven biggest marketing trends for 2023</image:caption><image:title>seven biggest marketing trends for 2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20pages%20to%20rewrite%20for%20ai%20search.jpg</image:loc><image:caption>manufacturing pages to rewrite for ai search</image:caption><image:title>manufacturing pages to rewrite for ai search</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/case-study/hubspot-migration</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Qio-Logo-Color-1.webp</image:loc><image:caption>Qio-Logo-Color-1</image:caption><image:title>Qio-Logo-Color-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio.jpg</image:loc><image:caption>qio</image:caption><image:title>qio</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio%20before.jpg</image:loc><image:caption>qio before</image:caption><image:title>qio before</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Untitled%20design.png</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/carbon-tunnel-vision</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon%20tunnel%20vision%20concept%20-%20looking%20beyond%20emissions.jpg</image:loc><image:caption>carbon tunnel vision concept - looking beyond emissions</image:caption><image:title>carbon tunnel vision concept - looking beyond emissions</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon%20tunnel%20vision%20(2).jpg</image:loc><image:caption>carbon tunnel vision (2)</image:caption><image:title>carbon tunnel vision (2)</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/resources</loc><image:image><image:loc>https://www.npws.net/hubfs/CAC%20calculator.jpg</image:loc><image:caption>CAC calculator</image:caption><image:title>CAC calculator</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20grader.jpg</image:loc><image:caption>website grader</image:caption><image:title>website grader</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-2.jpg</image:loc><image:caption>qio-2</image:caption><image:title>qio-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Growth%20Marketing%20Session.jpg</image:loc><image:caption>Growth Marketing Session</image:caption><image:title>Growth Marketing Session</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/google%20ads%20budget%20calculator.jpg</image:loc><image:caption>google ads budget calculator</image:caption><image:title>google ads budget calculator</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20roi%20calculator.jpg</image:loc><image:caption>marketing roi calculator</image:caption><image:title>marketing roi calculator</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-2.webp</image:loc><image:caption>Cover book-2</image:caption><image:title>Cover book-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/long%20sales%20cycles%20webinar3.jpg</image:loc><image:caption>long sales cycles webinar3</image:caption><image:title>long sales cycles webinar3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/resources.webp</image:loc><image:caption>resources</image:caption><image:title>resources</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NP%20Webinar%20Social%20Ads%3B%20From%20Cost%20Center%20%20to%20Revenue%20Driver%20(2).png</image:loc><image:caption>NP Webinar Social Ads; From Cost Center  to Revenue Driver (2)</image:caption><image:title>NP Webinar Social Ads; From Cost Center  to Revenue Driver (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-1-1.webp</image:loc><image:caption>Cover book-1-1</image:caption><image:title>Cover book-1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-10.webp</image:loc><image:caption>Cover book-10</image:caption><image:title>Cover book-10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Resource%20card%20Agriculture%20problems%20guide.jpg</image:loc><image:caption>Resource card Agriculture problems guide</image:caption><image:title>Resource card Agriculture problems guide</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Resource%20card%20Manufacturing%20agency%20guide.jpg</image:loc><image:caption>Resource card Manufacturing agency guide</image:caption><image:title>Resource card Manufacturing agency guide</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Climactic%20Thumbnail.png</image:loc><image:caption>Climactic Thumbnail</image:caption><image:title>Climactic Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.webp</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook1.jpg</image:loc><image:caption>owned audience playbook1</image:caption><image:title>owned audience playbook1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%20for%202025%20Report.jpg</image:loc><image:caption>B2B Marketing Trends for 2025 Report</image:caption><image:title>B2B Marketing Trends for 2025 Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20969.webp</image:loc><image:caption>Group 969</image:caption><image:title>Group 969</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-mitico</loc><image:image><image:loc>https://www.npws.net/hubfs/LanzaTech%20(3).jpg</image:loc><image:caption>LanzaTech (3)</image:caption><image:title>LanzaTech (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Mitico%20(1).png</image:loc><image:caption>YouTube Thumbnail Mitico (1)</image:caption><image:title>YouTube Thumbnail Mitico (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Karmametrix.png</image:loc><image:caption>Karmametrix</image:caption><image:title>Karmametrix</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Fiber%20Recycling%20Turning%20Waste%20into%20Premium%20Goods.jpg</image:loc><image:caption>Carbon Fiber Recycling Turning Waste into Premium Goods</image:caption><image:title>Carbon Fiber Recycling Turning Waste into Premium Goods</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/beacons-geotagging-geofencing</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Geotagging-Geofencing_-Beacons_-3-Ways-to-Catch-Customers-Sep-21-2022-09-20-37-18-PM.jpg</image:loc><image:caption>Geotagging-Geofencing_-Beacons_-3-Ways-to-Catch-Customers-Sep-21-2022-09-20-37-18-PM</image:caption><image:title>Geotagging-Geofencing_-Beacons_-3-Ways-to-Catch-Customers-Sep-21-2022-09-20-37-18-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/location-based-marketing-notifications-Sep-21-2022-09-20-35-59-PM.png</image:loc><image:caption>location-based-marketing-notifications-Sep-21-2022-09-20-35-59-PM</image:caption><image:title>location-based-marketing-notifications-Sep-21-2022-09-20-35-59-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/carrier-location-based-marketing-Sep-21-2022-09-20-36-48-PM.png</image:loc><image:caption>carrier-location-based-marketing-Sep-21-2022-09-20-36-48-PM</image:caption><image:title>carrier-location-based-marketing-Sep-21-2022-09-20-36-48-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/veeam-location-based-marketing-Sep-21-2022-09-20-36-02-PM.png</image:loc><image:caption>veeam-location-based-marketing-Sep-21-2022-09-20-36-02-PM</image:caption><image:title>veeam-location-based-marketing-Sep-21-2022-09-20-36-02-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/stationa-energy-marketplace</loc><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Resurety.jpg</image:loc><image:caption>Resurety</image:caption><image:title>Resurety</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Inogen%20Alliance.jpg</image:loc><image:caption>Inogen Alliance</image:caption><image:title>Inogen Alliance</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20Compressed%20Air%20Storage%20Boosts%20Clean%20Energy%20Performance.jpg</image:loc><image:caption>How Compressed Air Storage Boosts Clean Energy Performance</image:caption><image:title>How Compressed Air Storage Boosts Clean Energy Performance</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-cms-hub-buyers-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-climate-tech-companies</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20HubSpot%20Is%20a%20Great%20Choice%20for%20Climate%20Tech%20Companies.jpg</image:loc><image:caption>Why HubSpot Is a Great Choice for Climate Tech Companies</image:caption><image:title>Why HubSpot Is a Great Choice for Climate Tech Companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.png</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/case-study/hubspot-implementation</loc><image:image><image:loc>https://www.npws.net/hubfs/6.jpg</image:loc><image:caption>6</image:caption><image:title>6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%20(2).webp</image:loc><image:caption>image (2)</image:caption><image:title>image (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/data%20model%20overview.webp</image:loc><image:caption>data model overview</image:caption><image:title>data model overview</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%20(3).webp</image:loc><image:caption>image (3)</image:caption><image:title>image (3)</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/b2b-engine-documentation</loc><image:image><image:loc>https://www.npws.net/hubfs/creating-child-theme.png</image:loc><image:caption>creating-child-theme</image:caption><image:title>creating-child-theme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing.png</image:loc><image:caption>pricing</image:caption><image:title>pricing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-2-HTheme.png</image:loc><image:caption>Customization-SS-2-HTheme</image:caption><image:title>Customization-SS-2-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-13-HTheme.png</image:loc><image:caption>Customization-SS-13-HTheme</image:caption><image:title>Customization-SS-13-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clone-to-child-theme%20(1).png</image:loc><image:caption>clone-to-child-theme (1)</image:caption><image:title>clone-to-child-theme (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-5-HTheme.png</image:loc><image:caption>Customization-SS-5-HTheme</image:caption><image:title>Customization-SS-5-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-6-HTheme.png</image:loc><image:caption>Customization-SS-6-HTheme</image:caption><image:title>Customization-SS-6-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-4-HTheme.png</image:loc><image:caption>Customization-SS-4-HTheme</image:caption><image:title>Customization-SS-4-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/tables.png</image:loc><image:caption>tables</image:caption><image:title>tables</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/choose-template.png</image:loc><image:caption>choose-template</image:caption><image:title>choose-template</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-9-HTheme.png</image:loc><image:caption>Customization-SS-9-HTheme</image:caption><image:title>Customization-SS-9-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/countdown.png</image:loc><image:caption>countdown</image:caption><image:title>countdown</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-7-HTheme-1.png</image:loc><image:caption>Customization-SS-7-HTheme-1</image:caption><image:title>Customization-SS-7-HTheme-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/career-listing-1.png</image:loc><image:caption>career-listing-1</image:caption><image:title>career-listing-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Introduction-SS-1-HTheme.png</image:loc><image:caption>Introduction-SS-1-HTheme</image:caption><image:title>Introduction-SS-1-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chart.png</image:loc><image:caption>chart</image:caption><image:title>chart</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/create-page.png</image:loc><image:caption>create-page</image:caption><image:title>create-page</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/video.png</image:loc><image:caption>video</image:caption><image:title>video</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team-1.png</image:loc><image:caption>team-1</image:caption><image:title>team-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/progress.png</image:loc><image:caption>progress</image:caption><image:title>progress</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-3-HTheme.png</image:loc><image:caption>Customization-SS-3-HTheme</image:caption><image:title>Customization-SS-3-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-15-HTheme.png</image:loc><image:caption>Customization-SS-15-HTheme</image:caption><image:title>Customization-SS-15-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/theme-settings.png</image:loc><image:caption>theme-settings</image:caption><image:title>theme-settings</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/map.png</image:loc><image:caption>map</image:caption><image:title>map</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-12-HTheme.png</image:loc><image:caption>Customization-SS-12-HTheme</image:caption><image:title>Customization-SS-12-HTheme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Customization-SS-8-HTheme.png</image:loc><image:caption>Customization-SS-8-HTheme</image:caption><image:title>Customization-SS-8-HTheme</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/podcast/ai-sustainable-construction</loc><image:image><image:loc>https://www.npws.net/hubfs/How%20Compressed%20Air%20Storage%20Boosts%20Clean%20Energy%20Performance.jpg</image:loc><image:caption>How Compressed Air Storage Boosts Clean Energy Performance</image:caption><image:title>How Compressed Air Storage Boosts Clean Energy Performance</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YT%20Thumbnail.png</image:loc><image:caption>YT Thumbnail</image:caption><image:title>YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast-1.jpg</image:loc><image:caption>GNP Podcast-1</image:caption><image:title>GNP Podcast-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/The%20Role%20of%20AI%20and%20Data%20in%20Sustainable%20Construction%20(1).jpg</image:loc><image:caption>The Role of AI and Data in Sustainable Construction (1)</image:caption><image:title>The Role of AI and Data in Sustainable Construction (1)</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/podcast/converting-carbon-emissions</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail%20(1).png</image:loc><image:caption>GNP Podcast YT Thumbnail (1)</image:caption><image:title>GNP Podcast YT Thumbnail (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Karmametrix.png</image:loc><image:caption>Karmametrix</image:caption><image:title>Karmametrix</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail.png</image:loc><image:caption>GNP Podcast YT Thumbnail</image:caption><image:title>GNP Podcast YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail%20(2).png</image:loc><image:caption>Spotlight - YT Thumbnail (2)</image:caption><image:title>Spotlight - YT Thumbnail (2)</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-websites-best-examples</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/homepage-micatu-1-Sep-21-2022-09-20-47-64-PM.jpg</image:loc><image:caption>homepage-micatu-1-Sep-21-2022-09-20-47-64-PM</image:caption><image:title>homepage-micatu-1-Sep-21-2022-09-20-47-64-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/dandelion-screenshot-Sep-21-2022-09-20-42-92-PM.jpg</image:loc><image:caption>dandelion-screenshot-Sep-21-2022-09-20-42-92-PM</image:caption><image:title>dandelion-screenshot-Sep-21-2022-09-20-42-92-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/camus-screenshot-Sep-21-2022-09-20-45-65-PM.webp</image:loc><image:caption>camus-screenshot-Sep-21-2022-09-20-45-65-PM</image:caption><image:title>camus-screenshot-Sep-21-2022-09-20-45-65-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/aurora-screenshot-Sep-21-2022-09-20-41-13-PM.webp</image:loc><image:caption>aurora-screenshot-Sep-21-2022-09-20-41-13-PM</image:caption><image:title>aurora-screenshot-Sep-21-2022-09-20-41-13-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/windesco-screenshot-Sep-21-2022-09-20-40-25-PM.webp</image:loc><image:caption>windesco-screenshot-Sep-21-2022-09-20-40-25-PM</image:caption><image:title>windesco-screenshot-Sep-21-2022-09-20-40-25-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/6-Questions-to-Ask-When-Hiring-a-Web-Development-Agency-1-1.jpg</image:loc><image:caption>6-Questions-to-Ask-When-Hiring-a-Web-Development-Agency-1-1</image:caption><image:title>6-Questions-to-Ask-When-Hiring-a-Web-Development-Agency-1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/screenshot-carbon-clean-Sep-21-2022-09-20-46-03-PM.jpg</image:loc><image:caption>screenshot-carbon-clean-Sep-21-2022-09-20-46-03-PM</image:caption><image:title>screenshot-carbon-clean-Sep-21-2022-09-20-46-03-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/75f-screenshot-Sep-21-2022-09-20-42-56-PM.webp</image:loc><image:caption>75f-screenshot-Sep-21-2022-09-20-42-56-PM</image:caption><image:title>75f-screenshot-Sep-21-2022-09-20-42-56-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-inogen-alliance</loc><image:image><image:loc>https://www.npws.net/hubfs/Inogen%20Alliance.jpg</image:loc><image:caption>Inogen Alliance</image:caption><image:title>Inogen Alliance</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Salient.jpg</image:loc><image:caption>Salient</image:caption><image:title>Salient</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/case-study/trade-show-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4/medium.jpg</video:thumbnail_loc><video:title>High-Tech Startup CHASM Triples Leads in Under 90 Days With Our Program</video:title><video:description>Struggling to make sense of your marketing efforts in a chaotic environment? This video explores how partnering with a skilled agency can dramatically enhance your brand visibility and lead generation.

In this engaging session, we dive into the journey of a company that faced the daunting challenge of identifying their target audience amidst overwhelming odds. Key highlights include:

- The necessity of having a marketing agency that understands customer profiles and can effectively pinpoint high-value leads.
- The transformative impact of strategic marketing, resulting in a three to fourfold increase in website traffic and lead generation.
- Insights into how a detailed strategic process can eliminate guesswork, ensuring that marketing efforts resonate with the right audience.
- The importance of establishing a strong brand image that aligns with industry leaders, enhancing credibility and trust among potential clients.

