Transform your website into a 24/7 Sales & Marketing Machine.

Sales ready website

How much does it cost to BUILD REDESIGN REFRESH a winning website?

Imagine if the first time your prospect reaches out to your business, they talk to a grumpy salesperson. How many sales would you miss out on? Studies show that 80% of people research a company online before they make a purchase (and yes, that applies to B2B buyers too).

To maximize your website’s potential output, it deserves top-priority and ongoing attention. Here are some of our website design services that can help you make the most of your digital assets & get a sales ready website.

Website improvements

Website Improvements

Ongoing website traffic and UX analysis and improvements. This service is usually provided as a monthly engagement.

Monthly engagement starting at:

$2K +

Website improvements

Website Refresh

A website refresh would typically leave the core of your website’s functionality and code intact, while providing high impact areas of the website with a new look.

Projects starting at:

$10K +

Website improvements

Website Redesign

Turn your outdated website into a modern sales engine. Capture your audience’s attention with a fresh perspective. Watch your revenue grow.


$25K – $100K+

Growth-Driven Web Design

Our agile approach to website design produces better work product in less time and for a reduced cost. We’ve also found it to foster open communication and transparency with the client.



Develop an empathetic understanding of your audience’s world and how your website can solve problems they face along their journey.

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Clear Objectives

With clear objectives in place, you avoid a slow start with endless revisions. You are able to build toward your desired results – fast.

Customer Focused

By understanding your ideal customer’s needs and pain-points, you can map an effective customer journey and use data to shape your website with the end customer in mind.

Ready to Execute

Putting strategy before tactics enables you to take an organized wishlist of ideas and turn them into an actionable implementation plan.


The Launchpad

Quickly build a website that looks and performs better than what you have, but isn’t thought of as a “final” product. Instead, your new Launch Pad is the foundation on which to build and optimize from.

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Page Plans

Page outlines and flow are planed for each key page and pillar page, taking special care to address user needs as well as SEO objectives.

Quality Over Speed

We lean towards launching quickly, however, speed should not compromise your ability to provide user value and the happiness of the team/stakeholders.

Design Sprints

With page prototypes firmly in place, a first look at the new design can be completed within a week, promptly followed by gathering feedback and the final design.


Continuous Improvements

With your new and measurably improved site live and collecting user data, we can use data to guide decisions on what website parts to focus on next.

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Grow Your Business

With a launch pad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.

Constant Review Process

A key part of optimization is reviewing experiments and analyzing data to extract learnings about your audience.

Learn What Works

Learning what works (and what doesn’t work) will help inform the ideas generated in the planning step of your next sprint cycle.

Sales ready website gdd vs traditional web

Traditional Web Design

(Out of scope, over budget, late)

Upfront Risk
  Resources & Time 
Based on Assumptions
   Static for 2 Years

Growth-Driven Web Design

(Agile, on time & on budget)

Spread Over Time
Launch Quick & Improve
Data-Based Decisions
Continuous Improvement



Our Web Design Work

When the right team, creativity, technology,
and talent aligns, web design becomes magic.

Carbon clean portfolio

Carbon Clean

New website drove millions of dollars in pipeline revenue within first 60 days of launch.


Windesco portfolio


Website redesign leads to 5X boost in lead generation for Cleantech smart wind company.


Living greens farm case study

Living Greens Farm

Agricultural Tech company has Best Year Ever –  Sees 297% increase In conversion rate.



Website CMS Platforms
We’ve Mastered

Hubspot cms hub

HubSpot CMS Hub™

Bring Sales & Marketing Together

We’re a HubSpot Platinum Partner Agency, so you can be certain that you are in the right hands when it comes to developing your website on the HubSpot CMS Hub.


Hubspot cms picture 1
Wordpress sales ready website
Wordpress websites

WordPress Websites

Premium Quality – From Planning to Launch

Convenient, customizable, and flexible, WordPress is one of the world’s most familiar CMS systems—and it interacts well with many other platforms and tools.

Woocommerce wordprress websites


Top eCommerce Platform for WordPress

Used on about 2.3 million ecommerce stores around the world, WooCommerce is particularly friendly to new ecommerce merchants because it combines ease of use with incredible power, flexibility, and features.


Shopify Websites

One of the most popular eCommerce Platforms.

Shopify is one of the e-commerce platforms that allows you to create shopping websites that integrate with social networking, post products, shopping cart and payment features, order processing, all integrated with Shopify.

Website grader - grade your website for free

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Frequently Asked Questions

Some of the questions we get asked the most from our clients.

Q: Do I need a new website?

A: It’s important to have an up-to-date website that functions well and shows prospective customers who you are, but it’s not the only thing that matters. Many of our clients decide to undergo a website redesign, but others keep their existing website and focus on their marketing efforts.

Q: Does my website need a full redesign or a refresh?

A: The following factors can help you decide: Time, Budget, Management and Goals. A full redesign can take months while a refresh, depending on the extent, can be completed in a few weeks. Even after a full redesign, you still want to make frequent updates to your site. Always a major consideration: How much money do you have for this project? Obviously, costs differ for each web project depending on many variables, but a redesign will be costlier than a refresh. As discussed above, is your site working for you? Your answer depends on where you need to take your site next and discovering how your digital footprint fits into your overall marketing goals.

Q: How often should a website redesign be completed?

