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While few would debate his intent, It is hard to say if Franklin D Roosevelt truly understood the lasting effect he would have with one of his most oft-quoted remarks: "The only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which...
When Eric Ries first coined the term “pivot” in his book The Lean Startup, his intent was to encourage entrepreneurs to get to market more quickly and to let the market tell them what their final product or service should look like. But what about now, when you may...
“Excellence is not a destination; it is a continuous journey that never ends.” — Brian Tracy As digital marketing continues to evolve, so do we. At New Perspective, our mission is to continually find ways to improve, keep up with the latest trends, and help...
Creating content for your business is an essential piece of any inbound strategy. However, to drive traffic and ROI, it’s crucial to find ways to promote your content to your target audience. Sure, you may be familiar with the typical strategies of sharing your...
Disclaimer: We are not lawyers, nor do we provide legal advice. This article is an analysis of changes in business regulations. If you are looking for legal advice, consult a licensed attorney or firm in your area. It has been about a year and a half since the...
Recently, Google made some big changes to its algorithm—and companies must pay close attention. It’s well known that Google makes small updates to its algorithm around 500-600 times per year. However, Google's recent BERT algorithm change is its most...
This blog was originally published on December 22, 2017. It has been updated for relevance and accuracy. Account-based marketing (ABM) is one of the best tools you can use as a B2B business. ABM focuses on targeting high-value accounts to land big deals. It’s...
It's a smokin' time for the cannabis industry (no pun intended)—by 2020, the market expects to grow to $19.3 billion. While the industry skyrockets, cannabis companies are searching for ways to be more efficient. By teaming up with vertical companies that take care of...
No matter your industry, every company needs a website to succeed in 2019. Maybe you have a new business and you're looking to find your first customers—or maybe you want to update your website to adapt to current trends. Whatever your goals may be, you have options...