By the end of this video, viewers will gain actionable insights into how to improve their marketing strategies, align sales and marketing efforts, and elevate their brand's presence in competitive markets. Discover how the right agency can turn your marketing challenges into opportunities for growth and success.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4</video:content_loc><video:duration>94</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MarketingStrategies</video:tag><video:tag>DemandGeneration</video:tag><video:tag>LeadGeneration</video:tag><video:tag>TargetAudience</video:tag><video:tag>BrandCredibility</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM%20Advanced%20Materials.jpg</image:loc><image:caption>CHASM Advanced Materials</image:caption><image:title>CHASM Advanced Materials</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/9-1.jpg</image:loc><image:caption>9-1</image:caption><image:title>9-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/chasm-devices.png.png</image:loc><image:caption>chasm-devices.png</image:caption><image:title>chasm-devices.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/demand-generation-marketing-agency</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/What%20To%20Expect%20From%20Demand%20Generation%20Marketing%20Agency%20.jpg</image:loc><image:caption>What To Expect From Demand Generation Marketing Agency </image:caption><image:title>What To Expect From Demand Generation Marketing Agency </image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/carbon-footprint-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? 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(7)</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/social-media-culture</loc><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/microsoft-instagram-300x300-Sep-21-2022-09-14-02-50-PM.png</image:loc><image:caption>microsoft-instagram-300x300-Sep-21-2022-09-14-02-50-PM</image:caption><image:title>microsoft-instagram-300x300-Sep-21-2022-09-14-02-50-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/sharing-social-culture-Sep-21-2022-09-14-02-00-PM.jpg</image:loc><image:caption>sharing-social-culture-Sep-21-2022-09-14-02-00-PM</image:caption><image:title>sharing-social-culture-Sep-21-2022-09-14-02-00-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Creating-a-Social-Media-Culture-for-Your-Organization-1.jpg</image:loc><image:caption>Creating-a-Social-Media-Culture-for-Your-Organization-1</image:caption><image:title>Creating-a-Social-Media-Culture-for-Your-Organization-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/team-on-board-for-social-Sep-21-2022-09-15-07-08-PM.jpg</image:loc><image:caption>team-on-board-for-social-Sep-21-2022-09-15-07-08-PM</image:caption><image:title>team-on-board-for-social-Sep-21-2022-09-15-07-08-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/b2b-websites-sustainability-tips</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/website-carbon-calculator-Sep-21-2022-09-13-45-61-PM.webp</image:loc><image:caption>website-carbon-calculator-Sep-21-2022-09-13-45-61-PM</image:caption><image:title>website-carbon-calculator-Sep-21-2022-09-13-45-61-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/16%20Best%20Tips%20to%20Make%20Websites%20More%20Sustainable.jpg</image:loc><image:caption>16 Best Tips to Make Websites More Sustainable</image:caption><image:title>16 Best Tips to Make Websites More Sustainable</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/webp-vs-png-Sep-21-2022-09-13-46-85-PM.webp</image:loc><image:caption>webp-vs-png-Sep-21-2022-09-13-46-85-PM</image:caption><image:title>webp-vs-png-Sep-21-2022-09-13-46-85-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/email-marketing-b2b-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Email%20Marketing%20for%20Industrial%20Manufacturing%20Industry.jpeg</image:loc><image:caption>Email Marketing for Industrial Manufacturing Industry</image:caption><image:title>Email Marketing for Industrial Manufacturing Industry</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-brand-awareness</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean%20Brand.webp</image:loc><image:caption>Carbon Clean Brand</image:caption><image:title>Carbon Clean Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cabon-clean-info.webp</image:loc><image:caption>cabon-clean-info</image:caption><image:title>cabon-clean-info</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon-clean-case-study-2.jpg</image:loc><image:caption>carbon-clean-case-study-2</image:caption><image:title>carbon-clean-case-study-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/rebuilding-a-manufacturing-company</loc><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20MissionZero.png</image:loc><image:caption>YouTube Thumbnail MissionZero</image:caption><image:title>YouTube Thumbnail MissionZero</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Episode%2011%20(5).jpg</image:loc><image:caption>Episode 11 (5)</image:caption><image:title>Episode 11 (5)</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/buyer-personas</loc><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/how-to-think-like-your-customer-4.png</image:loc><image:caption>how-to-think-like-your-customer-4</image:caption><image:title>how-to-think-like-your-customer-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-breeze-crm-data-quality</loc><image:image><image:loc>https://www.npws.net/hubfs/Breeze_Cleanup_Header.jpg</image:loc><image:caption>Breeze_Cleanup_Header</image:caption><image:title>Breeze_Cleanup_Header</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Breeze%20credits-after.jpg</image:loc><image:caption>Breeze credits-after</image:caption><image:title>Breeze credits-after</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flywheel-breeze.jpg</image:loc><image:caption>flywheel-breeze</image:caption><image:title>flywheel-breeze</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/renewable-energy-scaling-challenges</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/case-study/b2b-saas-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/B2B%20High%20Tech%20Company.png</image:loc><image:caption>B2B High Tech Company</image:caption><image:title>B2B High Tech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/podcast/insects-future-food</loc><image:image><image:loc>https://www.npws.net/hubfs/Salient.jpg</image:loc><image:caption>Salient</image:caption><image:title>Salient</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail%20(1).png</image:loc><image:caption>GNP Podcast YT Thumbnail (1)</image:caption><image:title>GNP Podcast YT Thumbnail (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Are%20Insects%20The%20Future%20Of%20Food%20-%20Innovafeed.png</image:loc><image:caption>Are Insects The Future Of Food - Innovafeed</image:caption><image:title>Are Insects The Future Of Food - Innovafeed</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/RenewalMill%20Thumbnail.jpg</image:loc><image:caption>RenewalMill Thumbnail</image:caption><image:title>RenewalMill Thumbnail</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/case-study/podcast-marketing-strategy</loc><image:image><image:loc>https://www.npws.net/hubfs/Best%20Sustainability%20Podcasts.jpg</image:loc><image:caption>Best Sustainability Podcasts</image:caption><image:title>Best Sustainability Podcasts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%202%20V3.jpg</image:loc><image:caption>Blog 2 V3</image:caption><image:title>Blog 2 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Untitled%20design.jpg</image:loc><image:caption>Untitled design</image:caption><image:title>Untitled design</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/podcasting-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/podcasting%20made%20simple%20-%20how%20to%20start%20your%20business%20podcast.jpg</image:loc><image:caption>podcasting made simple - how to start your business podcast</image:caption><image:title>podcasting made simple - how to start your business podcast</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/marketing-mistakes-cleantech</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/8%20Easy%20Marketing%20Mistakes%20for%20Cleantech%20Companies.jpg</image:loc><image:caption>8 Easy Marketing Mistakes for Cleantech Companies</image:caption><image:title>8 Easy Marketing Mistakes for Cleantech Companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/rules-cleantech-marketing-strategy</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Five%20Rules%20for%20Successful%20Cleantech%20Marketing%20(1).webp</image:loc><image:caption>Five Rules for Successful Cleantech Marketing (1)</image:caption><image:title>Five Rules for Successful Cleantech Marketing (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/ppc-for-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/b2b-social-media-networks</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Average-monthly-users-on-top-global-social-media-apps-2021-Sep-21-2022-09-15-44-63-PM.webp</image:loc><image:caption>Average-monthly-users-on-top-global-social-media-apps-2021-Sep-21-2022-09-15-44-63-PM</image:caption><image:title>Average-monthly-users-on-top-global-social-media-apps-2021-Sep-21-2022-09-15-44-63-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/In-2022-in-which-social-media-platforms-do-you-plan-to-increase-your-investment_-Sep-21-2022-09-15-42-79-PM.webp</image:loc><image:caption>In-2022-in-which-social-media-platforms-do-you-plan-to-increase-your-investment_-Sep-21-2022-09-15-42-79-PM</image:caption><image:title>In-2022-in-which-social-media-platforms-do-you-plan-to-increase-your-investment_-Sep-21-2022-09-15-42-79-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/81-of-internet-users-in-the-U_S_-used-YouTube-in-2021-Sep-21-2022-09-15-40-20-PM.webp</image:loc><image:caption>81-of-internet-users-in-the-U_S_-used-YouTube-in-2021-Sep-21-2022-09-15-40-20-PM</image:caption><image:title>81-of-internet-users-in-the-U_S_-used-YouTube-in-2021-Sep-21-2022-09-15-40-20-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/8-users-join-TikTok-every-second-Sep-21-2022-09-15-45-77-PM.webp</image:loc><image:caption>8-users-join-TikTok-every-second-Sep-21-2022-09-15-45-77-PM</image:caption><image:title>8-users-join-TikTok-every-second-Sep-21-2022-09-15-45-77-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/53-minutes-per-day-average-browsing-time-per-user-on-Instagram-Sep-21-2022-09-15-43-21-PM.webp</image:loc><image:caption>53-minutes-per-day-average-browsing-time-per-user-on-Instagram-Sep-21-2022-09-15-43-21-PM</image:caption><image:title>53-minutes-per-day-average-browsing-time-per-user-on-Instagram-Sep-21-2022-09-15-43-21-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/1_93-Billion-Active-Facebook-Users-in-2021-Q3-Sep-21-2022-09-15-39-29-PM.webp</image:loc><image:caption>1_93-Billion-Active-Facebook-Users-in-2021-Q3-Sep-21-2022-09-15-39-29-PM</image:caption><image:title>1_93-Billion-Active-Facebook-Users-in-2021-Q3-Sep-21-2022-09-15-39-29-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/b2b-social-media-networks-in-2022-4.jpg</image:loc><image:caption>b2b-social-media-networks-in-2022-4</image:caption><image:title>b2b-social-media-networks-in-2022-4</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/building-automation-new-approach</loc><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Dynamo%20Thumbnail.png</image:loc><image:caption>Dynamo Thumbnail</image:caption><image:title>Dynamo Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail.jpg</image:loc><image:caption>GNP Podcast YT Thumbnail</image:caption><image:title>GNP Podcast YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/case-study/saas-lead-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/seo%20ai.jpg</image:loc><image:caption>seo ai</image:caption><image:title>seo ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo3.webp</image:loc><image:caption>seo3</image:caption><image:title>seo3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/seo-case-study-1.png</image:loc><image:caption>seo-case-study-1</image:caption><image:title>seo-case-study-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.png</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/hero_2.png</image:loc><image:caption>hero_2</image:caption><image:title>hero_2</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-setup-for-b2b</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.png</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Lifecycle%20Stages%20-%20B2B%20Marketing.png</image:loc><image:caption>HubSpot Lifecycle Stages - B2B Marketing</image:caption><image:title>HubSpot Lifecycle Stages - B2B Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/pivot-your-business</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/time-to-pivot-your-business-blog-banner-3-4.png</image:loc><image:caption>time-to-pivot-your-business-blog-banner-3-4</image:caption><image:title>time-to-pivot-your-business-blog-banner-3-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/marketing-future-tech</loc><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20pages%20to%20rewrite%20for%20ai%20search.jpg</image:loc><image:caption>manufacturing pages to rewrite for ai search</image:caption><image:title>manufacturing pages to rewrite for ai search</image:title></image:image><lastmod>2026-10-20</lastmod></url><url><loc>https://www.npws.net/podcast/innovative-tech-recycling-cleardrop</loc><image:image><image:loc>https://www.npws.net/hubfs/Geisis%20Ventures%20YT%20Thumbnail.png</image:loc><image:caption>Geisis Ventures YT Thumbnail</image:caption><image:title>Geisis Ventures YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SoMe%20Nora%20Eslander%20Ep%208%20(3).jpg</image:loc><image:caption>SoMe Nora Eslander Ep 8 (3)</image:caption><image:title>SoMe Nora Eslander Ep 8 (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Paymore%20Thumbnail.png</image:loc><image:caption>Paymore Thumbnail</image:caption><image:title>Paymore Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/account-based-marketing-cleantech</loc><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/How-Account-Based-Marketing-Boosts-Business-for-Cleantech-3.jpg</image:loc><image:caption>How-Account-Based-Marketing-Boosts-Business-for-Cleantech-3</image:caption><image:title>How-Account-Based-Marketing-Boosts-Business-for-Cleantech-3</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/growth-driven-websites</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/How-We-Create-Growth-Driven-Websites-for-Our-Clients-4.jpg</image:loc><image:caption>How-We-Create-Growth-Driven-Websites-for-Our-Clients-4</image:caption><image:title>How-We-Create-Growth-Driven-Websites-for-Our-Clients-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/marketing-roi-calculator</loc><image:image><image:loc>https://www.npws.net/hubfs/Cover%20book-1.webp</image:loc><image:caption>Cover book-1</image:caption><image:title>Cover 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logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ultimate%20guide%20to%20webinars.webp</image:loc><image:caption>ultimate guide to webinars</image:caption><image:title>ultimate guide to webinars</image:title></image:image><lastmod>2025-02-18</lastmod></url><url><loc>https://www.npws.net/blog/google-analytics-4-features</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Predictive-metrics-in-GA4-based-on-machine-learning-and-AI-Sep-21-2022-09-21-00-37-PM.webp</image:loc><image:caption>Predictive-metrics-in-GA4-based-on-machine-learning-and-AI-Sep-21-2022-09-21-00-37-PM</image:caption><image:title>Predictive-metrics-in-GA4-based-on-machine-learning-and-AI-Sep-21-2022-09-21-00-37-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Google-Analytics-4-How-to-Make-the-Switch-from-GA3-and-Leverage-9-Great-New-Features-4.jpg</image:loc><image:caption>Google-Analytics-4-How-to-Make-the-Switch-from-GA3-and-Leverage-9-Great-New-Features-4</image:caption><image:title>Google-Analytics-4-How-to-Make-the-Switch-from-GA3-and-Leverage-9-Great-New-Features-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Default-reports-snapshot-in-GA4-Sep-21-2022-09-21-03-72-PM.webp</image:loc><image:caption>Default-reports-snapshot-in-GA4-Sep-21-2022-09-21-03-72-PM</image:caption><image:title>Default-reports-snapshot-in-GA4-Sep-21-2022-09-21-03-72-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/New-pathing-features-showing-the-sample-user-flow-Sep-21-2022-09-21-01-35-PM.webp</image:loc><image:caption>New-pathing-features-showing-the-sample-user-flow-Sep-21-2022-09-21-01-35-PM</image:caption><image:title>New-pathing-features-showing-the-sample-user-flow-Sep-21-2022-09-21-01-35-PM</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/compressed-air-storage</loc><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.png</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail.jpg</image:loc><image:caption>GNP Podcast YT Thumbnail</image:caption><image:title>GNP Podcast YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20Compressed%20Air%20Storage%20Boosts%20Clean%20Energy%20Performance.jpg</image:loc><image:caption>How Compressed Air Storage Boosts Clean Energy Performance</image:caption><image:title>How Compressed Air Storage Boosts Clean Energy Performance</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Dynamo%20Thumbnail.png</image:loc><image:caption>Dynamo Thumbnail</image:caption><image:title>Dynamo Thumbnail</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/agriculture-technology-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Innovafeed.mp4/medium.jpg</video:thumbnail_loc><video:title>Innovafeed</video:title><video:description>Innovafeed</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Innovafeed.mp4</video:content_loc><video:duration>61</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/ClimateAI.mp4/medium.jpg</video:thumbnail_loc><video:title>ClimateAI</video:title><video:description>ClimateAI</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/ClimateAI.mp4</video:content_loc><video:duration>68</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.mp4</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-2.svg</image:loc><image:caption>Frame 375-2</image:caption><image:title>Frame 375-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/innovafeed%20thumbnail%20%20cover.png</image:loc><image:caption>innovafeed thumbnail  cover</image:caption><image:title>innovafeed thumbnail  cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN20-10-20%20174808.png</image:loc><image:caption>SN20-10-20 174808</image:caption><image:title>SN20-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-Mar-02-2026-11-31-52-1460-PM.png</image:loc><image:caption>image-png-Mar-02-2026-11-31-52-1460-PM</image:caption><image:title>image-png-Mar-02-2026-11-31-52-1460-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/LGF2020HorizontalLogo2x-1.png.png</image:loc><image:caption>LGF2020HorizontalLogo2x-1.png</image:caption><image:title>LGF2020HorizontalLogo2x-1.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ct%20green%20(1).webp</image:loc><image:caption>ct green (1)</image:caption><image:title>ct green (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech.webp</image:loc><image:caption>Cleantech</image:caption><image:title>Cleantech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/LGF.jpg</image:loc><image:caption>LGF</image:caption><image:title>LGF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agrify.png</image:loc><image:caption>agrify</image:caption><image:title>agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20We%20Help%20Agritech%20Companies%20Position%20and%20Market%20your%20Brand.jpg</image:loc><image:caption>How We Help Agritech Companies Position and Market your Brand</image:caption><image:title>How We Help Agritech Companies Position and Market your Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech%20seo%20b2b.jpg</image:loc><image:caption>high tech seo b2b</image:caption><image:title>high tech seo b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/banyan.webp</image:loc><image:caption>banyan</image:caption><image:title>banyan</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20426.svg</image:loc><image:caption>Group 426</image:caption><image:title>Group 426</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover.png</image:loc><image:caption>climate ai cover</image:caption><image:title>climate ai cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/living%20greens%20farm.jpg</image:loc><image:caption>living greens farm</image:caption><image:title>living greens farm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20443.svg</image:loc><image:caption>Group 443</image:caption><image:title>Group 443</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/salient%20thumbnail%20cover.png</image:loc><image:caption>salient thumbnail cover</image:caption><image:title>salient thumbnail cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NK-Headshot-2.jpeg</image:loc><image:caption>NK-Headshot-2</image:caption><image:title>NK-Headshot-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20969.webp</image:loc><image:caption>Group 969</image:caption><image:title>Group 969</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20377.svg</image:loc><image:caption>Frame 377</image:caption><image:title>Frame 377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 423-1</image:caption><image:title>Group 423-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agritech%20Technology%20Marketing.jpg</image:loc><image:caption>Agritech Technology Marketing</image:caption><image:title>Agritech Technology Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 379</image:caption><image:title>Frame 379</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/blog/sales-and-marketing-alignment</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/sales-marketing-alignment-lead-sources-1024x421-Sep-21-2022-09-10-33-53-PM.png</image:loc><image:caption>sales-marketing-alignment-lead-sources-1024x421-Sep-21-2022-09-10-33-53-PM</image:caption><image:title>sales-marketing-alignment-lead-sources-1024x421-Sep-21-2022-09-10-33-53-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/primary-approach-to-marketing-1024x448-Sep-21-2022-09-10-33-10-PM.png</image:loc><image:caption>primary-approach-to-marketing-1024x448-Sep-21-2022-09-10-33-10-PM</image:caption><image:title>primary-approach-to-marketing-1024x448-Sep-21-2022-09-10-33-10-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20State%20of%20Inbound%20Marketing%202024%20Report.jpg</image:loc><image:caption>HubSpot - State of Inbound Marketing 2024 Report</image:caption><image:title>HubSpot - State of Inbound Marketing 2024 Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20We%20Help%20Agritech%20Companies%20Position%20and%20Market%20your%20Brand.jpg</image:loc><image:caption>How We Help Agritech Companies Position and Market your Brand</image:caption><image:title>How We Help Agritech Companies Position and Market your Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sales%20and%20marketing%20alignment.jpg</image:loc><image:caption>sales and marketing alignment</image:caption><image:title>sales and marketing alignment</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/sales-marketing-alignment-marketing-effective-1024x406-Sep-21-2022-09-10-33-98-PM.png</image:loc><image:caption>sales-marketing-alignment-marketing-effective-1024x406-Sep-21-2022-09-10-33-98-PM</image:caption><image:title>sales-marketing-alignment-marketing-effective-1024x406-Sep-21-2022-09-10-33-98-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/google-analytics-1024x553-Sep-21-2022-09-10-34-41-PM.png</image:loc><image:caption>google-analytics-1024x553-Sep-21-2022-09-10-34-41-PM</image:caption><image:title>google-analytics-1024x553-Sep-21-2022-09-10-34-41-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/sales-marketing-alignment-roi-1024x416-Sep-21-2022-09-10-34-88-PM.png</image:loc><image:caption>sales-marketing-alignment-roi-1024x416-Sep-21-2022-09-10-34-88-PM</image:caption><image:title>sales-marketing-alignment-roi-1024x416-Sep-21-2022-09-10-34-88-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/crm-buyers-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Ultimate%20Buyer%E2%80%99s%20Guide%20to%20Choosing%20the%20Right%20CRM%20For%20Your%20B2B%20Company.jpg</image:loc><image:caption>Ultimate Buyer’s Guide to Choosing the Right CRM For Your B2B Company</image:caption><image:title>Ultimate Buyer’s Guide to Choosing the Right CRM For Your B2B Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/case-study/google-ads-for-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/20.jpg</image:loc><image:caption>20</image:caption><image:title>20</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/high%20tech.webp</image:loc><image:caption>high tech</image:caption><image:title>high tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/b2b-website-redesign-cost</loc><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-gold-partner</loc><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot-1.webp</image:loc><image:caption>hubspot-1</image:caption><image:title>hubspot-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/hemp-based-materials</loc><image:image><image:loc>https://www.npws.net/hubfs/Hempitecture%20Thumbnail.jpg</image:loc><image:caption>Hempitecture Thumbnail</image:caption><image:title>Hempitecture Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SofiaDeWolfe_Hempitecture_Headshots-3577%20(1).jpg</image:loc><image:caption>SofiaDeWolfe_Hempitecture_Headshots-3577 (1)</image:caption><image:title>SofiaDeWolfe_Hempitecture_Headshots-3577 (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HandPrint%20Thumbnail.jpg</image:loc><image:caption>HandPrint Thumbnail</image:caption><image:title>HandPrint Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Bevi%20Thumbnail.png</image:loc><image:caption>Bevi Thumbnail</image:caption><image:title>Bevi Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Parity%20Thumbnail.png</image:loc><image:caption>Parity Thumbnail</image:caption><image:title>Parity Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/account-based-marketing-for-your-company</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20space%20filled%20with%20collaborative%20energy%20A%20large%20conference%20table%20is%20set%20at%20the%20center%20surrounded%20by%20diverse%20team%20members%20engaged%20in%20a%20dynamic%20discussion%20with%20laptops%20open%20and%20notepads%20filled%20with%20notes%20On%20the%20walls%20co-1.jpeg</image:loc><image:caption>The image depicts a modern office space filled with collaborative energy A large conference table is set at the center surrounded by diverse team members engaged in a dynamic discussion with laptops open and notepads filled with notes On the walls co-1</image:caption><image:title>The image depicts a modern office space filled with collaborative energy A large conference table is set at the center surrounded by diverse team members engaged in a dynamic discussion with laptops open and notepads filled with notes On the walls co-1</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/revops-b2b-company</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.png</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/what-is-RevOps-and-how-it-can-benefit-your-b2b-company-Sep-21-2022-09-20-52-30-PM.jpg</image:loc><image:caption>what-is-RevOps-and-how-it-can-benefit-your-b2b-company-Sep-21-2022-09-20-52-30-PM</image:caption><image:title>what-is-RevOps-and-how-it-can-benefit-your-b2b-company-Sep-21-2022-09-20-52-30-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-platinum-partner</loc><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/platinum%20hubspot%20partner.jpg</image:loc><image:caption>platinum hubspot partner</image:caption><image:title>platinum hubspot partner</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Agency%20Pricing%20New%20Perspective.jpg</image:loc><image:caption>B2B Marketing Agency Pricing New Perspective</image:caption><image:title>B2B Marketing Agency Pricing New Perspective</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/inbound-channel-partner-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/responsible_ai.jpg</image:loc><image:caption>responsible_ai</image:caption><image:title>responsible_ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/website-grader-cta-Sep-21-2022-09-10-49-71-PM.webp</image:loc><image:caption>website-grader-cta-Sep-21-2022-09-10-49-71-PM</image:caption><image:title>website-grader-cta-Sep-21-2022-09-10-49-71-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Screen_Shot_2014-11-17_at_10_24_17_AM_0-Sep-21-2022-09-09-10-28-PM.png</image:loc><image:caption>Screen_Shot_2014-11-17_at_10_24_17_AM_0-Sep-21-2022-09-09-10-28-PM</image:caption><image:title>Screen_Shot_2014-11-17_at_10_24_17_AM_0-Sep-21-2022-09-09-10-28-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/img_5ea33c7d78b98-Sep-21-2022-09-09-09-84-PM.png</image:loc><image:caption>img_5ea33c7d78b98-Sep-21-2022-09-09-09-84-PM</image:caption><image:title>img_5ea33c7d78b98-Sep-21-2022-09-09-09-84-PM</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/future-of-recycling-ai</loc><image:image><image:loc>https://www.npws.net/hubfs/Paymore%20Thumbnail.png</image:loc><image:caption>Paymore Thumbnail</image:caption><image:title>Paymore Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Momentum%20Thumbnail.png</image:loc><image:caption>Momentum Thumbnail</image:caption><image:title>Momentum Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Mitico%20(1).png</image:loc><image:caption>YouTube Thumbnail Mitico (1)</image:caption><image:title>YouTube Thumbnail Mitico (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/future-of-recycling-ai.jpg</image:loc><image:caption>future-of-recycling-ai</image:caption><image:title>future-of-recycling-ai</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/seo-aeo-services</loc><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Expansion%20Strategy%20Roadmap.jpg</image:loc><image:caption>US Expansion Strategy Roadmap</image:caption><image:title>US Expansion Strategy Roadmap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Erlab.webp</image:loc><image:caption>Erlab</image:caption><image:title>Erlab</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo3.webp</image:loc><image:caption>seo3</image:caption><image:title>seo3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo%20ai.jpg</image:loc><image:caption>seo