Now that Halloween has passed, the holidays will just keep coming. You want your marketing to be current and fresh, and that means incorporating a bit of the upcoming festivities into your plan. Of course, you don’t want to have a complete overhaul with each passing week, so here are some quick and easy ways to stay up-to-date.
Consider Your Audience
This is where your buyer personas come in handy. Who are you marketing to? What kind of things do they want to see? Is there anything you should avoid or that might not go over well? Thanksgiving is a fairly universal holiday–but only in the U.S. Which winter holidays does your audience celebrate?
A simple rebrand can go a long way–and doesn’t have to include a complete update of your logo and colors. For example, create a holiday-themed version of your logo to use on social media pages or update your website with holiday colors and images.
The holiday season is a big time for shoppers, and everyone is looking for a deal or a sale for inspiration. A few promotions based around the holidays including coupons, sales, and offer codes that say things like “limited time,” or “special holiday offer,” will not only get shoppers in a spending mood, but also create a sense of urgency and spur conversions.
A holiday-themed email campaign is sure to get attention as your customers are gearing up for the season. Aside from announcing your special holiday offers, consider ways to keep your audience engaged with your brand. Try including a few things you’re thankful for as part of your Thanksgiving marketing and asking what others are thankful for, too.
Or, share some unique holiday traditions and see how your audience connects with friends and family. Be sure to include links to your blog and social media accounts to keep the conversation going!
Speaking of social media… the best place to connect with people is on your social accounts. It’s important to stay active this time of year and take the time to wish your prospects happy holidays. Be sure to pay attention to your personas here, too, and include all the festivities that matter to your audience.
Step up your engagement rates by including a few holiday videos, too. Did you know that one-third of all online time is spent watching videos? Or that marketers who use video increase their revenue 49 percent faster than those who don’t? The holidays are the perfect time to give video a go.
Thank Your Current Customers
While you want your Thanksgiving marketing to bring in new leads, the holidays are also a time to be thankful for the customers who have made your company the success that it is today. Make sure you take the time to thank them for their business, and to offer a gift in the form of special offers, coupons, or even just a real thank-you card in the mail.
The end of the year can seem like a whirlwind, but it’s important to plan your holiday marketing in advance. After all, you don’t want to be the company that’s sending out a Christmas email on December 27.
There’s still plenty of time to plan and get prepared for the upcoming holiday season. If you need a hand with your holiday plans, let us know! We’ll have you ready to go in no time.