You could debate for days which content management system is the best. HubSpot CMS, WordPress or custom solution? You could—but you shouldn’t.
In reality, there is no perfect CMS and no universal solution. The question you should be trying to answer instead is: Which CMS best meets the needs of your team, your business, and your industry?
Choosing the right platform can help your business avoid excessive maintenance costs, manage content smoothly, and, finally, create delightful experiences for your customers.
Put simply: your CMS should be an asset for your team, not a liability.
The bad news is that this is often not the case. And although switching the CMS takes effort, refusing to move away from an unfit platform makes the matter even worse.
The good news? As of April 2020, businesses in need of a better CMS have a solid new option to consider: HubSpot has launched the new CMS Hub.
After a few months of using it, we bring you a subjective review of the platform, including the list of our favorite features. Find out:
- Whether HubSpot CMS Hub is the right fit for your business
- Some of its best features
- When it might make sense to choose WordPress instead
HubSpot CMS Hub: Why You Should Consider it for your B2B company
CMS Hub lets users create flexible, intuitive websites that even non-technical marketers can easily customize and update. With what many consider a long-overdue investment, HubSpot is aiming to take on established website building platforms like WordPress, Squarespace, and Wix.
Previously, a HubSpot CMS was available as an optional add-on. Now, this new Hub builds on that to create a standalone offering with many new features. It is available in two tiers: Professional and Enterprise.
Things We’ve Always Enjoyed About the Hubspot CMS
HubSpot CRM and SEO solutions seamlessly integrate into CMS Hub.
Every interaction with your website is reflected in the CRM and available for analysis and reporting. For example, all new leads are automatically saved as contacts, letting you easily organize them into lists and track their engagement with your business.
The built-in SEO tool complements this integrated system by offering actionable recommendations, helping you generate performance reports, and tracking your search rankings.
This synergy of HubSpot’s CMS, CRM, and SEO solutions lets you focus on optimizing the customer experience without having to worry about synchronization.
You don’t have to worry about security and performance, either. CMS Hub comes with an out-of-the-box security solution and makes it easy to create and edit content on your own, without development experience.
New HubSpot CMS Hub Features We Love
The most notable improvement in the new CMS Hub is the addition of themes. With themes—an open library of customizable templates, modules, and CSS files—editing your website content requires no development.
Marketers are further empowered with a drag and drop page editor, letting them effortlessly layout individual pages.
While these features make it easy for marketers to edit content and design without developer support, the CMS CLI for local development finally lets developers work collaboratively in HubSpot using a workflow that feels familiar.
CMS Hub’s Enterprise plan comes with many additional features. With serverless functions, for example, developers can write server-side code to interact with external tools and APIs to build powerful websites.
Memberships, another Enterprise feature, help you create private areas on your website and control which users have access.
“This means providing site visitors with tailored recommendations based on their past interactions with your company,” HubSpot explains, “or providing your best customers access to premium content.”
Our Impression of the New CMS Hub
The new CMS Hub empowers both marketers and developers. Marketers have the freedom to manage their websites on their own, and developers have the ability to build more powerful customizable sites.
There are some limits. Developers still do not have full access to the server where their site is hosted.
While this won’t be an issue for most sites, you may run into some restrictions if you are trying to build a highly customized user experience.
Why you Might Still Want to Use WordPress
There are a few major reasons to consider using WordPress over HubSpot.
The most obvious one is the price. WordPress CMS is completely free and comes with a vast open-source plugin ecosystem. With WordPress, you can build extremely powerful, feature-rich websites with little or no development.
Finally, the customization options are limitless. WordPress lets a developer build almost anything you can imagine, so developers looking to really stretch their imaginations might find that this is a better option.
Is the CMS Hub the Right Fit for You?
The new CMS Hub makes life easier for both marketers and developers.
With the new features introduced, HubSpot is becoming a serious competitor to well-established content management systems.
While the initial cost is higher compared to WordPress, the CMS Hub will save you time and money on costly integrations and plugins that come with using WordPress.
There are still some limits to what you can build with HubSpot, but for most business websites, the CMS Hub should be a serious consideration.
Want to see an example of a great site built on the HubSpot CMS? Take a look at this Inspire page for Agrify, one of our clients whose whole site was recently redesigned with CMS Hub. Want to learn more about the project?
Read our case study to see how we helped Agrify launch their new site and make an impact in their market.