ai</image:caption><image:title>seo ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-4.png</image:loc><image:caption>image-4</image:caption><image:title>image-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo%20case%20study.jpg</image:loc><image:caption>seo case study</image:caption><image:title>seo case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.png</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo4.webp</image:loc><image:caption>seo4</image:caption><image:title>seo4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chatgpt.svg</image:loc><image:caption>chatgpt</image:caption><image:title>chatgpt</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/SEO-3-Technical-Audits-1.png</image:loc><image:caption>SEO-3-Technical-Audits-1</image:caption><image:title>SEO-3-Technical-Audits-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Serp%20features.jpg</image:loc><image:caption>Serp features</image:caption><image:title>Serp features</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/SEO-2.png</image:loc><image:caption>SEO-2</image:caption><image:title>SEO-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech%20seo%20b2b.jpg</image:loc><image:caption>high tech seo b2b</image:caption><image:title>high tech seo b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20SEARCH%20MANUFACTURERS.jpg</image:loc><image:caption>AI SEARCH MANUFACTURERS</image:caption><image:title>AI SEARCH MANUFACTURERS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ai_seo_team-1.png</image:loc><image:caption>ai_seo_team-1</image:caption><image:title>ai_seo_team-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><lastmod>2026-10-04</lastmod></url><url><loc>https://www.npws.net/podcast/textile-recycling-revolution</loc><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Fiber%20Recycling%20Turning%20Waste%20into%20Premium%20Goods.jpg</image:loc><image:caption>Carbon Fiber Recycling Turning Waste into Premium Goods</image:caption><image:title>Carbon Fiber Recycling Turning Waste into Premium Goods</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Paymore%20Thumbnail.png</image:loc><image:caption>Paymore Thumbnail</image:caption><image:title>Paymore Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SoMe%20Nora%20Eslander%20Ep%208%20(3).jpg</image:loc><image:caption>SoMe Nora Eslander Ep 8 (3)</image:caption><image:title>SoMe Nora Eslander Ep 8 (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/case-study/solar-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/christine%20drew%20-%20posigen.webp</image:loc><image:caption>christine drew - posigen</image:caption><image:title>christine drew - posigen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%201054%20(1).webp</image:loc><image:caption>Group 1054 (1)</image:caption><image:title>Group 1054 (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20case%20study.webp</image:loc><image:caption>posigen case study</image:caption><image:title>posigen case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20logo.webp</image:loc><image:caption>posigen logo</image:caption><image:title>posigen logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen.webp</image:loc><image:caption>posigen</image:caption><image:title>posigen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20energy.webp</image:loc><image:caption>solar energy</image:caption><image:title>solar energy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Flow-Chart-04.png</image:loc><image:caption>Flow-Chart-04</image:caption><image:title>Flow-Chart-04</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen-web.jpg</image:loc><image:caption>posigen-web</image:caption><image:title>posigen-web</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/podcast/technical-precision-into-brand-power</loc><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ClearDrop%20Thumbnail.png</image:loc><image:caption>ClearDrop Thumbnail</image:caption><image:title>ClearDrop Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/strategic-planning-assumptions-how-to-establish</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%2011-2.jpg</image:loc><image:caption>Frame 11-2</image:caption><image:title>Frame 11-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/our-commitment-to-net-zero</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/IMG-8907_1-removebg-preview-1-Sep-21-2022-09-09-54-93-PM.webp</image:loc><image:caption>IMG-8907_1-removebg-preview-1-Sep-21-2022-09-09-54-93-PM</image:caption><image:title>IMG-8907_1-removebg-preview-1-Sep-21-2022-09-09-54-93-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Agency%20Pricing%20New%20Perspective.jpg</image:loc><image:caption>B2B Marketing Agency Pricing New Perspective</image:caption><image:title>B2B Marketing Agency Pricing New Perspective</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM.jpg</image:loc><image:caption>New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM</image:caption><image:title>New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/cookieless-future-how-to-prepare</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cookieless%20future%20-%20Google%20privacy%20sandbox.jpg</image:loc><image:caption>Cookieless future - Google privacy sandbox</image:caption><image:title>Cookieless future - Google privacy sandbox</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/the%20future%20of%20ai%20powered%20search%20engines.jpg</image:loc><image:caption>the future of ai powered search engines</image:caption><image:title>the future of ai powered search engines</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-natel-energy</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Natel%20(1).png</image:loc><image:caption>YouTube Thumbnail Natel (1)</image:caption><image:title>YouTube Thumbnail Natel 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cost</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/results</loc><image:image><image:loc>https://www.npws.net/hubfs/agrify.png</image:loc><image:caption>agrify</image:caption><image:title>agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective 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9-5</image:caption><image:title>Frame 9-5</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/c8b48c01-deea-42c0-a00b-72fe4a5d49cf.png</image:loc><image:caption>c8b48c01-deea-42c0-a00b-72fe4a5d49cf</image:caption><image:title>c8b48c01-deea-42c0-a00b-72fe4a5d49cf</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/carbonlogo.png</image:loc><image:caption>carbonlogo</image:caption><image:title>carbonlogo</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/case-studies</loc><image:image><image:loc>https://www.npws.net/hubfs/CPF-Worker-Grinding-Cropped.webp</image:loc><image:caption>CPF-Worker-Grinding-Cropped</image:caption><image:title>CPF-Worker-Grinding-Cropped</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/micatu.jpg</image:loc><image:caption>micatu</image:caption><image:title>micatu</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/highmark.jpg</image:loc><image:caption>highmark</image:caption><image:title>highmark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/LGF-logo.png</image:loc><image:caption>LGF-logo</image:caption><image:title>LGF-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech%20seo%20b2b.jpg</image:loc><image:caption>high tech seo b2b</image:caption><image:title>high tech seo b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu-logo.png.png</image:loc><image:caption>micatu-logo.png</image:caption><image:title>micatu-logo.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agrify.png</image:loc><image:caption>agrify</image:caption><image:title>agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify.webp</image:loc><image:caption>Agrify</image:caption><image:title>Agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%208.jpg</image:loc><image:caption>Frame 8</image:caption><image:title>Frame 8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/c8b48c01-deea-42c0-a00b-72fe4a5d49cf.png</image:loc><image:caption>c8b48c01-deea-42c0-a00b-72fe4a5d49cf</image:caption><image:title>c8b48c01-deea-42c0-a00b-72fe4a5d49cf</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flexlume.webp</image:loc><image:caption>flexlume</image:caption><image:title>flexlume</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/podcasting.webp</image:loc><image:caption>podcasting</image:caption><image:title>podcasting</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nyacol.jpg</image:loc><image:caption>nyacol</image:caption><image:title>nyacol</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet%20aid%20case%20study.jpg</image:loc><image:caption>planet aid case study</image:caption><image:title>planet aid case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/posigen%20logo.webp</image:loc><image:caption>posigen logo</image:caption><image:title>posigen logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/QIO%20Case%20Study.jpg</image:loc><image:caption>QIO Case Study</image:caption><image:title>QIO Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo%20case%20study.jpg</image:loc><image:caption>seo case study</image:caption><image:title>seo case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/27633790-f8c8-4e36-b1da-1b7d781b8af7.png</image:loc><image:caption>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:caption><image:title>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin.jpg</image:loc><image:caption>killerspin</image:caption><image:title>killerspin</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective 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6</image:caption><image:title>Frame 6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco-1.jpg</image:loc><image:caption>windesco-1</image:caption><image:title>windesco-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/energy-monster-logo.png</image:loc><image:caption>energy-monster-logo</image:caption><image:title>energy-monster-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hightech%20seo.jpg</image:loc><image:caption>hightech seo</image:caption><image:title>hightech seo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin-logo.png</image:loc><image:caption>killerspin-logo</image:caption><image:title>killerspin-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean.webp</image:loc><image:caption>Carbon Clean</image:caption><image:title>Carbon Clean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20research%20case%20study.jpg</image:loc><image:caption>lambda research case study</image:caption><image:title>lambda research case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/what-is-RevOps-and-how-it-can-benefit-your-b2b-company.jpg</image:loc><image:caption>what-is-RevOps-and-how-it-can-benefit-your-b2b-company</image:caption><image:title>what-is-RevOps-and-how-it-can-benefit-your-b2b-company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cpl%20high%20tech%20b2b.jpg</image:loc><image:caption>cpl high tech b2b</image:caption><image:title>cpl high tech b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%203.jpg</image:loc><image:caption>Frame 3</image:caption><image:title>Frame 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manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Fiber%20Recycling%20Turning%20Waste%20into%20Premium%20Goods.jpg</image:loc><image:caption>Carbon Fiber Recycling Turning Waste into Premium Goods</image:caption><image:title>Carbon Fiber Recycling Turning Waste into Premium 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2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI 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cost</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/sales-enablement</loc><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20443.svg</image:loc><image:caption>Group 443</image:caption><image:title>Group 443</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN17-10-20%20174808.png</image:loc><image:caption>SN17-10-20 174808</image:caption><image:title>SN17-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group-2-1.svg</image:loc><image:caption>Group-2-1</image:caption><image:title>Group-2-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group-4.svg</image:loc><image:caption>Group-4</image:caption><image:title>Group-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sales_enablement.png</image:loc><image:caption>sales_enablement</image:caption><image:title>sales_enablement</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/DDPS.png</image:loc><image:caption>DDPS</image:caption><image:title>DDPS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Socomec.png</image:loc><image:caption>Socomec</image:caption><image:title>Socomec</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN14-10-20%20174808.png</image:loc><image:caption>SN14-10-20 174808</image:caption><image:title>SN14-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel-1.png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel-1</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-2.svg</image:loc><image:caption>Frame 375-2</image:caption><image:title>Frame 375-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-2.svg</image:loc><image:caption>Group 431-2</image:caption><image:title>Group 431-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN18-10-20%20174808.png</image:loc><image:caption>SN18-10-20 174808</image:caption><image:title>SN18-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel%20(3).png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel (3)</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps.png</image:loc><image:caption>ddps</image:caption><image:title>ddps</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20385.svg</image:loc><image:caption>Frame 385</image:caption><image:title>Frame 385</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/sustainability</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/NH-3.webp</image:loc><image:caption>NH-3</image:caption><image:title>NH-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np%20ecologi%20mobile.webp</image:loc><image:caption>np ecologi mobile</image:caption><image:title>np ecologi mobile</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Zencastr.svg</image:loc><image:caption>Zencastr</image:caption><image:title>Zencastr</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NEW%20Visuals%20for%20Streaming%20Platforms.jpg</image:loc><image:caption>NEW Visuals for Streaming Platforms</image:caption><image:title>NEW Visuals for Streaming Platforms</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/instagram%20reels.jpg</image:loc><image:caption>instagram reels</image:caption><image:title>instagram reels</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotify.svg</image:loc><image:caption>Spotify</image:caption><image:title>Spotify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/310.KeepMABeautiful_Affiliate_Logo-1.png</image:loc><image:caption>310.KeepMABeautiful_Affiliate_Logo-1</image:caption><image:title>310.KeepMABeautiful_Affiliate_Logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM.jpg</image:loc><image:caption>New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM</image:caption><image:title>New-Perspective-Our-Commitment-To-Net-Zero-1-Sep-21-2022-09-09-55-47-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Everything-a-Cleantech-Company-Should-Have-In-Their-Brand-Book-4.jpg</image:loc><image:caption>Everything-a-Cleantech-Company-Should-Have-In-Their-Brand-Book-4</image:caption><image:title>Everything-a-Cleantech-Company-Should-Have-In-Their-Brand-Book-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/best%20cleantech%20sustainability%20podcasts.jpg</image:loc><image:caption>best cleantech sustainability podcasts</image:caption><image:title>best cleantech sustainability podcasts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube.svg</image:loc><image:caption>YouTube</image:caption><image:title>YouTube</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sustainabilty%20at%20new%20perspective%20mobile.webp</image:loc><image:caption>sustainabilty at new perspective mobile</image:caption><image:title>sustainabilty at new perspective mobile</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/how%20to%20avoid%20greenwashing%20-%20sustainable%20marketing.jpg</image:loc><image:caption>how to avoid greenwashing - sustainable marketing</image:caption><image:title>how to avoid greenwashing - sustainable marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Apple%20Podcasts.svg</image:loc><image:caption>Apple Podcasts</image:caption><image:title>Apple Podcasts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20AI%20Can%20Help%20With%20Climate%20Change%20and%20Sustainability%20Challenges.jpg</image:loc><image:caption>How AI Can Help With Climate Change and Sustainability Challenges</image:caption><image:title>How AI Can Help With Climate Change and Sustainability Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20offseting%20partners%20for%20b2b%20companies.jpg</image:loc><image:caption>Carbon offseting partners for b2b companies</image:caption><image:title>Carbon offseting partners for b2b companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planetaid.webp</image:loc><image:caption>planetaid</image:caption><image:title>planetaid</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/badges.webp</image:loc><image:caption>badges</image:caption><image:title>badges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ira%20article.jpg</image:loc><image:caption>ira article</image:caption><image:title>ira article</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np%20and%20ecologi%20partnership.webp</image:loc><image:caption>np and ecologi partnership</image:caption><image:title>np and ecologi partnership</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/16%20Best%20Tips%20to%20Make%20Websites%20More%20Sustainable.jpg</image:loc><image:caption>16 Best Tips to Make Websites More Sustainable</image:caption><image:title>16 Best Tips to Make Websites More Sustainable</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sustainabilty%20at%20new%20perspective%20hero.webp</image:loc><image:caption>sustainabilty at new perspective hero</image:caption><image:title>sustainabilty at new perspective hero</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20Ways%20to%20Make%20Your%20Business%20More%20Sustainable.jpg</image:loc><image:caption>7 Ways to Make Your Business More Sustainable</image:caption><image:title>7 Ways to Make Your Business More Sustainable</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sustainability%20mission.jpeg</image:loc><image:caption>sustainability mission</image:caption><image:title>sustainability mission</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Circularity%20Business%20Models%20and%20Marketing%20-%20Getting%20Beyond%20the%20Hype.jpg</image:loc><image:caption>Circularity Business Models and Marketing - Getting Beyond the Hype</image:caption><image:title>Circularity Business Models and Marketing - Getting Beyond the Hype</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/keepmassbeautiful.org.webp</image:loc><image:caption>keepmassbeautiful.org</image:caption><image:title>keepmassbeautiful.org</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/earth_day_2023.jpg</image:loc><image:caption>earth_day_2023</image:caption><image:title>earth_day_2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Glossary-of-climate-change-terms-4.jpg</image:loc><image:caption>Glossary-of-climate-change-terms-4</image:caption><image:title>Glossary-of-climate-change-terms-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%201-1.webp</image:loc><image:caption>Group 1-1</image:caption><image:title>Group 1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Climate-Positive%20Businesses_%206%20Sustainability%20Trailblazers.jpg</image:loc><image:caption>Climate-Positive Businesses_ 6 Sustainability Trailblazers</image:caption><image:title>Climate-Positive Businesses_ 6 Sustainability Trailblazers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon%20tunnel%20vision%20concept%20-%20looking%20beyond%20emissions.jpg</image:loc><image:caption>carbon tunnel vision concept - looking beyond emissions</image:caption><image:title>carbon tunnel vision concept - looking beyond emissions</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/instagram%20feed.jpg</image:loc><image:caption>instagram feed</image:caption><image:title>instagram feed</image:title></image:image><lastmod>2026-07-27</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-glacier-grid</loc><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20LineVision.png</image:loc><image:caption>YouTube Thumbnail LineVision</image:caption><image:title>YouTube Thumbnail LineVision</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(6).jpg</image:loc><image:caption>GNP Podcast (6)</image:caption><image:title>GNP Podcast (6)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Glacier%20Grid.png</image:loc><image:caption>YouTube Thumbnail Glacier Grid</image:caption><image:title>YouTube Thumbnail Glacier Grid</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-ghgsat</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(6).jpg</image:loc><image:caption>GNP Podcast (6)</image:caption><image:title>GNP Podcast (6)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20GHG%20Sat.png</image:loc><image:caption>YouTube Thumbnail GHG Sat</image:caption><image:title>YouTube Thumbnail GHG Sat</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.png</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Solar%20Energy%20Development.jpg</image:loc><image:caption>Solar Energy Development</image:caption><image:title>Solar Energy Development</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/energy-grid-innovation</loc><image:image><image:loc>https://www.npws.net/hubfs/Uplight%20Thumbnail.png</image:loc><image:caption>Uplight Thumbnail</image:caption><image:title>Uplight Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Moment%20Energy%20SoMe%20Cover.png</image:loc><image:caption>Moment Energy SoMe Cover</image:caption><image:title>Moment Energy SoMe Cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20Compressed%20Air%20Storage%20Boosts%20Clean%20Energy%20Performance.jpg</image:loc><image:caption>How Compressed Air Storage Boosts Clean Energy Performance</image:caption><image:title>How Compressed Air Storage Boosts Clean Energy Performance</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20GNP%20Podcast%20YT%20Thumbnail%20(1).jpg</image:loc><image:caption>Copy of GNP Podcast YT Thumbnail (1)</image:caption><image:title>Copy of GNP Podcast YT Thumbnail (1)</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/website-redesign-questions</loc><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20redesign%20questions.webp</image:loc><image:caption>website redesign questions</image:caption><image:title>website redesign questions</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/sustainability-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Carbon%20Clean%20Client%20Testimonial.mp4/medium.jpg</video:thumbnail_loc><video:title>Carbon Clean Client Testimonial</video:title><video:description>Carbon Clean Client Testimonial</video:description><video:content_loc>https://www.npws.net/hubfs/Carbon%20Clean%20Client%20Testimonial.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/laura-carbon-clean.jpg-1.png</image:loc><image:caption>laura-carbon-clean.jpg-1</image:caption><image:title>laura-carbon-clean.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon-clean-case-study-1.jpg</image:loc><image:caption>carbon-clean-case-study-1</image:caption><image:title>carbon-clean-case-study-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Refineries_cover.jpg</image:loc><image:caption>Refineries_cover</image:caption><image:title>Refineries_cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2-2.jpg</image:loc><image:caption>2-2</image:caption><image:title>2-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%208.webp</image:loc><image:caption>image 8</image:caption><image:title>image 8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CC-ebook-page1.jpg</image:loc><image:caption>CC-ebook-page1</image:caption><image:title>CC-ebook-page1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon-clean-case-study-2.jpg</image:loc><image:caption>carbon-clean-case-study-2</image:caption><image:title>carbon-clean-case-study-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/common-pitfalls-websites-ux</loc><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Common%20Pitfalls%20in%20Websites%20UX%20and%20CRO_%20How%20to%20Navigate%20the%20Web.jpg</image:loc><image:caption>Common Pitfalls in Websites UX and CRO_ How to Navigate the Web</image:caption><image:title>Common Pitfalls in Websites UX and CRO_ How to Navigate the Web</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/abm-csuite-support</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Facebook-post-1-4.jpg</image:loc><image:caption>Facebook-post-1-4</image:caption><image:title>Facebook-post-1-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/team-framework-abm-c-suite-1.webp</image:loc><image:caption>team-framework-abm-c-suite-1</image:caption><image:title>team-framework-abm-c-suite-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/gnp-spotlight</loc><image:image><image:loc>https://www.npws.net/hubfs/unnamed-1-1.jpg</image:loc><image:caption>unnamed-1-1</image:caption><image:title>unnamed-1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20GNP%20Streaming%20Thumbnail.jpg</image:loc><image:caption>Copy of GNP Streaming Thumbnail</image:caption><image:title>Copy of GNP Streaming Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/edward%20chiang.webp</image:loc><image:caption>edward chiang</image:caption><image:title>edward chiang</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NP-Portfolio-Website/windesco-logo.png</image:loc><image:caption>windesco-logo</image:caption><image:title>windesco-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Page%20Idea%20(1).png</image:loc><image:caption>Page Idea (1)</image:caption><image:title>Page Idea (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/dynamo%20cover.webp</image:loc><image:caption>dynamo cover</image:caption><image:title>dynamo cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlights.jpg</image:loc><image:caption>Spotlights</image:caption><image:title>Spotlights</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Apple%20Podcasts.svg</image:loc><image:caption>Apple Podcasts</image:caption><image:title>Apple Podcasts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/team-slide-1.jpeg</image:loc><image:caption>team-slide-1</image:caption><image:title>team-slide-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NP-Portfolio-Website/icpg-logo.png</image:loc><image:caption>icpg-logo</image:caption><image:title>icpg-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/created%20by%20np%20logo.png</image:loc><image:caption>created by np logo</image:caption><image:title>created by np logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/dynamo-logo-new%201.webp</image:loc><image:caption>dynamo-logo-new 1</image:caption><image:title>dynamo-logo-new 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube.svg</image:loc><image:caption>YouTube</image:caption><image:title>YouTube</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotify.svg</image:loc><image:caption>Spotify</image:caption><image:title>Spotify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/vic%20hevo.webp</image:loc><image:caption>vic hevo</image:caption><image:title>vic hevo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2560px-veolia_logo-1.png</image:loc><image:caption>2560px-veolia_logo-1</image:caption><image:title>2560px-veolia_logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/icon112k.webp</image:loc><image:caption>icon112k</image:caption><image:title>icon112k</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/4.webp</image:loc><image:caption>4</image:caption><image:title>4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame-1.png</image:loc><image:caption>Frame-1</image:caption><image:title>Frame-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MICATU-Logo-Superior-2C-Trans-WT%201.webp</image:loc><image:caption>MICATU-Logo-Superior-2C-Trans-WT 1</image:caption><image:title>MICATU-Logo-Superior-2C-Trans-WT 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantechpodcast%20(1).jpg</image:loc><image:caption>cleantechpodcast (1)</image:caption><image:title>cleantechpodcast (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/natalie%20icpg.webp</image:loc><image:caption>natalie icpg</image:caption><image:title>natalie icpg</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP-27.webp</image:loc><image:caption>GNP-27</image:caption><image:title>GNP-27</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/podcast/sustainable-spirits-technology</loc><image:image><image:loc>https://www.npws.net/hubfs/EcoSpirits%20Thumbnail.jpg</image:loc><image:caption>EcoSpirits Thumbnail</image:caption><image:title>EcoSpirits Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Dynamo%20Thumbnail.png</image:loc><image:caption>Dynamo Thumbnail</image:caption><image:title>Dynamo Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail%20(2).png</image:loc><image:caption>Spotlight - YT Thumbnail (2)</image:caption><image:title>Spotlight - YT Thumbnail (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20ep%2017%20HEVO%20(5).jpg</image:loc><image:caption>GNP ep 17 HEVO (5)</image:caption><image:title>GNP ep 17 HEVO (5)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/case-study/manufacturing-lead-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/CPF-Worker-Grinding-Cropped.webp</image:loc><image:caption>CPF-Worker-Grinding-Cropped</image:caption><image:title>CPF-Worker-Grinding-Cropped</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/What%20a%20HubSpot%20Setup%20for%20B2B%20Should%20Actually%20Look%20Like.jpg</image:loc><image:caption>What a HubSpot Setup for B2B Should Actually Look Like</image:caption><image:title>What a HubSpot Setup for B2B Should Actually Look Like</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20pages%20to%20rewrite%20for%20ai%20search.jpg</image:loc><image:caption>manufacturing pages to rewrite for ai search</image:caption><image:title>manufacturing pages to rewrite for ai