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Interactive Calculators: Increase Visitor Value & Lead Generation

Interactive Calculators: Increase Visitor Value & Lead Generation

The pandemic has had a significant effect on pretty much everyone, and it’s been especially tough on businesses. A year into this crisis, it’s becoming increasingly apparent that things are never going to completely go back to the way they were before. The old ways of...

Three Stages of Business Growth (And How to Handle Them)

Three Stages of Business Growth (And How to Handle Them)

Every person is unique. And yet, each one of us goes through the same stages of growth, facing similar challenges and pressures that come with each of these phases: childhood, adolescence, adulthood, and seniority. Businesses are like people. As they mature, they...

Time to Pivot Your Business: Where Do You Begin?

Time to Pivot Your Business: Where Do You Begin?

When Eric Ries first coined the term “pivot” in his book The Lean Startup, his intent was to encourage entrepreneurs to get to market more quickly and to let the market tell them what their final product or service should look like. But what about now, when you may...

16 Unique Ways to Promote Your Content

16 Unique Ways to Promote Your Content

  Creating content for your business is an essential piece of any inbound strategy. However, to drive traffic and ROI, it’s crucial to find ways to promote your content to your target audience. Sure, you may be familiar with the typical strategies of sharing your...

What You Need to Know About Google’s BERT Update (+ How to Adapt!)

What You Need to Know About Google’s BERT Update (+ How to Adapt!)

  Recently, Google made some big changes to its algorithm—and companies must pay close attention. It’s well known that Google makes small updates to its algorithm around 500-600 times per year. However, Google's recent BERT algorithm change is its most...

5 Signs It’s Time to Hire a Marketing Agency

5 Signs It’s Time to Hire a Marketing Agency

  There's no way around it—if you want to stand out from the crowd, you need to invest in marketing, plain and simple. But it's not always easy to decide who should be in charge of your marketing efforts. Should you hire a marketing agency or expand your in-house...

Work Smarter, Not Harder: B2B Lead Generation Tactics for Manufacturers

Work Smarter, Not Harder: B2B Lead Generation Tactics for Manufacturers

This blog was originally published on June 8, 2018. It has been updated for relevance and accuracy. Let’s be honest here: generating quality leads is not easy for manufacturers. With long sales cycles and complex products, it can be tricky to come up with a strategy...

An Inbound Channel Partner Marketing Approach

An Inbound Channel Partner Marketing Approach

  Times have changed: this generation of buyers has become skeptical of traditional advertising. As marketing evolves, finding new ways to grow business and get new clients is a must for companies. This is where developing a channel partner marketing program...

Content Ideation Tips: How to Work With Sales for Killer Ideas

Content Ideation Tips: How to Work With Sales for Killer Ideas

Writer's block can happen to the best of us. Even after establishing a content strategy and setting goals, the words don't always spill onto the page as effortlessly as we'd like. So where do you begin your content ideation process? Despite its difficulties, content...

7 Takeaways from the 7th Year of INBOUND

7 Takeaways from the 7th Year of INBOUND

ubSpot’s annual INBOUND conference is one of the fastest-growing business events in the world. This year, more than 26,000 attendees came to Boston from all over to attend the event. At New Perspective, we place great value on professional development, which is why we...

How to Choose the Right Manufacturing Digital Marketing Tactics

How to Choose the Right Manufacturing Digital Marketing Tactics

  This blog was originally published on July 27, 2018. It has been updated for relevance and accuracy. Taking your first steps into manufacturing digital marketing can be a bumpy road; with endless information available on marketing tactics that all seem...

You’re Not Alone: The Top 5 Challenges Marketers Face

You’re Not Alone: The Top 5 Challenges Marketers Face

Note: This blog was originally published on January 19, 2018. It has been updated for relevance and accuracy. Inbound is quickly becoming the marketing method of choice for many businesses—and for good reason! Marketers love it because it brings good-fit prospects...

The Attendee’s Guide to INBOUND 2019

The Attendee’s Guide to INBOUND 2019

  It’s that time of year again! This September 3-6, over 24,000 people will meet in Boston for the annual INBOUND event hosted by HubSpot. If you're serious about digital success, then you don't want to miss out on this. INBOUND 2019 is one of the most exciting...

Modern Marketing Strategies: 4 Reasons You Need Inbound

Modern Marketing Strategies: 4 Reasons You Need Inbound

  If you’re looking to skyrocket your marketing results, then you need to get serious about inbound marketing. Unlike traditional marketing methods (i.e. press releases, tv ads, billboards) that interrupt the prospect to get their attention, inbound marketing is...

What Does an Inbound Marketing Specialist Do All Day?

What Does an Inbound Marketing Specialist Do All Day?

“What do you do all day?” Hmm. To be honest, that’s a difficult question, but it's one I'm going to try to answer. I am an Inbound Marketing Specialist at New Perspective. Working at a marketing agency means working for multiple clients, and because our clients have...

​The Attendee’s Guide to INBOUND 2018​

​The Attendee’s Guide to INBOUND 2018​

Next week, over 20,000 marketing professionals will meet in Boston for HubSpot’s annual inbound marketing conference, INBOUND. If you’re reading this, you’re probably attending. Great! The question is: are you prepared? Making the most of INBOUND 2018 requires some...