Paid Traffic
Paid Ads: The Gas on the Fire of Your Inbound Marketing

Paid Ads: The Gas on the Fire of Your Inbound Marketing

In its purest form, inbound marketing doesn't allow outbound strategies such as pay-per-click (PPC) marketing. But that's like saying you're on a low-carb diet and never have a piece of pizza. Even your marketing strategy is allowed to have a cheat day. But you...

Why Search Matters More Than Social Media

Why Search Matters More Than Social Media

It’s no secret that social media is an excellent platform for brand awareness and advertising, but is it truly the way of the future? So far in 2015, Facebook has approximately 1.5 billion active users per month. That’s larger than the entire internet several years...

Why Retargeting Works

Why Retargeting Works

If you’ve ever browsed multiple websites and then found yourself being “followed” by banner or text ads from a site you previously visited, you’ve experienced search retargeting (or remarketing, as Google calls it). Retargeting is an inexpensive way for you to follow...

Why is PPC Great?

Why is PPC Great?

Pay-per-click advertising (PPC) is an effective online marketing vehicle. Many businesses [wrongly] view it as the solution to all of their problems. PPC has never rescued a cat from a tree or a towering inferno; those are things that firemen do. However, PPC can be...