search</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manuf-shop-floor-1.png</image:loc><image:caption>manuf-shop-floor-1</image:caption><image:title>manuf-shop-floor-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/LSLR%20Infographic.png</image:loc><image:caption>LSLR Infographic</image:caption><image:title>LSLR Infographic</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/choose-manufacturing-marketing-agency</loc><image:image><image:loc>https://www.npws.net/hubfs/Featured%20image%20Manufacturing%20agency%20guide.jpg</image:loc><image:caption>Featured image Manufacturing agency guide</image:caption><image:title>Featured image Manufacturing agency guide</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/interviewing-experts-content</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/10%20Tips%20for%20interviewing%20subject%20matter%20experts.jpg</image:loc><image:caption>10 Tips for interviewing subject matter experts</image:caption><image:title>10 Tips for interviewing subject matter experts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/podcast/waste-water-management</loc><image:image><image:loc>https://www.npws.net/hubfs/GNP%20YT%20Thumb%20(1).jpg</image:loc><image:caption>GNP YT Thumb (1)</image:caption><image:title>GNP YT Thumb (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Bevi%20Thumbnail.png</image:loc><image:caption>Bevi Thumbnail</image:caption><image:title>Bevi Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YT%20Thumbnail.png</image:loc><image:caption>YT Thumbnail</image:caption><image:title>YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Seven%20Seas%20Water%20Thumbnail.png</image:loc><image:caption>Seven Seas Water Thumbnail</image:caption><image:title>Seven Seas Water Thumbnail</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/energy-cleantech-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Dynamo%20Cleatech%20Page%20.mp4/medium.jpg</video:thumbnail_loc><video:title>Dynamo 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manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/GE_Reports-1024x480-4.png</image:loc><image:caption>GE_Reports-1024x480-4</image:caption><image:title>GE_Reports-1024x480-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Building-Your-B2B-Companys-Content-Creation-Engine-4.jpg</image:loc><image:caption>Building-Your-B2B-Companys-Content-Creation-Engine-4</image:caption><image:title>Building-Your-B2B-Companys-Content-Creation-Engine-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan 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manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-transect</loc><image:image><image:loc>https://www.npws.net/hubfs/LanzaTech%20(3).jpg</image:loc><image:caption>LanzaTech (3)</image:caption><image:title>LanzaTech (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SoMe%20Nora%20Eslander%20Ep%208%20(3).jpg</image:loc><image:caption>SoMe Nora Eslander Ep 8 (3)</image:caption><image:title>SoMe Nora Eslander Ep 8 (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/urban-ev-trucks-telo.jpg</image:loc><image:caption>urban-ev-trucks-telo</image:caption><image:title>urban-ev-trucks-telo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Transect%20Inc.png</image:loc><image:caption>YouTube Thumbnail Transect Inc</image:caption><image:title>YouTube Thumbnail Transect Inc</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/beauty-brand-fixing-the-planet</loc><image:image><image:loc>https://www.npws.net/hubfs/Novi%20Connect%20Thumbnail%20(1).png</image:loc><image:caption>Novi Connect Thumbnail (1)</image:caption><image:title>Novi Connect Thumbnail (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/DECIEM%20x%20Veritree%20Thumbnail.png</image:loc><image:caption>DECIEM x Veritree Thumbnail</image:caption><image:title>DECIEM x Veritree Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(1).jpg</image:loc><image:caption>GNP Podcast (1)</image:caption><image:title>GNP Podcast (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(7).jpg</image:loc><image:caption>GNP Podcast (7)</image:caption><image:title>GNP Podcast (7)</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-marketing-tools</loc><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/optimization-tab-in-page-details-1024x202-Sep-21-2022-09-20-11-14-PM.webp</image:loc><image:caption>optimization-tab-in-page-details-1024x202-Sep-21-2022-09-20-11-14-PM</image:caption><image:title>optimization-tab-in-page-details-1024x202-Sep-21-2022-09-20-11-14-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/social-inbox-screenshot-2-1-Sep-21-2022-09-20-17-75-PM.webp</image:loc><image:caption>social-inbox-screenshot-2-1-Sep-21-2022-09-20-17-75-PM</image:caption><image:title>social-inbox-screenshot-2-1-Sep-21-2022-09-20-17-75-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/chatflow-Sep-21-2022-09-20-17-01-PM.webp</image:loc><image:caption>chatflow-Sep-21-2022-09-20-17-01-PM</image:caption><image:title>chatflow-Sep-21-2022-09-20-17-01-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Automation-Image-2c-1-Sep-21-2022-09-20-13-26-PM.webp</image:loc><image:caption>Automation-Image-2c-1-Sep-21-2022-09-20-13-26-PM</image:caption><image:title>Automation-Image-2c-1-Sep-21-2022-09-20-13-26-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/enable-auto-tracking-Sep-21-2022-09-20-15-30-PM.webp</image:loc><image:caption>enable-auto-tracking-Sep-21-2022-09-20-15-30-PM</image:caption><image:title>enable-auto-tracking-Sep-21-2022-09-20-15-30-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM.jpg</image:loc><image:caption>6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM</image:caption><image:title>6-HubSpot-Marketing-Tools-You-Should-Be-Using-But-Probably-Arent-Sep-21-2022-09-20-13-91-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/CTA-Editorial-Content-Calendar-Sep-21-2022-09-20-17-38-PM.webp</image:loc><image:caption>CTA-Editorial-Content-Calendar-Sep-21-2022-09-20-17-38-PM</image:caption><image:title>CTA-Editorial-Content-Calendar-Sep-21-2022-09-20-17-38-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/ai-search-engines-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/the%20future%20of%20ai%20powered%20search%20engines.jpg</image:loc><image:caption>the future of ai powered search engines</image:caption><image:title>the future of ai powered search engines</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20pages%20to%20rewrite%20for%20ai%20search.jpg</image:loc><image:caption>manufacturing pages to rewrite for ai search</image:caption><image:title>manufacturing pages to rewrite for ai search</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/generative-ai-company-leadership</loc><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Measure%20Marketing%20Effectiveness%20-%20Objectives%2c%20Goals%2c%20and%20KPIs.jpg</image:loc><image:caption>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:caption><image:title>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/best-practices-email-outreach</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Email%20Outreach%20Best%20Practices.jpg</image:loc><image:caption>9 Best Practices for Great Email outreach in 2023</image:caption><image:title>Email Outreach Best Practices</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/us-expansion-agency</loc><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean%20Video%20Thumbnail.png</image:loc><image:caption>Carbon Clean Video Thumbnail</image:caption><image:title>Carbon Clean Video Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify%20Case%20Study.jpg</image:loc><image:caption>Agrify Case Study</image:caption><image:title>Agrify Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NPWS%20Logo%20Color-1-3.png</image:loc><image:caption>NPWS Logo Email</image:caption><image:title>NPWS Logo Color-1-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20-%20Client%20Expanding%20Into%20US%20Market.jpg</image:loc><image:caption>New Perspective - Client Expanding Into US Market</image:caption><image:title>New Perspective - Client Expanding Into US Market</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/V2%20-%20US%20Buyers%20Expect%20Proof%20Early%20and%20Often.jpg</image:loc><image:caption>V2 - US Buyers Expect Proof Early and Often</image:caption><image:title>V2 - US Buyers Expect Proof Early and Often</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Socomec%20Case%20Study.jpg</image:loc><image:caption>Socomec Case Study</image:caption><image:title>Socomec Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/carbon-clean-cs.png</image:loc><image:caption>carbon-clean-cs</image:caption><image:title>carbon-clean-cs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Buyers%20Expect%20Proof%20First.jpg</image:loc><image:caption>US Buyers Expect Proof First</image:caption><image:title>US Buyers Expect Proof First</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean%20Case%20Study.jpg</image:loc><image:caption>Carbon Clean Case Study</image:caption><image:title>Carbon Clean Case Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/schedule-bg-1.jpg</image:loc><image:caption>schedule-bg-1</image:caption><image:title>schedule-bg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Expansion%20Strategy%20Audit.jpg</image:loc><image:caption>US Expansion Strategy Audit</image:caption><image:title>US Expansion Strategy Audit</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/US%20Expansion%20Awareness.jpg</image:loc><image:caption>US Expansion Awareness</image:caption><image:title>US Expansion Awareness</image:title></image:image><lastmod>2026-02-17</lastmod></url><url><loc>https://www.npws.net/blog</loc><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20not%20converting.jpg</image:loc><image:caption>website not converting</image:caption><image:title>website not converting</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing%20Marketing%20Benchmarks.jpg</image:loc><image:caption>Manufacturing Marketing Benchmarks</image:caption><image:title>Manufacturing Marketing Benchmarks</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20pages%20to%20rewrite%20for%20ai%20search.jpg</image:loc><image:caption>manufacturing pages to rewrite for ai search</image:caption><image:title>manufacturing pages to rewrite for ai search</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%206%20V1.jpg</image:loc><image:caption>Blog 6 V1</image:caption><image:title>Blog 6 V1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Agency%20Pricing%20New%20Perspective.jpg</image:loc><image:caption>B2B Marketing Agency Pricing New Perspective</image:caption><image:title>B2B Marketing Agency Pricing New Perspective</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/podcast/carbon-fiber-recycling</loc><image:image><image:loc>https://www.npws.net/hubfs/Salient.jpg</image:loc><image:caption>Salient</image:caption><image:title>Salient</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Fiber%20Recycling%20Turning%20Waste%20into%20Premium%20Goods.jpg</image:loc><image:caption>Carbon Fiber Recycling Turning Waste into Premium Goods</image:caption><image:title>Carbon Fiber Recycling Turning Waste into Premium Goods</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(7).jpg</image:loc><image:caption>GNP Podcast (7)</image:caption><image:title>GNP Podcast (7)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Aigen%20(1).png</image:loc><image:caption>YouTube Thumbnail Aigen (1)</image:caption><image:title>YouTube Thumbnail Aigen (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/podcast/arctic-ice-conservation</loc><image:image><image:loc>https://www.npws.net/hubfs/Arctic%20Ice%20Thumbnail.jpg</image:loc><image:caption>Arctic Ice Thumbnail</image:caption><image:title>Arctic Ice Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast-1.jpg</image:loc><image:caption>GNP Podcast-1</image:caption><image:title>GNP Podcast-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Climactic%20Thumbnail.png</image:loc><image:caption>Climactic Thumbnail</image:caption><image:title>Climactic Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail.png</image:loc><image:caption>GNP Podcast YT Thumbnail</image:caption><image:title>GNP Podcast YT Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/future-ready-manufacturing</loc><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20YouTube%20Thumbnail%20Neighborhood%20Sun%20Solar.png</image:loc><image:caption>Copy of YouTube Thumbnail Neighborhood Sun Solar</image:caption><image:title>Copy of YouTube Thumbnail Neighborhood Sun Solar</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Excel%20Dryer%20Thumbnail.png</image:loc><image:caption>Excel Dryer Thumbnail</image:caption><image:title>Excel Dryer Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Bevi%20Thumbnail.png</image:loc><image:caption>Bevi Thumbnail</image:caption><image:title>Bevi Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/case-study/startup-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Young-High-Tech-Client-Achieves-Explosive-Growth-Through-Search-Engine-Optimization.png</image:loc><image:caption>Young-High-Tech-Client-Achieves-Explosive-Growth-Through-Search-Engine-Optimization</image:caption><image:title>Young-High-Tech-Client-Achieves-Explosive-Growth-Through-Search-Engine-Optimization</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b2b-manufacturing.jpg-1.png</image:loc><image:caption>b2b-manufacturing.jpg-1</image:caption><image:title>b2b-manufacturing.jpg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/11.jpg</image:loc><image:caption>11</image:caption><image:title>11</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/email-subject-lines-that-work</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/51-3.png</image:loc><image:caption>51-3</image:caption><image:title>51-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/biophilia-impact-workplace</loc><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(1).jpg</image:loc><image:caption>GNP Podcast (1)</image:caption><image:title>GNP Podcast (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20GNP%20Podcast%20YT%20Thumbnail.jpg</image:loc><image:caption>Copy of GNP Podcast YT Thumbnail</image:caption><image:title>Copy of GNP Podcast YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail%20(1).png</image:loc><image:caption>Spotlight - YT Thumbnail (1)</image:caption><image:title>Spotlight - YT Thumbnail (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/DECIEM%20x%20Veritree%20Thumbnail.png</image:loc><image:caption>DECIEM x Veritree Thumbnail</image:caption><image:title>DECIEM x Veritree Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/building-owned-audience</loc><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/measure-marketing-effectiveness-setting-goals</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Measure%20Marketing%20Effectiveness%20-%20Objectives%2c%20Goals%2c%20and%20KPIs.jpg</image:loc><image:caption>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:caption><image:title>How to Measure Marketing Effectiveness - Objectives, Goals, and KPIs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-integrations-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.png</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/The%20Complete%20Guide%20to%20HubSpot%20Integrations%20and%20Why%20to%20Use%20Them.jpg</image:loc><image:caption>The Complete Guide to HubSpot Integrations and Why to Use Them</image:caption><image:title>The Complete Guide to HubSpot Integrations and Why to Use Them</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/b2b-social-media-instagram</loc><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/social%20media%20instagram.jpg</image:loc><image:caption>social media instagram</image:caption><image:title>social media instagram</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/agriculture-marketing-problems</loc><image:image><image:loc>https://www.npws.net/hubfs/Featured%20image%20Agriculture%20problems%20guide.jpg</image:loc><image:caption>Featured image Agriculture problems guide</image:caption><image:title>Featured image Agriculture problems guide</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/marketing-terms-visual-glossary</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Call%20to%20Action.png</image:loc><image:caption>Call to Action</image:caption><image:title>Call to Action</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CTR.png</image:loc><image:caption>CTR</image:caption><image:title>CTR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Inbound%20Marketing.png</image:loc><image:caption>Inbound Marketing</image:caption><image:title>Inbound Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Email-Marketing.png</image:loc><image:caption>Email-Marketing</image:caption><image:title>Email-Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Buyers-Journey-Icon.png</image:loc><image:caption>Buyers-Journey-Icon</image:caption><image:title>Buyers-Journey-Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Testimonial.png</image:loc><image:caption>Testimonial</image:caption><image:title>Testimonial</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Affiliate-marketing-Icon.png</image:loc><image:caption>Affiliate-marketing-Icon</image:caption><image:title>Affiliate-marketing-Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Persona-Icon.png</image:loc><image:caption>Persona-Icon</image:caption><image:title>Persona-Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20We%20Help%20Agritech%20Companies%20Position%20and%20Market%20your%20Brand.jpg</image:loc><image:caption>How We Help Agritech Companies Position and Market your Brand</image:caption><image:title>How We Help Agritech Companies Position and Market your Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Retargeting.png</image:loc><image:caption>Retargeting</image:caption><image:title>Retargeting</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/visual%20glossary%20of%20marketing%20terms.jpg</image:loc><image:caption>visual glossary of marketing terms</image:caption><image:title>visual glossary of marketing terms</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Campaign.png</image:loc><image:caption>Campaign</image:caption><image:title>Campaign</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Leads.png</image:loc><image:caption>Leads</image:caption><image:title>Leads</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2C%20Icon.png</image:loc><image:caption>B2C Icon</image:caption><image:title>B2C Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CMS.png</image:loc><image:caption>CMS</image:caption><image:title>CMS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/UVP.png</image:loc><image:caption>UVP</image:caption><image:title>UVP</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CRO.png</image:loc><image:caption>CRO</image:caption><image:title>CRO</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame.png</image:loc><image:caption>Frame</image:caption><image:title>Frame</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Keyword.png</image:loc><image:caption>Keyword</image:caption><image:title>Keyword</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Icon.png</image:loc><image:caption>B2B Icon</image:caption><image:title>B2B Icon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20-%20State%20of%20Inbound%20Marketing%202024%20Report.jpg</image:loc><image:caption>HubSpot - State of Inbound Marketing 2024 Report</image:caption><image:title>HubSpot - State of Inbound Marketing 2024 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Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CPC.png</image:loc><image:caption>CPC</image:caption><image:title>CPC</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Content%20Optimization.png</image:loc><image:caption>Content Optimization</image:caption><image:title>Content Optimization</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ROI.png</image:loc><image:caption>ROI</image:caption><image:title>ROI</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SEO.png</image:loc><image:caption>SEO</image:caption><image:title>SEO</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Heatmap.png</image:loc><image:caption>Heatmap</image:caption><image:title>Heatmap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Domain.png</image:loc><image:caption>Domain</image:caption><image:title>Domain</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-neighborhoodsun-solar</loc><image:image><image:loc>https://www.npws.net/hubfs/Solar%20Energy%20Development.jpg</image:loc><image:caption>Solar Energy Development</image:caption><image:title>Solar Energy Development</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20YouTube%20Thumbnail%20Neighborhood%20Sun%20Solar.png</image:loc><image:caption>Copy of YouTube Thumbnail Neighborhood Sun Solar</image:caption><image:title>Copy of YouTube Thumbnail Neighborhood Sun Solar</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20GNP%20Podcast%20YT%20Thumbnail%20(1).jpg</image:loc><image:caption>Copy of GNP Podcast YT Thumbnail 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cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI%20crawler%20access.png</image:loc><image:caption>AI crawler access</image:caption><image:title>AI crawler access</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/podcast/industrial-packaging-operations</loc><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20ep%2017%20HEVO%20(5).jpg</image:loc><image:caption>GNP ep 17 HEVO (5)</image:caption><image:title>GNP ep 17 HEVO (5)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SoMe%20Nora%20Eslander%20Ep%208%20(3).jpg</image:loc><image:caption>SoMe Nora Eslander Ep 8 (3)</image:caption><image:title>SoMe Nora Eslander Ep 8 (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BioTechs%20Role%20in%20Solving%20Fashion%20Eco%20Challenges.jpg</image:loc><image:caption>BioTechs Role in Solving Fashion Eco Challenges</image:caption><image:title>BioTechs Role in Solving Fashion Eco Challenges</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/wireless-charging-electric-vehicles</loc><image:image><image:loc>https://www.npws.net/hubfs/Decarbonizing%20Heavy-Duty%20Engines%20-Podcast%20With%20ClearFlame.jpg</image:loc><image:caption>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:caption><image:title>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/smart%20energy%20wind%20smart%20wind.jpg</image:loc><image:caption>smart energy wind smart wind</image:caption><image:title>smart energy wind smart wind</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Seven%20Seas%20Water%20Thumbnail.png</image:loc><image:caption>Seven Seas Water Thumbnail</image:caption><image:title>Seven Seas Water Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20ep%2017%20HEVO%20(5).jpg</image:loc><image:caption>GNP ep 17 HEVO (5)</image:caption><image:title>GNP ep 17 HEVO 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manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.png</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/b2b-lead-generation-strategies</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Best-B2B-Lead-Generation-Tactics-for-Manufacturers-4.jpg</image:loc><image:caption>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-4</image:caption><image:title>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead 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scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/case-study/agriculture-digital-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/living%20greens%20farm.jpg</image:loc><image:caption>living greens farm</image:caption><image:title>living greens 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail%20(2).png</image:loc><image:caption>Spotlight - YT Thumbnail (2)</image:caption><image:title>Spotlight - YT Thumbnail (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Karmametrix.png</image:loc><image:caption>Karmametrix</image:caption><image:title>Karmametrix</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/blog/client-onboarding-process</loc><image:image><image:loc>https://www.npws.net/hubfs/npws-33%201.png</image:loc><image:caption>npws-33 1</image:caption><image:title>npws-33 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Agency%20Pricing%20New%20Perspective.jpg</image:loc><image:caption>B2B Marketing Agency Pricing New Perspective</image:caption><image:title>B2B Marketing Agency Pricing New Perspective</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/working%20with%20np.jpg</image:loc><image:caption>working with np</image:caption><image:title>working with np</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/pipeline-performance</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/high-growth-seo-1.png</image:loc><image:caption>high-growth-seo-1</image:caption><image:title>high-growth-seo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/socomec-cs.png</image:loc><image:caption>socomec-cs</image:caption><image:title>socomec-cs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/windesco-cs-1.png</image:loc><image:caption>windesco-cs-1</image:caption><image:title>windesco-cs-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NH-3.webp</image:loc><image:caption>NH-3</image:caption><image:title>NH-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MH3_Report%20and%20Customize_EN.webp</image:loc><image:caption>MH3_Report and Customize_EN</image:caption><image:title>MH3_Report and Customize_EN</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/agrify-cs-2.png</image:loc><image:caption>agrify-cs-2</image:caption><image:title>agrify-cs-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sales%20enablement.webp</image:loc><image:caption>sales enablement</image:caption><image:title>sales enablement</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/killerspin-cs.png</image:loc><image:caption>killerspin-cs</image:caption><image:title>killerspin-cs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/abm-offer.jpeg</image:loc><image:caption>abm-offer</image:caption><image:title>abm-offer</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN14-10-20%20174808.png</image:loc><image:caption>SN14-10-20 174808</image:caption><image:title>SN14-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/chasm-cs-1.png</image:loc><image:caption>chasm-cs-1</image:caption><image:title>chasm-cs-1</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/becoming-thought-leader</loc><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/The-why-how-and-what-of-becoming-a-thought-ledaer_-8-tips-Sep-21-2022-09-10-05-34-PM.jpg</image:loc><image:caption>The-why-how-and-what-of-becoming-a-thought-ledaer_-8-tips-Sep-21-2022-09-10-05-34-PM</image:caption><image:title>The-why-how-and-what-of-becoming-a-thought-ledaer_-8-tips-Sep-21-2022-09-10-05-34-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/manufacturing-dark-funnel</loc><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/podcast/urban-ev-trucks</loc><image:image><image:loc>https://www.npws.net/hubfs/urban-ev-trucks-telo.jpg</image:loc><image:caption>urban-ev-trucks-telo</image:caption><image:title>urban-ev-trucks-telo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Excel%20Dryer%20Thumbnail.png</image:loc><image:caption>Excel Dryer Thumbnail</image:caption><image:title>Excel Dryer Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Resurety.jpg</image:loc><image:caption>Resurety</image:caption><image:title>Resurety</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Transect%20Inc.png</image:loc><image:caption>YouTube Thumbnail Transect Inc</image:caption><image:title>YouTube Thumbnail Transect Inc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/saas-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/everestlab%20saas.webm/medium.jpg</video:thumbnail_loc><video:title>everestlab saas</video:title><video:description>everestlab saas</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/everestlab%20saas.webm</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/commons%20app%20saas.webm/medium.jpg</video:thumbnail_loc><video:title>commons app saas</video:title><video:description>commons app saas</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/commons%20app%20saas.webm</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20443.svg</image:loc><image:caption>Group 443</image:caption><image:title>Group 443</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 968</image:caption><image:title>Group 968</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20426.svg</image:loc><image:caption>Group 426</image:caption><image:title>Group 426</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-1.jpg</image:loc><image:caption>qio-1</image:caption><image:title>qio-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(4).jpg</image:loc><image:caption>climate ai cover (4)</image:caption><image:title>climate ai cover (4)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Qio-Logo-Color.webp</image:loc><image:caption>Qio-Logo-Color</image:caption><image:title>Qio-Logo-Color</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(5).jpg</image:loc><image:caption>climate ai cover (5)</image:caption><image:title>climate ai cover (5)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team-1.svg</image:loc><image:caption>team-1</image:caption><image:title>team-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20research%20case%20study.jpg</image:loc><image:caption>lambda research case study</image:caption><image:title>lambda research case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20377.svg</image:loc><image:caption>Frame 377</image:caption><image:title>Frame 377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN14-10-20%20174808.png</image:loc><image:caption>SN14-10-20 174808</image:caption><image:title>SN14-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(6).jpg</image:loc><image:caption>climate ai cover (6)</image:caption><image:title>climate ai cover (6)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20449.svg</image:loc><image:caption>Group 449</image:caption><image:title>Group 449</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20Stylized%20Images%20(3).png</image:loc><image:caption>Website Stylized Images (3)</image:caption><image:title>Website Stylized Images (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20-%20Client%20Expanding%20Into%20US%20Market.jpg</image:loc><image:caption>New Perspective - Client Expanding Into US Market</image:caption><image:title>New Perspective - Client Expanding Into US