email marketing

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Get the Most from Your Opt-In Email List

Ready to take your email marketing strategy to new heights? New Perspective offers services to help you make the most of this powerful Internet marketing segment.

With the explosion in social media marketing, you might think email has lost its edge, but email marketing is actually one of the most profitable marketing methods. Worldwide there are more than 3.3 billion email accounts, vs. 2.7 billion social media accounts—and email remains a preferred vehicle for marketing messages: recent studies by the Direct Marketing Association (DMA) indicate that consumers prefer marketing messages by email over social media (77% vs. 4%). Savvy businesses use both and rely on email as one of their most powerful and cost-effective marketing techniques.

New Perspective designs and develops email marketing campaigns that build and maintain positive, interactive customer relationships. From opt-in corporate newsletters to after-sales follow-ups, value-added resources to targeted cold calls, we place your message where it needs to be – in front of people who are interested in hearing it.

What Makes Email Marketing Effective?

Consumers put great value on the way businesses interact and build relationships with them. Email allows for that intimacy and sincerity that other Internet marketing channels lack.  If done right, email marketing is a cut-throat way of making a profit and providing real value to your customers.

Email allows for highly personalized and targeted marketing campaigns. You can create well-defined audience segments and buyer personas using data about existing and potential customers collected from your website.

With your central database, you can segment your audience into relevant target groups, create detailed buyer personas, and tailor your messaging accordingly. By doing so, you are strengthening relationships with the right audience as they travel through the sales funnel.

Not only does email marketing speed up conversions, it also drives repeat purchases and nurtures customer loyalty.

How We Can Help

New Perspective partners with the leading email management programs, streamlining the process and providing you with detailed data on customer acceptance and take-up rates so you can see what works. And we always incorporate a signup form into your website and encourage recipients to share content across their social networks. We will help you develop and implement a strategy geared toward better click-to-deliver rates, subscriber retention rates, and ultimately, higher returns on investment.

Our team will take the time to understand your customers’ behaviors and interests, so we can build and manage campaigns that not only convert but also turn subscribers into advocates of your brand.

Speak with New Perspective today and experience email marketing that works wonders for your business.

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