SALES READY WEBSITE

With clear objectives in place, you avoid a slow start with endless revisions. You are able to build toward your desired results – fast.

By understanding your ideal customer’s needs and pain-points, you can map an effective customer journey and use data to shape your website with the end customer in mind.

Putting strategy before tactics enables you to take an organized wishlist of ideas and turn them into an actionable implementation plan.

Page outlines and flow are planed for each key page and pillar page, taking special care to address user needs as well as SEO objectives.

We lean towards launching quickly, however, speed should not compromise your ability to provide user value and the happiness of the team/stakeholders.

With page prototypes firmly in place, a first look at the new design can be completed within a week, promptly followed by gathering feedback and the final design.

A: It’s important to have an up-to-date website that functions well and shows prospective customers who you are, but it’s not the only thing that matters. Many of our clients decide to undergo a website redesign, but others keep their existing website and focus on their marketing efforts.

A: The following factors can help you decide: Time, Budget, Management and Goals. A full redesign can take months while a refresh, depending on the extent, can be completed in a few weeks. Even after a full redesign, you still want to make frequent updates to your site. Always a major consideration: How much money do you have for this project? Obviously, costs differ for each web project depending on many variables, but a redesign will be costlier than a refresh. As discussed above, is your site working for you? Your answer depends on where you need to take your site next and discovering how your digital footprint fits into your overall marketing goals.

A: With Growth-Driven Design (GDD), the old approach of website redesign (full overhaul every 3-5 years) has become obsolete. Why would you undergo a huge project, launch it, then wait for another huge problem to come up before you launch a new one? GDD comes from the idea that website design should not be reactive. It should be able to change quickly when or before a problem comes up.

With GDD, instead of paying a company each time you undergo a redesign, you work with an agency continuously on a retainer model. Once your initial site is launched, your agency will collect data about how people are using your site and use that data to make changes in real time. And when trends change, your agency will be there to help your website stay on top of them – without the headache of a total site redesign.