Market</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Build%20a%20Strong%20SaaS%20Value%20Proposition%20for%20Your%20Product%20(1).jpg</image:loc><image:caption>How to Build a Strong SaaS Value Proposition for Your Product (1)</image:caption><image:title>How to Build a Strong SaaS Value Proposition for Your Product (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Strategy.webp</image:loc><image:caption>Strategy</image:caption><image:title>Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 379</image:caption><image:title>Frame 379</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda%20logo.webp</image:loc><image:caption>lambda logo</image:caption><image:title>lambda logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GLYNT_Logo_640x320.webp</image:loc><image:caption>GLYNT_Logo_640x320</image:caption><image:title>GLYNT_Logo_640x320</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/WindESCo_20Horizontal_20Logo-01.png</image:loc><image:caption>WindESCo_20Horizontal_20Logo-01</image:caption><image:title>WindESCo_20Horizontal_20Logo-01</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 423-1</image:caption><image:title>Group 423-1</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/blog/manufacturing-leads-paid-campaigns</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-14</lastmod></url><url><loc>https://www.npws.net/blog/interactive-calculators</loc><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Interactive-Calculators-Increase-Visitor-Value-Lead-Generation-Sep-21-2022-09-15-31-24-PM.jpg</image:loc><image:caption>Interactive-Calculators-Increase-Visitor-Value-Lead-Generation-Sep-21-2022-09-15-31-24-PM</image:caption><image:title>Interactive-Calculators-Increase-Visitor-Value-Lead-Generation-Sep-21-2022-09-15-31-24-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/how-to-prepare-for-strategy-workshop</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20prepare%20for%20a%20marketing%20strategy%20workshop.jpg</image:loc><image:caption>How to prepare for a marketing strategy workshop</image:caption><image:title>How to prepare for a marketing strategy workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-networking-linkedin</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/cleantech%20networking%20communities.webp</image:loc><image:caption>cleantech networking communities</image:caption><image:title>cleantech networking communities</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/pricing</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-check-sm-1.svg</image:loc><image:caption>pricing-icon-check-sm-1</image:caption><image:title>pricing-icon-check-sm-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/schedule-bg-1.jpg</image:loc><image:caption>schedule-bg-1</image:caption><image:title>schedule-bg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/27633790-f8c8-4e36-b1da-1b7d781b8af7.png</image:loc><image:caption>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:caption><image:title>27633790-f8c8-4e36-b1da-1b7d781b8af7</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-logo-md.png</image:loc><image:caption>ddps-logo-md</image:caption><image:title>ddps-logo-md</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-x-sm-1.svg</image:loc><image:caption>pricing-icon-x-sm-1</image:caption><image:title>pricing-icon-x-sm-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20-%20Client%20Expanding%20Into%20US%20Market.jpg</image:loc><image:caption>New Perspective - Client Expanding Into US Market</image:caption><image:title>New Perspective - Client Expanding Into US Market</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-x-1.svg</image:loc><image:caption>pricing-icon-x-1</image:caption><image:title>pricing-icon-x-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing-card-1.jpg</image:loc><image:caption>manufacturing-card-1</image:caption><image:title>manufacturing-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor-1.webp</image:loc><image:caption>flex-logo-fullcolor-1</image:caption><image:title>flex-logo-fullcolor-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/right-fit-bg-1.jpg</image:loc><image:caption>right-fit-bg-1</image:caption><image:title>right-fit-bg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/saas-card-1.jpg</image:loc><image:caption>saas-card-1</image:caption><image:title>saas-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-rocket-2.svg</image:loc><image:caption>pricing-icon-rocket-2</image:caption><image:title>pricing-icon-rocket-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-hero-bg-1.jpg</image:loc><image:caption>pricing-hero-bg-1</image:caption><image:title>pricing-hero-bg-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-line-2.svg</image:loc><image:caption>pricing-icon-line-2</image:caption><image:title>pricing-icon-line-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-check-1.svg</image:loc><image:caption>pricing-icon-check-1</image:caption><image:title>pricing-icon-check-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Industries-hero-banner-CCS-fade-hq.jpg</image:loc><image:caption>Industries-hero-banner-CCS-fade-hq</image:caption><image:title>Industries-hero-banner-CCS-fade-hq</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pricing-icon-pie-2.svg</image:loc><image:caption>pricing-icon-pie-2</image:caption><image:title>pricing-icon-pie-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu-logo.png.png</image:loc><image:caption>micatu-logo.png</image:caption><image:title>micatu-logo.png</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/blog/b2b-seo-strategy</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Results.jpg</image:loc><image:caption>B2B SEO Strategy Results</image:caption><image:title>B2B SEO Strategy Results</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/industrial-growth-alignment-workshop</loc><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/terms-of-service</loc><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective 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Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%2011-2.jpg</image:loc><image:caption>Frame 11-2</image:caption><image:title>Frame 11-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/esg-cleantech-business</loc><image:image><image:loc>https://www.npws.net/hubfs/Embracing%20ESG%20Principles%20in%20Cleantech.png</image:loc><image:caption>Embracing ESG Principles in Cleantech</image:caption><image:title>Embracing ESG Principles in Cleantech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/urban-ev-trucks-telo.jpg</image:loc><image:caption>urban-ev-trucks-telo</image:caption><image:title>urban-ev-trucks-telo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(3).jpg</image:loc><image:caption>GNP Podcast (3)</image:caption><image:title>GNP Podcast (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Decarbonizing%20Heavy-Duty%20Engines%20-Podcast%20With%20ClearFlame.jpg</image:loc><image:caption>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:caption><image:title>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.npws.net/podcast/repurposing-ev-battery-life</loc><image:image><image:loc>https://www.npws.net/hubfs/How%20Compressed%20Air%20Storage%20Boosts%20Clean%20Energy%20Performance.jpg</image:loc><image:caption>How Compressed Air Storage Boosts Clean Energy Performance</image:caption><image:title>How Compressed Air Storage Boosts Clean Energy Performance</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20NxtGen.png</image:loc><image:caption>YouTube Thumbnail NxtGen</image:caption><image:title>YouTube Thumbnail NxtGen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Moment%20Energy%20SoMe%20Cover.png</image:loc><image:caption>Moment Energy SoMe Cover</image:caption><image:title>Moment Energy SoMe Cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail%20(1).png</image:loc><image:caption>Spotlight - YT Thumbnail (1)</image:caption><image:title>Spotlight - YT Thumbnail 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manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/energy-prices-explained</loc><image:image><image:loc>https://www.npws.net/hubfs/Dynamo%20Thumbnail.png</image:loc><image:caption>Dynamo Thumbnail</image:caption><image:title>Dynamo 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manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-2.png</image:loc><image:caption>image-png-2</image:caption><image:title>image-png-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-Nov-14-2022-08-40-56-3671-AM.png</image:loc><image:caption>image-png-Nov-14-2022-08-40-56-3671-AM</image:caption><image:title>image-png-Nov-14-2022-08-40-56-3671-AM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.png</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png-1.png</image:loc><image:caption>image-png-1</image:caption><image:title>image-png-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image-png.png</image:loc><image:caption>image-png</image:caption><image:title>image-png</image:title></image:image><lastmod>2026-10-11</lastmod><priority>0.8</priority></url><url><loc>https://www.npws.net/case-study/manufacturing-seo</loc><image:image><image:loc>https://www.npws.net/hubfs/8.jpg</image:loc><image:caption>8</image:caption><image:title>8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor.webp</image:loc><image:caption>flex-logo-fullcolor</image:caption><image:title>flex-logo-fullcolor</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Flexlume.webp</image:loc><image:caption>Flexlume</image:caption><image:title>Flexlume</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/future-flex-3e.jpg</image:loc><image:caption>future-flex-3e</image:caption><image:title>future-flex-3e</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/podcast/secrets-success-solar-energy</loc><image:image><image:loc>https://www.npws.net/hubfs/How%20Compressed%20Air%20Storage%20Boosts%20Clean%20Energy%20Performance.jpg</image:loc><image:caption>How Compressed Air Storage Boosts Clean Energy Performance</image:caption><image:title>How Compressed Air Storage Boosts Clean Energy Performance</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Moment%20Energy%20SoMe%20Cover.png</image:loc><image:caption>Moment Energy SoMe Cover</image:caption><image:title>Moment Energy SoMe Cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20GNP%20Podcast%20YT%20Thumbnail%20(1).jpg</image:loc><image:caption>Copy of GNP Podcast YT Thumbnail (1)</image:caption><image:title>Copy of GNP Podcast YT Thumbnail (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20NxtGen.png</image:loc><image:caption>YouTube Thumbnail NxtGen</image:caption><image:title>YouTube Thumbnail NxtGen</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-recarbon</loc><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail.png</image:loc><image:caption>GNP Podcast YT Thumbnail</image:caption><image:title>GNP Podcast YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Karmametrix.png</image:loc><image:caption>Karmametrix</image:caption><image:title>Karmametrix</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail%20(2).png</image:loc><image:caption>Spotlight - YT Thumbnail (2)</image:caption><image:title>Spotlight - YT Thumbnail (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Mitico%20(1).png</image:loc><image:caption>YouTube Thumbnail Mitico (1)</image:caption><image:title>YouTube Thumbnail Mitico (1)</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/sales-ready-website</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Clutch%20Web%20Design%20Awards.webp</image:loc><image:caption>Clutch Web Design Awards</image:caption><image:title>Clutch Web Design 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Study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco-1.jpg</image:loc><image:caption>windesco-1</image:caption><image:title>windesco-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpeg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-case-study-web-design.webp</image:loc><image:caption>ddps-case-study-web-design</image:caption><image:title>ddps-case-study-web-design</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 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logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-07-30</lastmod></url><url><loc>https://www.npws.net/podcast/sustainable-packaging-solutions</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/EcoSpirits%20Thumbnail.jpg</image:loc><image:caption>EcoSpirits Thumbnail</image:caption><image:title>EcoSpirits Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ICPG%20(1).jpg</image:loc><image:caption>ICPG (1)</image:caption><image:title>ICPG (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail%20(1).png</image:loc><image:caption>GNP Podcast YT Thumbnail (1)</image:caption><image:title>GNP Podcast YT Thumbnail (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(7).jpg</image:loc><image:caption>GNP Podcast (7)</image:caption><image:title>GNP Podcast (7)</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/virtual-power-plants</loc><image:image><image:loc>https://www.npws.net/hubfs/Solar%20Energy%20Development.jpg</image:loc><image:caption>Solar Energy Development</image:caption><image:title>Solar Energy Development</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ICPG%20(1).jpg</image:loc><image:caption>ICPG (1)</image:caption><image:title>ICPG (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Atma.png</image:loc><image:caption>Atma</image:caption><image:title>Atma</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/blog/sustainable-marketing-greenwashing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/how%20to%20avoid%20greenwashing%20-%20sustainable%20marketing.jpg</image:loc><image:caption>how to avoid greenwashing - sustainable marketing</image:caption><image:title>how to avoid greenwashing - sustainable marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/circularity-business-models-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Circularity%20Business%20Models%20and%20Marketing%20-%20Getting%20Beyond%20the%20Hype.jpg</image:loc><image:caption>Circularity Business Models and Marketing - Getting Beyond the Hype</image:caption><image:title>Circularity Business Models and Marketing - Getting Beyond the Hype</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-content-hub</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Hub%20Features:%20AI%20Content%20Translation.mp4/medium.jpg</video:thumbnail_loc><video:title>AI Content Translation</video:title><video:description>A welcome feature that can automatically translate content. Use it to expand your global reach, reaching out to new audiences in their native language.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Hub%20Features:%20AI%20Content%20Translation.mp4</video:content_loc><video:duration>48</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ai multisite</video:tag><video:tag>hubspot content hub</video:tag><video:tag>google translate alternative</video:tag><video:tag>hubspot content hub features</video:tag><video:tag>ai content translation</video:tag><video:tag>ai translation</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Remix.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Content Hub Features: Content Remix</video:title><video:description>Allows you to deploy AI to transform existing content into various formats for different channels, like social media and emails, which enhances reach and engagement.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Remix.mp4</video:content_loc><video:duration>90</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>content remix</video:tag><video:tag>hubspot content hub</video:tag><video:tag>content automation</video:tag><video:tag>marketing automation</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Content%20HUB%20Features%20Breakdown.jpg</image:loc><image:caption>HubSpot Content HUB Features Breakdown</image:caption><image:title>HubSpot Content HUB Features Breakdown</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ContentHub_Content%20Remix%202.webp</image:loc><image:caption>ContentHub_Content Remix 2</image:caption><image:title>ContentHub_Content Remix 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ContentHub_AI%20Blog%20Post%20Generator.webp</image:loc><image:caption>ContentHub_AI Blog Post Generator</image:caption><image:title>ContentHub_AI Blog Post Generator</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ContentHub_Manage%20Gated%20Content.webp</image:loc><image:caption>ContentHub_Manage Gated Content</image:caption><image:title>ContentHub_Manage Gated Content</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AiO-Style-Selected%20(1).webp</image:loc><image:caption>AiO-Style-Selected (1)</image:caption><image:title>AiO-Style-Selected (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2024-11-23</lastmod></url><url><loc>https://www.npws.net/podcast/nano-nuclear-energy</loc><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Natel%20(1).png</image:loc><image:caption>YouTube Thumbnail Natel (1)</image:caption><image:title>YouTube Thumbnail Natel (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20NxtGen.png</image:loc><image:caption>YouTube Thumbnail NxtGen</image:caption><image:title>YouTube Thumbnail NxtGen</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail.jpg</image:loc><image:caption>GNP Podcast YT Thumbnail</image:caption><image:title>GNP Podcast YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Dynamo%20Thumbnail.png</image:loc><image:caption>Dynamo Thumbnail</image:caption><image:title>Dynamo Thumbnail</image:title></image:image><lastmod>2025-12-11</lastmod></url><url><loc>https://www.npws.net/blog/fixing-sales-content</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/fixing%20sales%20content.jpg</image:loc><image:caption>fixing sales content</image:caption><image:title>fixing sales content</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/funnel%20fit%20checklist.jpg</image:loc><image:caption>funnel fit checklist</image:caption><image:title>funnel fit checklist</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/case-study/agribusiness-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/NP-Portfolio-Website/agrofy.png</image:loc><image:caption>agrofy</image:caption><image:title>agrofy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agrify.png</image:loc><image:caption>agrify</image:caption><image:title>agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify.png</image:loc><image:caption>Agrify</image:caption><image:title>Agrify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify%20Featured%20Image.jpg</image:loc><image:caption>Agrify Featured Image</image:caption><image:title>Agrify Featured Image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agrify%202.jpg</image:loc><image:caption>agrify 2</image:caption><image:title>agrify 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%206.jpg</image:loc><image:caption>image 6</image:caption><image:title>image 6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/importance-social-media-b2b-manufacturers</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/The%20Importance%20of%20Social%20Media%20for%20B2B%20Manufacturers.jpg</image:loc><image:caption>The Importance of Social Media for B2B Manufacturers</image:caption><image:title>The Importance of Social Media for B2B Manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/food-sustainability-upcycling</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Salient.jpg</image:loc><image:caption>Salient</image:caption><image:title>Salient</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Karmametrix.png</image:loc><image:caption>Karmametrix</image:caption><image:title>Karmametrix</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Are%20Insects%20The%20Future%20Of%20Food%20-%20Innovafeed.png</image:loc><image:caption>Are Insects The Future Of Food - Innovafeed</image:caption><image:title>Are Insects The Future Of Food - Innovafeed</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/RenewalMill%20Thumbnail.jpg</image:loc><image:caption>RenewalMill Thumbnail</image:caption><image:title>RenewalMill Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/saas-value-proposition</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Agency%20Pricing%20New%20Perspective.jpg</image:loc><image:caption>B2B Marketing Agency Pricing New Perspective</image:caption><image:title>B2B Marketing Agency Pricing New Perspective</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Build%20a%20Strong%20SaaS%20Value%20Proposition%20for%20Your%20Product%20(1).jpg</image:loc><image:caption>How to Build a Strong SaaS Value Proposition for Your Product (1)</image:caption><image:title>How to Build a Strong SaaS Value Proposition for Your Product (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/industrial-rfq-readiness-scorecard</loc><image:image><image:loc>https://www.npws.net/hubfs/RFQ%20Readiness%20Scorecard.jpg</image:loc><image:caption>RFQ Readiness Scorecard</image:caption><image:title>RFQ Readiness Scorecard</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-04</lastmod></url><url><loc>https://www.npws.net/blog/b2b-funnel-breakpoints</loc><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20not%20converting.jpg</image:loc><image:caption>website not converting</image:caption><image:title>website not converting</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/account-based-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20968.webp</image:loc><image:caption>Group 968</image:caption><image:title>Group 968</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo-2.svg</image:loc><image:caption>seo-2</image:caption><image:title>seo-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20443.svg</image:loc><image:caption>Group 443</image:caption><image:title>Group 443</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20Stylized%20Images.png</image:loc><image:caption>Website Stylized Images</image:caption><image:title>Website Stylized 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384</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20manufacturing.webp</image:loc><image:caption>b2b manufacturing</image:caption><image:title>b2b manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group-4.svg</image:loc><image:caption>Group-4</image:caption><image:title>Group-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><lastmod>2026-07-27</lastmod></url><url><loc>https://www.npws.net/blog/great-b2b-websites-tips</loc><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20521.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 521</image:caption><image:title>Top Tips for B2B Tech Homepages 521</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Website%20Design%20Process%20Tips%20From%20Designer.webp</image:loc><image:caption>Website Design Process Tips From Designer</image:caption><image:title>Website Design Process Tips From Designer</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20116.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 116</image:caption><image:title>Top Tips for B2B Tech Homepages 116</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20113.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 113</image:caption><image:title>Top Tips for B2B Tech Homepages 113</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20112.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 112</image:caption><image:title>Top Tips for B2B Tech Homepages 112</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20115.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 115</image:caption><image:title>Top Tips for B2B Tech Homepages 115</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20111.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 111</image:caption><image:title>Top Tips for B2B Tech Homepages 111</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20108.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 108</image:caption><image:title>Top Tips for B2B Tech Homepages 108</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%20Tips%20for%20B2B%20Tech%20Homepages%20107.webp</image:loc><image:caption>Top Tips for B2B Tech Homepages 107</image:caption><image:title>Top Tips for B2B Tech Homepages 107</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-czero</loc><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20C-Zero%20(1)-1.png</image:loc><image:caption>YouTube Thumbnail C-Zero (1)-1</image:caption><image:title>YouTube Thumbnail C-Zero (1)-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Climactic%20Thumbnail.png</image:loc><image:caption>Climactic Thumbnail</image:caption><image:title>Climactic Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hoover%20CS%20Thumbnail.png</image:loc><image:caption>Hoover CS Thumbnail</image:caption><image:title>Hoover CS Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail.png</image:loc><image:caption>GNP Podcast YT Thumbnail</image:caption><image:title>GNP Podcast YT Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-sequences-b2b-sales</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Boost-B2B-Prospect-Engagement-Using-the-Sequences-Function-in-HubSpot-Sep-21-2022-09-20-37-97-PM.jpg</image:loc><image:caption>Boost-B2B-Prospect-Engagement-Using-the-Sequences-Function-in-HubSpot-Sep-21-2022-09-20-37-97-PM</image:caption><image:title>Boost-B2B-Prospect-Engagement-Using-the-Sequences-Function-in-HubSpot-Sep-21-2022-09-20-37-97-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.png</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/how-to-make-webinar-interactive</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/webinar-reminder-email-300x207-Sep-21-2022-09-09-18-32-PM.png</image:loc><image:caption>webinar-reminder-email-300x207-Sep-21-2022-09-09-18-32-PM</image:caption><image:title>webinar-reminder-email-300x207-Sep-21-2022-09-09-18-32-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/9-Tips-for-More-Interactive-Engaging-Webinars-4.jpg</image:loc><image:caption>9-Tips-for-More-Interactive-Engaging-Webinars-4</image:caption><image:title>9-Tips-for-More-Interactive-Engaging-Webinars-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/webinars-closing-poll-300x300-Sep-21-2022-09-09-19-74-PM.png</image:loc><image:caption>webinars-closing-poll-300x300-Sep-21-2022-09-09-19-74-PM</image:caption><image:title>webinars-closing-poll-300x300-Sep-21-2022-09-09-19-74-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/case-study/nonprofit-marketing-agency</loc><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bin-quad-winter%20(1).jpg</image:loc><image:caption>bin-quad-winter (1)</image:caption><image:title>bin-quad-winter (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet-aid-logo-full.webp</image:loc><image:caption>planet-aid-logo-full</image:caption><image:title>planet-aid-logo-full</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Attribution%20Graph.png</image:loc><image:caption>HubSpot Attribution Graph</image:caption><image:title>HubSpot Attribution Graph</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet%20aid%20case%20study.jpg</image:loc><image:caption>planet aid case study</image:caption><image:title>planet aid case study</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20scroll%20map.webp</image:loc><image:caption>website scroll map</image:caption><image:title>website scroll map</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202025-06-25%20152626%20-%20Madison%20Filipiak.png</image:loc><image:caption>Screenshot 2025-06-25 152626 - Madison Filipiak</image:caption><image:title>Screenshot 2025-06-25 152626 - Madison Filipiak</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet%20aid%20cs.jpg</image:loc><image:caption>planet aid cs</image:caption><image:title>planet aid cs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202025-06-25%20152401%20-%20Madison%20Filipiak.png</image:loc><image:caption>Screenshot 2025-06-25 152401 - Madison Filipiak</image:caption><image:title>Screenshot 2025-06-25 152401 - Madison Filipiak</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/inbound-2024-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Inbound-Hero-Image-2024.jpg</image:loc><image:caption>Inbound-Hero-Image-2024</image:caption><image:title>Inbound-Hero-Image-2024</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><lastmod>2025-04-01</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-website-redesign</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/image-featured-Sep-21-2022-09-10-49-27-PM.jpg</image:loc><image:caption>image-featured-Sep-21-2022-09-10-49-27-PM</image:caption><image:title>image-featured-Sep-21-2022-09-10-49-27-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/renewable-energy-marketing-agency</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4/medium.jpg</video:thumbnail_loc><video:title>Connections in ClimateTech</video:title><video:description>Connections in ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/top-5-challenges-marketers-face</loc><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Top%207%20Challenges%20Marketers%20Face.jpg</image:loc><image:caption>Top 7 Challenges Marketers Face</image:caption><image:title>Top 7 Challenges Marketers Face</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/manufacturing-budget-benchmarks</loc><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing%20Marketing%20Benchmarks%20-%201.jpg</image:loc><image:caption>Manufacturing Marketing Benchmarks - 1</image:caption><image:title>Manufacturing Marketing Benchmarks - 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing%20Marketing%20Benchmarks%20-%204.jpg</image:loc><image:caption>Manufacturing Marketing Benchmarks - 4</image:caption><image:title>Manufacturing Marketing Benchmarks - 4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing%20Marketing%20Benchmarks%20-%203.jpg</image:loc><image:caption>Manufacturing Marketing Benchmarks - 3</image:caption><image:title>Manufacturing Marketing Benchmarks - 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing%20Marketing%20Benchmarks.jpg</image:loc><image:caption>Manufacturing Marketing Benchmarks</image:caption><image:title>Manufacturing Marketing Benchmarks</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4/medium.jpg</video:thumbnail_loc><video:title>High-Tech Startup CHASM Triples Leads in Under 90 Days With Our Program</video:title><video:description>Struggling to make sense of your marketing efforts in a chaotic environment? This video explores how partnering with a skilled agency can dramatically enhance your brand visibility and lead generation.

