video marketing benefits
December 29, 2016

Video Marketing Benefits: Why You Need It Now

When you think of video marketing, what comes to mind? A crew coming in with expensive equipment, your co-workers sweating under the lights, and your whole day being devoted to making one measly video?

That’s the hard way. It’s unnecessary for this process to be a big production. You don’t have to hire a crew, a makeup artist, or anyone, really. Video marketing benefits businesses by presenting many opportunities to grow. Creating a high-quality video is no longer reserved for large corporations. It’s becoming one of the most important marketing tools so it's key to get on board with it now.

Get Your Point Across

Visual content drives engagement. According to Insivia, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. This is an enormous margin to utilize, especially when promoting your products or services. Take Moz, for example. Their Whiteboard Fridays are a genius idea: they explain specific topics with visuals to accompany them. What’s even better is they set the camera up on a tripod, hit ‘record,’ and the rest is talking. You don’t need to be a video expert to make them, and that’s the beauty of it. By visually explaining something, you’re able to capture the viewer’s attention more than text.

More Personalized Experience

Who’s writing the content you’re reading? Any name can be attached to a blog post. On top of that, it can be difficult to express emotions through text. In a video, a voice is speaking to you, a face is looking at you, and you can see their emotions. Now is your chance to show your passion and excitement and spice up a dry topic. Be the cool teacher who made science or math fun. At the same time, you’re building trust and connecting with your viewer. They can identify you and once they learn what you’re saying, they’ll witness your knowledge.

More Traffic, More Leads

According to Forrester Research, it is 50x easier to achieve a page 1 ranking on Google with a video. This will help drive more organic traffic to your website. Also, video attracts two to three times as many monthly visitors and doubles their time spent on the site. It’s easy to scroll through a wall of text but video will engage a viewer more.

Speaking of a wall of text: according to Forbes, 59% of executives would rather watch video than read text. Ultimately, it’s the executives who are going to make the decision to go with your company. Reel them in before your competitors do.

The possibilities of video have been exponentially growing over the years due to accessibility and technological developments. It’s modern, it’s exciting, and it’s engaging. Want to learn more about how you can use it to your advantage? Download our free ebook!

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Zach Benard
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Inbound Marketer

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