Does the phrase “website redesign” make you want to take the next train out of town? Is your head still aching from the last time you had to dedicate time, effort, and money to a refresh project which only ended in frustration? You’re not alone. In the past, website redesigns were expensive, irritating, and outdated soon after launch. This left many businesses unhappy and unwilling to invest in another update. Fortunately, these redesign nightmares are a thing of the past, and here’s why.
1. Search Engine Optimization
Once upon a time, the only thing that mattered when updating a website was getting it to the top of Google. No one actually understood how to get to the top, so marketers worked around the clock for ways to trick search algorithms. This was a great way to rank well…until a few months later, when the search algorithm changed. Then your website was back to the bottom and in need of another expensive update with more fancy tricks. This too would become outdated the moment the algorithm changed. It was a vicious cycle, and your business was the victim.
But wait. Isn’t it still important to rank on the first page? Of course it is! It doesn’t matter how great your product or service is if no one can find you. But the way to the top has changed. It’s no longer about being sneaky and trying to trick your way there. Now it’s about providing information that your target audience is searching for. You should optimize your website based on keywords that your persona is searching for. If you are writing about the things that they are trying to research, they will be able to find you.
2. Measurable ROI
Have you ever tried asking an internet marketer for the ROI for your website? Did you get an answer filled with industry jargon that boiled down to “we don’t know”? If you can’t see how a website is (or isn’t) benefiting your company, why even have one?
Analytics software easy to use and understand, so you can analyze the ROI of your entire website. Closed loop marketing allows you to attribute every visitor, lead, and customer. You’ll know exactly what marketing activity brought them to your site, whether it was social media or an email. Seeing what is attracting customers can help you to understand what is working and what needs some TLC.
3. Website as a Service
One of the most frustrating parts of dealing with your website is the constant need to update. You pay someone an upfront fee to refresh your website and this process which takes months to complete. And then you find out the following quarter your website needs another facelift. Fixing this means another expensive and drawn-out update process. Why does it seem like you’re always behind?
Enter website as a service. Why pay someone a large fee every few months to work on a project that you know will only need updating soon after? Building a website is not a one-time service, so why treat it that way? Websites need constant attention, so the best way to ensure they are up-to-date is to outsource their care. Your company can pay someone on a monthly basis to ensure that your website up and bringing in visitors. Not only is this easier to budget, but constantly updates, ensuring that you’re getting the most out of your internet marketing.
Let’s Get Started
So, maybe it’s time to take the plunge and see what these new redesign methods have to offer. Are you ready? Great! But what if your CEO is not? How can you convince higher ups that it is worth the time and effort to refresh your website? Not to mention guarantee that they won’t end up frustrated and angry yet again. We can help. Download our free guide on convincing your CEO that the time has come for an update!