Dreaming Up Mobile Web Beauty
We’re at an interesting point in web history, no doubt about it. Advances in mobile technology are dramatically shifting online activity away from PCs and desktops to smartphones, tablets, and other mobile devices.
- 55% of emails are opened on mobile devices. (Litmus, Jan 2016)
- U.S. adults spend roughly 34 hours each month using mobile internet, compared to 27 hours per month on desktop computers. (Nielsen)
- Almost 88% of American adults own a cellular phone, and a third of those report that their cell phone is their preferred method for going online. That percentage rises for teenage users, who report half of their internet use takes place on mobile devices. (Pew Internet)
- Mobile commands 15% of the ecommerce market, and that is expected to reach 25% by2017 (Adweek)
Mobile technology has changed and will continue to change the way consumers engage with brands online. If you want your brand to stay competitive, you need to embrace new ways of reaching your audience as their habits and tendencies shift.
40% of mobile consumers turned to a competitor's site after a bad mobile web experience.
Designing User Experience
Since mobile is such a massive marketing opportunity, having a responsive website that translates seamlessly from desktop to mobile is critical for any business. If your website can only be viewed on a desktop, you’re missing an incredible amount of potential leads using mobile devices. Similarly, if your brand’s mobile site is wonky and unresponsive, your leads are going to approach your competition, instead.
New Perspective has extensive experience designing websites for mobile, and we provide our clients with highly engaging and seamless user experiences across multiple platforms. Users will recognize your brand regardless of the screen they’re viewing and know they can expect the same responsive interaction on any device.
If you’re not already on your smartphone, pick it up now and check out the responsive site designs we developed for Bar Code Direct, Boost Fitness and some of our other clients. When going mobile, there is perhaps no more demanding client than…New Perspective! Take a look at our own mobile site and let us know what you think.
When you’re ready to go mobile, call New Perspective at 508-755-6797 or fill in our contact form to request your free consultation. (And yes, you can do it on your smartphone, thanks to the responsive design of our own website.)