Creating successful marketing campaigns is an integral part of your overall marketing plan, but each takes a lot of time and effort to plan and execute. Committing resources to a campaign that might flop is risky.
You need the right tools to make sure your manufacturing marketing campaigns are successful. That way, you’ll benefit more from investing in them.
6 Essentials of a Successful Marketing Campaign
Successful marketing is the cornerstone of any manufacturing business. After all, how else are people supposed to find out about your products and services and learn why they should choose you? The best campaigns are carefully planned and focused on results–not exactly the glamorous sudden inspiration that some might think.
If you want to find growth from your campaigns, here’s what you need:
1. Define Your Goals
Before you can decide what to do, you have to decide what you want to achieve.
Remember that goals need to be SMART: Specific, Measurable, Agreed Upon, Realistic, and Time-based. Clearly state what you want to accomplish and when, make sure your goals are quantifiable so you’ll know if you’ve met them, make sure your team has the knowledge and resources to reach your goals, then get everyone on board.
2. Define Your Measurements and Parameters
Your goals must be measurable, so which metrics will you use to measure your success? Some goals are easier to measure than others. For example, if you’re looking to increase sales on Product X by 30%, then you’d measure sales of Product X before, during, and after the campaign.
Other goals can be trickier to pinpoint. If you’re increasing brand awareness, strengthening your Search Engine Optimization, or encouraging more customer interaction, you’ll have to be more diligent about data collection and analyzing.
3. Set a Budget
A huge part of making sure your goals are realistic is to make sure you have the resources long before you go live with a campaign. Too many campaigns end up unsuccessful simply because they ran out of cash before they had time to draw a return.
It’s also important to make sure you have the internal resources, too, as your team’s time and effort count. While a bit of time pressure can be a good motivator, burning out your crew will never pay off in the long run. Lastly, be sure you have the in-house talent or the budget for a consultant.
4. Determine a Timeline
The best goals are time-based and include incremental markers so you can check in on your progress. It might be difficult to write a step-by-step timeline right off the bat, but you should be able to set an end date and meaningful stops along the way.
You can also create an action plan that breaks down where to begin and what to do next. While each item might not get a specific deadline until the previous piece is complete or underway, you’ll still be able to mark your progress and determine if you’ll meet your overall deadline.
5. Get to It
You’ve set your goals, figured out how to measure your success, made sure the resources are in place, and set a few goal posts for the journey. Now it’s time to get busy and put your campaign in motion.
Start crossing items off your timeline and action plan. Firm up deadlines that needed previous steps to be completed first. Fill in any missing information. Keep your team motivated and moving toward success.
6. Review and Adapt
When you reach your designated campaign milestones, check in on your measurements and see if you’re moving in the right direction. Be prepared to scrap any plans that are tanking and tweak those that seem to be faltering. Be ready to move in unexpected directions if the data is telling you to.
Then, when the campaign is complete, collect your data and review the overall effort. Where did you fall short? How can you shore up those misses? What did you do well? How can you double down on those wins in the future?
If you want to reach marketing success, you have to start with good goals and a solid plan. If you’re having trouble getting started with these steps, we can help! We love helping building materials manufacturers plan and execute on effective marketing plans – contact us to learn how to get off to a strong start.