Feeding Energy Monster WithBranding, Web Design, and Inbound Marketing

The Client

Energy Monster is an energy efficiency contractor that aims to help homeowners increase their homes’ efficiency, increasing comfort and lowering their energy bills..

“We set some aggressive new business goals, so we worked with our partners at New Perspective to develop a strategy to help make it happen. They took our growth goals and backed into a strong plan with monthly targets and clear attribution reporting. Not only that, but along the way New Perspective has helped our team gain important knowledge, specifically bridging the gap between what we do, what they do, and how it all ties together. We heartily recommend their entire team!”

Courtney Hider

— Energy Monster

The Challenge

Energy Monster and New Perspective have been working together for a long time. Over the years, Energy Monster’s challenges and goals have changed considerably as their business has grown and evolved. From branding to inbound marketing, our partnership has grown and adapted consistently to meet their needs.

Branding creation

During initial engagements with Energy Monster, the main focus was on branding. Energy Monster wanted their brand presence to be fun, personable, and capable of building an emotional connection with their audience.

Together, we created a monster! New Perspective’s team took a sketch that Energy Monster’s founder had come up with and we built upon it, eventually coming up with Wattson: the little green monster intent on helping you save energy. The result is a unique element that makes a big impact on their brand presence

Energy Monster knew they needed a great website that spoke directly to their target persona

We worked with them to design and develop a website that could grow with them. We believe in continuous improvement. Energy Monster has grown; they are not the same company they were years ago. Their website needs to reflect that, so we consistently make small, impactful updates to the site

Inbound Marketing Plan to go along with new branding and website

With a great brand identity and a website worthy of showing off, the next step was to draw attention to Energy Monster with inbound marketing.

The Solution

Over the years, their inbound marketing has changed and evolved with their business. New Perspective has worked with them every step of the way, from blogging to creating videos and in-depth lead nurturing campaigns.

Throughout the years, the most important aspect of our marketing partnership is flexibility. Together, Energy Monster and New Perspective have a clear, actionable marketing plan. However, being an energy contractor, Energy Monster’s needs may literally change with the seasons. As their strategic partner, we are ready to take on the next challenge and help them adapt.

In order to help them hit their company goals, we:

Did complete brand development and custom design.

 Created their website to grow with them

 Redesigned their homepage to better serve user from different areas

Developed custom Inbound Marketing plan

The Results

The results speak for themselves: after the launch of their website and marketing strategy, Williamson had their best sales year ever. Their newly redesigned website, along with their targeted inbound marketing tactics, allowed them to attract new leads and turn them into customers. They saw a 158% increase in lead generation and a 300% increase in conversion rate.






Increase In In Mobile Conversion Rate



Increase In Local Listings Reach



increase in solar services page views

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Meet The Team Behind The Results

New Perspective’s biggest strength is our people. When you work with us, you work with a team of experts dedicated to helping your business see results. Want to learn more about our team? Visit our About page or reach out to start a conversation.

Meet The Team


When you work with New Perspective, you’re working with a team of experts who will dedicate their time and knowledge to building and executing a solid campaign for your business.