Science & Technology Marketing
Innovative Marketing for Your Big Ideas
Marketing in a Changing World
The science and technology industry has seen explosive growth over the past several decades. It seems as though every day, new technological advances are being announced in:
- Energy Storage
- Water Filtration
- Integrated Semiconductor Products
- LED Technology
- Appliances & Small Electronics
This is great news for companies who are leading the way in these innovations. However, as the industry becomes more crowded, marketing your product may not be so simple.
How do you stand out and connect your product with the right audience?
At New Perspective, we help science and technology companies to address common challenges such as:
01 Demand Generation
In today’s market, you have to be able to stand out and speak your prospects’ language. We can help you come up with a goal-focused plan that will help you drive leads, stay on target, and satisfy your growth goals.
02 Brand Positioning & Messaging
Our attention spans are getting shorter—on average, people only spend 15 seconds on a webpage! If your page can’t grab a prospect’s attention in that time, you’re likely to lose them. So what can you do?
Your messaging has to be outstanding. In order to create great messaging, you have to have a clear understanding of your persona: who they are, what they need, and how you can help.
New Perspective can help you create a complete picture of your ideal prospects, then target them with messaging that speaks their language so you can be sure you’re capturing the right leads and grabbing their attention right away.
We will work with you to create a branding and marketing strategy that is centered around your unique business.
03 CRM & Reporting
There’s no shortage of marketing data out there, but how do you make sense of it all? How do you know which metrics you should be tracking and how to make decisions based on that data?
As a HubSpot partner, New Perspective will help you implement a robust customer relationship management system, or CRM.
This will help you to track important data about your contacts at every stage of the sales cycle. In addition, we will help you create relevant goals for your business and to identify the right KPIs to measure success.
04 Campaign Execution
Once you’ve identified your persona and you have the right KPIs in place, it’s time to execute on your marketing campaign. You need the right partner to help you do it right.
New Perspective is not just a strategic partner. We will help you create your strategy and build your campaigns—then we’ll help you make them happen. We will collaborate with your team to decide on roles and responsibilities for execution so that we can all work toward success.
Grow Your Business With New Perspective
The science and technology industry is constantly changing, and marketing should not fall behind. New Perspective can help you develop a smarter marketing strategy so you can begin to make a real difference for your business.
Now is the time. Reach out to New Perspective for a free consultation; we have the experience and the know-how to transform your marketing for the better.