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Email marketing plays an essential role in many companies’ marketing strategies. That’s because email marketing has a rewarding ROI and you can easily segment your audience to deliver the most relevant message to each individual contact. While composing an email doesn’t take much time at all, it’s extremely important that you give attention to detail in your emails. Get the most from your efforts by keeping the following email marketing tips in mind.

Email writing tips

Practice makes perfect when it comes to writing emails. After a few tries, you’ll get the hang out it. One of the benefits of email marketing is the ability to quickly and inexpensively gauge how your audience will receive a marketing message before dispersing it in other, more costly, channels.

Choose the right tool

There are dozens of affordable and effective email marketing tools for small and large businesses alike. Some of our favorites include Hubspot, Dot Mailer, Mail Chimp, and Constant Contact. Each tool is easy to use and allows you to customize the email’s template, automate send times, and view open rate statistics.

Write interesting titles

It’s crucial to include eye-catching titles in your emails’ titles. The average person receives 121 emails per day, so you must make your marketing message stand out from the crowd. Writing a good email headline is part science and part art. Check out these email subject lines that work. Don’t go too bananas when creating a title; you’ll want to keep the title less than 50 characters long.

Keep it short and sweet

The way people consume information today is a lot different than it was 50 years ago. People are more likely to skim your content than take the time to read it. Also, keep in mind that the majority of people read their emails on mobile devices. Avoid writing long paragraphs or including too much information in one email. Remember to also keep your most important call-to-action as close to the top of the email as possible. That’s because even if someone opens your email, they may not scroll all the way down to take the action you intended for them.

Wait! Before you send it!

Before you send your email off to clients and potential customers, it’s crucial that you proofread your email first. Be sure to check for these common email mistakes:

1. Consistent capitalization

This may sound silly, but if you capitalize a phrase once in your email, you should do it everywhere else it appears. This makes your email look more professional and shows your attention to detail. Trust us, your contacts will not want to take the time to read your email if they can tell right off the bat that it was slap-dashed together.

2. Coherent Style

Consistency is key. Make sure that text in similar sections is the same size, color, font, and style. When selecting font styles and colors, don’t always go for the prettiest, go for the ones that are most legible.

3. Image Sizing

You don’t have to be a Photoshop wiz to have great looking images in your emails. Most email marketing tools will display the ideal image size for that specific template. Resizing images can sometimes warp them, making the text unreadable or the picture look squished. Sometimes resizing images can break your email’s responsiveness. Make sure to test this before you click send.

4. Responsiveness

Open up a marketing email from one of your favorite stores on your phone. Chances are that you don’t have to scroll horizontally to view the content. It’s like the email was made for your phone. Well…it kind of was. Many premade email templates are responsive, making emails stretch to fit phone, computer, and tablet screens. Before you disperse your email, be sure that you didn’t mess with the responsiveness of your email. Sometimes when you add/subtract modules, change fonts, or add images, your template can get distorted.

5. Email List

Remember what you learned in Marketing 101? If your advertising to everyone, you’re advertising to no one. Email marketing is prized so highly by companies because you can easily segment your audience. Even if you want your message to reach your entire customer base, never email contacts who have unsubscribed from your email. Aside from irritating the contacts who have opted out, mass emailing people you shouldn’t can get your emails blocked as spam. If that happens, you won’t even be able to reach the contacts who want to hear from you.

6. Frequency

Your email list generously gave you their contact information. Don’t make them regret it by constantly bombarding their inboxes. Trust us, your prospects will be much more receptive to a weekly email from you rather than a daily update.

Does your company need a little help in the email marketing department? Contact our marketing experts to learn how you can improve your email marketing strategy.

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