Growth is a Process

Every business is looking to grow—but how do you make that happen? Higher quality leads, more effective management of your pipeline, or greater support of your sales team? New Perspective can help you overcome your marketing challenges and engage the modern buyer.


Proven Process

When you partner with a digital marketing agency, you need more than a collection of marketing tactics. You need a strategic partner that will take the time to listen to you and develop a plan that is sure to get results. At New Perspective, our focus is on you; we have developed a process that allows us to work closely with our client partners, learning everything about their business, their target market, and their industry. When you work with New Perspective, you enter into a proven strategic process that forms the foundation for a strategy that will help you hit your goals.

Before we even begin to create a strategy, we must first have a complete understanding of your business. This is the Discovery phase, a time to deep dive into everything that makes you unique. During this phase, we work closely with you to learn everything about your brand, your audience, and your competition. What types of problems do you solve? Who are you solving them for? What other businesses are working to address the same problems—and what makes you stand out? With a complete understanding of your unique brand, we can more into our three-step growth process.

Strategy - process - process,our process

Strategy & Planning

You need your product, your services, and your message to reach the right people. So how can you generate demand for your business? During the strategy and planning phase, we will work with you to identify the gap between where you are now and where you want to be. Using this information and the factors we identified in the discovery phase, we’ll help you come up with a plan to help your company grow and reach your goals.



It’s important to keep in mind that no business can reach their loftiest goals immediately. For this reason, we identify a launchpad: what are the most impactful things that we can do right away? With these essential pieces agreed upon, we can build the launchpad to boost your business. These small, impactful elements will allow us to prepare for the launch of your larger campaign.


Kaizen Cycles

Finally, we can move into campaign execution. At this stage, we’ll take all of our research and planning and implement your marketing strategy. Your team is made of experts in your field. Our team has the marketing knowledge and experience necessary to execute a solid campaign. Together, we will carry out the marketing tactics that will drive results for your business. But it doesn’t end there.

A campaign that can’t adapt is not likely to be successful. After we implement your marketing plan, we will continue to collect data to see how it’s performing. Which tactics are bringing in new business? Which ones are not showing results? Paying attention to the data will allow us to make informed decisions about your strategy and to pivot when necessary.

Read The Latest From Our Blog

Hightech website redesign or refresh? 7 important factors

Hightech Website Redesign or Refresh? 7 Important Factors

Hightech is a fast-moving industry known for innovation and a commitment to improving environmental sustainability. By nature — or ethos — it’s about evolution, education, and a better way to treat the world. If you’re in the hightech industry you need a hightech...

Abm: how to gain the c-suite’s support and trust

ABM: How to Gain the C-Suite’s Support and Trust

As your company’s business strategist or senior sales person, you’ve recently had a lightbulb moment. You have just been introduced to the concept of Account Based Marketing (ABM), and become a convert to the idea of actively targeting high-value business...

21 lead magnets (that aren’t ebooks)

21 Lead Magnets (That Aren’t eBooks)

Getting a sales prospect’s attention is both an art and a science. Chosen well, lead magnets are an effective tool. They provide some value for the prospect’s business, such as guidance, insights, a way to measure or calculate, a chuckle. All that’s required to...

Careers bg 2020

Engage In The
New Perspective Process

When you work with New Perspective, you’re working with a team of experts who will dedicate their time and knowledge to building and executing a solid campaign for your business. Is our strategy-driven approach for you? It all starts with a conversation.

âžś Schedule a Conversation