“Socomec’s journey with New Perspective began when the company was looking to penetrate the US market. “Our goal was to explore our untapped potential in the US,” explains Clemence Cragan.
“The biggest obstacle to Socomec’s success was its digital presence and visibility in search. The website wasn’t generating the leads and revenue it needed to grow.
“We were barely getting any online visibility for the most relevant search phrases. Our user experience needed work, and few of our visitors were converting into prospects,” said Cragan.
“Socomec’s marketing approach was also a major roadblock. “We were completely unfamiliar with inbound marketing,” explained Cragan. “Our website lacked strategy, and we didn’t know how to address our modern buyer’s needs.”
“During our initial meeting with New Perspective, we knew they were a perfect fit for us,” said Cragan. “We chose them based on their experience, their adaptability in working with a global company, and their quick understanding of our business and challenges.”
In summary, Socomec approached New Perspective with a mission to:
- Improve the quality and quantity of site traffic
- Improve conversion rates
- Target the right US audience with inbound marketing
- Align both sales and marketing teams