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New Perspective Becomes a HubSpot Platinum Partner!

New Perspective Becomes a HubSpot Platinum Partner!

  “Excellence is not a destination; it is a continuous journey that never ends.” — Brian Tracy As digital marketing continues to evolve, so do we. At New Perspective, our mission is to continually find ways to improve, keep up with the latest trends, and help...

7 Takeaways from the 7th Year of INBOUND

7 Takeaways from the 7th Year of INBOUND

HubSpot’s annual INBOUND conference is one of the fastest-growing business events in the world. This year, more than 26,000 attendees came to Boston from all over to attend the event. At New Perspective, we place great value on professional development, which is why...

The Secret Behind a Successful Brand Strategy

The Secret Behind a Successful Brand Strategy

How do we at New Perspective help to create a successful brand that will allow our clients to thrive and stand out from the rest? What’s our secret? Is it our location near a pool of amazing creative talent? Is it the ping pong tables, free beer, and orange walls in...

Taking Your User Personas to The Next Level

Taking Your User Personas to The Next Level

You’ve done the work of convincing your leadership team that it’s time to buy into inbound marketing. After finally getting the green light, you’ve invested your time carefully researching your clients and creating user personas. But now that you finally feel you’ve...

Agile Marketing: Preparing for Agency Takeoff

Agile Marketing: Preparing for Agency Takeoff

The digital marketing industry moves fast. In the time it took you to read that sentence, two marketing best practices likely changed! We may be stretching the truth, but you get the picture. We've learned that change is the only true constant in the marketing...

Full Service Digital Agency vs. Web Development Agency

Full Service Digital Agency vs. Web Development Agency

Close your eyes and imagine what you’d like to achieve by hiring an agency for your business. Now open them so you can keep reading. If a website is your goal, you still have a lot more to consider. Knowing exactly what you want out of a new website will help you...

What is Sales Enablement?

What is Sales Enablement?

If you’ve stayed up-to-date in the marketing world, you should already be familiar with Inbound. This is the new way of marketing, in which companies get potential customers to come to them. It focuses not on interrupting consumers, but on presenting them with...

5 Takeaways from HubSpot’s State of Inbound Report

HubSpot, a Cambridge-based marketing software company, is one of the most influential players in the digital marketing industry. They are the original champions of the inbound marketing philosophy. Every year HubSpot collects data from thousands of marketers and...

Planning a Website Redesign? 4 Things You Should Know

Planning a Website Redesign? 4 Things You Should Know

A website redesign sounds simple on the surface. You’ll want a more modern look with easy navigation that people will like. But how does this align with your business’s goals? That's a more complex answer. A lot of time and effort will be going into the redesign, so...

How to Streamline Your Marketing Automation Tools

. You love digital marketing because it's quick and efficient. For example, when you launch a pay-per-click campaign, you can immediately see your results. That's far more effective than guessing how many people threw away your mailer the moment they saw it. (Ouch!)...

What to Consider Before Going Inbound

Is your company ready to take its marketing to the next level? Inbound marketing is worth considering if you're interested in a cheaper, faster, and more effective way of gaining leads and customers. With inbound, you produce helpful, meaningful content that addresses...

How to Master Social Media as an Ecommerce Site

Did you know that 1.55 billion people currently use Facebook at least once a month? That's 20% of the world's population! It should not be a secret, then, that social media is an excellent way to reach a wide audience. The average American checks his or her social...

Why Context Should Be Your First Focus

  They key to excellent marketing is to understand your customers better than they understand themselves. The first step in understanding your customers is crafting buyer personas to get a feel for your customer's needs and desires. This sets the stage, providing...

How to Turn Your Blog Posts into Offers with Ease

How to Turn Your Blog Posts into Offers with Ease

One of the keys to successful marketing is establishing your company as an industry thought leader. One of the best ways to accomplish this is by regularly posting helpful and insightful content to form relationships with consumers and others in your industry. Having...

How to Set Up a Killer Q4 Ecommerce Strategy

Every business faces the pressure of accomplishing the company’s yearly goals by the end of Q4. Ecommerce companies face this stress, but are fortunate in that a strong performance during the holiday season can make their year. Did you know that 30% of consumers start...

Marketing Alternative Energy on Facebook

Marketing Alternative Energy on Facebook Nearly two-thirds of all adult internet users are on Facebook, and the user base represents all age groups and education levels. No other social media channel provides access to such a broad audience, and alternative energy...

The New Payment Platform on the Block: Amazon Payments

Offering a variety of payment options is a great way for businesses to reduce the barriers to entry for customers completing purchases. Paypal has long been the standard choice for customers who want an alternative to using credit cards on retailer sites. In recent...

How to Automate Your Instagram Posts with Hootsuite

Since so many digital consumers are extremely visual, it's no surprise that Instagram quickly became one of the fastest-growing social networks on the internet. Companies quickly caught on to the Instagram frenzy, creating their own accounts and posting pictures...

Killing it With Product Listings

When today's consumers are considering a product, more than 60 percent of them turn to the web to research before making a purchase. Most consumers begin their search by typing a few words into a search engine like Google, not by going to a specific website. Product...