HubSpot is nothing short of a powerhouse platform that can help you turn marketing ideas into successful campaigns. It’s also really easy to use–and sometimes, that simplicity can lead marketers to stick with the basics like tracking visits and leads instead of diving in and going big. If you fall into that category, you’re missing out!
Here are some of the best ways to make the most of your HubSpot investment.
Content Management System
Content marketing works best when you generate high-quality, SEO-optimized content on a regular basis. As long as you’re hitting high quality marks, the more you create, the better. HubSpot provides everything you need to create a variety of content types while also making sure all the fine details are squared away.
By using templates to speed up the process, you can take the time to fine-tune your content to leverage best practices one time, and then change up the meat of the content for each new piece you create. Plus, building templates is simple with HubSpot’s tools– including pictures, videos, and more.
You’re not limited to blogs, either: try using HubSpot templates for web pages, emails, automated workflows, and calls-to-action that can be easily dropped into any page.
As a marketer, you know how important it is to keep your social media feeds full, track activity and visits, and sort out your audience by persona. If you’re not using HubSpot to keep all of this action in one place, then you’re probably reinventing the wheel across multiple platforms.
HubSpot makes it easy to not only create the Buyer Personas you need for effective marketing, but also to assign leads to these personas and keep track of who you are marketing to so you’ll be more effective.
The Social Media Management tool fits right in here; you can load up the calendar with posts to go out on a schedule rather than trying to keep up in real time. Plus, you can create a single post and not only replicate it across several social media platforms and accounts, but also make sure each is optimized for that platform. You can even monitor hashtags, competitors, and mentions of your brand all in one place! Lastly, the results of your social activities can loop right back into your CMS and reporting tools.
Customer Relationship Management
HubSpot’s CRM is robust enough to provide analysis of all your contact activities while also being simple enough so that you can actually understand the analytics.
From blog posts to social media and email, you can gain insight into where contacts are in your sales cycle, assign personas, track automated and direct interactions, see which web pages have been visited, how often contacts are visiting, and so much more.
The CRM is intuitive, too, and will simplify important tasks like keeping leads from the same company together–even if you have not spotted the matchup yet. That way, you can avoid starting from scratch with one lead from a company when you’re about to close the deal with someone else.
We’ve already touched on how HubSpot will track contact activity, but the analytics dashboard digs much deeper. Use it to track important metrics like website visits and conversions, performance of blog posts and landing pages, keyword tracking, and competitor monitoring.
Use this data to understand how leads first discovered you so you know which of your inbound paths are working, which pages on your website are driving conversions and which need improvement, which CTAs are driving clicks, which keywords are bringing visits, and more.
Only the Beginning
These features–and many more!–are what make HubSpot a powerful all-in-one platform that supports and amplifies all your efforts while also keeping your team in sync. If you’re ready to get more from your HubSpot investment, our HubSpot Kickstarter Campaign is where to begin.