What makes an effective marketing campaign? Unfortunately, most marketers aren’t able to answer this question. According to Content Marketing Institute’s 2018
As I write this article, I’m making a number of assumptions about you. I assume you’re a marketer at a manufacturing
What are the most important marketing KPIs your team should be tracking? This isn’t a trivial question; measuring the right
Benjamin Franklin once said that “by failing to prepare, you are preparing to fail.” So make sure your marketing has
What do you think of when we mention sales and marketing? Whatever image just crossed your mind, we’re willing to
If you’ve followed our blog for a while, you may have seen us talk about the agile marketing methodology a few times.
If you’ve read through our blog posts, you’ll notice that we talk a lot about strategy here at New Perspective.