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How to Switch from Google Adwords Express to Google Adwords [UPDATED]

How to Switch from Google Adwords Express to Google Adwords [UPDATED]

  Google Adwords Express is a simple tool that makes creating PPC ads easy for the inexperienced. But if you already know how to use Adwords, the limited version might be frustrating. Want to start using the full version of the platform? Switching from Adwords...

Generate Leads Fast with Leadin’s Free Marketing System

Generate Leads Fast with Leadin’s Free Marketing System

As an agency, we've worked with clients with a wide range of budgets. We can appreciate firsthand a marketing manager's concerns when they try to make marketing lemonade from a lemon-grade budget. That's why we're always looking for innovative strategies to generate...

The Secret to Lead Generation Success: Social Media Ads

The Secret to Lead Generation Success: Social Media Ads

Are you looking to dabble in paid ads but don't have the resources to learn a new platform? Consider using one you already use in your free time - social media. Social media ads can get you the reach you want without the complexity of alternative pay-per-click (PPC)...

Paid Ads: The Gas on the Fire of Your Inbound Marketing

Paid Ads: The Gas on the Fire of Your Inbound Marketing

In its purest form, inbound marketing doesn't allow outbound strategies such as pay-per-click (PPC) marketing. But that's like saying you're on a low-carb diet and never have a piece of pizza. Even your marketing strategy is allowed to have a cheat day. But you...

Why Search Matters More Than Social Media

Why Search Matters More Than Social Media

It’s no secret that social media is an excellent platform for brand awareness and advertising, but is it truly the way of the future? So far in 2015, Facebook has approximately 1.5 billion active users per month. That’s larger than the entire internet several years...

Measuring the Success of Your Paid Social Media Advertising

Measuring the Success of Your Paid Social Media Advertising

You can use social media to promote and even get leads for your business. Measuring the results of social media advertising, however, can be incredibly tricky. It's important to know where your leads are coming from so that you can focus your efforts on the top...

3 Ecommerce Automations to Boost Revenue

3 Ecommerce Automations to Boost Revenue

If you run an ecommerce website, you know that keeping your site well maintained and communicating with your customers can take a large chunk out of your day. Fortunately, there are quite a few automated ways to keep your site crisp and your customers happy. Below are...

Why Retargeting Works

Why Retargeting Works

If you’ve ever browsed multiple websites and then found yourself being “followed” by banner or text ads from a site you previously visited, you’ve experienced search retargeting (or remarketing, as Google calls it). Retargeting is an inexpensive way for you to follow...

What Can Search Engines Do For You? The Value of SEO

What Can Search Engines Do For You? The Value of SEO

People visit search engines to find things quickly. This is an unavoidable fact of digital life. Nobody makes it to the seventeenth page of Google results when they're looking for somewhere to eat in an unfamiliar town, or looking for just about anything else, for...

Why is PPC Great?

Why is PPC Great?

Pay-per-click advertising (PPC) is an effective online marketing vehicle. Many businesses [wrongly] view it as the solution to all of their problems. PPC has never rescued a cat from a tree or a towering inferno; those are things that firemen do. However, PPC can be...

Attribution Modeling Part 2: Picking The Right Model For Your Business

Attribution Modeling Part 2: Picking The Right Model For Your Business

As you know from our prior post, Attribution Modeling Part 1: What Is It and Why Does It Matter, measuring your customers’ path to conversion can be a complicated proposition, one that grows in complexity as your online marketing program expands into new channels....