A website redesign sounds simple on the surface. You’ll want a more modern look with easy navigation that people will like. But how does this align with your business’s goals? That’s a more complex answer. A lot of time and effort will be going into the redesign, so it’s necessary to make sure you know what you want in the end. Before you start planning a website redesign, here are four things to think about.
1. Prep, Prep, Prep.
It’s not enough to know you want a redesign. You should know why you want one. What is the goal? Once you’ve figured that out, it’s crucial to plan out the redesign process. You don’t want any improvisation along the way. That leaves room to stray away from the goal. Preparing now will ensure you are laser-focused on your goal. To help with preparation, checklists will be the angel on your shoulder and will help you evaluate the process as it goes on. Be sure to have separate checklists focused on clients, the pre-launch, general web design…the (check)list goes on.
2. Identify Your Problems
What is working on your website? What drastically needs improvement? Maybe one of your landing pages is getting a lot more attention than the others. It is vital to the success of the redesign to communicate these problems to your agency partner. Show them examples of what you think is a problem and why. The goal with this is to come to a common understanding of what needs to be reworked. Not sure where your problem areas are? Identifying your current site’s weak points using analytics can ensure that your redesign actually results in the improvement of your KPIs.
3. Pick the Right CMS
There are plenty of content management systems available, but which one is right for you? WordPress, HubSpot, and Drupal are all popular choices. Let’s take a brief look at what each can offer:
- WordPress: WordPress is one of the simpler CMSs and is fairly easy to use. There are plenty of ways to customize how you use the platform. It’s great for blogging but can accommodate most of your website’s needs.
- HubSpot: HubSpot’s content optimization system is a spin on the traditional CMS. There is a 3-tier subscription plan and all your content is hosted online by HubSpot. You get a blog, an email list management platform, and an inbound marketing management strategy tool, just to name a few of the features.
- Drupal: In instances where you might need custom functionality, there are ready-made solutions in Drupal. Like WordPress, it is free to download. While you may be able to do much more compared to other CMS platforms, there is a learning curve to it.
Regardless of what you pick, make sure you research that it is right for your team.
4. Your Website = Your Strategy
Your website should echo your overall digital marketing strategy. If the goal of your marketing strategy is to generate twice as many leads by the end of the quarter, your website should reflect that. Maybe more content offers and landing pages are the answer. If you’re overwhelmed by this task, allow your agency partner to step in. They will help you get from point A to point Z and guide you through the finer points of the process.
A website redesign is not an easy task, and neither is planning one. But putting in the strategy and planning in the beginning of the process will save time, money, and more than a few headaches in the long run. A website redesign can be a great move for your company if you know what you want from it. If you properly plan, you can see some major results from a seemingly simple redesign.