Caitlin Tupper
February, 13, 2017

Match Made in Heaven: Your Website and Inbound Marketing

 Some people spend their lives hoping to find that special someone to share a happy and healthy romantic relationship with. Most of us want to be in a balanced relationship with a supportive partner who listens, empathizes and motivates us to meet the goals we set out for ourselves. A good relationship takes equal effort from all parties involved and is mutually rewarding and satisfying. The same can be said for a good relationship between design and marketing. Did your last website redesign feel like a bad date?

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In the past, the website redesign process has gotten the reputation for being expensive, frustrating, and resulting in an outdated product that often goes untouched for years after launch.

Well, we're here to tell you that there is a better way. The relationship between design and marketing continues to evolve in 2017 through the power couple of Inbound Marketing and Growth Driven Website Design (GDD). Did your last website build leave you with cold feet? Here are some of the key benefits of a successful design and marketing relationship to give you some confidence for your next project!

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A Solid Foundation

Before diving head first into a relationship, it's important to get to know your partner and appreciate them for who they are. A website project should be no different. In the past, the design of a website was based on industry best practices and a set of assumptions made by the design team.

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With GDD, your website layout will be influenced by data collected from your existing site's performance and your business's goals. The first phase of a GDD project is all about developing a solid strategy. We strive to gain an empathetic understanding of who your ideal customer is, what their pain points are and how to delight them. Developing an accurate buyer's persona is vital to both Inbound Marketing performance and a successful website redesign.

Common Goals

In any relationship it is important that you and your partner support each others’ goals.

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Inbound Marketing and GDD both rely on specific, attainable goals to track the progress of your website. The goal is to build your site in a flexible manner so that the structure of each page can evolve to meet the goals of your audience and continuously improve your site's performance. Add some fuel to the fire with smart content from your Inbound campaign to delight your users at every stage of the buyer's journey.

Communication and Trust

We understand that it can be hard to trust working with a marketing agency. Much like traditional website design, marketing has earned itself a negative reputation. 

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However, the industry has changed remarkably though Inbound. Your inbound marketing strategy will work to attract consumers to your site by giving them what they want, not by tricking them into something they don't. The process is open and transparent to ensure that all teams are set up for success.

Commitment

Traditional advertising has always been about instant gratification. Sure, you may experience a spike in traffic due to a direct mailer or radio spot, but that is not the best way to build a strong and reliable customer base.

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Inbound Marketing is a slow burn. It's focused on attracting the right customers and keeping them through helpful content. It can take some time for businesses to notice change but if you stick with it, you'll have the potential to grow your business and begin establishing your image as an knowledgeable industry leader.

Are you thinking about taking the leap?

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(Source: PopSugar)

Lets talk to see if Inbound and Growth Driven Design are a good fit for you.

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