Highmark wanted a new, modern website designed to work seamlessly across different devices for both website visitors and designers, builders, and technical project leads. They also wanted their website to show how they stand out from the competition by showcasing product line differentiators, key capabilities, and resources.
We delivered a complete website overhaul including a responsive design that was built around showcasing their products and capabilities. We also fully optimized the site for search engines. The result: a 30% increase in search visibility, and a Page 1 Google listing for 5 of their 8 most important search terms. We will continue with ongoing analysis and fine-tuning content optimization.