Building Product manufacturing

We Help Building Product Manufacturers Increase Traffic, Leads, and Create a Competitive Advantage


Building product manufacturers know they need to keep up with digital marketing trends. The state of digital marketing for manufacturers, however, is changing at the same blinding pace as the rest of the marketing industry. It’s hard to keep up.

Did you know that across industries, 89 percent of B2B buyers go online to research companies? On average, these buyers do 12 searches before reaching out to a company. If you’re not attracting and engaging these buyers to your site and offering helpful content, you’re missing out on a large portion of your target audience.

If you want your manufacturing company to grow, you need to keep up-to-date with current marketing trends and have a solid digital marketing strategy that boosts your brand recognition and credibility.

Besides having a good online marketing strategy, it’s vital to resolve the historical disconnect between sales and marketing. Sales thinks marketing is an art department. Marketing blames sales for the inability to execute on programs. Both departments will have difficulty converting and qualifying leads.

If you find that the old construction marketing playbook of print ads and trade shows is no longer working for you and you’re frustrated by the gap between marketing and sales, it’s time to call New Perspective. As a reliable manufacturing advertising agency, we recognize the importance of an effective, measurable, and less expensive solution. We can help with your B2B industrial marketing needs.

How Can We Help​

strategic planning kit

01 Marketing Gameplan​

Your end goal is increasing sales and revenue by refining your digital strategy, but there are almost too many avenues to choose from. We’ll help you narrow it down, using a series of collaborative meetings and a consultative approach to find the path that works for you. Then we’ll set specific, measurable, attainable, realistic and timely (SMART) goals for your business and provide a detailed road map for how we are going to get there.

02 Inbound Marketing​​

Inbound marketing is a customer-centric approach. It focuses on attracting the right prospects to your website at the right time and bringing you qualified leads by producing helpful content. Before we launch into tactics, we will work together to align on a thoughtful strategy which addresses your audience’s problems and gain their trust. Our inbound strategies are proven to increase lead generation, boost acquisition of new customers, and create a measurable competitive advantage. Our strategic Game plan will take the guessing game out of your digital marketing!

03 Website Redesign​

Redesigning a website can take significant time, effort, and money. We take an agile approach to the website redesign process because it delivers more client value in less time. After the website launches, we can help support continued improvement and maintenance of your website. We pay close attention to Google’s best practice announcements and use tactics such as A/B testing to make data-driven performance improvements. Your website will never fall out of date again!

04 Search Engine Optimization​

70 percent of consumers begin their product discovery with a search engine and never scroll past the first page. While its not easy to get onto page one but the rewards for a business can be outstanding. An effective SEO strategy is a great place to start. This will ensure that your prospects can find your brand when searching for the terms that matter most to the business.

Our aim is to grow a long-lasting agency relationship that supports sustainable growth. Need proof? Take a look at our portfolio and reach out for a free consultation!


At New Perspective, we know the building product space. Our skilled building product marketing practitioners are committed to helping you meet your goals. We know your business relies on customer loyalty, but the advent of digital marketing has led to higher rates of customer churn across all industries. Switching gears is hard work, so it’s important to partner with a marketing agency that’s willing to listen to your needs and collaborate with your employees.

That’s why New Perspective is the right choice.

  • Our leadership team has instilled an institutional passion for the building product manufacturing space, with a former architect as managing partner.
  • Having been in business for 15 years, our industrial marketing firm has demonstrated its success by becoming a HubSpot certified partner with a proven process for achieving results.
  • We will help transform your digital presence with detailed roadmaps for strategy, website redesigns, inbound marketing, and more.

That’s why New Perspective is the right choice. As a growth agency, New Perspective relies on our people and process to deliver results. Before executing tactics we must first understand your company, which is why we take a collaborative approach to learning about your goals and planning a route to further success.

become more profitable online

Scroll to Top