How Women's Health of Central Massachusetts Increased Web Conversions by 16%
WHCMA needed a responsive website design that would provide their visitors with a unified experience across all devices. Their goals for the new website included increased website engagement (time on site & average pages per session), a decreased bounce rate, and a higher visitor to lead conversion rate.
The website was built using the Growth Driven Design methodology. We started with strategic development which included a new persona and user journey map. We launched a responsive launchpad website and are continuously improving upon that system with ongoing content analysis and data-driven website optimization. The new website resulted in a 16% increase in conversions, a 40% decrease in bounce rate and a 13% increase of time on site.