local search optimization

draw customers to your front door

Strengthen Your Search Visibility & Online Reputation

Ready to take your online visibility to the next level? New Perspective, your local SEO partner in Worcester, can help you dominate in the local arena and gear up for long-term growth.

Having been in the business for 15 years, we have seen SEO evolve into one of the most important marketing methodologies. SEO provides numerous rewards, from increased traffic and online credibility to higher rankings and unmatched insight into your customers.

Why Invest in Local SEO

The vast majority of businesses gain most of their revenue from local customers. And the best way to draw them to your doorstep is to make sure your business can be found online.

Even if your potential customers are right down the street, they’re looking for you online. Consumers rely on search engines and social media to find a good place to eat, shop, exercise, or even do the laundry.

According to national survey groups that specialize in Internet commerce:

53% of mobile searches have local intent. (Mediative Labs)

69% of consumers expect businesses to be within 5 miles of their location. (Google)

89% of participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily (Mediative Spotlight on Local Mobile Consumer Search Behavior)

If you’re not listed in the right places, customers might not find you. New Perspective has the experience and techniques necessary to manage your local listings and integrate them into a successful Internet marketing strategy. In short, we’ll put you on the online map.

43% of search engine users are searching locally to buy offline or in person.


what are local business listings?

Local listings are like an interactive, phenomenally user-friendly version of the old yellow pages. When your customers conduct an Internet search, Google, Bing, Yelp, Facebook, and other search engines display a map and listings of relevant local businesses high on the search engine results page. What’s more, those little listings provide more information right up front than the phone book ever could, increasing conversion rates by drawing viewers with content like:

Local Listing Content

  • Street address
  • Phone number
  • Website
  • Logos
  • Hours of operation
  • Social Media links
  • Photos, Videos
  • Ratings/reviews
  • Special offers
  • and more
 Local Listing Content

Local listings typically show at the top of search engine results pages, so they’re even more visible than other organic search results on the page. This means that, if you’ve worked with New Perspective to make your website search-engine optimized and implement a solid pay-per-click campaign, you can show up three times on page one!

Local SEO is the way to go if you want to bring your business more qualified leads and paying customers. It will do wonders for your branding, ROI, and credibility as well. Let New Perspective show you the right way to do local SEO.

Get in touch with us today.

outrank your competition in local search