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Local Listings: Essential to your Internet Marketing Campaign
Dominate Local Traffic with NPWS
The vast majority of businesses gain most of their revenue from local customers. In fact, according to SEOmoz, 86% of Internet users have used the Web to find a local business. Quite simply, if you aren't being found for local searches, you aren't being found where it matters.
What are Local Listings?
If you have recently conducted an Internet search, you will have noticed the local map that shows up in the search engine results. If there are local business listings that are relevant to the requested search, Google, Bing, Facebook and other search engines are now placing them high on the search engine results page; higher than any organically trafficked sites will appear.
Local listings are like an interactive version of the yellow pages, but they give the viewer more information up-front than any phone book ever could. Not only do local listings show general information such as addresses and phone numbers, but they also allow businesses to post more extensive information, such as:
Benefits of Local Listings
It is crucial that you add a local listing profile to your Internet marketing campaign in order to take advantage of this user-friendly feature.
Local listings are placed at the top of search engine results pages (SERPS), so these listings are even more visible than organic or natural results triggered by keywords. This means that, with a proper Pay per Click campaign and a search engine optimized website, businesses with a local listing can now show up three times on page one.
Local listings allow businesses to present more information before consumers click on their site link, reducing the frequency of wasted clicks and increasing the conversion rate for their sites. In a sense, local listings are a way to "pre-screen" Web traffic.
NPWS: Your Local Search Optimization Experts
How do you know where your business is listed, and where it needs to be listed? There are literally dozens of local listing services active on the Web today. Seeking out each one and claiming and customizing your listing could become a full-time job... a large investment of time and resources.
When you work with New Perspective, we'll take care of all the legwork for you. We know all of the most popular and relevant local listing sites and services, and we can make sure you are properly and consistently profiled on each and every one of them. To learn more about how you can take advantage of all local search optimization has to offer, contact New Perspective Web Solutions today.