In this engaging session, we dive into the journey of a company that faced the daunting challenge of identifying their target audience amidst overwhelming odds. Key highlights include:

- The necessity of having a marketing agency that understands customer profiles and can effectively pinpoint high-value leads.
- The transformative impact of strategic marketing, resulting in a three to fourfold increase in website traffic and lead generation.
- Insights into how a detailed strategic process can eliminate guesswork, ensuring that marketing efforts resonate with the right audience.
- The importance of establishing a strong brand image that aligns with industry leaders, enhancing credibility and trust among potential clients.

By the end of this video, viewers will gain actionable insights into how to improve their marketing strategies, align sales and marketing efforts, and elevate their brand's presence in competitive markets. Discover how the right agency can turn your marketing challenges into opportunities for growth and success.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/high-tech-startup-chasm-triples-leads-in-under-90-days-with-our-program.mp4</video:content_loc><video:duration>94</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>MarketingStrategies</video:tag><video:tag>DemandGeneration</video:tag><video:tag>LeadGeneration</video:tag><video:tag>TargetAudience</video:tag><video:tag>BrandCredibility</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/hero-np.mp4/medium.jpg</video:thumbnail_loc><video:title>hero-np</video:title><video:description>hero-np</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/hero-np.mp4</video:content_loc><video:duration>15</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4/medium.jpg</video:thumbnail_loc><video:title>Website Redesign Leads QiO To 2x Traffic Growth and Boost in Organic Leads</video:title><video:description>In this video, we share the exciting impact of our newly launched website, designed to elevate our brand and streamline user experience. With a fresh look that reflects our commitment to innovative technology, we’ve received overwhelmingly positive feedback from our board and investors, who appreciate how the site showcases QIO technologies.

