Make an Impact With Your Marketing
Agriculture Technology Marketing
Leading a Changing World
The world we live in is changing, and the agriculture industry is constantly evolving to keep up. Recent advances in technology are helping this growth, allowing the industry to produce more while reducing our impact on the environment.
New advances in technology are popping up every day. Some of the amazing emerging technologies include:
- Vertical farming
- Minichromosomal Technology
- NextGen Farms
- Connected Devices / RFID
- Robotics & Automation
As the agriculture industry begins to look toward these new technologies, the B2B companies who sell them must keep up—if you want to capitalize on this boom, now is the time to market like never before.
Are You Ready to See Your Company Grow?
New Perspective works with agricultural technology companies looking to expand their market. Some of the common challenges we help our clients with include:
New Perspective can help you identify your ideal buyers so that you can more effectively market your business, ultimately creating higher demand for your unique products and services.
Your business is working to make a real impact. The agricultural industry feeds the whole world: 7 billion and counting. The only way that we can keep up with this demand is with the creation of innovative agricultural technologies like yours—but how do you convince potential clients to buy into your products and services?
In today’s market, you have to be able to stand out and speak your prospects’ language. We can help you come up with a goal-focused plan that will help you drive leads, stay on target, and satisfy your growth goals.
Brand Positioning & Messaging
Our attention spans are getting shorter—on average, people only spend 15 seconds on a webpage! If your page can’t grab a prospect’s attention in that time, you’re likely to lose them. So what can you do?
Your messaging has to be outstanding. In order to create great messaging, you have to have a clear understanding of your persona: who they are, what they need, and how you can help.
New Perspective can help you create a complete picture of your ideal prospects, then target them with messaging that speaks their language so you can be sure you’re capturing the right leads and grabbing their attention right away.
We will work with you to create a branding and marketing strategy that is centered around your unique business.
CRM & Reporting
With the right reporting in place, your business will be empowered to make data-driven decisions and improve ROI of marketing expenditures.
There’s no shortage of marketing data out there, but how do you make sense of it all? How do you know which metrics you should be tracking and how to make decisions based on that data?
As a HubSpot partner, New Perspective will help you implement a robust customer relationship management system, or CRM.
This will help you to track important data about your contacts at every stage of the sales cycle. In addition, we will help you create relevant goals for your business and to identify the right KPIs to measure success.
Once you’ve identified your persona and you have the right KPIs in place, it’s time to execute on your marketing campaign. You need the right partner to help you do it right.
New Perspective is not just a strategic partner. We will help you create your strategy and build your campaigns—then we’ll help you make them happen. We will collaborate with your team to decide on roles and responsibilities for execution so that we can all work toward success.
Going Green With the Cannabis Industry?
While agriculture as a whole is constantly changing, no niche market has changed quite so much as the cannabis industry over the past few years.
As more and more states in the U.S. legalize cannabis for a variety of uses, many agricultural technology businesses are trying to work their way into this booming market. Whether you sell vertical farming equipment, LED lighting, or even fertilizer, your next big goal may be to break into the cannabis industry early.
We can help. We have experience working with agricultural companies to expand their reach to the wider cannabis market.
Are you ready to dive in? Contact us today to get started.