Social Media Marketing

Portfolio Feature:

From strategy to content creation we help our clients define and realize their social media goals. We support our clients as they implement their social media marketing plan and we help them focus their messaging to achieve success in presenting a coherent strategy. Our integrated campaign management services execute and maintain social media marketing efforts in coordination with traditional online marketing campaigns. Management support can include daily social postings across various media networks like Facebook, Twitter, Google+, LinkedIn, YouTube, and Pinterest, along with targeted outreach to audience-appropriate bloggers.

We develop successful social media strategies with a four-step process:

• Identify target audience by creating prospective client / customer profile.
• Leverage customer profile data to determine the best social media channels to invest time and effort.
• Compose engagement-focused messaging calendar.
• Monitor and analyze monthly activity. Adjust messaging focus as necessary.

The first step in planning your social media strategy is to identify where your potential clients and customers are hiding by creating a customer profile. The media landscape is a jungle of Twitter feeds, blog posts, Facebook timelines, and YouTube comment brawls. We will speak with company staff and your existing customers in order to create an ideal customer profile.

Next, we examine community. Each of the many social media channels has its own distinctive community (or multiple communities). Your customers are likely involved in more than place, carrying out more than one activity; we identify which of those channels are most likely to be productive for your message.

Knowing the community of interest, we can design an effective, compelling message for that specific group. If your marketing approach maps well to clever, funny video productions, we may suggest starting with specialized niche YouTube videos that will appeal to your target market. Companies producing durable goods for homes with young children might consider a word-of-mouth campaign among homemakers on Pinterest or Facebook. For high-tech firms marketing a specialized online service to entrepreneurial networkers, Twitter blasts, Google+, and good old-fashioned e-mail distribution lists could be the smartest approach. We leverage the specific nature of your product or service, and your unique understanding of your customer base, to find the most effective approaches and the right channels for your messaging. That messaging will draw organic interest and self-motivated shoppers to your online storefront, website, or media channel.

With a target audience identified and locked-in, and a message that resonates to that audience filtering into their common habitats, it’s time to analyze and assess the effectiveness of our effort. The results of social media marketing campaigns are very different from Web site analytics tools that measure traffic and page views. Social media marketing analytics tools are concerned with tracking buzz and viral marketing and must measure the full potential and extend the tactics used in a social media marketing campaign. The type of metrics that are most important when measuring social media marketing success include amount of Retweets received, blog comment activities, new links attributed to a social media campaign, blogs and social media conversations and comments, visitor engagement, Facebook likes and refers as well as page views and YouTube video views. Our engagement experts constantly hone these measures, and find or develop new ones, to create a culture of continuous process improvement for your social media effort.

Let us collaborate with you and get your message out there by calling NPWS today at 508-755-NPWS. Or fill in our contact form, to set up your free consultation with a social media professional.