How Healthy Is Your Gym's Online Marketing?

Even if your health club is not open 24 hours, your gym's website is. Did you know your website could serve as your always on, always helpful sales rep? At New Perspective, we know how to make your website work harder and smarter to get members in the door. We've had incredible success partnering with fitness clubs and gyms to help grow their business. With the right digital marketing strategy and tactics, we've helped clients achieve and exceed their revenue targets.

How Healthy Is Your Gym's Online Marketing?

We can transform your website to address some of the pain points you may be dealing with as a fitness club owner:

Increasing Digital Foot Traffic

Potential members may learn of your gym after driving by one of your locations, but how can they find you online? Also, with so many competitors, how can you communicate your health club's unique value proposition? Enter New Perspective. We will partner with you to develop an online marketing strategy with results you can see. We offer a continuum of services, including: Custom Website Design, Development, Local SEO, and Inbound Marketing. We'll help get your website in shape to make a lasting first impression. Our team stays ahead of web trends to help your website deliver a mobile-optimized user experience.

Inbound vs Outbound Rev

Inbound Marketing Dominated Organization experience a 61% Lower Cost Per Lead.

-Hubspot


Attracting Visitors and Generating Leads

Like a personal trainer, we'll work with you to understand your financial objectives and come up with a strategy to meet your targets. As part of your business growth regimen, we can provide lead generation. Our lead generation services will help you: figure out how many leads you potentially need to meet your sales goals; track how many leads you have; learn where your leads are coming from; determine how close they are to signing up; and see exactly what marketing tactics they're responding to.

Strategy Execution:

Let us do the heavy lifting and implement a digital marketing strategy that generates leads to grow your membership base. We can help determine the right mix of tactics across all of your digital marketing channels. We can recommend solutions for your local search listings, search engine optimization (SEO), content marketing strategy, paid advertisements, social media, email marketing, and more. With your input, we can develop engaging content that will make potential members want to click on and around your website.

Converting Leads into Members

Your members may be aware that they need to find a gym, but how do you convince them to sign up at your fitness club? Creating a variety of content that addresses concerns prospects may have at every point in their decision making process can nurture your leads so that they become members. With the use of landing pages, optimized contact forms, and email marketing, we can see where your leads are in the process. We can also integrate your gym's website into your CRM, online sign-up, online billing, and other systems so that you can make it easy for leads to say "yes."

Retaining Gym Members

Your members may be aware that they need to find a gym, but how do you convince them to sign up at your fitness club? Creating a variety of content that addresses concerns prospects may have at every point in their decision making process can nurture your leads so that they become members. With the use of landing pages, optimized contact forms, and email marketing, we can see where your leads are in the process. We can also integrate your gym's website into your CRM, online sign-up, online billing, and other systems so that you can make it easy for leads to say "yes."

The cost to save a member is much less than the cost of acquiring a new member.
- Dennis Van Milligen, Editor-in-Chief, Athletic Business

Your digital marketing can and likely should play an integral role in membership retention and increasing customer happiness.  We can monitor your social channels to see what members are saying about your fitness club. Through blogs, emails, and smart content, we can keep them engaging with your brand and your website long after they've finished their regular workout.