Drive Leads With a Strong Marketing Foundation

Building Product Manufacturing Marketing

Building a Better Future

Marketers in the building materials manufacturing industry have had success with tried and true marketing tactics for years, but things are changing. The way B2B buyers decide on the best product has shifted, so the way we do business must adapt.

Many businesses in the building materials space have begun to make small changes to their marketing efforts by building on what has worked in the past. However, if you want to stay ahead of the competition, now is the time to make real, impactful changes that are rooted in your market and your customers./p>

Are You Ready to See Your Company Grow?​

New Perspective works with building materials manufacturing companies looking to expand their market. Some of the common challenges we help our clients with include:


Demand Generation

New Perspective can help you identify your ideal buyers so that you can more effectively market your business, ultimately creating higher demand for your unique products and services.

In today’s market, you have to be able to stand out and speak your prospects’ language. We can help you come up with a goal-focused plan that will help you drive leads, stay on target, and satisfy your growth goals.


Brand Positioning & Messaging

Our attention spans are getting shorter—on average, people only spend 15 seconds on a webpage! If your page can’t grab a prospect’s attention in that time, you’re likely to lose them. So what can you do?

Your messaging has to be outstanding. In order to create great messaging, you have to have a clear understanding of your persona: who they are, what they need, and how you can help.

New Perspective can help you create a complete picture of your ideal prospects, then target them with messaging that speaks their language so you can be sure you’re capturing the right leads and grabbing their attention right away.

We will work with you to create a branding and marketing strategy that is centered around your unique business.


CRM & Reporting

With the right reporting in place, your business will be empowered to make data-driven decisions and improve ROI of marketing expenditures.

There’s no shortage of marketing data out there, but how do you make sense of it all? How do you know which metrics you should be tracking and how to make decisions based on that data?

As a HubSpot partner, New Perspective will help you implement a robust customer relationship management system, or CRM.

This will help you to track important data about your contacts at every stage of the sales cycle. In addition, we will help you create relevant goals for your business and to identify the right KPIs to measure success.


Campaign Execution

Once you’ve identified your persona and you have the right KPIs in place, it’s time to execute on your marketing campaign. You need the right partner to help you do it right.

New Perspective is not just a strategic partner. We will help you create your strategy and build your campaigns—then we’ll help you make them happen. We will collaborate with your team to decide on roles and responsibilities for execution so that we can all work toward success.

Grow Your Business With New Perspective

Whatever your product, we at New Perspective want to help you grow.

Can we help you transform your marketing efforts? Reach out to us to see whether New Perspective is the marketing agency you’ve been looking for.