Discover how this digital transformation has led to remarkable results, including:
- An impressive average of 7-8 organic leads per week, achieved without any marketing efforts.
- A doubling of our website traffic, showcasing our brand's increased visibility.
- Enhanced social engagement, proving that our website is effectively serving as an inbound lead generation tool.

Key takeaways include:
- The importance of a user-friendly, visually appealing website in driving business success.
- Strategies for optimizing your digital presence to naturally attract leads.
- Insights on measuring website performance and engagement without immediate marketing investments.

Join us as we explore how a well-structured website can do the heavy lifting of generating interest and inquiries, allowing your team to focus on converting those leads into lasting customer relationships. Don't miss out on these valuable insights that could transform your own digital marketing strategy.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/website-redesign-leads-qio-to-2x-traffic-growth-and-boost-in-organic-leads.mp4</video:content_loc><video:duration>101</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>OrganicLeadGeneration</video:tag><video:tag>WebsiteRedesign</video:tag><video:tag>DigitalPresence</video:tag><video:tag>InboundMarketing</video:tag><video:tag>TrafficGrowth</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/long%20sales%20cycles%20webinar3.jpg</image:loc><image:caption>long sales cycles webinar3</image:caption><image:title>long sales cycles webinar3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Climactic%20Thumbnail.png</image:loc><image:caption>Climactic Thumbnail</image:caption><image:title>Climactic Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/kristina%20QiO-1.jpg</image:loc><image:caption>kristina QiO-1</image:caption><image:title>kristina QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clutch.webp</image:loc><image:caption>clutch</image:caption><image:title>clutch</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/qio-2.jpg</image:loc><image:caption>qio-2</image:caption><image:title>qio-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20969.webp</image:loc><image:caption>Group 969</image:caption><image:title>Group 969</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%2026.webp</image:loc><image:caption>image 26</image:caption><image:title>image 26</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing.webp</image:loc><image:caption>manufacturing</image:caption><image:title>manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/demand%20generation%20expertise.webp</image:loc><image:caption>demand generation expertise</image:caption><image:title>demand generation expertise</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/process-new-perspective.jpg</image:loc><image:caption>process-new-perspective</image:caption><image:title>process-new-perspective</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Strategy.webp</image:loc><image:caption>Strategy</image:caption><image:title>Strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/inbound.webp</image:loc><image:caption>inbound</image:caption><image:title>inbound</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PINTEREST.png</image:loc><image:caption>PINTEREST</image:caption><image:title>PINTEREST</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/doel%202.webp</image:loc><image:caption>doel 2</image:caption><image:title>doel 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/saas-card-1.jpg</image:loc><image:caption>saas-card-1</image:caption><image:title>saas-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.webp</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agritech%20Technology%20Marketing.jpg</image:loc><image:caption>Agritech Technology Marketing</image:caption><image:title>Agritech Technology Marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Videos/Video%20(1080%20x%201920%20px).jpeg</image:loc><image:caption>Video (1080 x 1920 px)</image:caption><image:title>Video (1080 x 1920 px)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/content%20and%20creative.jpg</image:loc><image:caption>content and creative</image:caption><image:title>content and creative</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech%20climate%20tech.jpg</image:loc><image:caption>cleantech climate tech</image:caption><image:title>cleantech climate tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/badges%20new.webp</image:loc><image:caption>badges new</image:caption><image:title>badges new</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/V6.png</image:loc><image:caption>V6</image:caption><image:title>V6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech-1.webp</image:loc><image:caption>Cleantech-1</image:caption><image:title>Cleantech-1</image:title></image:image><lastmod>2026-10-20</lastmod></url><url><loc>https://www.npws.net/podcast/pfas-pollution</loc><image:image><image:loc>https://www.npws.net/hubfs/HandPrint%20Thumbnail.jpg</image:loc><image:caption>HandPrint Thumbnail</image:caption><image:title>HandPrint Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AmorSui%20YT%20Thumbnail.png</image:loc><image:caption>AmorSui YT Thumbnail</image:caption><image:title>AmorSui YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Aclarity%20Thumbnail.png</image:loc><image:caption>Aclarity Thumbnail</image:caption><image:title>Aclarity Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Mitico%20(1).png</image:loc><image:caption>YouTube Thumbnail Mitico (1)</image:caption><image:title>YouTube Thumbnail Mitico (1)</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/blog/manufacturing-website-design</loc><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-sales-ai-crm</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20HubSpot%20Can%20Boost%20Your%20Sales%20with%20an%20AI-Powered%20CRM%20(1).jpg</image:loc><image:caption>How HubSpot Can Boost Your Sales with an AI-Powered CRM (1)</image:caption><image:title>How HubSpot Can Boost Your Sales with an AI-Powered CRM (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image%20(2).jpg</image:loc><image:caption>image (2)</image:caption><image:title>image (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/image.jpg</image:loc><image:caption>image</image:caption><image:title>image</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/common-b2b-marketing-challenges</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/b2b-marketing-challenges-3.png</image:loc><image:caption>b2b-marketing-challenges-3</image:caption><image:title>b2b-marketing-challenges-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/carbon-offsetting-partner</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20offseting%20partners%20for%20b2b%20companies.jpg</image:loc><image:caption>Carbon offseting partners for b2b companies</image:caption><image:title>Carbon offseting partners for b2b companies</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/optimize-linkedin-b2b-pages</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Time%20to%20Love%20LinkedIn_%20How%20to%20Work%20this%20B2B%20powerhouse%20in%202023.jpg</image:loc><image:caption>Time to Love LinkedIn_ How to Work this B2B powerhouse in 2023</image:caption><image:title>Time to Love LinkedIn_ How to Work this B2B powerhouse in 2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Industrial%20Manufacturers%20Keep%20Getting%20Bad%20Leads%20from%20Paid%20Campaigns.jpg</image:loc><image:caption>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:caption><image:title>Why Industrial Manufacturers Keep Getting Bad Leads from Paid Campaigns</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/google-ads-calculator</loc><image:image><image:loc>https://www.npws.net/hubfs/NH-3.webp</image:loc><image:caption>NH-3</image:caption><image:title>NH-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Dynamo%20Thumbnail.png</image:loc><image:caption>Dynamo Thumbnail</image:caption><image:title>Dynamo Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Climactic%20Thumbnail.png</image:loc><image:caption>Climactic Thumbnail</image:caption><image:title>Climactic Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Frame-502-1.png</image:loc><image:caption>Frame-502-1</image:caption><image:title>Frame-502-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/dynamo%20cover.webp</image:loc><image:caption>dynamo cover</image:caption><image:title>dynamo 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(2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/npws-33%201.png</image:loc><image:caption>npws-33 1</image:caption><image:title>npws-33 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NH_headshot.png</image:loc><image:caption>NH_headshot</image:caption><image:title>NH_headshot</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MC.webp</image:loc><image:caption>MC</image:caption><image:title>MC</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20Webpage%20Icons%20(1).jpg</image:loc><image:caption>The image is a promotional graphic for a podcast called Green New Perspective.</image:caption><image:title>Spotlight Webpage Icons (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SS-2.webp</image:loc><image:caption>SS-2</image:caption><image:title>SS-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN13-10-20%20174808.png</image:loc><image:caption>SN13-10-20 174808</image:caption><image:title>SN13-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN2-10-20%20174808.png</image:loc><image:caption>SN2-10-20 174808</image:caption><image:title>SN2-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SS_2025-10-29%20160432.png</image:loc><image:caption>SS_2025-10-29 160432</image:caption><image:title>SS_2025-10-29 160432</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/JH-2.webp</image:loc><image:caption>JH-2</image:caption><image:title>JH-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN3-10-20%20174808.png</image:loc><image:caption>SN3-10-20 174808</image:caption><image:title>SN3-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-10-20%20171829.png</image:loc><image:caption>MB-10-20 171829</image:caption><image:title>MB-10-20 171829</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/IM.jpg</image:loc><image:caption>IM</image:caption><image:title>IM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Ivona%20Pajcin%20HS.jpg</image:loc><image:caption>Ivona Pajcin HS</image:caption><image:title>Ivona Pajcin HS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/JM-2.webp</image:loc><image:caption>JM-2</image:caption><image:title>JM-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN9-10-20%20174808.png</image:loc><image:caption>SN9-10-20 174808</image:caption><image:title>SN9-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN4-10-20%20174808.png</image:loc><image:caption>SN4-10-20 174808</image:caption><image:title>SN4-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Delta%20Controls%20Thumbnail.png</image:loc><image:caption>Delta Controls Thumbnail</image:caption><image:title>Delta Controls Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/DK.jpg</image:loc><image:caption>DK</image:caption><image:title>DK</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/__team-pic.png</image:loc><image:caption>__team-pic</image:caption><image:title>__team-pic</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/IMG_3988%201.jpg</image:loc><image:caption>IMG_3988 1</image:caption><image:title>IMG_3988 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN10-10-20%20174808.png</image:loc><image:caption>SN10-10-20 174808</image:caption><image:title>SN10-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN12-10-20%20174808.png</image:loc><image:caption>SN12-10-20 174808</image:caption><image:title>SN12-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN8-10-20%20174808.png</image:loc><image:caption>SN8-10-20 174808</image:caption><image:title>SN8-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotify.svg</image:loc><image:caption>Spotify</image:caption><image:title>Spotify</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/new-perspective-agency-team-building-2.jpg</image:loc><image:caption>new-perspective-agency-team-building-2</image:caption><image:title>new-perspective-agency-team-building-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/jared_harris.png</image:loc><image:caption>jared_harris</image:caption><image:title>jared_harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/IMG_4025%201.jpg</image:loc><image:caption>IMG_4025 1</image:caption><image:title>IMG_4025 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20JH-EP-Bday-2018%201.png</image:loc><image:caption>Copy of JH-EP-Bday-2018 1</image:caption><image:title>Copy of JH-EP-Bday-2018 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Kate.webp</image:loc><image:caption>Kate</image:caption><image:title>Kate</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN-10-20%20174808-1.png</image:loc><image:caption>SN-10-20 174808-1</image:caption><image:title>SN-10-20 174808-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Petar.jpg</image:loc><image:caption>Petar</image:caption><image:title>Petar</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube.svg</image:loc><image:caption>YouTube</image:caption><image:title>YouTube</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN7-10-20%20174808.png</image:loc><image:caption>SN7-10-20 174808</image:caption><image:title>SN7-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Station%20A%20Thumbnail.jpg</image:loc><image:caption>Station A Thumbnail</image:caption><image:title>Station A Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Apple%20Podcasts.svg</image:loc><image:caption>Apple Podcasts</image:caption><image:title>Apple Podcasts</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/planet_new_perspective.webp</image:loc><image:caption>planet_new_perspective</image:caption><image:title>planet_new_perspective</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/__bg%20(1).png</image:loc><image:caption>__bg (1)</image:caption><image:title>__bg 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Spotlight</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HubSpot%20Breeze%20AI%20-%20Social%20Media%20Agent.jpg</image:loc><image:caption>HubSpot Breeze AI - Social Media Agent</image:caption><image:title>HubSpot Breeze AI - Social Media Agent</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-missionzero</loc><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail%20(2).png</image:loc><image:caption>Spotlight - YT Thumbnail (2)</image:caption><image:title>Spotlight - YT Thumbnail (2)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/LanzaTech%20(3).jpg</image:loc><image:caption>LanzaTech (3)</image:caption><image:title>LanzaTech (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20ep%2017%20HEVO%20(5).jpg</image:loc><image:caption>GNP ep 17 HEVO (5)</image:caption><image:title>GNP ep 17 HEVO (5)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20MissionZero.png</image:loc><image:caption>YouTube Thumbnail MissionZero</image:caption><image:title>YouTube Thumbnail MissionZero</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/case-study/solar-lead-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-data-cleansing-1024x602-Sep-21-2022-09-14-58-59-PM.webp</image:loc><image:caption>hubspot-crm-data-cleansing-1024x602-Sep-21-2022-09-14-58-59-PM</image:caption><image:title>hubspot-crm-data-cleansing-1024x602-Sep-21-2022-09-14-58-59-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20scroll%20map.webp</image:loc><image:caption>website scroll map</image:caption><image:title>website scroll map</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/website%20heat%20mapping.webp</image:loc><image:caption>website heat mapping</image:caption><image:title>website heat mapping</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/10.jpg</image:loc><image:caption>10</image:caption><image:title>10</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Align%20Budgeting%20and%20Strategic%20Planning_%204%20Key%20Tips.jpg</image:loc><image:caption>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:caption><image:title>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-aigen</loc><image:image><image:loc>https://www.npws.net/hubfs/Karmametrix.png</image:loc><image:caption>Karmametrix</image:caption><image:title>Karmametrix</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/World%20Energy%20Thumbnail.png</image:loc><image:caption>World Energy Thumbnail</image:caption><image:title>World Energy Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Salient.jpg</image:loc><image:caption>Salient</image:caption><image:title>Salient</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Aigen%20(1).png</image:loc><image:caption>YouTube Thumbnail Aigen (1)</image:caption><image:title>YouTube Thumbnail Aigen (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/services</loc><image:image><image:loc>https://www.npws.net/hubfs/web-design.svg</image:loc><image:caption>web-design</image:caption><image:title>web-design</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/content-1.png</image:loc><image:caption>content-1</image:caption><image:title>content-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/demand-generation.svg</image:loc><image:caption>demand-generation</image:caption><image:title>demand-generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/onboarding.webp</image:loc><image:caption>onboarding</image:caption><image:title>onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot-services.svg</image:loc><image:caption>hubspot-services</image:caption><image:title>hubspot-services</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/paid-search.svg</image:loc><image:caption>paid-search</image:caption><image:title>paid-search</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/services%20page.webp</image:loc><image:caption>services page</image:caption><image:title>services page</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/digital-strategy.svg</image:loc><image:caption>digital-strategy</image:caption><image:title>digital-strategy</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/sales-enablement.svg</image:loc><image:caption>sales-enablement</image:caption><image:title>sales-enablement</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/account-based-marketing.svg</image:loc><image:caption>account-based-marketing</image:caption><image:title>account-based-marketing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN14-10-20%20174808.png</image:loc><image:caption>SN14-10-20 174808</image:caption><image:title>SN14-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/services-1.webp</image:loc><image:caption>services-1</image:caption><image:title>services-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chatgpt-1.svg</image:loc><image:caption>chatgpt-1</image:caption><image:title>chatgpt-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/partners%20(1).webp</image:loc><image:caption>partners (1)</image:caption><image:title>partners (1)</image:title></image:image><lastmod>2026-10-05</lastmod></url><url><loc>https://www.npws.net/podcast/decarbonizing-engines</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Climactic%20Thumbnail.png</image:loc><image:caption>Climactic Thumbnail</image:caption><image:title>Climactic Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Decarbonizing%20Heavy-Duty%20Engines%20-Podcast%20With%20ClearFlame.jpg</image:loc><image:caption>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:caption><image:title>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Karmametrix.png</image:loc><image:caption>Karmametrix</image:caption><image:title>Karmametrix</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Embracing%20ESG%20Principles%20in%20Cleantech.png</image:loc><image:caption>Embracing ESG Principles in Cleantech</image:caption><image:title>Embracing ESG Principles in Cleantech</image:title></image:image><lastmod>2026-01-21</lastmod></url><url><loc>https://www.npws.net/case-study/b2b-website-design</loc><image:image><image:loc>https://www.npws.net/hubfs/case-studies/nyacol/nyacol-product-photo.jpg</image:loc><image:caption>nyacol-product-photo</image:caption><image:title>nyacol-product-photo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/nyacol.jpg</image:loc><image:caption>nyacol</image:caption><image:title>nyacol</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/21.jpg</image:loc><image:caption>21</image:caption><image:title>21</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NP-PORT-Phone-Tablet-Nyacol-1.png</image:loc><image:caption>NP-PORT-Phone-Tablet-Nyacol-1</image:caption><image:title>NP-PORT-Phone-Tablet-Nyacol-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ac908b61-9e76-46c7-8b5f-7660d8182cab.png</image:loc><image:caption>ac908b61-9e76-46c7-8b5f-7660d8182cab</image:caption><image:title>ac908b61-9e76-46c7-8b5f-7660d8182cab</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/logo.png</image:loc><image:caption>logo</image:caption><image:title>logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/nyacol-cs.png</image:loc><image:caption>nyacol-cs</image:caption><image:title>nyacol-cs</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/nyacol/nyacol-pet-resin.jpg</image:loc><image:caption>nyacol-pet-resin</image:caption><image:title>nyacol-pet-resin</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/how-to-increase-your-customer-lifetime-value</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Kissometrics_customer_lifetime_values-5-Sep-21-2022-09-21-36-36-PM.jpg</image:loc><image:caption>Kissometrics_customer_lifetime_values-5-Sep-21-2022-09-21-36-36-PM</image:caption><image:title>Kissometrics_customer_lifetime_values-5-Sep-21-2022-09-21-36-36-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Facebook-post-2-4.jpg</image:loc><image:caption>Facebook-post-2-4</image:caption><image:title>Facebook-post-2-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-crm-b2b-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/flywheel-inbound-method-lifecycles-1024x1024-Sep-21-2022-09-10-42-34-PM.png</image:loc><image:caption>flywheel-inbound-method-lifecycles-1024x1024-Sep-21-2022-09-10-42-34-PM</image:caption><image:title>flywheel-inbound-method-lifecycles-1024x1024-Sep-21-2022-09-10-42-34-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-experience-driven-marketing-Sep-21-2022-09-10-43-18-PM.jpg</image:loc><image:caption>hubspot-crm-experience-driven-marketing-Sep-21-2022-09-10-43-18-PM</image:caption><image:title>hubspot-crm-experience-driven-marketing-Sep-21-2022-09-10-43-18-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/old-and-new-marketing-ways-Sep-21-2022-09-10-42-74-PM.webp</image:loc><image:caption>old-and-new-marketing-ways-Sep-21-2022-09-10-42-74-PM</image:caption><image:title>old-and-new-marketing-ways-Sep-21-2022-09-10-42-74-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/best-sustainability-podcasts</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient 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ClimateTech</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Connections%20in%20ClimateTech.mp4</video:content_loc><video:duration>56</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4/medium.jpg</video:thumbnail_loc><video:title>Aigen</video:title><video:description>Aigen</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Aigen.mp4</video:content_loc><video:duration>44</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/best%20cleantech%20sustainability%20podcasts.jpg</image:loc><image:caption>best cleantech sustainability podcasts</image:caption><image:title>best cleantech sustainability podcasts</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/hubspot-onboarding</loc><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20onboarding.webp</image:loc><image:caption>hubspot onboarding</image:caption><image:title>hubspot onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20certifications.png</image:loc><image:caption>hubspot certifications</image:caption><image:title>hubspot certifications</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/What%20To%20Expect%20From%20Demand%20Generation%20Marketing%20Agency%20.jpg</image:loc><image:caption>What To Expect From Demand Generation Marketing Agency </image:caption><image:title>What To Expect From Demand Generation Marketing Agency </image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_SalesHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_SalesHub_Icon_Orange</image:caption><image:title>ProductIcons_SalesHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20Earns%20HubSpot%20Onboarding%20Accreditation.jpg</image:loc><image:caption>New Perspective Earns HubSpot Onboarding Accreditation</image:caption><image:title>New Perspective Earns HubSpot Onboarding Accreditation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_ServiceHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_ServiceHub_Icon_Orange</image:caption><image:title>ProductIcons_ServiceHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_MarketingHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_MarketingHub_Icon_Orange</image:caption><image:title>ProductIcons_MarketingHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_SmartCRM_Icon_Orange.png</image:loc><image:caption>ProductIcons_SmartCRM_Icon_Orange</image:caption><image:title>ProductIcons_SmartCRM_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/_services-med-1.jpg</image:loc><image:caption>_services-med-1</image:caption><image:title>_services-med-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.png</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/onboarding.webp</image:loc><image:caption>onboarding</image:caption><image:title>onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Breeze_Cleanup_Header.jpg</image:loc><image:caption>Breeze_Cleanup_Header</image:caption><image:title>Breeze_Cleanup_Header</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><lastmod>2026-02-20</lastmod></url><url><loc>https://www.npws.net/blog/b2b-marketing-agency-pricing</loc><image:image><image:loc>https://www.npws.net/hubfs/PPC%20for%20Manufacturers%20What%20to%20Spend%20and%20What%20to%20Expect.jpg</image:loc><image:caption>PPC for Manufacturers What to Spend and What to Expect</image:caption><image:title>PPC for Manufacturers What to Spend and What to Expect</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Agency%20Pricing%20New%20Perspective.jpg</image:loc><image:caption>B2B Marketing Agency Pricing New Perspective</image:caption><image:title>B2B Marketing Agency Pricing New Perspective</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/podcast/transparency-climatetech</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20YT%20Thumbnail%20(1).png</image:loc><image:caption>GNP Podcast YT Thumbnail (1)</image:caption><image:title>GNP Podcast YT Thumbnail (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hempitecture%20Thumbnail.jpg</image:loc><image:caption>Hempitecture Thumbnail</image:caption><image:title>Hempitecture Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Novi%20Connect%20Thumbnail%20(1).png</image:loc><image:caption>Novi Connect Thumbnail (1)</image:caption><image:title>Novi Connect Thumbnail (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Electric%20Boats%20Close%20to%20Ruling%20the%20Waters%3F.png</image:loc><image:caption>Electric Boats Close to Ruling the Waters?</image:caption><image:title>Electric Boats Close to Ruling the Waters?</image:title></image:image><lastmod>2026-10-20</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-sales-reports</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-2-558x1024-Sep-21-2022-09-14-22-16-PM.webp</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-2-558x1024-Sep-21-2022-09-14-22-16-PM</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-2-558x1024-Sep-21-2022-09-14-22-16-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-5-Sep-21-2022-09-14-20-91-PM.webp</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-5-Sep-21-2022-09-14-20-91-PM</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-5-Sep-21-2022-09-14-20-91-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-3-Sep-21-2022-09-14-21-27-PM.webp</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-3-Sep-21-2022-09-14-21-27-PM</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-3-Sep-21-2022-09-14-21-27-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-6-Sep-21-2022-09-14-18-97-PM.webp</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-6-Sep-21-2022-09-14-18-97-PM</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-6-Sep-21-2022-09-14-18-97-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-4.jpg</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-4</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Buyers-hub-cta-1024x538-Sep-21-2022-09-14-55-96-PM.webp</image:loc><image:caption>Buyers-hub-cta-1024x538-Sep-21-2022-09-14-55-96-PM</image:caption><image:title>Buyers-hub-cta-1024x538-Sep-21-2022-09-14-55-96-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-1-Sep-21-2022-09-14-21-81-PM.webp</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-1-Sep-21-2022-09-14-21-81-PM</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-1-Sep-21-2022-09-14-21-81-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Must-Have-HubSpot-Sales-Reports-for-B2B-4-Sep-21-2022-09-14-23-66-PM.webp</image:loc><image:caption>Must-Have-HubSpot-Sales-Reports-for-B2B-4-Sep-21-2022-09-14-23-66-PM</image:caption><image:title>Must-Have-HubSpot-Sales-Reports-for-B2B-4-Sep-21-2022-09-14-23-66-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/b2b-industries</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ee826bee-1799-437f-924d-7cd686074bb1.png</image:loc><image:caption>ee826bee-1799-437f-924d-7cd686074bb1</image:caption><image:title>ee826bee-1799-437f-924d-7cd686074bb1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN16-10-20%20174808.png</image:loc><image:caption>SN16-10-20 174808</image:caption><image:title>SN16-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/ccs-logo-no-tag.png</image:loc><image:caption>ccs-logo-no-tag</image:caption><image:title>ccs-logo-no-tag</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hightech%20seo.jpg</image:loc><image:caption>hightech seo</image:caption><image:title>hightech seo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%206.jpg</image:loc><image:caption>Frame 6</image:caption><image:title>Frame 6</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20industries.jpg</image:loc><image:caption>b2b industries</image:caption><image:title>b2b industries</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%209.jpg</image:loc><image:caption>Frame 9</image:caption><image:title>Frame 9</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20manufacturing.webp</image:loc><image:caption>b2b manufacturing</image:caption><image:title>b2b manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/agritech-1-1.webp</image:loc><image:caption>Agritech</image:caption><image:title>agritech-1-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cleantech-bg.webp</image:loc><image:caption>cleantech-bg</image:caption><image:title>cleantech-bg</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/living%20greens%20farm.jpg</image:loc><image:caption>living greens farm</image:caption><image:title>living greens farm</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/windesco-1.jpg</image:loc><image:caption>windesco-1</image:caption><image:title>windesco-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/clients%202026.jpg</image:loc><image:caption>clients 2026</image:caption><image:title>clients 2026</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%203.jpg</image:loc><image:caption>Frame 3</image:caption><image:title>Frame 3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/high%20tech.webp</image:loc><image:caption>high tech</image:caption><image:title>high tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%208.jpg</image:loc><image:caption>Frame 8</image:caption><image:title>Frame 8</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%202.jpg</image:loc><image:caption>Frame 2</image:caption><image:title>Frame 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Carbon%20Clean.webp</image:loc><image:caption>Carbon Clean</image:caption><image:title>Carbon Clean</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solar%20cpl.jpg</image:loc><image:caption>solar cpl</image:caption><image:title>solar cpl</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/NK-Headshot-2.jpeg</image:loc><image:caption>NK-Headshot-2</image:caption><image:title>NK-Headshot-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-workflows-boost-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20workflows%20and%20how%20to%20build%20them.jpg</image:loc><image:caption>hubspot workflows and how to build them</image:caption><image:title>hubspot workflows and how to build them</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.png</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/industrial-manufacturing-marketing</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/hemp.webm/medium.jpg</video:thumbnail_loc><video:title>hemp</video:title><video:description>hemp</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/hemp.webm</video:content_loc><video:duration>22</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/hevo.webm/medium.jpg</video:thumbnail_loc><video:title>hevo</video:title><video:description>hevo</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/hevo.webm</video:content_loc><video:duration>22</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/75f.webm/medium.jpg</video:thumbnail_loc><video:title>75f</video:title><video:description>75f</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/75f.webm</video:content_loc><video:duration>17</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel-1.png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel-1</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover.jpg</image:loc><image:caption>climate ai cover</image:caption><image:title>climate ai cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/chatgpt-1.svg</image:loc><image:caption>chatgpt-1</image:caption><image:title>chatgpt-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/access-CTA-logo.png</image:loc><image:caption>access-CTA-logo</image:caption><image:title>access-CTA-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manuf-shop-floor-1.png</image:loc><image:caption>manuf-shop-floor-1</image:caption><image:title>manuf-shop-floor-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/doel%202.webp</image:loc><image:caption>doel 2</image:caption><image:title>doel 2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20426.svg</image:loc><image:caption>Group 426</image:caption><image:title>Group 426</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing.webp</image:loc><image:caption>Manufacturing</image:caption><image:title>Manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/micatu.png</image:loc><image:caption>micatu</image:caption><image:title>micatu</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps-logo-md.png</image:loc><image:caption>ddps-logo-md</image:caption><image:title>ddps-logo-md</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing.webp</image:loc><image:caption>manufacturing</image:caption><image:title>manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20377.svg</image:loc><image:caption>Frame 377</image:caption><image:title>Frame 377</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/flex-logo-fullcolor-1.webp</image:loc><image:caption>flex-logo-fullcolor-1</image:caption><image:title>flex-logo-fullcolor-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps.png</image:loc><image:caption>ddps</image:caption><image:title>ddps</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/2025%20B2B%20Marketing%20Trends%20Report%20LI%20Carousel%20(3).png</image:loc><image:caption>2025 B2B Marketing Trends Report LI Carousel (3)</image:caption><image:title>2025 B2B Marketing Trends Report LI Carousel (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/custom.svg</image:loc><image:caption>custom</image:caption><image:title>custom</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20423-1.svg</image:loc><image:caption>Group 423-1</image:caption><image:title>Group 423-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 447</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing-card-1.jpg</image:loc><image:caption>manufacturing-card-1</image:caption><image:title>manufacturing-card-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Williamson-Logo-Stacked-Tagline-Med-Dark.png</image:loc><image:caption>Williamson-Logo-Stacked-Tagline-Med-Dark</image:caption><image:title>Williamson-Logo-Stacked-Tagline-Med-Dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-2.svg</image:loc><image:caption>Frame 375-2</image:caption><image:title>Frame 375-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(1).jpg</image:loc><image:caption>climate ai cover (1)</image:caption><image:title>climate ai cover (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/climate%20ai%20cover%20(3).jpg</image:loc><image:caption>climate ai cover (3)</image:caption><image:title>climate ai cover (3)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20379.svg</image:loc><image:caption>Frame 379</image:caption><image:title>Frame 379</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin-logo.png</image:loc><image:caption>killerspin-logo</image:caption><image:title>killerspin-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/CHASM-logo-blue-cobalt1.png</image:loc><image:caption>CHASM-logo-blue-cobalt1</image:caption><image:title>CHASM-logo-blue-cobalt1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ss.svg</image:loc><image:caption>ss</image:caption><image:title>ss</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Socomec.png</image:loc><image:caption>Socomec</image:caption><image:title>Socomec</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/podcast/waste-disposal-demystified</loc><image:image><image:loc>https://www.npws.net/hubfs/EcoSpirits%20Thumbnail.jpg</image:loc><image:caption>EcoSpirits Thumbnail</image:caption><image:title>EcoSpirits Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AmorSui%20YT%20Thumbnail.png</image:loc><image:caption>AmorSui YT Thumbnail</image:caption><image:title>AmorSui YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/future-of-recycling-ai.jpg</image:loc><image:caption>future-of-recycling-ai</image:caption><image:title>future-of-recycling-ai</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Melissa%20Puchalla%20(1).jpg</image:loc><image:caption>Melissa Puchalla (1)</image:caption><image:title>Melissa Puchalla (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Episode%2011%20(5).jpg</image:loc><image:caption>Episode 11 (5)</image:caption><image:title>Episode 11 (5)</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/become-sustainable-business</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm/medium.jpg</video:thumbnail_loc><video:title>Salient </video:title><video:description>Salient </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Salient%20.webm</video:content_loc><video:duration>55</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/B2B%20SEO%20Strategy%20Driving%20Organic%20Growth%20for%20Solar%20Leaders.jpg</image:loc><image:caption>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:caption><image:title>B2B SEO Strategy Driving Organic Growth for Solar Leaders</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ira%20article.jpg</image:loc><image:caption>ira article</image:caption><image:title>ira article</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/7%20Ways%20to%20Make%20Your%20Business%20More%20Sustainable.jpg</image:loc><image:caption>7 Ways to Make Your Business More Sustainable</image:caption><image:title>7 Ways to Make Your Business More Sustainable</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Why%20Your%20Clean%20Energy%20Company%20Needs%20a%20Specialized%20Marketing%20Agency.jpg</image:loc><image:caption>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:caption><image:title>Why Your Clean Energy Company Needs a Specialized Marketing Agency</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/best-hubspot-cms-theme</loc><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20engine%20pro%20hubspot%20theme.jpg</image:loc><image:caption>b2b engine pro hubspot theme</image:caption><image:title>b2b engine pro hubspot theme</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-resurety</loc><image:image><image:loc>https://www.npws.net/hubfs/Decarbonizing%20Heavy-Duty%20Engines%20-Podcast%20With%20ClearFlame.jpg</image:loc><image:caption>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:caption><image:title>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20LineVision.png</image:loc><image:caption>YouTube Thumbnail LineVision</image:caption><image:title>YouTube Thumbnail LineVision</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Hempitecture%20Thumbnail.jpg</image:loc><image:caption>Hempitecture Thumbnail</image:caption><image:title>Hempitecture Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Resurety.jpg</image:loc><image:caption>Resurety</image:caption><image:title>Resurety</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/linkedin-manufacturing-networking</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4/medium.jpg</video:thumbnail_loc><video:title>Transect LinkedIn Newsletter</video:title><video:description>Looking to enhance your marketing strategies and generate high-quality leads? In this video, we explore effective tactics that can elevate your outreach and engagement efforts. 

