When you dedicate the time, energy, and resources necessary to refresh your website, you assume that you’ll benefit for years to come. But why doesn’t it seem to last? Why are you told a few months later that your website is obsolete and needs another update?
What does an “outdated” site even mean?
The internet is always changing so your website must be adaptable. Here are a few reasons that your website may already be out of date.
In the past, the rules of search engines were ever changing. If you wanted to get to the top of the search results, you had to try to trick the engines. They wanted to offer the best results possible, so they kept changing their algorithms. Any website made with the old algorithm in mind would no longer rank well. Search engine optimization today is much more focused on the sharing of information than it is on tricks. SEO is often done through content creation rather than built into a page’s template.
If your website does not translate well to mobile, it’s outdated. Many consumers do most, if not all, of their internet research on a smartphone or tablet. How many times have you canceled your search when you ended up on a page that was unreadable on your phone? Stop missing out on sales with a poor user experience. Responsive web design allows for a fluid experience no matter what device a visitor is using.
The Buyer’s Journey
The Buyer’s Journey isn’t what it used to be. Why? Well, the internet has changed the way that consumers interact with your brand.
Consumers have far more power than they did in the past because the can do their own research. By the time they interact with your company, most consumers are already well on their way to making up their mind. Because of this change, your website must be attractive to this new breed of buyers. How? Your site must support buyers by giving them helpful tips to enhance their research. Ignoring this change in consumer behavior will hurt your lead generation capabilities.
How can my website keep up?
You know you need to keep your website up-to-date, but who has the time or funds for that? Traditionally, websites are created and updated on a project basis. A contracted marketer charges a fee, completes the update, and if you need another one you need to pay again. This business model may make it seem overwhelming to stay on top of things. Is it even worth it?
The internet isn’t the only thing evolving. New web design processes allow you to keep your site up-to-date without a costly overhaul every few months. We call it website as a service. Rather than paying for a whole new website every quarter, why not pay a company to build and maintain your website? This process ensures that your website is never outdated. Not to mention it’s much easier on your budget when something needs to change.
How can I tell if my website needs updating?
An outdated website is failing at its main purpose: bringing you customers. You need an up-to-date site, but how can you decide when it’s time to upgrade? We can help. Get your free guide to help you through the process!