A: With Growth-Driven Design (GDD), the old approach of website redesign (full overhaul every 3-5 years) has become obsolete. Why would you undergo a huge project, launch it, then wait for another huge problem to come up before you launch a new one? GDD comes from the idea that website design should not be reactive. It should be able to change quickly when or before a problem comes up.

With GDD, instead of paying a company each time you undergo a redesign, you work with an agency continuously on a retainer model. Once your initial site is launched, your agency will collect data about how people are using your site and use that data to make changes in real time. And when trends change, your agency will be there to help your website stay on top of them – without the headache of a total site redesign.

Q: What services do you provide?

A: New Perspective is a full-service digital marketing company. We provide strategic planning services, website redesigns, and inbound and digital marketing tactics to help our clients succeed. The services we provide are customized to our clients and their unique needs. Examples of our services include search engine optimization, content marketing, paid search advertising, website design and development, and more.

Q: Who do you work with?

A: New Perspective primarily works with B2B businesses. Our clients span a broad range of industries including greentech, cleantech, manufacturing and agricultural markets. Our team and our clients are passionate about changing our world for the better. We strive to help our clients stand out in a crowded market by showcasing their passion and their expertise.

Q: What sets New Perspective apart?

A: Our focus is on our clients and their unique needs. We understand that there is no single digital marketing solution that works for every company. In order to get real results, your marketing team must follow a solid data-based strategy. At New Perspective, we emphasize strategy over tactics. We will take the time to learn about your company and your customers, ultimately creating a detailed marketing strategy that will help you to meet your goals.

Additional Resources

How Does Color Affect Conversion Rate?

Did you know that an astonishing 85% of North American shoppers place color as a primary reason for purchasing a particular product? The idea that color can be a powerful sales tool is not new. Surely, you have been approached by a salesperson before who proclaims...

Why You Should Design Your Website for a Big, Dumb Seal

What is the Big, Dumb Seal Theory?   Whether you're designing a website or a landing page that you'd like a user to take action on, imagine that on the other side of the screen is a big, dumb seal. We're not suggesting that your visitors are unintelligent aquatic...

Match Made in Heaven: Your Website and Inbound Marketing

Some people spend their lives hoping to find that special someone to share a happy and healthy romantic relationship with. Most of us want to be in a balanced relationship with a supportive partner who listens, empathizes and motivates us to meet the goals we set out...

Manufacturers: How a Great Website can Boost Your B2B Sales

Traditionally, the manufacturing industry has relied on tried-and-true marketing techniques such as promotional materials, trade shows, phone calls, and other direct ways of connecting with current and potential customers. While these are still important ways to keep...

Secrets for How to Launch a New (or Improved) Website in Record Time

Every good website needs to start somewhere. With Growth-Driven Design, a web design process centered around making your site better with small changes, this starting point is developing what's called a Launch Pad site. By starting with a Launch Pad site, you'll focus...

HubSpot CMS vs WordPress: Which is better for your company?

You could debate for days which content management system is the best. HubSpot CMS, Wordpress or custom solution? You could—but you shouldn’t. In reality, there is no perfect CMS and no universal solution. The question you should be trying to answer instead is: Which...

What Can Search Engines Do For You? The Value of SEO

People visit search engines to find things quickly. This is an unavoidable fact of digital life. Nobody makes it to the seventeenth page of Google results when they're looking for somewhere to eat in an unfamiliar town, or looking for just about anything else, for...

Why You Should Be Planning for Q1 Now

As Quarter 4 gets off to a start, you’re probably focused on meeting your quarter and end-of-year goals. On top of that, the changing seasons and upcoming holidays give you even more to think about. It’s easy to get caught up and let future planning slide a bit. Even...

Kaizen Website: Web Design Strategy to Get Faster Results

Staying relevant and modern can be tough in the digital age. A website left untouched will lose its cutting edge while your competitors receive leads left and right. Enter Kaizen. We briefly covered Kaizen in a previous blog post, but let’s dive deeper into it. Some...

True or False: A Website Redesign Is Like Planning a Wedding

Much like a wedding, a website redesign is a large investment of time and money, but it's worth it in the long run. Are you committed to your business's success? Take the plunge to redesign your site. The process won't always be picture-perfect, but it will leave your...

Attribution Over The Phone

Sixty percent of computer users and 64 percent of Smartphone users utilize their electronics to help make shopping decisions, according to the Wall Street Journal. However, the sales that result from those efforts aren't always instantaneous. Sometimes a consumer...

Why Your Website Needs an SSL Cert Now!

Google is about to take its next step in a long-term plan to create a more secure internet. Beginning in January 2017, Google’s Chrome browser will explicitly label pages using an HTTP connection as “Not Secure” if they contain a password or credit card field. This...
“From Day One, New Perspective asked a lot of questions and did a lot of research. The team had a strong desire to immerse themselves in our company and the industry in order to add maximum value to our efforts. They consistently come to the table with relevant solutions to help meet our goals. Their natural curiosity and the professional and experienced nature of the team is why we chose to partner with New Perspective.”
Living greens farm logo



VP of Business Development — Living Greens Farms
Sales ready website

We help businesses increase brand visibility, customer engagement and top-line revenue. Let’s talk about your goals and how we can help you.

Leveraging your web presence can be a great opportunity for your business and New Perspective can help you transform your website into a dedicated sales engine.