Game, Set, Match: Killerspin’s
New Website Leads to a Win

The Client

Killerspin is the largest US-based table tennis events, media and equipment manufacturer. For a closer look at the company and its products and media, we invite you to visit their website.

“NPWS has played a critical role in the success of our website sales and to the bottom line of our company. Their suite of services from strategy, development, creative, editorial, SEO, PPC and much more has been an extension of our organization for years. Everyone we work with is smart, fun and exceptional problem solvers. They have brought us from ground zero to a thriving company! I definitely recommend them to anyone who needs a full-service, progressive road map. From my experience they will plan the route, pave the road and drive the car. We would honestly be nowhere without them!”

Matthew Lerner

— Killerspin

The Challenge

Killerspin came to us with an existing ecommerce website, but their website wasn’t working to bring in new leads. Prior to working with New Perspective, Killerspin had a poorly performing shopping cart, low search ranking for key terms and a visitor to sales conversion rate that was below industry average. They knew it was time for a change. 

New Perspective had a task to:

Improve their old
ecommerce website

Increase the Power of their marketing engine

Improve lead conversion and visitor retention

The Solution

Killerspin recognized the need for a strong digital partner. They wanted to find an agency with the digital marketing track record and technical chops to take on the challenge of redesigning their website, attracting more visitors and encouraging more conversions.

To help Killerspin, we:

Improved conversion: Complete website redesign & replatform (Magento)

Configured meaningful reporting: Deployed user analytics & sales tracking system

Increased efficiency: Back end business processes & warehouse integration

Engineered: Pre-launch and post-launch SEO & PPC strategy

Related Success Stories

Feeding Energy Monster With Branding, Web Design, and Inbound Marketing Results in 75% Increase in Non-Paid Website Traffic


Nyacol Transforms Sales Process With a New Website

Meet The Team Behind The Results

New Perspective’s biggest strength is our people. When you work with us, you work with a team of experts dedicated to helping your business see results. Want to learn more about our team? Visit our About page or reach out to start a conversation.

Meet The Team


When you work with New Perspective, you’re working with a team of experts who will dedicate their time and knowledge to building and executing a solid campaign for your business.