Kim Elloian
February, 21, 2017

True or False: A Website Redesign Is Like Planning a Wedding

Much like a wedding, a website redesign is a large investment of time and money, but it's worth it in the long run. Are you committed to your business's success? Take the plunge to redesign your site. The process won't always be picture-perfect, but it will leave your visitors with a user experience they'll never forget.

It's not always all about you.

Most brides consider their weddings to be their special day. It's easy to ignore the opinions of hundreds of attendees, never mind their significant others. Don't lose focus of your goals as you pick your color palette and website widgets. Your site is most likely the first impression a potential customer has of your business, so make it a good one. Don't sacrifice user experience to make your vision come true. Designing your website with your target audience in mind will help it become the lead generation machine you always hoped it would be.

toddlers and tiaras

via giphy.com

You'll get sticker shock

There are no hidden fees when building a website with New Perspective, but that doesn't always save our clients from sticker shock later on in the process. Imagine you're purchasing a wedding dress (or tuxedo). The salesperson helping you will quote you a figure for your off-the-rack outfit. More often than not, you'll need to customize it to suit your needs. Picture add-ons like jewelry, cuff links, or a veil. Not to mention, tailoring it to fit.

By now you're already in the middle of the process, and the seamstress discovers that hemming that scallop edge isn't going to be as easy as she thought. This happens a lot of times when our web developers take the time to look under the hood to see what they're dealing with. Some sacrifices might need to be made. Maybe you'll have to wait until after your site launch to get your events page. Maybe you'll have to agree on keeping your revisions to two times per template. Budget complications not only happen when the design doesn't go as planned; scope creep and constant communication with your project manager can throw your estimate way off track.

on a budget

via zimbio.com

You'll disagree with your team

It's common for bridezillas (and groomzillas) to butt heads with their wedding planner and party. Remember that you hired professionals for a reason. You don't have the bandwidth, resources, or the knowledge to do it yourself. Your project manager and design team are on your side, but they want to make sure you're doing the best thing for your business. Copying your competitor or borrowing an idea from Pinterest may not always be the best move.

disagree with your marketing agency

via giphy.com

Something will always go wrong

Murphy's Law has a knack for popping up when you have no room for error. Whether it's the best man losing the rings or a problem with your SSL cert, anything that can go wrong will go wrong. That's why we use the growth-driven design (GDD) process. Rome wasn't built in a day, and neither is your website. GDD allows room for error because our team only focuses on the most important pieces of your website. If something extra is broken, it can be addressed after launch. Traditional web projects take forever because everything has to be picture perfect before a site goes live. But if something breaks with GDD, take a deep breath, and know that it will be remedied as quickly as possible.

beach wedding disaster

via Google Images

At some point, running away sounds like a good idea

Scope is creeping, deadlines are shifting, and you're getting cold feet. You have your bags packed, and you're minutes away from trying your hand at Squarespace. Stay calm. Everything is going to be okay. Planning a website can be overwhelming, especially when you lose sight of the big picture. Our website redesign process breaks down each stage of the project into bite-sized chunks. Because the process moves along more quickly, it feel more like a whirlwind romance than a drawn-out courtship. Most sites launch within six weeks of their project kick-off.

runaway bride gif

via giphy.com

You can't wait for the special day to be here

You've had the date circled in your calendar for weeks, and you're dying to see the final project. We promise that the wait is worth it. Everything might not have gone as planned, but the end result always pays off.

simpsons gif

via giphy.com

You'll never truly be satisfied with the result.

No matter how wonderful the final result is, there's always something that you would go back and change. Whether it's the taffeta dresses of the bridal party or your font choice for the homepage slider, something just won't sit right with you. Unlike a wedding, however, you can make adjustments to your website. Many clients forget that their sites are living, breathing storefronts of their business. Nothing is set in stone. In fact, we highly encourage frequent updates and tweaks. GDD is meant to grow with your business, and it does so with its continuous improvement phase. Our team uses data from your site to make changes that will attract more visitors and improve conversion rates.

disappointed neil patrick harris

via gifrific.com

But at the end of the day, it's the beginning of something new.

It's called a launch pad site for a reason. Just like how your marriage isn't limited to your wedding day, your website on launch day doesn't define your business. It's the start of something new. Something that will grow with you as your business changes. Planning it might have felt like a nightmare, but you're confident that continuous improvement will help you find happily ever after.

every road comes to an end

via Google Images

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