Do you want to know the secret to pop-up ad success? By the end of this blog, you’ll know the good, the bad, and the ugly of the pop-up ad controversy. It’s important to know that when added correctly, pop-ups can be a great tactic to help increase lead conversion on your website.
Pop-up ads are one of the best ways to increase email subscriptions. Some viewers find them rude, while others don’t mind entering their emails to gain access to the site. Although they’re disruptive to the user experience, pop-ups are working and are here to stay. Why? Because they capture the visitor’s attention. The key to generating a response is whether or not you’re offering something the user would be interested in, then asking for the right amount of personal information. Keep in mind that there is a risk factor to using pop-ups. The good news is you can minimize that risk by integrating them appropriately and focusing on user experience.
Different types of pop-up ads
The beauty of a pop-up ad is that there are many different ways to execute them. Here are a few common strategies for optimizing your pop-up window integration:
- Entry: These types of ads pop up immediately upon entering the site. This is a dangerous pop up to use as it can feel intrusive and disruptive to your visitors. At this point, your visitor doesn’t even know what your site is about, yet you’re yelling at them to sign up for more? You’ll see your bounce rate sky rocket if this tactic isn’t used appropriately.
- Exit: Thanks to advancements in software technology, the site can predict when a visitor is about to exit a page. By following accurate cursor movements, the pop-up will appear when the cursor is heading to the top right corner, or the top left one, sending a message as they are about to exit the site.
- Scroll: Some webpages trigger the pop-up when a user scrolls down to a certain point of the page. There’s no right or wrong point to trigger the ad, but it’s safe to assume that once a reader has scrolled through 75% of the page, there’s a good chance he or she would be interested in signing up for emails.
- Timed: As soon as the visitor enters the page, a timer set and a pop up will present itself in a predetermined amount of time. The most effective timed pop-ups are usually set for when a visitors is on the page for 30 -180 seconds.
Trial and error
How do you know which type of pop up ad will work best for your site? Test them out to see which ads visitors respond to and which ones make the user exit. Keep in mind, you can always tweak your marketing strategy. What may not work for you now may be the perfect tool in 6 months.
Mistakes on mobile
The number of mobile-only Internet users has finally surpassed the number of people who only use their desktop for web browsing. Sadly, many mobile site visitors encounter the following scenario: the visitor is on his smartphone reading a great blog, and after a few seconds into reading…BAM! He gets hit with an oversized orange pop up that fills up the whole screen and more. There’s no easy “X” or “close” to be found because the web designer didn’t take mobile into account. Say goodbye to this potential lead. This is why it’s crucial that you optimize your pop ups for mobile.
Pop-up window integration
Pop-ups may sound controversial, but the inclusion of these ads without regard for user experience is where the flack stems from. Don’t be discouraged about using pop-ups. After all, you’re using them to help out the user, not ruin their experience. Pop-ups are an excellent way to turn your visitors into leads and give you an understanding of who your visitors are, and what you can do for them.