Energy & Sustainability Marketing
Make an Impact With Your Marketing
Leading a Changing World
Our world is constantly changing, and businesses in the energy and sustainability industry are at the forefront of this shift. As businesses and consumers become more energy-conscious, they are searching for the right products and services to help them make a real change in the way they consume resources.
New energy-saving innovations are emerging every day, including advances in:
- Solar Panel Manufacturing
- Battery Tech & Production
- LED Lighting
- Clean Energy Storage
- Smart Tech using IOT
If your business works within the energy and sustainability market, you know that this global shift toward clean, renewable energy is good news for everyone. Businesses like yours are moving all of us toward a brighter and more sustainable future. Now is your time to make a difference—and it all starts by connecting your product with the right audience.
Building a Better Future Together
New Perspective works with businesses like yours to address the problems they face every day. Some of the most common challenges we help with include:
With a clear persona and road map in place, you’ll begin to see more results from your marketing and increased demand for your energy-saving services.
01 Demand Generation
No matter how revolutionary your business is, you can’t change the world without customers. You need your product, your services, and your message to reach the right people. So how do you get the word out?
You need to be able to target the decision-makers within your market. We will work with you to identify your ideal buyers. Once we have a clear idea of who you’re marketing to, we’ll help you develop a goal-focused strategic marketing plan.
02 Brand Positioning & Messaging
With the growing global focus on renewable energy and efficiency, all eyes are on the energy and sustainability industry right now. With all the noise in a crowded market, it can be difficult to stand out and make your mark—so where do you begin?
Your prospects need to feel like you understand them. If you can’t speak their language and relate to their pain points, they will seek out other options.
New Perspective can help you to research your prospects and the challenges they face every day. With a clearer picture of who you’re marketing to, you can create content and other assets that speak directly to them, allowing your business to stand out from the crowd.
When you have a complete idea of who you’re marketing to, it becomes easier to speak their language.
Armed with the right data and reporting tools, you will have the power to make informed decisions that will have a real impact on your business.
03 CRM & Reporting
You’ve set your goals and have a persona-driven strategy to help you reach them. Now you need the tools to measure your progress. There’s an abundance of tools and platforms to gather your marketing data, but it’s not always clear which ones you should use. What data do you actually need? What key performance indicators will track your goals? How should the data you collect impact your marketing decisions?
New Perspective can help you cut through the noise. We’ll work with you to identify and measure KPIs that will guide you toward success. As a HubSpot Platinum Partner, we will implement a customer relationship manager (CRM) that will provide you with relevant information about your contacts, allowing you to effectively work with them at every stage of the buying process.
04 Campaign Execution
Setting goals and collecting data is only the beginning of your marketing efforts; after all of that planning, the next step is to actually implement your marketing campaign.
This is no small task! campaign execution means hours of development, content creation, promotion, monitoring, and more. You need a partner with the expertise to do it right.
New Perspective has a complete team of marketing experts with the know-how to help with campaign execution. We will work with your team to determine appropriate roles and responsibilities so our teams can carry out your new marketing strategy together.
New Perspective is more than a strategic partner. Our skilled team will help execute your marketing campaigns.
Stand Out in the Solar Industry
When it comes to energy and sustainability, solar is a standout, if only for the massive shifts the solar industry has undergone over the past few years. As the industry bounces from record lows to all-time highs, many brands are shouting that they want to get off of the “solarcoaster.”
However, with solar predicting massive growth over the next few years, now is the time to get ahead.
New Perspective has experience working with businesses to market their solar services. We can help you stand out from the competition as solar interest continues to climb.
Ready to put your innovative solar solutions at the forefront of the market? Contact us for your free consultation today.
Let's Get Started
You’re in this business because you believe in making the world a more sustainable place for us to live. We do, too, and that is why marketing clean energy is at the core of our business. We are committed to helping you stand out from your competitors so that your product and your business can make a difference.
Can we help you transform your marketing efforts? Reach out to us to see whether New Perspective is the marketing agency you’ve been looking for.