Location, Location, Location!
The vast majority of businesses gain most of their revenue from local customers. And even if your potential customers are right down the street, they’re looking for you online. According to national survey groups that specialize in internet commerce:
- 53% of mobile searches have local intent. (Mediative Labs)
- 69% of consumers expect businesses to be within 5 miles of their location. (Google)
- 89% of participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily (Mediative Spotlight on Local Mobile Consumer Search Behavior)
If you’re not listed in the right places, customers might not find you. NPWS has the experience and technique to manage your local listings and integrate them into a successful internet marketing strategy. In short, we’ll put you on the online map.
What are Local Listings?
Local listings are like an interactive, phenomenally user-friendly version of the old yellow pages. When your customers conduct an Internet search, Google, Google+Local, Bing, Facebook and other search engines display a map and listings of relevant local businesses high on the search engine results page. What’s more, those little listings provide more information right up front than the phone book ever could, increasing conversion rates by drawing viewers with content like:
Local listings typically show at the top of search engine results pages, so they’re even more visible than other organic search results on the page. This means that, if you’ve worked with NPWS to make your website search-engine optimized and implement a solid pay-per-click campaign, you can show up three times on page one!