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Budgeting and Strategic Planning: Best Practices for Alignment

Which came first, the budget or the strategic plan?

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How to Set SMART Goals for Marketing

You can't know if you've arrived if you don't know where you're going. That's especially true...

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Best Practices for Allocating Your Marketing Budget: Internal Growth vs. Branding

When companies consider allocating their marketing budgets, they usually think about which...

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Strategic Planning Assumptions: What Are They and How Do You Establish Them?

As I write this article, I’m making a number of assumptions about you. I assume you’re a...

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How to Measure Marketing Effectiveness by Setting Goals for Your Team

What are the most important marketing KPIs your team should be tracking? This isn't a trivial...

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How to Choose the Right Digital Marketing Tactics for Your Manufacturing Business

As your manufacturing business takes its first steps into digital marketing, you’ve probably...

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How to Create and Execute a Marketing Strategy: The 50/50 Rule of Strategy and Creation

Benjamin Franklin once said that “by failing to prepare, you are preparing to fail.” So make...

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How an SLA Can Transform the Way Sales and Marketing Work Together

What do you think of when we mention sales and marketing? Whatever image just crossed your mind,...

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One Year Later: Key Takeaways from Our Agile Transformation

If you’ve followed our blog for a while, you may have seen us talk about the agile marketing...

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The Essential Starter Kit for Your Strategic Marketing Planning Process

If you’ve read through our blog posts, you’ll notice that we talk a lot about strategy here at...

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