Boardrooms across the country are buzzing. The media is obsessed. Merriam-Webster might as well make it the business word of the year. As the global markets face a pandemic of uncertainty, businesses across all industries are embracing a concept developed by tech...
Marketers can never rest. What works today won’t work tomorrow. Most books about marketing take a lot of time to write—and a short amount of time to become irrelevant. Most books, however, are not Breakthrough Advertising by Eugene M. Schwartz. This 1966 copywriting...
While few would debate his intent, It is hard to say if Franklin D Roosevelt truly understood the lasting effect he would have with one of his most oft-quoted remarks: "The only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which...
When Eric Ries first coined the term “pivot” in his book The Lean Startup, his intent was to encourage entrepreneurs to get to market more quickly and to let the market tell them what their final product or service should look like. But what about now, when you may...
“Excellence is not a destination; it is a continuous journey that never ends.” — Brian Tracy As digital marketing continues to evolve, so do we. At New Perspective, our mission is to continually find ways to improve, keep up with the latest trends, and help...
Creating content for your business is an essential piece of any inbound strategy. However, to drive traffic and ROI, it’s crucial to find ways to promote your content to your target audience. Sure, you may be familiar with the typical strategies of sharing your...
Recently, Google made some big changes to its algorithm—and companies must pay close attention. It’s well known that Google makes small updates to its algorithm around 500-600 times per year. However, Google's recent BERT algorithm change is its most...
This blog was originally published on December 22, 2017. It has been updated for relevance and accuracy. Account-based marketing (ABM) is one of the best tools you can use as a B2B business. ABM focuses on targeting high-value accounts to land big deals. It’s...
It's a smokin' time for the cannabis industry (no pun intended)—by 2020, the market expects to grow to $19.3 billion. While the industry skyrockets, cannabis companies are searching for ways to be more efficient. By teaming up with vertical companies that take care of...
There's no way around it—if you want to stand out from the crowd, you need to invest in marketing, plain and simple. But it's not always easy to decide who should be in charge of your marketing efforts. Should you hire a marketing agency or expand your in-house...
This blog was originally published on June 8, 2018. It has been updated for relevance and accuracy. Let’s be honest here: generating quality leads is not easy for manufacturers. With long sales cycles and complex products, it can be tricky to come up with a strategy...
Times have changed: this generation of buyers has become skeptical of traditional advertising. As marketing evolves, finding new ways to grow business and get new clients is a must for companies. This is where developing a channel partner marketing program...
Writer's block can happen to the best of us. Even after establishing a content strategy and setting goals, the words don't always spill onto the page as effortlessly as we'd like. So where do you begin your content ideation process? Despite its difficulties, content...
HubSpot’s annual INBOUND conference is one of the fastest-growing business events in the world. This year, more than 26,000 attendees came to Boston from all over to attend the event. At New Perspective, we place great value on professional development, which is why...
This blog was originally published on July 28, 2017. It has been updated for relevance and accuracy. Cold calling was once the gold standard of prospecting strategies for sales teams. Back then, salespeople had all the power in the buyer-seller relationship—but...
Trade shows are an excellent way for manufacturing companies to engage with people who might be interested in their products. When you exhibit at a trade show, you can put yourself out there before your current and potential customers, prospect for new leads, and gain...
Disclaimer: We are not lawyers, nor do we provide legal advice. This article is an analysis of changes in business regulations. If you are looking for legal advice, consult a licensed attorney or firm in your area. What Is General Data Protection Regulation (GDPR)?...
This blog was originally published on July 27, 2018. It has been updated for relevance and accuracy. Taking your first steps into manufacturing digital marketing can be a bumpy road; with endless information available on marketing tactics that all seem...
Times have changed. As technology continues to grow and make it easier for consumers to access information, salespeople no longer control the flow of information in the sales funnel. In fact, the typical B2B buyer is already through 70% of the buying process before...
Note: This blog was originally published on January 19, 2018. It has been updated for relevance and accuracy. Inbound is quickly becoming the marketing method of choice for many businesses—and for good reason! Marketers love it because it brings good-fit...
It’s that time of year again! This September 3-6, over 24,000 people will meet in Boston for the annual INBOUND event hosted by HubSpot. If you're serious about digital success, then you don't want to miss out on this. INBOUND 2019 is one of the most exciting...
If you’re looking to skyrocket your marketing results, then you need to get serious about inbound marketing. Unlike traditional marketing methods (i.e. press releases, tv ads, billboards) that interrupt the prospect to get their attention, inbound marketing is...
Note: This blog was originally published on January 26, 2018. It has been updated for relevancy and accuracy. Content marketing for manufacturers is a big challenge: fewer than one in four manufacturing brands report having a documented strategy for content....
Nothing stays the same for long in the world of digital marketing. As technologies and tactics evolve quickly to support market demands, the results we produce for our clients depend largely on how well we as a team can adapt. However, keeping up with the...
“What do you do all day?”Hmm. To be honest, that’s a difficult question, but it's one I'm going to try to answer. I am an Inbound Marketing Specialist at New Perspective. Working at a marketing agency means working for multiple clients, and because our clients have...