WOMEN'S HEALTH OF CENTRAL MASSACHUSETTS

Website Design & Local Search Optimization

Client’s Challenge

WHCMA needed a responsive website design that would provide their visitors with a unified experience across all devices. Their goals for the new website included increased website engagement (time on site & average pages per session), a decreased bounce rate, and a higher visitor to lead conversion rate.

OUR SOLUTION

The website was built using the Growth Driven Design methodology. We started with strategic development which included a new persona and user journey map. We launched a responsive launchpad website and are continuously improving upon that system with ongoing content analysis and data-driven website optimization. The new website resulted in a 16% increase in conversions, a 40% decrease in bounce rate and a 13% increase of time on site.

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