NovoCarbon's Marketing Strategy Increases Online Visibility
NovoCarbon wanted their new web presence to address their customer’s core problems and goals directly as well as represent them as a leader in the rapidly expanding upgraded graphite market. Their challenges included:
- Brand positioning as a solutions provider rather than simply a supplier
- Producing enough leads to support the company’s growth
- Visibility online
- Integrating their marketing and sales tracking system
NovoCarbon needed a strategic partner to help them with their challenges. To help them address these challenges and move toward their goals, we:
- Developed a custom WordPress website integrated with HubSpot CRM
- Performed a photoshoot to capture high-quality images of their product line to use in the new website
- Developed and executed a cohesive marketing strategy
- Established a sales and marketing foundation to increase new opportunities
- Aligned their message to support brand positioning
NovoCarbon’s new website is flexible, making it ideal for the implementation of agile improvements over time to align with their growth goals. Moving forward, we will continue to monitor their progress and make data-driven decisions to support NovoCarbon—and to help their prospects find the right solution.
When you're working with New Perspective be prepared to engage in a process! Building the right website requires the team to really understand your business inside and out and what drives people to your product or service. The New Perspective team are smart, creative, organized and responsive. Manifesting a new website is a serious undertaking that will have a lasting impact but New Perspective brings a set of tools and techniques and a bag of experience to the process that makes it all manageable.
While our previous redesign made our website LOOK better than before, the website we have built with New Perspective WORKS better than ever. Having a team like New Perspective with their technical and professional depth ensures that your website will present the right messaging in the right ways and guide people to the information they need from your site.
We now have a consistent look and a professionally designed website. All of this adds to our credibility and presents a level of quality to the outside world which is critical to building value in our brand.
I would recommend New Perspective to a friend without hesitation. I have been through the website design process many times but have never come through it more successfully or satisfied."