Key insights include:

- The importance of conferences and webinars as prime venues for lead generation, highlighting their effectiveness in networking and relationship-building.
- Leveraging LinkedIn for targeted marketing, including the benefits of starting a newsletter and engaging directly with your audience to foster meaningful connections.
- Personal experiences shared by our expert on being an ambassador for effective marketing and the joy of engaging in podcasts.

Discover actionable strategies that can transform your approach to marketing. From utilizing industry events to maximizing your presence on LinkedIn, this video provides a roadmap for success in today’s competitive landscape. 

Join us to learn how to implement these proven methods and drive your marketing efforts forward.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/transect-linkedin-newsletter.mp4</video:content_loc><video:duration>38</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ProfessionalNetworking</video:tag><video:tag>TransectNewsletter</video:tag><video:tag>ContentEngagement</video:tag><video:tag>DigitalMarketingStrategies</video:tag><video:tag>LinkedInMarketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/AI-Generated%20Media/Images/Industrial%20and%20manufacturing%20marketing-2.jpeg</image:loc><image:caption>Industrial and manufacturing marketing-2</image:caption><image:title>Industrial and manufacturing marketing-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead 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385</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20436.svg</image:loc><image:caption>Group 436</image:caption><image:title>Group 436</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team.svg</image:loc><image:caption>team</image:caption><image:title>team</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pexels-kindelmedia-9875410.jpg</image:loc><image:caption>pexels-kindelmedia-9875410</image:caption><image:title>pexels-kindelmedia-9875410</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/pexels-pixabay-73833.jpg</image:loc><image:caption>pexels-pixabay-73833</image:caption><image:title>pexels-pixabay-73833</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/content-creative-services</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Copy%20of%20Reels_1_ep06%20(1).mp4/medium.jpg</video:thumbnail_loc><video:title>Copy of Reels_1_ep06 (1)</video:title><video:description>Copy of Reels_1_ep06 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QiO-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small.jpg</image:loc><image:caption>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:caption><image:title>b1eea45b-df13-4bf3-a29c-7d2d304ea1ee_small</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/facebook-cover.png</image:loc><image:caption>facebook-cover</image:caption><image:title>facebook-cover</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/team_shot%20170538.png</image:loc><image:caption>team_shot 170538</image:caption><image:title>team_shot 170538</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/content%20and%20creative.jpg</image:loc><image:caption>content and creative</image:caption><image:title>content and creative</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame.svg</image:loc><image:caption>Frame</image:caption><image:title>Frame</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MH_MarketingAnalytics_MarketingLeadGenerationDashboard_en.png</image:loc><image:caption>MH_MarketingAnalytics_MarketingLeadGenerationDashboard_en</image:caption><image:title>MH_MarketingAnalytics_MarketingLeadGenerationDashboard_en</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon%20clean-1.jpg</image:loc><image:caption>carbon clean-1</image:caption><image:title>carbon clean-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Posigen%20infographic.webp</image:loc><image:caption>Posigen infographic</image:caption><image:title>Posigen infographic</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/content%20and%20creative%20mobile.jpeg</image:loc><image:caption>content and creative mobile</image:caption><image:title>content and creative mobile</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group-2.svg</image:loc><image:caption>Group-2</image:caption><image:title>Group-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/CAP-ICPG-Pod-LI-4.gif</image:loc><image:caption>CAP-ICPG-Pod-LI-4</image:caption><image:title>CAP-ICPG-Pod-LI-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Agrify%20Brand.png</image:loc><image:caption>Agrify Brand</image:caption><image:title>Agrify Brand</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20431-1.svg</image:loc><image:caption>Group 431-1</image:caption><image:title>Group 431-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b.svg</image:loc><image:caption>b2b</image:caption><image:title>b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20378.svg</image:loc><image:caption>Frame 378</image:caption><image:title>Frame 378</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lambda.webp</image:loc><image:caption>lambda</image:caption><image:title>lambda</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/bg%20cta.jpg</image:loc><image:caption>bg cta</image:caption><image:title>bg cta</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ddps%20website.webp</image:loc><image:caption>ddps website</image:caption><image:title>ddps website</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Group%20447.svg</image:loc><image:caption>Group 447</image:caption><image:title>Group 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436</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/NP-Portfolio-Website/lambda%20sales%20assets.webp</image:loc><image:caption>lambda sales assets</image:caption><image:title>lambda sales assets</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/cc.webp</image:loc><image:caption>cc</image:caption><image:title>cc</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/carbon.webp</image:loc><image:caption>carbon</image:caption><image:title>carbon</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/seo-1.svg</image:loc><image:caption>seo-1</image:caption><image:title>seo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN17-10-20%20174808.png</image:loc><image:caption>SN17-10-20 174808</image:caption><image:title>SN17-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Marketing%20Hub%20-%20Journey%20Report.png</image:loc><image:caption>Marketing Hub - Journey Report</image:caption><image:title>Marketing Hub - Journey Report</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Frame%20375-1.svg</image:loc><image:caption>Frame 375-1</image:caption><image:title>Frame 375-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/design.svg</image:loc><image:caption>design</image:caption><image:title>design</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/future-of-trade-shows</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/the-future-od-trade-shows-do-they-still-matter-Sep-21-2022-09-09-41-32-PM.jpg</image:loc><image:caption>the-future-od-trade-shows-do-they-still-matter-Sep-21-2022-09-09-41-32-PM</image:caption><image:title>the-future-od-trade-shows-do-they-still-matter-Sep-21-2022-09-09-41-32-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/industrial-demand-generation</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%202%20V3.jpg</image:loc><image:caption>Blog 2 V3</image:caption><image:title>Blog 2 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/case-study/website-replatforming</loc><image:image><image:loc>https://www.npws.net/hubfs/case-studies/killerspin/killerspin-table-product.jpg</image:loc><image:caption>killerspin-table-product</image:caption><image:title>killerspin-table-product</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/killerspin-logo.png</image:loc><image:caption>killerspin-logo</image:caption><image:title>killerspin-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/screencapture-killerspin-2020-05-13-09_15_41.jpg</image:loc><image:caption>screencapture-killerspin-2020-05-13-09_15_41</image:caption><image:title>screencapture-killerspin-2020-05-13-09_15_41</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/19.jpg</image:loc><image:caption>19</image:caption><image:title>19</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/killerspin/killerspin-customers-playing.jpg</image:loc><image:caption>killerspin-customers-playing</image:caption><image:title>killerspin-customers-playing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/killerspin-2.png</image:loc><image:caption>killerspin-2</image:caption><image:title>killerspin-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/case-studies/killerspin/killerspin-players.jpg</image:loc><image:caption>killerspin-players</image:caption><image:title>killerspin-players</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/cleantech-marketing-toolkit</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Marketing%20Toolkit%2c%20What%20We%20Use%20and%20Why.jpg</image:loc><image:caption>Cleantech Marketing Toolkit, What We Use and Why</image:caption><image:title>Cleantech Marketing Toolkit, What We Use and Why</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment 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Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YT%20Thumbnail.png</image:loc><image:caption>YT Thumbnail</image:caption><image:title>YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20YT%20Thumb%20(1).jpg</image:loc><image:caption>GNP YT Thumb (1)</image:caption><image:title>GNP YT Thumb 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2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Use%20AI%20to%20Boost%20Your%20B2B%20Content%20Marketing_%204%20Key%20Steps.jpg</image:loc><image:caption>How to Use AI to Boost Your B2B Content Marketing_ 4 Key Steps</image:caption><image:title>How to Use AI to Boost Your B2B Content Marketing_ 4 Key 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cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-cms-hub-top-features-Sep-21-2022-09-09-27-33-PM.webp</image:loc><image:caption>hubspot-cms-hub-top-features-Sep-21-2022-09-09-27-33-PM</image:caption><image:title>hubspot-cms-hub-top-features-Sep-21-2022-09-09-27-33-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/content-promotion</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan 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harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Manufacturing%20Content%20Challenges.jpg</image:loc><image:caption>Manufacturing Content Challenges</image:caption><image:title>Manufacturing Content Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20ai.jpg</image:loc><image:caption>manufacturing ai</image:caption><image:title>manufacturing 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b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20essential%20tools%20you%20most%20know%20and%20use%20(1).jpg</image:loc><image:caption>hubspot essential tools you most know and use (1)</image:caption><image:title>hubspot essential tools you most know and use (1)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for 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tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/migrating-website-hubspot-cms</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20cms%20features.jpg</image:loc><image:caption>hubspot cms features</image:caption><image:title>hubspot cms features</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead 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2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan 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scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-sales-training-videos-2-Sep-21-2022-09-15-35-07-PM.webp</image:loc><image:caption>hubspot-crm-sales-training-videos-2-Sep-21-2022-09-15-35-07-PM</image:caption><image:title>hubspot-crm-sales-training-videos-2-Sep-21-2022-09-15-35-07-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-sales-training-videos-3-Sep-21-2022-09-15-37-14-PM.webp</image:loc><image:caption>hubspot-crm-sales-training-videos-3-Sep-21-2022-09-15-37-14-PM</image:caption><image:title>hubspot-crm-sales-training-videos-3-Sep-21-2022-09-15-37-14-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-sales-training-videos-4-Sep-21-2022-09-15-38-88-PM.webp</image:loc><image:caption>hubspot-crm-sales-training-videos-4-Sep-21-2022-09-15-38-88-PM</image:caption><image:title>hubspot-crm-sales-training-videos-4-Sep-21-2022-09-15-38-88-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-sales-training-videos-5-Sep-21-2022-09-15-36-92-PM.webp</image:loc><image:caption>hubspot-crm-sales-training-videos-5-Sep-21-2022-09-15-36-92-PM</image:caption><image:title>hubspot-crm-sales-training-videos-5-Sep-21-2022-09-15-36-92-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-crm-sales-training-videos-4.jpg</image:loc><image:caption>hubspot-crm-sales-training-videos-4</image:caption><image:title>hubspot-crm-sales-training-videos-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/smart-electric-grid</loc><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast%20(6).jpg</image:loc><image:caption>GNP Podcast (6)</image:caption><image:title>GNP Podcast (6)</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20LineVision.png</image:loc><image:caption>YouTube Thumbnail LineVision</image:caption><image:title>YouTube Thumbnail LineVision</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20Glacier%20Grid.png</image:loc><image:caption>YouTube Thumbnail Glacier Grid</image:caption><image:title>YouTube Thumbnail Glacier Grid</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Atma.png</image:loc><image:caption>Atma</image:caption><image:title>Atma</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/case-study/energy-efficiency-marketing</loc><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/energy-monster-logo.png</image:loc><image:caption>energy-monster-logo</image:caption><image:title>energy-monster-logo</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/14.jpg</image:loc><image:caption>14</image:caption><image:title>14</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/9c0f2459-d525-4ff9-b227-1334d2b0d172.png</image:loc><image:caption>9c0f2459-d525-4ff9-b227-1334d2b0d172</image:caption><image:title>9c0f2459-d525-4ff9-b227-1334d2b0d172</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/screenshot-home.png</image:loc><image:caption>screenshot-home</image:caption><image:title>screenshot-home</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-dark.svg</image:loc><image:caption>np-logo-on-dark</image:caption><image:title>np-logo-on-dark</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np-logo-on-light.svg</image:loc><image:caption>np-logo-on-light</image:caption><image:title>np-logo-on-light</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/Energy-Monster.jpg</image:loc><image:caption>Energy-Monster</image:caption><image:title>Energy-Monster</image:title></image:image><lastmod>2026-10-22</lastmod></url><url><loc>https://www.npws.net/blog/b2b-instagram</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/B2B-Instagram-Example-3-Sep-21-2022-09-14-46-65-PM.webp</image:loc><image:caption>B2B-Instagram-Example-3-Sep-21-2022-09-14-46-65-PM</image:caption><image:title>B2B-Instagram-Example-3-Sep-21-2022-09-14-46-65-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan 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2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/B2B-Instagram-Example-1-Sep-21-2022-09-14-45-81-PM.webp</image:loc><image:caption>B2B-Instagram-Example-1-Sep-21-2022-09-14-45-81-PM</image:caption><image:title>B2B-Instagram-Example-1-Sep-21-2022-09-14-45-81-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Instagram-B2B-carousel-example-COP26-Sep-21-2022-09-14-49-45-PM.webp</image:loc><image:caption>Instagram-B2B-carousel-example-COP26-Sep-21-2022-09-14-49-45-PM</image:caption><image:title>Instagram-B2B-carousel-example-COP26-Sep-21-2022-09-14-49-45-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20instagram.jpg</image:loc><image:caption>b2b 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Accreditation</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/employee-spotlight-dunja-jovanovic</loc><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Agency%20Pricing%20New%20Perspective.jpg</image:loc><image:caption>B2B Marketing Agency Pricing New Perspective</image:caption><image:title>B2B Marketing Agency Pricing New Perspective</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/U.S.%20Expansion_%203%20Gates%20to%20Repeatable%20B2B%20Pipeline.jpg</image:loc><image:caption>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:caption><image:title>U.S. Expansion_ 3 Gates to Repeatable B2B Pipeline</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/GNP%20Podcast-2.jpg</image:loc><image:caption>GNP Podcast-2</image:caption><image:title>GNP 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Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Get%20Cited%20in%20AI%20Search%20-%2010%20Manufacturing%20Pages%20to%20Rewrite.jpg</image:loc><image:caption>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:caption><image:title>Get Cited in AI Search - 10 Manufacturing Pages to Rewrite</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan 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Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm/medium.jpg</video:thumbnail_loc><video:title>glint saas </video:title><video:description>glint saas </video:description><video:content_loc>https://www.npws.net/hubfs/Videos/glint%20saas%20.webm</video:content_loc><video:duration>50</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Glossary-of-climate-change-terms-4.jpg</image:loc><image:caption>Glossary-of-climate-change-terms-4</image:caption><image:title>Glossary-of-climate-change-terms-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Renewable%20Energy%20Sustainable%20Scaling%20Challenges.jpg</image:loc><image:caption>Renewable Energy Sustainable Scaling Challenges</image:caption><image:title>Renewable Energy Sustainable Scaling Challenges</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Scaling%20Challenges%20-%20October%20GNP%20Recap.jpg</image:loc><image:caption>Scaling Challenges - October GNP Recap</image:caption><image:title>Scaling Challenges - October GNP Recap</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/blog/max-out-roi-trade-show</loc><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/How-to-Max-Out-ROI-at-Your-Next-Trade-Show-3.jpg</image:loc><image:caption>How-to-Max-Out-ROI-at-Your-Next-Trade-Show-3</image:caption><image:title>How-to-Max-Out-ROI-at-Your-Next-Trade-Show-3</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/podcast-insights-marketing-trends</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4/medium.jpg</video:thumbnail_loc><video:title>Transparency in Marketing: Kimberly Shenk on Building Trust with Data</video:title><video:description>From Sustainable or Scam? Navigating Transparency in Climate Tech, Kimberly Shenk, CEO of Novi Connect, explores how transparency reshapes consumer trust in climate tech.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/Marketing%20Transparency%20-%20Kimberly%20Shank%20Novi%20Connect.mp4</video:content_loc><video:duration>62</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>marketing</video:tag><video:tag>consumer trust</video:tag><video:tag>b2b marketing</video:tag><video:tag>transparency</video:tag><video:tag>consumers</video:tag><video:tag>sustainability</video:tag><video:tag>sustainable marketing</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/B2B%20Marketing%20Trends%202027.jpg</image:loc><image:caption>B2B Marketing Trends 2027</image:caption><image:title>B2B Marketing Trends 2027</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20B2B%20Brands%20Earn%20Citations%20in%20AI%20Answers.jpg</image:loc><image:caption>How B2B Brands Earn Citations in AI Answers</image:caption><image:title>How B2B Brands Earn Citations in AI Answers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.jpg</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-12</lastmod></url><url><loc>https://www.npws.net/blog/content-ideation-tips</loc><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Content-Ideation-How-to-Work-With-Sales-for-Killer-Ideas-Sep-21-2022-09-10-30-84-PM.png</image:loc><image:caption>Content-Ideation-How-to-Work-With-Sales-for-Killer-Ideas-Sep-21-2022-09-10-30-84-PM</image:caption><image:title>Content-Ideation-How-to-Work-With-Sales-for-Killer-Ideas-Sep-21-2022-09-10-30-84-PM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/b2b-rebranding-tips</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202023-05-07%20at%2019.35.28.jpg</image:loc><image:caption>Screenshot 2023-05-07 at 19.35.28</image:caption><image:title>Screenshot 2023-05-07 at 19.35.28</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Transforming%20Your%20B2B%20Brand_%20Tips%20for%20Successful%20Rebranding.jpg</image:loc><image:caption>Transforming Your B2B Brand_ Tips for Successful Rebranding</image:caption><image:title>Transforming Your B2B Brand_ Tips for Successful Rebranding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Screenshot%202023-05-07%20at%2019.33.27.jpg</image:loc><image:caption>Screenshot 2023-05-07 at 19.33.27</image:caption><image:title>Screenshot 2023-05-07 at 19.33.27</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/np%20logo%20rebranding.jpg</image:loc><image:caption>np logo rebranding</image:caption><image:title>np logo rebranding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/spotlight-linevision</loc><image:image><image:loc>https://www.npws.net/hubfs/Resurety.jpg</image:loc><image:caption>Resurety</image:caption><image:title>Resurety</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Decarbonizing%20Heavy-Duty%20Engines%20-Podcast%20With%20ClearFlame.jpg</image:loc><image:caption>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:caption><image:title>Decarbonizing Heavy-Duty Engines -Podcast With ClearFlame</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YouTube%20Thumbnail%20LineVision.png</image:loc><image:caption>YouTube Thumbnail LineVision</image:caption><image:title>YouTube Thumbnail LineVision</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/smart%20energy%20wind%20smart%20wind.jpg</image:loc><image:caption>smart energy wind smart wind</image:caption><image:title>smart energy wind smart wind</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/agency-insider-tips</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Get%20the%20Best%20Work%20From%20Your%20Marketing%20Agency%20%E2%80%94%20Insider%20Tips%20From%20a%20CSM.jpg</image:loc><image:caption>How to Get the Best Work From Your Marketing Agency — Insider Tips From a CSM</image:caption><image:title>How to Get the Best Work From Your Marketing Agency — Insider Tips From a CSM</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/careers</loc><image:image><image:loc>https://www.npws.net/hubfs/IMG_4025%201.jpg</image:loc><image:caption>IMG_4025 1</image:caption><image:title>IMG_4025 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN6-10-20%20174808.png</image:loc><image:caption>SN6-10-20 174808</image:caption><image:title>SN6-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/earth_day_2023.jpg</image:loc><image:caption>earth_day_2023</image:caption><image:title>earth_day_2023</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/careers.webp</image:loc><image:caption>careers</image:caption><image:title>careers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN7-10-20%20174808.png</image:loc><image:caption>SN7-10-20 174808</image:caption><image:title>SN7-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/new%20perspective%20logo-1.svg</image:loc><image:caption>new perspective logo-1</image:caption><image:title>new perspective logo-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN9-10-20%20174808.png</image:loc><image:caption>SN9-10-20 174808</image:caption><image:title>SN9-10-20 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174808</image:caption><image:title>SN2-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN10-10-20%20174808.png</image:loc><image:caption>SN10-10-20 174808</image:caption><image:title>SN10-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/new-perspective-agency-team-building-2.jpg</image:loc><image:caption>new-perspective-agency-team-building-2</image:caption><image:title>new-perspective-agency-team-building-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN3-10-20%20174808.png</image:loc><image:caption>SN3-10-20 174808</image:caption><image:title>SN3-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New_Perspective_September_2022/images/jared_harris.png</image:loc><image:caption>jared_harris</image:caption><image:title>jared_harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-10-20%20171829.png</image:loc><image:caption>MB-10-20 171829</image:caption><image:title>MB-10-20 171829</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN4-10-20%20174808.png</image:loc><image:caption>SN4-10-20 174808</image:caption><image:title>SN4-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/social%20media%20instagram.jpg</image:loc><image:caption>social media instagram</image:caption><image:title>social media instagram</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Copy%20of%20JH-EP-Bday-2018%201.png</image:loc><image:caption>Copy of JH-EP-Bday-2018 1</image:caption><image:title>Copy of JH-EP-Bday-2018 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/npws-33%201.png</image:loc><image:caption>npws-33 1</image:caption><image:title>npws-33 1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/SN19-10-20%20174808.png</image:loc><image:caption>SN19-10-20 174808</image:caption><image:title>SN19-10-20 174808</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Sara-10-20%20171829.png</image:loc><image:caption>Sara-10-20 171829</image:caption><image:title>Sara-10-20 171829</image:title></image:image><lastmod>2026-04-08</lastmod></url><url><loc>https://www.npws.net/blog/industrial-deals-sales-cycles</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/managing%20long%20sales%20cycles.jpg</image:loc><image:caption>managing long sales cycles</image:caption><image:title>managing long sales cycles</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/podcast/ai-manufacturing-future</loc><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Shapeways%20Thumbnail.png</image:loc><image:caption>Shapeways Thumbnail</image:caption><image:title>Shapeways Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Methods%20Thumbnail.png</image:loc><image:caption>Methods Thumbnail</image:caption><image:title>Methods Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Snaptron%20Thumbnail.png</image:loc><image:caption>Snaptron Thumbnail</image:caption><image:title>Snaptron Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/YT%20Thumbnail.png</image:loc><image:caption>YT Thumbnail</image:caption><image:title>YT Thumbnail</image:title></image:image><lastmod>2026-10-21</lastmod></url><url><loc>https://www.npws.net/blog/creating-a-marketing-campaign-plan</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Blog%204%20V3.jpg</image:loc><image:caption>Blog 4 V3</image:caption><image:title>Blog 4 V3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/creating-marketing-campaign-plan-4.jpg</image:loc><image:caption>creating-marketing-campaign-plan-4</image:caption><image:title>creating-marketing-campaign-plan-4</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MF.webp</image:loc><image:caption>MF</image:caption><image:title>MF</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/veolia-water-cleantech</loc><image:image><image:loc>https://www.npws.net/hubfs/Salient.jpg</image:loc><image:caption>Salient</image:caption><image:title>Salient</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Veolia%20North%20America%20-%20Inside%20the%20Worlds%20Largest%20CleanTech%20Company.jpg</image:loc><image:caption>Veolia North America - Inside the Worlds Largest CleanTech Company</image:caption><image:title>Veolia North America - Inside the Worlds Largest CleanTech Company</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Seven%20Seas%20Water%20Thumbnail.png</image:loc><image:caption>Seven Seas Water Thumbnail</image:caption><image:title>Seven Seas Water Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Inogen%20Alliance.jpg</image:loc><image:caption>Inogen Alliance</image:caption><image:title>Inogen Alliance</image:title></image:image><lastmod>2026-10-09</lastmod></url><url><loc>https://www.npws.net/blog/budgeting-and-strategic-planning</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4/medium.jpg</video:thumbnail_loc><video:title>Millions added to pipeline value within 60 days of new campaign launch</video:title><video:description>Discover how Carbon Clean has transformed its marketing strategy and pipeline value through a dynamic partnership with New Perspective. In just 10 months, they have achieved remarkable growth by implementing a comprehensive demand generation strategy and high-quality thought leadership content that positions them as a leader in carbon dioxide capture and separation technology.

Key takeaways from this video include:  
- The significance of a well-structured demand generation strategy in enhancing business growth.  
- Insights into how Carbon Clean redesigned its digital footprint for improved online visibility and user engagement.  
- The role of customer relationship management systems in optimizing performance metrics and lead tracking.  
- The importance of persona development and competitor analysis in crafting effective marketing campaigns.  

Join us as we explore the strategic processes that led Carbon Clean to unlock a trillion-dollar market, and learn how New Perspective's expertise can empower your business to thrive in competitive landscapes. Discover actionable insights and innovative approaches that can help you achieve your growth objectives.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/millions-added-to-pipeline-value-within-60-days-of-new-campaign-launch-1.mp4</video:content_loc><video:duration>99</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>CleantechInnovation</video:tag><video:tag>DigitalMarketingSuccess</video:tag><video:tag>BrandVisibility</video:tag><video:tag>CarbonCaptureTechnology</video:tag><video:tag>DemandGenerationStrategy</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Industrial%20Growth%20Alignment%20Workshop.jpg</image:loc><image:caption>Industrial Growth Alignment Workshop</image:caption><image:title>Industrial Growth Alignment Workshop</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/How%20to%20Align%20Budgeting%20and%20Strategic%20Planning_%204%20Key%20Tips.jpg</image:loc><image:caption>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:caption><image:title>How to Align Budgeting and Strategic Planning_ 4 Key Tips</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/marketing%20future%20tech.jpg</image:loc><image:caption>marketing future tech</image:caption><image:title>marketing future tech</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Cleantech%20Brand%20Awareness%20-%20How%20We%20Help%20Our%20Clients%20Stand%20Out.jpg</image:loc><image:caption>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:caption><image:title>Cleantech Brand Awareness - How We Help Our Clients Stand Out</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/podcast/energy-systems-saving-millions</loc><image:image><image:loc>https://www.npws.net/hubfs/Genesis%20AEC%20Thumbnail.png</image:loc><image:caption>Genesis AEC Thumbnail</image:caption><image:title>Genesis AEC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Dynamo%20Thumbnail.png</image:loc><image:caption>Dynamo Thumbnail</image:caption><image:title>Dynamo Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/ElectricityRates%20LLC%20Thumbnail.png</image:loc><image:caption>ElectricityRates LLC Thumbnail</image:caption><image:title>ElectricityRates LLC Thumbnail</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Spotlight%20-%20YT%20Thumbnail.png</image:loc><image:caption>Spotlight - YT Thumbnail</image:caption><image:title>Spotlight - YT Thumbnail</image:title></image:image><lastmod>2026-10-10</lastmod></url><url><loc>https://www.npws.net/blog/hubspot-abm-tools-essentials-guide</loc><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-abm-dashboards-1024x615_png-1.webp</image:loc><image:caption>hubspot-abm-dashboards-1024x615_png-1</image:caption><image:title>hubspot-abm-dashboards-1024x615_png-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-abm-team-collaboration-1024x623_png-1.webp</image:loc><image:caption>hubspot-abm-team-collaboration-1024x623_png-1</image:caption><image:title>hubspot-abm-team-collaboration-1024x623_png-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20setup%20for%20b2b.png</image:loc><image:caption>hubspot setup for b2b</image:caption><image:title>hubspot setup for b2b</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/hubspot-abm-tools-3.jpg</image:loc><image:caption>hubspot-abm-tools-3</image:caption><image:title>hubspot-abm-tools-3</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Buyers-hub-cta-1024x538-Sep-21-2022-09-10-55-07-PM.webp</image:loc><image:caption>Buyers-hub-cta-1024x538-Sep-21-2022-09-10-55-07-PM</image:caption><image:title>Buyers-hub-cta-1024x538-Sep-21-2022-09-10-55-07-PM</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/digital-marketing-trends-b2b-manufacturing</loc><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Imported%20Blog%20Media/Best-B2B-Lead-Generation-Tactics-for-Manufacturers-1.jpg</image:loc><image:caption>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-1</image:caption><image:title>Best-B2B-Lead-Generation-Tactics-for-Manufacturers-1</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/lead%20gen%20for%20manufacturers.jpg</image:loc><image:caption>lead gen for manufacturers</image:caption><image:title>lead gen for manufacturers</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/BR.webp</image:loc><image:caption>BR</image:caption><image:title>BR</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/hubspot%20for%20manufacturing.jpg</image:loc><image:caption>hubspot for manufacturing</image:caption><image:title>hubspot for manufacturing</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><lastmod>2026-10-11</lastmod></url><url><loc>https://www.npws.net/blog/lead-generation-web-design</loc><image:image><image:loc>https://www.npws.net/hubfs/nathan%20harris.jpg</image:loc><image:caption>nathan harris</image:caption><image:title>nathan harris</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/solutionpartnertierbadges_final_platinum_teal.png</image:loc><image:caption>solutionpartnertierbadges_final_platinum_teal</image:caption><image:title>solutionpartnertierbadges_final_platinum_teal</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/owned%20audience%20playbook.jpg</image:loc><image:caption>owned audience playbook</image:caption><image:title>owned audience playbook</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/KS.webp</image:loc><image:caption>KS</image:caption><image:title>KS</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/b2b%20website%20design%20cost.jpg</image:loc><image:caption>b2b website design cost</image:caption><image:title>b2b website design cost</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Design%20for%20Demand%20How%20Great%20Web%20Design%20Can%20Boost%20Lead%20Generation.jpg</image:loc><image:caption>Design for Demand How Great Web Design Can Boost Lead Generation</image:caption><image:title>Design for Demand How Great Web Design Can Boost Lead Generation</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/manufacturing%20web%20design%20featured%20image.jpg</image:loc><image:caption>manufacturing web design featured image</image:caption><image:title>manufacturing web design featured image</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/MB-2.webp</image:loc><image:caption>MB-2</image:caption><image:title>MB-2</image:title></image:image><lastmod>2026-10-19</lastmod></url><url><loc>https://www.npws.net/hubspot</loc><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/17%20Essential%20HubSpot%20Tools%20To%20Improve%20Your%20Marketing%20Game.mp4/medium.jpg</video:thumbnail_loc><video:title>17 Essential HubSpot Tools To Improve Your Marketing</video:title><video:description>The marketing tools HubSpot offers are second to none, with features for managing every aspect of sales, marketing, and customer service processes. For B2Bs, these are functions that offer the capability to keep your eye on performance and results in real time, when and how you need them.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/17%20Essential%20HubSpot%20Tools%20To%20Improve%20Your%20Marketing%20Game.mp4</video:content_loc><video:duration>954</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>hubspot marketing</video:tag><video:tag>marketing tools</video:tag><video:tag>hubspot crm</video:tag><video:tag>hubspot</video:tag><video:tag>hubspot tools</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/climactic.mp4/medium.jpg</video:thumbnail_loc><video:title>climactic</video:title><video:description>climactic</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/climactic.mp4</video:content_loc><video:duration>47</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Hub%20Features:%20AI%20Content%20Translation.mp4/medium.jpg</video:thumbnail_loc><video:title>AI Content Translation</video:title><video:description>A welcome feature that can automatically translate content. Use it to expand your global reach, reaching out to new audiences in their native language.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Hub%20Features:%20AI%20Content%20Translation.mp4</video:content_loc><video:duration>48</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>ai multisite</video:tag><video:tag>hubspot content hub</video:tag><video:tag>google translate alternative</video:tag><video:tag>hubspot content hub features</video:tag><video:tag>ai content translation</video:tag><video:tag>ai translation</video:tag></video:video><video:video><video:thumbnail_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Remix.mp4/medium.jpg</video:thumbnail_loc><video:title>HubSpot Content Hub Features: Content Remix</video:title><video:description>Allows you to deploy AI to transform existing content into various formats for different channels, like social media and emails, which enhances reach and engagement.</video:description><video:content_loc>https://www.npws.net/hubfs/Videos/HubSpot%20Content%20Remix.mp4</video:content_loc><video:duration>90</video:duration><video:requires_subscription>no</video:requires_subscription><video:live>no</video:live><video:tag>content remix</video:tag><video:tag>hubspot content hub</video:tag><video:tag>content automation</video:tag><video:tag>marketing automation</video:tag></video:video><image:image><image:loc>https://www.npws.net/hubfs/HS%20lead%20scoring.jpg</image:loc><image:caption>HS lead scoring</image:caption><image:title>HS lead scoring</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/onboarding.webp</image:loc><image:caption>onboarding</image:caption><image:title>onboarding</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Icons/ProductIcons_SalesHub_Icon_Orange.png</image:loc><image:caption>ProductIcons_SalesHub_Icon_Orange</image:caption><image:title>ProductIcons_SalesHub_Icon_Orange</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/Data%20Hub%20-%20Data%20Quality%20Command%20Center.webp</image:loc><image:caption>Data Hub - Data Quality Command Center</image:caption><image:title>Data Hub - Data Quality Command Center</image:title></image:image><image:image><image:loc>https://www.npws.net/hubfs/New%20Perspective%20Earns%20HubSpot%20Onboarding%20Accreditation.jpg</image:loc><image:caption>New Perspective Earns HubSpot Onboarding Accreditation</image:caption><image:title>New Perspective Earns HubSpot Onboarding 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