Your website is the hub of your online presence. If it’s not up-to-date, user-friendly, or well-designed, it’s going to turn away potential customers. Oftentimes– after spending months and months perfecting a site– people think that once their site is finished, that it’s time to sit back and relax.
But I warn you– don’t let the dust settle. Aspects of your website may quickly become outdated, which can leave you face to face with the reality that your website isn’t, (and hasn’t been), performing well. After all the time you’ve spent getting your site finished, it can be very difficult to accept that you may have a bad website design. Keep in mind that acceptance wears many hats; you might find yourself going through the 5 Stages of Grief, which could look a little bit like this:
“What do you mean my website doesn’t look good on your phone? It looks just fine on mine!”
Opinion or not, the analytics don’t lie. Let’s say your last website was heavily outdated, so you decided to do a complete overhaul. Pressing the “redo” button is only one piece of the puzzle; the reality is that the digital marketing landscape doesn’t stand still, and neither should your website. Changes are constantly being made to SEO, mobile, and the stages of the buyer’s journey, so staying relevant and current should always be a top priority. All that being said, you will probably still be in denial when your website isn’t top notch after you’ve invested a significant amount of time and money into your business.
“Take your web developer mumbo jumbo somewhere else. Maybe you’re the problem – not me!”
It’s normal to feel upset when your website doesn’t turn out the way you hoped it would. You might feel that the investment was wasteful or unproductive, and you will probably have some steam blowing out of your ears. Everyone, steer clear. There’s no point in trying to reason with you right now.
“What if we tried just tweaking a few things? I mean, we don’t need all those forms, and we can just substitute some of the stock images, right?”
You’ve cooled down, you’ve come to your senses, and now you’re trying to find some easy fixes. But in a flurry of pleading, you’ve come to realize that it’s not that simple. How do you know if these “fixes” will even have a positive impact? Pro tip: taking the leap into Growth-Driven Design at this point can ensure that any changes you make will be supported by data. Goodbye, senseless bargaining.
“I can’t believe this is the website that represents our company… we can’t afford to spend another 6 months redesigning our website. We might as well just close up shop!”
Okay, the last part is a bit dramatic… but you might feel like you’re in over your head. So where do you go from here? The Growth-Driven Design process starts with a wishlist, where you boil down your wants and needs for your next website redesign. With a clear strategy set in place, you will feel much more confident that your next website will be a whole lot better.
“Yup – it’s true. We do need a better design. What are our options?”
You’ve thought it through and you’ve started to see the light at the end of the tunnel. Not the oh-no-I’m-dying light, it’s more like the I’m-now-more-knowledgeable light. Growth-Driven Design, (or GDD), is a process that ensures your website is geared towards your user’s experience. After all, achieving a great user experience will make your website memorable long after your visitors, leads, and customers have closed their web browsers.
Maybe a light bulb would have been a better analogy…
In any case, are you thinking Growth-Driven Design would be a good fit for your company’s website? We can ensure your next redesign won’t be like the last one. Contact us today to get a free consultation!