Nathan Harris
Key Takeaways from Breakthrough Advertising

Key Takeaways from Breakthrough Advertising

Marketers can never rest. What works today won’t work tomorrow. Most books about marketing take a lot of time to write—and a short amount of time to become irrelevant. Most books, however, are not Breakthrough Advertising by Eugene M. Schwartz. This 1966 copywriting...

Rational Strategies for Irrational Times

Rational Strategies for Irrational Times

While few would debate his intent, It is hard to say if Franklin D Roosevelt truly understood the lasting effect he would have with one of his most oft-quoted remarks: "The only thing we have to fear is fear itself—nameless, unreasoning, unjustified terror which...

New Perspective Becomes a HubSpot Platinum Partner!

New Perspective Becomes a HubSpot Platinum Partner!

  “Excellence is not a destination; it is a continuous journey that never ends.” — Brian Tracy As digital marketing continues to evolve, so do we. At New Perspective, our mission is to continually find ways to improve, keep up with the latest trends, and help...

7 Takeaways from the 7th Year of INBOUND

7 Takeaways from the 7th Year of INBOUND

HubSpot’s annual INBOUND conference is one of the fastest-growing business events in the world. This year, more than 26,000 attendees came to Boston from all over to attend the event. At New Perspective, we place great value on professional development, which is why...

Do You Need to Worry About GDPR Compliance?

Do You Need to Worry About GDPR Compliance?

Disclaimer: We are not lawyers, nor do we provide legal advice. This article is an analysis of changes in business regulations. If you are looking for legal advice, consult a licensed attorney or firm in your area. What Is General Data Protection Regulation (GDPR)?...

The Attendee’s Guide to INBOUND 2019

The Attendee’s Guide to INBOUND 2019

  It’s that time of year again! This September 3-6, over 24,000 people will meet in Boston for the annual INBOUND event hosted by HubSpot. If you're serious about digital success, then you don't want to miss out on this. INBOUND 2019 is one of the most exciting...