It’s hard to believe, but the first month of the new year is already coming to a close, which means it’s time for a little reflection. As the clock struck midnight on January 1st a few weeks ago, people across the globe swore that this was going to be the year they eat better, spend more time with their families, or learn a new skill. A few weeks have passed; how are your resolutions going?
Are you one of the dedicated few who has stuck to your resolutions every day so far, or have you begun to slip up a little? Or maybe you’re like me: determined to make a resolution… soon. No matter what group you fall into, there’s still time to come up with (and stick to) more resolutions, whether for your home or your business. And if you ask us, the best business New Year’s resolution you can make is to start using HubSpot for your inbound marketing efforts.
Before you begin to use HubSpot, you need to understand the ideology that comes with it: what is inbound marketing? Simply put, marketing has changed. In the past, marketers fought for customers’ attention with a barrage of ads, phone calls, and flyers in the mail. This type of outbound marketing was effective when the customers relied on companies to provide them with information, but that’s not the way it works anymore. With the amount of easily accessible information on the internet, your prospects can research their own problems and find solutions without ever speaking to a salesperson. The buyer’s journey has changed, and with it, so has your job as a marketer.
In contrast to outbound marketing, inbound involves guiding prospects through the buyer’s journey by providing them with information that is relevant at that specific point in time. It involves understanding your potential customers (and the problems they face) and guiding them towards a solution. By creating blog posts and other content that acknowledge their problems and educate them, you build trust. If you’ve provided value to the prospect, they will be more likely to choose you when the time comes to make a purchasing decision.
Once you understand inbound marketing, you need a marketing strategy – and a way to implement it. A lot goes into attracting customers to your business: buyer personas, blog posts, emails, social media, content offers, and much, much more. If you decided right now to begin inbound marketing, how would you do it? Would each of these vital pieces be managed by a different tool? If the sound of managing so many different aspects of a marketing strategy seems overwhelming, you’re not alone! That’s where HubSpot comes in.
HubSpot combines all of your marketing efforts into one platform. Its easy-to-use page builders allow you to create blog posts and emails within minutes. Post from your social accounts, monitor hashtags, design personas, create campaigns, track contacts and customers, and more. You can even host and build your website on HubSpot, making website edits and updates fast and easy. HubSpot keeps everything in one place, so you can focus less on managing multiple tools and more on your inbound strategy.
Ideally, in the beginning of 2018 (or the end of 2017), you and your marketing team began planning your marketing strategy for the year. This should include your yearly goals: do you want more contacts, social media followers, or website visits? Whatever goals you set, they should be SMART (specific, measurable, agreed upon, reasonable, and time based). HubSpot’s analytics tools can help you measure your progress. Your customized dashboard allows you to monitor the metrics that matter so you always know if you’re on track to meet your goals.
Your Business New Year’s Resolution
Whether you already have HubSpot or you’re completely new to the platform, resolving to use HubSpot to its fullest extent will help you to boost your inbound marketing efforts and to reach your yearly goals. Not sure where to begin? New Perspective can help you get up and running on the platform and get the most out of your investment. Make the resolution and stick to it: this is the year to use HubSpot!